{"id":"https://openalex.org/W7225336469","doi":"https://doi.org/10.70693/9nvahv33","title":"Counter-Cyclical Growth Mechanisms and Marketing Strategies for Local Creative Integrated Catering in Cultural Tourism Scenic Spots from the Perspective of Rational Consumption","display_name":"Counter-Cyclical Growth Mechanisms and Marketing Strategies for Local Creative Integrated Catering in Cultural Tourism Scenic Spots from the Perspective of Rational Consumption","publication_year":2026,"publication_date":"2026-11-05","ids":{"openalex":"https://openalex.org/W7225336469","doi":"https://doi.org/10.70693/9nvahv33"},"language":"en","primary_location":{"id":"doi:10.70693/9nvahv33","doi":"https://doi.org/10.70693/9nvahv33","is_oa":true,"landing_page_url":"https://doi.org/10.70693/9nvahv33","pdf_url":"https://www.newinsightspress.net/ojs/index.php/ES/article/download/48/ES00012.pdf","source":{"id":"https://openalex.org/S7407058373","display_name":"Empirical Studies in Econimics and Finance","issn_l":"3106-5783","issn":["3106-5783","3106-7042"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Empirical Studies in Econimics and Finance","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://www.newinsightspress.net/ojs/index.php/ES/article/download/48/ES00012.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5160847933","display_name":"Zichen Ma","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3130633384","display_name":"Guangzhou Sport University","ror":"https://ror.org/046r6pk12","country_code":"CN","type":"education","lineage":["https://openalex.org/I3130633384"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Zichen Ma","raw_affiliation_strings":["Guangzhou Sport University , Guangzhou , China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Guangzhou Sport University , Guangzhou , China","institution_ids":["https://openalex.org/I3130633384"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5160847933"],"corresponding_institution_ids":["https://openalex.org/I3130633384"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"3","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11925","display_name":"Culinary Culture and Tourism","score":0.7935000061988831,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11925","display_name":"Culinary Culture and Tourism","score":0.7935000061988831,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.1873999983072281,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.0034000000450760126,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/rational-consumption","display_name":"rational consumption","score":0.9010000228881836},{"id":"https://openalex.org/keywords/immersive-experience","display_name":"immersive experience","score":0.44999998807907104},{"id":"https://openalex.org/keywords/new-media-marketing","display_name":"new media marketing","score":0.6710000038146973},{"id":"https://openalex.org/keywords/online-platforms","display_name":"digital platforms","score":0.671999990940094},{"id":"https://openalex.org/keywords/brand-building","display_name":"brand building","score":0.7749999761581421},{"id":"https://openalex.org/keywords/cultural-interpretation","display_name":"cultural interpretation","score":0.4880000054836273},{"id":"https://openalex.org/keywords/spatial-design","display_name":"spatial design","score":0.7149999737739563},{"id":"https://openalex.org/keywords/value-creation","display_name":"value creation","score":0.5730000138282776},{"id":"https://openalex.org/keywords/personalized-development","display_name":"personalized development","score":0.42899999022483826}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7182999849319458},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.6330000162124634},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.585099995136261},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4713999927043915},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.45339998602867126},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.45170000195503235},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.39649999141693115},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.3855000138282776},{"id":"https://openalex.org/C2778057375","wikidata":"https://www.wikidata.org/wiki/Q1415049","display_name":"Cultural tourism","level":4,"score":0.3813000023365021},{"id":"https://openalex.org/C2781155252","wikidata":"https://www.wikidata.org/wiki/Q2270945","display_name":"Co-creation","level":2,"score":0.3700999915599823},{"id":"https://openalex.org/C2777328224","wikidata":"https://www.wikidata.org/wiki/Q198981","display_name":"Target market","level":2,"score":0.3467999994754791},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.3321000039577484},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.3303999900817871},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.32429999113082886},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.3212999999523163},{"id":"https://openalex.org/C60671577","wikidata":"https://www.wikidata.org/wiki/Q210272","display_name":"Cultural heritage","level":2,"score":0.3206000030040741},{"id":"https://openalex.org/C27564746","wikidata":"https://www.wikidata.org/wiki/Q913709","display_name":"Market research","level":2,"score":0.31709998846054077},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.3077999949455261},{"id":"https://openalex.org/C2776182711","wikidata":"https://www.wikidata.org/wiki/Q969040","display_name":"Creative industries","level":2,"score":0.3028999865055084},{"id":"https://openalex.org/C2780928776","wikidata":"https://www.wikidata.org/wiki/Q16999365","display_name":"Omnichannel","level":2,"score":0.3001999855041504},{"id":"https://openalex.org/C81163149","wikidata":"https://www.wikidata.org/wiki/Q5170207","display_name":"Core product","level":3,"score":0.29010000824928284},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.2881999909877777},{"id":"https://openalex.org/C2776732386","wikidata":"https://www.wikidata.org/wiki/Q655855","display_name":"Business tourism","level":4,"score":0.28780001401901245},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.28760001063346863},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.2793999910354614},{"id":"https://openalex.org/C75545042","wikidata":"https://www.wikidata.org/wiki/Q1350203","display_name":"Tourism geography","level":3,"score":0.27630001306533813},{"id":"https://openalex.org/C68991459","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value proposition","level":2,"score":0.2694000005722046},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.2646999955177307},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.25999999046325684},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.25859999656677246},{"id":"https://openalex.org/C2992680743","wikidata":"https://www.wikidata.org/wiki/Q570116","display_name":"Tourist attraction","level":3,"score":0.25839999318122864},{"id":"https://openalex.org/C2781022627","wikidata":"https://www.wikidata.org/wiki/Q751585","display_name":"City marketing","level":3,"score":0.2547999918460846},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.25099998712539673}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.70693/9nvahv33","doi":"https://doi.org/10.70693/9nvahv33","is_oa":true,"landing_page_url":"https://doi.org/10.70693/9nvahv33","pdf_url":"https://www.newinsightspress.net/ojs/index.php/ES/article/download/48/ES00012.pdf","source":{"id":"https://openalex.org/S7407058373","display_name":"Empirical Studies in Econimics and Finance","issn_l":"3106-5783","issn":["3106-5783","3106-7042"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Empirical Studies in Econimics and Finance","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.70693/9nvahv33","doi":"https://doi.org/10.70693/9nvahv33","is_oa":true,"landing_page_url":"https://doi.org/10.70693/9nvahv33","pdf_url":"https://www.newinsightspress.net/ojs/index.php/ES/article/download/48/ES00012.pdf","source":{"id":"https://openalex.org/S7407058373","display_name":"Empirical Studies in Econimics and Finance","issn_l":"3106-5783","issn":["3106-5783","3106-7042"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Empirical Studies in Econimics and Finance","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225336469.pdf","grobid_xml":"https://content.openalex.org/works/W7225336469.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2351974674","https://openalex.org/W2376217316","https://openalex.org/W7018322197","https://openalex.org/W6917830555","https://openalex.org/W2349603846","https://openalex.org/W7102521823","https://openalex.org/W7113081710","https://openalex.org/W4417055133","https://openalex.org/W2391048581","https://openalex.org/W7122480740"],"abstract_inverted_index":{"Consumers":[0],"now":[1],"make":[2,106],"buying":[3],"decisions":[4],"more":[5],"rationally.":[6],"This":[7,36,83],"shift":[8],"brings":[9],"clear":[10],"changes":[11],"to":[12,29,172,209],"cultural":[13,70,81,162,186],"tourism":[14],"and":[15,41,68,130,167,191],"catering":[16,49,141,177],"industries.":[17],"Many":[18],"local":[19,48,80,138],"operators":[20],"no":[21],"longer":[22,109],"chase":[23],"endless":[24],"scale":[25],"expansion.":[26],"They":[27,104],"choose":[28],"focus":[30],"on":[31,79,110],"tangible":[32],"value":[33,67],"creation":[34],"instead.":[35],"study":[37],"reviews":[38],"published":[39],"papers":[40],"actual":[42],"cases.":[43],"It":[44,124],"explores":[45],"how":[46],"creative":[47,140],"projects":[50,178],"maintain":[51,132],"steady":[52,121],"growth":[53],"amid":[54],"tough":[55],"market":[56],"environments.The":[57],"analysis":[58,174],"shows":[59],"rational":[60],"shoppers":[61],"look":[62],"for":[63],"offerings":[64],"with":[65],"good":[66],"unique":[69],"features.":[71],"Catering":[72],"brands":[73],"can":[74,179],"stand":[75],"out":[76],"by":[77,92],"drawing":[78],"traits.":[82],"helps":[84,131],"them":[85],"stay":[86,108],"away":[87],"from":[88],"the":[89,158,173,211],"trouble":[90],"brought":[91],"identical":[93],"business":[94],"patterns.":[95],"Carefully":[96],"built":[97],"immersive":[98],"settings":[99],"lift":[100],"visitors\u2019":[101],"overall":[102],"experience.":[103],"also":[105],"guests":[107],"site.":[111],"Online":[112],"platforms":[113],"grow":[114],"rapidly":[115],"these":[116,215],"days.":[117],"New":[118],"media":[119],"supports":[120],"brand":[122,133],"building.":[123],"spreads":[125],"content,":[126],"draws":[127],"potential":[128],"customers,":[129],"influence":[134],"over":[135],"time.In":[136],"general,":[137],"integrated":[139],"cannot":[142],"be":[143],"regarded":[144],"as":[145],"a":[146],"simple":[147],"combination":[148],"of":[149,161,214],"different":[150],"commercial":[151],"formats.":[152],"Its":[153],"core":[154],"advantage":[155],"lies":[156],"in":[157,218],"organic":[159],"integration":[160],"themes,":[163],"onsite":[164],"spatial":[165],"design,":[166],"digital":[168],"marketing":[169],"strategies.":[170],"According":[171],"results,":[175],"scenic-area":[176],"improve":[180],"their":[181],"comprehensive":[182],"competitiveness":[183],"through":[184],"vivid":[185],"interpretation,":[187],"personalized":[188],"development":[189,216],"strategies,":[190],"stable":[192],"all-day":[193],"operational":[194],"arrangements.":[195],"To":[196],"further":[197],"enrich":[198],"relevant":[199],"research":[200],"conclusions,":[201],"future":[202],"studies":[203],"may":[204],"adopt":[205],"expanded":[206],"sample":[207],"data":[208],"verify":[210],"practical":[212],"effectiveness":[213],"strategies":[217],"diverse":[219],"scenic":[220],"contexts.":[221]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-11-06T00:00:00"}