{"id":"https://openalex.org/W7225375314","doi":"https://doi.org/10.1108/jfmm-11-2025-0659","title":"How fashion livestreamers co-create visual culture with Gen-Z audiences on livestream platform","display_name":"How fashion livestreamers co-create visual culture with Gen-Z audiences on livestream platform","publication_year":2026,"publication_date":"2026-11-06","ids":{"openalex":"https://openalex.org/W7225375314","doi":"https://doi.org/10.1108/jfmm-11-2025-0659"},"language":"en","primary_location":{"id":"doi:10.1108/jfmm-11-2025-0659","doi":"https://doi.org/10.1108/jfmm-11-2025-0659","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jfmm-11-2025-0659","pdf_url":null,"source":{"id":"https://openalex.org/S191114782","display_name":"Journal of Fashion Marketing and Management","issn_l":"1361-2026","issn":["1361-2026","1758-7433"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Fashion Marketing and Management: An International Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5092197482","display_name":"Duong Hoai Lan","orcid":"https://orcid.org/0009-0001-4155-083X","observed_orcids":["https://orcid.org/0009-0001-4155-083X"]},"institutions":[{"id":"https://openalex.org/I109689652","display_name":"FPT University","ror":"https://ror.org/03esj4g97","country_code":"VN","type":"education","lineage":["https://openalex.org/I109689652"]}],"countries":["VN"],"is_corresponding":true,"raw_author_name":"Duong Hoai Lan","raw_affiliation_strings":["FPT University Department of Media and Communication of Swinburne Vietnam, , ,"],"raw_orcid":"https://orcid.org/0009-0001-4155-083X","affiliations":[{"raw_affiliation_string":"FPT University Department of Media and Communication of Swinburne Vietnam, , ,","institution_ids":["https://openalex.org/I109689652"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5092197482"],"corresponding_institution_ids":["https://openalex.org/I109689652"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"24"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12514","display_name":"Fashion and Cultural Textiles","score":0.7842000126838684,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12514","display_name":"Fashion and Cultural Textiles","score":0.7842000126838684,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.10239999741315842,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13413","display_name":"Cultural and Historical Studies","score":0.06650000065565109,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/livestream-commerce","display_name":"livestream commerce","score":0.6769999861717224},{"id":"https://openalex.org/keywords/participatory-culture","display_name":"participatory culture","score":0.9940000176429749},{"id":"https://openalex.org/keywords/authenticity","display_name":"authenticity","score":0.47600001096725464},{"id":"https://openalex.org/keywords/identity-negotiation","display_name":"identity negotiation","score":0.7400000095367432},{"id":"https://openalex.org/keywords/audience-participation","display_name":"audience participation","score":0.6880000233650208}],"concepts":[{"id":"https://openalex.org/C2776445246","wikidata":"https://www.wikidata.org/wiki/Q1792644","display_name":"Style (visual arts)","level":2,"score":0.5950000286102295},{"id":"https://openalex.org/C2780876879","wikidata":"https://www.wikidata.org/wiki/Q3054749","display_name":"Meaning (existential)","level":2,"score":0.5471000075340271},{"id":"https://openalex.org/C91672089","wikidata":"https://www.wikidata.org/wiki/Q29583","display_name":"Fashion design","level":3,"score":0.5001999735832214},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.49380001425743103},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.46299999952316284},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.45419999957084656},{"id":"https://openalex.org/C13200473","wikidata":"https://www.wikidata.org/wiki/Q2747831","display_name":"Reflexivity","level":2,"score":0.44940000772476196},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4350000023841858},{"id":"https://openalex.org/C199776023","wikidata":"https://www.wikidata.org/wiki/Q202875","display_name":"Negotiation","level":2,"score":0.43230000138282776},{"id":"https://openalex.org/C203663800","wikidata":"https://www.wikidata.org/wiki/Q848979","display_name":"Citizen journalism","level":2,"score":0.40380001068115234},{"id":"https://openalex.org/C2781276458","wikidata":"https://www.wikidata.org/wiki/Q22906812","display_name":"Meaning-making","level":2,"score":0.3718000054359436},{"id":"https://openalex.org/C2777742833","wikidata":"https://www.wikidata.org/wiki/Q1964083","display_name":"Reciprocal","level":2,"score":0.3709999918937683},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.3675999939441681},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.34929999709129333},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.3465000092983246},{"id":"https://openalex.org/C48677424","wikidata":"https://www.wikidata.org/wiki/Q6888088","display_name":"Mode (computer interface)","level":2,"score":0.32710000872612},{"id":"https://openalex.org/C98447023","wikidata":"https://www.wikidata.org/wiki/Q1540351","display_name":"Social identity theory","level":3,"score":0.32510000467300415},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.31690001487731934},{"id":"https://openalex.org/C74196892","wikidata":"https://www.wikidata.org/wiki/Q7781188","display_name":"Thematic analysis","level":3,"score":0.3163999915122986},{"id":"https://openalex.org/C2781155252","wikidata":"https://www.wikidata.org/wiki/Q2270945","display_name":"Co-creation","level":2,"score":0.3107999861240387},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3084000051021576},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.29440000653266907},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2808000147342682},{"id":"https://openalex.org/C2777200299","wikidata":"https://www.wikidata.org/wiki/Q52943","display_name":"Conversation","level":2,"score":0.26930001378059387},{"id":"https://openalex.org/C179454799","wikidata":"https://www.wikidata.org/wiki/Q132151","display_name":"Ethnography","level":2,"score":0.26589998602867126},{"id":"https://openalex.org/C177291462","wikidata":"https://www.wikidata.org/wiki/Q423038","display_name":"Active listening","level":2,"score":0.26249998807907104},{"id":"https://openalex.org/C125468537","wikidata":"https://www.wikidata.org/wiki/Q214961","display_name":"Improvisation","level":2,"score":0.2614000141620636}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/jfmm-11-2025-0659","doi":"https://doi.org/10.1108/jfmm-11-2025-0659","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jfmm-11-2025-0659","pdf_url":null,"source":{"id":"https://openalex.org/S191114782","display_name":"Journal of Fashion Marketing and Management","issn_l":"1361-2026","issn":["1361-2026","1758-7433"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Fashion Marketing and Management: An International Journal","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":55,"referenced_works":["https://openalex.org/W108479883","https://openalex.org/W1979290264","https://openalex.org/W1997084088","https://openalex.org/W2077212179","https://openalex.org/W2345280918","https://openalex.org/W2507977639","https://openalex.org/W2974924315","https://openalex.org/W3006415558","https://openalex.org/W3048560297","https://openalex.org/W3094612643","https://openalex.org/W3153389987","https://openalex.org/W3205110944","https://openalex.org/W4224814751","https://openalex.org/W4286501625","https://openalex.org/W4293526676","https://openalex.org/W4312190637","https://openalex.org/W4313418082","https://openalex.org/W4321763798","https://openalex.org/W4367396485","https://openalex.org/W4387344093","https://openalex.org/W4389780953","https://openalex.org/W4390849949","https://openalex.org/W4390984569","https://openalex.org/W4391067527","https://openalex.org/W4392099196","https://openalex.org/W4392907017","https://openalex.org/W4393013202","https://openalex.org/W4396934687","https://openalex.org/W4402095691","https://openalex.org/W4404730901","https://openalex.org/W4405342902","https://openalex.org/W4405675278","https://openalex.org/W4408357962","https://openalex.org/W4408422774","https://openalex.org/W4409247911","https://openalex.org/W4409934280","https://openalex.org/W4411366320","https://openalex.org/W4411539353","https://openalex.org/W4411659542","https://openalex.org/W4411830177","https://openalex.org/W4412736028","https://openalex.org/W4413305995","https://openalex.org/W4413902860","https://openalex.org/W4414026893","https://openalex.org/W4414334459","https://openalex.org/W4414421981","https://openalex.org/W4415818016","https://openalex.org/W4415930855","https://openalex.org/W4416344067","https://openalex.org/W4417465195","https://openalex.org/W4417493723","https://openalex.org/W7119101044","https://openalex.org/W7124169757","https://openalex.org/W7136730396","https://openalex.org/W7159971812"],"related_works":["https://openalex.org/W4410738344","https://openalex.org/W7160111971","https://openalex.org/W7167361155","https://openalex.org/W7214738639","https://openalex.org/W4415818016","https://openalex.org/W6997218514","https://openalex.org/W4413889061","https://openalex.org/W3108375381","https://openalex.org/W4401279565","https://openalex.org/W7220956053"],"abstract_inverted_index":{"Purpose":[0],"As":[1],"livestreaming":[2,174],"becomes":[3],"an":[4],"increasingly":[5],"important":[6],"mode":[7],"of":[8,140,181],"digital":[9],"interaction,":[10],"fashion":[11,29,45,64,83,105,173,190,215],"shopping":[12],"streams":[13],"are":[14,60,153],"reshaping":[15],"how":[16,28,40,54,98,189],"style":[17,32,203],"is":[18],"performed":[19],"and":[20,39,57,72,85,101,115,125,137,150,175,193,199,204,217,224],"negotiated":[21],"in":[22,37,89,206],"real":[23,207],"time.":[24,208],"This":[25],"study":[26,76,158],"examines":[27],"livestreamers":[30,84],"communicate":[31],"to":[33,96,120,163,172,220],"Gen":[34,41,86,128],"Z":[35,42,87,129],"audiences":[36],"Vietnam":[38],"viewers":[43,88,130,200],"influence":[44,132],"performances":[46],"through":[47,196],"real-time":[48,145],"interaction.":[49],"Together,":[50],"these":[51],"perspectives":[52],"illuminate":[53],"authenticity,":[55,148],"identity":[56,149,205],"stylistic":[58,151],"meaning":[59,152],"collaboratively":[61,201],"produced":[62],"during":[63],"livestreaming.":[65],"Design/methodology/approach":[66],"Guided":[67],"by":[68,167],"social":[69,169],"performance":[70,100,170,184],"theory":[71,171],"participatory":[73],"culture,":[74],"the":[75,138,141,182],"draws":[77],"on":[78],"31":[79],"semi-structured":[80],"interviews":[81],"with":[82],"Vietnam.":[90],"Reflexive":[91],"thematic":[92],"analysis":[93],"was":[94],"used":[95],"examine":[97],"streamer":[99],"audience":[102,121,177],"participation":[103,178],"shape":[104],"livestream":[106,164,226],"interactions.":[107],"Findings":[108],"Livestreamers":[109],"combine":[110],"curated":[111],"presentation,":[112],"improvisational":[113],"styling":[114,126],"persona-building":[116],"while":[117],"continuously":[118],"adapting":[119],"comments,":[122],"emotional":[123],"reactions":[124],"suggestions.":[127],"actively":[131],"outfit":[133],"choices,":[134],"aesthetic":[135],"presentation":[136],"direction":[139],"performance.":[142],"Through":[143],"this":[144],"reciprocal":[146],"negotiation,":[147],"jointly":[154],"constructed.":[155],"Originality/value":[156],"The":[157,209],"contributes":[159],"a":[160],"qualitative":[161],"perspective":[162],"commerce":[165],"research":[166],"applying":[168],"highlighting":[176],"as":[179],"part":[180],"unfolding":[183],"itself.":[185],"It":[186],"further":[187],"shows":[188],"provides":[191],"visual":[192],"symbolic":[194],"resources":[195],"which":[197],"streamers":[198],"negotiate":[202],"findings":[210],"offer":[211],"practical":[212],"insights":[213],"for":[214],"brands":[216],"creators":[218],"seeking":[219],"develop":[221],"more":[222],"responsive":[223],"interactive":[225],"experiences.":[227]},"counts_by_year":[],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2026-11-07T00:00:00"}