{"id":"https://openalex.org/W7225445883","doi":"https://doi.org/10.47233/jkomdis.v6i3.5395","title":"Analisis Strategi Komunikasi Visual Konten Instagram @Tokokopimanusia dalam Menarik Minat Beli Konsumen","display_name":"Analisis Strategi Komunikasi Visual Konten Instagram @Tokokopimanusia dalam Menarik Minat Beli Konsumen","publication_year":2026,"publication_date":"2026-11-06","ids":{"openalex":"https://openalex.org/W7225445883","doi":"https://doi.org/10.47233/jkomdis.v6i3.5395"},"language":"en","primary_location":{"id":"doi:10.47233/jkomdis.v6i3.5395","doi":"https://doi.org/10.47233/jkomdis.v6i3.5395","is_oa":true,"landing_page_url":"https://doi.org/10.47233/jkomdis.v6i3.5395","pdf_url":null,"source":{"id":"https://openalex.org/S4387281780","display_name":"JKOMDIS Jurnal Ilmu Komunikasi Dan Media Sosial","issn_l":"2807-6087","issn":["2807-6087"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.47233/jkomdis.v6i3.5395","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5147653510","display_name":"Muhammad Rangga Firdaus","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210113907","display_name":"Universitas Muhammadiyah Prof Dr Hamka","ror":"https://ror.org/01wqn3353","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210113907"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muhammad Rangga Firdaus","raw_affiliation_strings":["Program Studi Ilmu Komunikasi, Ilmu Sosial dan Ilmu Politik, Universitas Muhammadiyah Prof. Dr. Hamka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Ilmu Komunikasi, Ilmu Sosial dan Ilmu Politik, Universitas Muhammadiyah Prof. Dr. Hamka","institution_ids":["https://openalex.org/I4210113907"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038194587","display_name":"Yulia Rahmawati","orcid":"https://orcid.org/0000-0003-4655-2284","observed_orcids":["https://orcid.org/0000-0003-4655-2284"]},"institutions":[{"id":"https://openalex.org/I4210113907","display_name":"Universitas Muhammadiyah Prof Dr Hamka","ror":"https://ror.org/01wqn3353","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210113907"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yulia Rahmawati","raw_affiliation_strings":["Program Studi Produksi Media, Ilmu Sosial dan Ilmu Politik, , Universitas Muhammadiyah Prof. Dr. Hamka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Produksi Media, Ilmu Sosial dan Ilmu Politik, , Universitas Muhammadiyah Prof. Dr. Hamka","institution_ids":["https://openalex.org/I4210113907"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5061914212","display_name":"Hendri Prasetya","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210113907","display_name":"Universitas Muhammadiyah Prof Dr Hamka","ror":"https://ror.org/01wqn3353","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210113907"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hendri Prasetya","raw_affiliation_strings":["Program Studi Ilmu Komunikasi, Ilmu Sosial dan Ilmu Politik, , Universitas Muhammadiyah Prof. Dr. Hamka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Ilmu Komunikasi, Ilmu Sosial dan Ilmu Politik, , Universitas Muhammadiyah Prof. Dr. Hamka","institution_ids":["https://openalex.org/I4210113907"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210113907"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"6","issue":"3","first_page":"537","last_page":"550"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7778000235557556,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7778000235557556,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.08590000122785568,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.04690000042319298,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/visual-communication-strategy","display_name":"visual communication strategy","score":0.8320000171661377},{"id":"https://openalex.org/keywords/instagram-content","display_name":"Instagram content","score":0.9179999828338623},{"id":"https://openalex.org/keywords/purchase-interest","display_name":"purchase interest","score":0.9179999828338623},{"id":"https://openalex.org/keywords/visual-rhetoric","display_name":"visual rhetoric","score":0.7300000190734863},{"id":"https://openalex.org/keywords/brand-identity","display_name":"brand identity","score":0.8349999785423279},{"id":"https://openalex.org/keywords/soft-sell","display_name":"soft selling","score":0.8180000185966492},{"id":"https://openalex.org/keywords/humanitarian-values","display_name":"humanitarian values","score":0.6150000095367432},{"id":"https://openalex.org/keywords/social-problems","display_name":"social problems","score":0.5199999809265137},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.5379999876022339},{"id":"https://openalex.org/keywords/product-photography","display_name":"product photography","score":0.5580000281333923},{"id":"https://openalex.org/keywords/typography","display_name":"typography","score":0.49000000953674316},{"id":"https://openalex.org/keywords/copywriting","display_name":"copywriting","score":0.7870000004768372}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6644999980926514},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5081999897956848},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.46700000762939453},{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.450300008058548},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.4490000009536743},{"id":"https://openalex.org/C105842133","wikidata":"https://www.wikidata.org/wiki/Q1899679","display_name":"Visual communication","level":2,"score":0.4343000054359436},{"id":"https://openalex.org/C63075964","wikidata":"https://www.wikidata.org/wiki/Q3277307","display_name":"Visual rhetoric","level":3,"score":0.4260999858379364},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4050000011920929},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.40209999680519104},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.3741999864578247},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.35030001401901245},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.3384999930858612},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.319599986076355},{"id":"https://openalex.org/C1370556","wikidata":"https://www.wikidata.org/wiki/Q81009","display_name":"Rhetoric","level":2,"score":0.3075999915599823},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.27549999952316284},{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.25540000200271606},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.2522999942302704},{"id":"https://openalex.org/C177291462","wikidata":"https://www.wikidata.org/wiki/Q423038","display_name":"Active listening","level":2,"score":0.2506999969482422}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.47233/jkomdis.v6i3.5395","doi":"https://doi.org/10.47233/jkomdis.v6i3.5395","is_oa":true,"landing_page_url":"https://doi.org/10.47233/jkomdis.v6i3.5395","pdf_url":null,"source":{"id":"https://openalex.org/S4387281780","display_name":"JKOMDIS Jurnal Ilmu Komunikasi Dan Media Sosial","issn_l":"2807-6087","issn":["2807-6087"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.jurnal.minartis.com:article/5395","doi":null,"is_oa":true,"landing_page_url":"https://jurnal.minartis.com/index.php/jkomdis/article/view/5395","pdf_url":"https://jurnal.minartis.com/index.php/jkomdis/article/download/5395/4141","source":{"id":"https://openalex.org/S4387281780","display_name":"JKOMDIS Jurnal Ilmu Komunikasi Dan Media Sosial","issn_l":"2807-6087","issn":["2807-6087"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.47233/jkomdis.v6i3","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.47233/jkomdis.v6i3.5395","doi":"https://doi.org/10.47233/jkomdis.v6i3.5395","is_oa":true,"landing_page_url":"https://doi.org/10.47233/jkomdis.v6i3.5395","pdf_url":null,"source":{"id":"https://openalex.org/S4387281780","display_name":"JKOMDIS Jurnal Ilmu Komunikasi Dan Media Sosial","issn_l":"2807-6087","issn":["2807-6087"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225445883.pdf","grobid_xml":"https://content.openalex.org/works/W7225445883.grobid-xml"},"referenced_works_count":23,"referenced_works":["https://openalex.org/W2015152898","https://openalex.org/W3159646287","https://openalex.org/W3175998072","https://openalex.org/W4293586545","https://openalex.org/W4312731246","https://openalex.org/W4361273515","https://openalex.org/W4385952817","https://openalex.org/W4385961343","https://openalex.org/W4387213739","https://openalex.org/W4389227831","https://openalex.org/W4390765051","https://openalex.org/W4390951870","https://openalex.org/W4392463227","https://openalex.org/W4396646240","https://openalex.org/W4401277575","https://openalex.org/W4401700857","https://openalex.org/W4402116723","https://openalex.org/W4403585232","https://openalex.org/W4405037040","https://openalex.org/W4408939694","https://openalex.org/W4409716265","https://openalex.org/W4409819277","https://openalex.org/W4416835238"],"related_works":["https://openalex.org/W7051698201","https://openalex.org/W4402116723","https://openalex.org/W7217698089","https://openalex.org/W3089175069","https://openalex.org/W4412922628","https://openalex.org/W3174506776","https://openalex.org/W4399053889","https://openalex.org/W4210623829","https://openalex.org/W7160761515","https://openalex.org/W7134862106"],"abstract_inverted_index":{"This":[0,21],"study":[1,31],"aims":[2],"to":[3,16,128],"analyze":[4],"the":[5,11,54,96],"visual":[6,49,83,118,139],"communication":[7],"strategies":[8,119],"used":[9],"in":[10],"Instagram":[12],"content":[13],"of":[14,59,64],"@tokokopimanusia":[15,77],"attract":[17,121],"consumer":[18],"purchase":[19,65,145],"interest.":[20,72],"research":[22],"employs":[23],"a":[24,29],"qualitative":[25],"descriptive":[26],"approach":[27,107],"using":[28],"case":[30],"method.":[32],"Data":[33],"were":[34],"collected":[35],"through":[36,82],"in-depth":[37],"interviews,":[38],"non-participant":[39],"observation,":[40],"and":[41,57,70,92,100,114,125,135,157],"documentation.":[42],"The":[43,73],"analysis":[44],"applies":[45],"Sonja":[46],"K.":[47],"Foss\u2019s":[48],"rhetoric":[50],"theory,":[51],"which":[52],"examines":[53],"nature,":[55],"function,":[56],"evaluation":[58],"images,":[60],"alongside":[61],"four":[62],"indicators":[63],"interest:":[66],"transactional,":[67],"referential,":[68],"preferential,":[69],"exploratory":[71],"findings":[74],"show":[75],"that":[76],"builds":[78],"its":[79],"brand":[80],"identity":[81],"elements":[84],"such":[85],"as":[86,147],"color,":[87],"typography,":[88],"product":[89,109],"photography,":[90],"video,":[91],"copywriting,":[93],"supported":[94],"by":[95],"taglines":[97],"\u201cMerayakan":[98],"Manusia\u201d":[99],"\u201cBerdiri":[101],"Sejak":[102],"Zaman":[103],"Edan.\u201d":[104],"Its":[105],"soft-selling":[106],"combines":[108],"promotion":[110],"with":[111],"humanitarian":[112],"values":[113],"social":[115],"issues.":[116],"These":[117],"can":[120],"attention,":[122],"stimulate":[123],"curiosity,":[124],"encourage":[126],"audiences":[127],"seek":[129],"further":[130],"information":[131],"about":[132],"products,":[133],"prices,":[134],"store":[136],"locations.":[137],"However,":[138],"appeal":[140],"alone":[141],"does":[142],"not":[143],"determine":[144],"decisions,":[146],"consumers":[148],"also":[149],"consider":[150],"taste,":[151],"price,":[152],"location,":[153],"comfort,":[154],"customer":[155],"reviews,":[156],"direct":[158],"experience.":[159]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2026-11-07T00:00:00"}
