{"id":"https://openalex.org/W7225320855","doi":"https://doi.org/10.70693/4vgpyk13","title":"Canada Goose\u2019s Functional Luxury Positioning: Advantages, Challenges, and Strategic Recommendations","display_name":"Canada Goose\u2019s Functional Luxury Positioning: Advantages, Challenges, and Strategic Recommendations","publication_year":2026,"publication_date":"2026-11-05","ids":{"openalex":"https://openalex.org/W7225320855","doi":"https://doi.org/10.70693/4vgpyk13"},"language":"en","primary_location":{"id":"doi:10.70693/4vgpyk13","doi":"https://doi.org/10.70693/4vgpyk13","is_oa":true,"landing_page_url":"https://doi.org/10.70693/4vgpyk13","pdf_url":"https://www.newinsightspress.net/ojs/index.php/ES/article/download/46/ES00010.pdf","source":{"id":"https://openalex.org/S7407058373","display_name":"Empirical Studies in Econimics and Finance","issn_l":"3106-5783","issn":["3106-5783","3106-7042"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Empirical Studies in Econimics and Finance","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://www.newinsightspress.net/ojs/index.php/ES/article/download/46/ES00010.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5160974107","display_name":"Xu Han","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I136765683","display_name":"Tianjin University of Technology","ror":"https://ror.org/00zbe0w13","country_code":"CN","type":"education","lineage":["https://openalex.org/I136765683"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Xu Han","raw_affiliation_strings":["School of Management , Tianjin University of Technology , Tianjin , China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management , Tianjin University of Technology , Tianjin , China","institution_ids":["https://openalex.org/I136765683"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5160974107"],"corresponding_institution_ids":["https://openalex.org/I136765683"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"3","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8740000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8740000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.05270000174641609,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.03539999946951866,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/canada-goose","display_name":"Canada goose","score":0.9959999918937683},{"id":"https://openalex.org/keywords/brand-positioning","display_name":"brand positioning","score":0.9929999709129333},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.9110000133514404},{"id":"https://openalex.org/keywords/premium-pricing","display_name":"premium pricing","score":0.9390000104904175},{"id":"https://openalex.org/keywords/differentiation","display_name":"differentiation","score":0.4059999883174896},{"id":"https://openalex.org/keywords/porter-s-five-forces","display_name":"Porter's five forces","score":0.9129999876022339},{"id":"https://openalex.org/keywords/service-consistency","display_name":"service consistency","score":0.675000011920929},{"id":"https://openalex.org/keywords/customer-value","display_name":"customer value","score":0.6790000200271606}],"concepts":[{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.6331999897956848},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5752000212669373},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5252000093460083},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.49079999327659607},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.48510000109672546},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.4578000009059906},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.44839999079704285},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4433000087738037},{"id":"https://openalex.org/C27548731","wikidata":"https://www.wikidata.org/wiki/Q88272","display_name":"Investment (military)","level":3,"score":0.42820000648498535},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4230000078678131},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.41110000014305115},{"id":"https://openalex.org/C3018587665","wikidata":"https://www.wikidata.org/wiki/Q7268696","display_name":"Qualitative analysis","level":3,"score":0.4027000069618225},{"id":"https://openalex.org/C199728807","wikidata":"https://www.wikidata.org/wiki/Q2578557","display_name":"Equity (law)","level":2,"score":0.38999998569488525},{"id":"https://openalex.org/C169549615","wikidata":"https://www.wikidata.org/wiki/Q939134","display_name":"Return on investment","level":3,"score":0.36320000886917114},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.35350000858306885},{"id":"https://openalex.org/C43246008","wikidata":"https://www.wikidata.org/wiki/Q55638","display_name":"Tertiary sector of the economy","level":2,"score":0.3504999876022339},{"id":"https://openalex.org/C2781386248","wikidata":"https://www.wikidata.org/wiki/Q11898700","display_name":"Revenue management","level":3,"score":0.3386000096797943},{"id":"https://openalex.org/C94617000","wikidata":"https://www.wikidata.org/wiki/Q639854","display_name":"Qualitative comparative analysis","level":2,"score":0.33500000834465027},{"id":"https://openalex.org/C2780193402","wikidata":"https://www.wikidata.org/wiki/Q3394670","display_name":"Pricing strategies","level":2,"score":0.3156000077724457},{"id":"https://openalex.org/C27564746","wikidata":"https://www.wikidata.org/wiki/Q913709","display_name":"Market research","level":2,"score":0.2948000133037567},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.29109999537467957},{"id":"https://openalex.org/C2778268174","wikidata":"https://www.wikidata.org/wiki/Q7242628","display_name":"Price premium","level":3,"score":0.2872999906539917},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.2775000035762787},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2630999982357025},{"id":"https://openalex.org/C142038384","wikidata":"https://www.wikidata.org/wiki/Q1362536","display_name":"Yield management","level":4,"score":0.25619998574256897},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.25519999861717224},{"id":"https://openalex.org/C68991459","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value proposition","level":2,"score":0.2549000084400177}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.70693/4vgpyk13","doi":"https://doi.org/10.70693/4vgpyk13","is_oa":true,"landing_page_url":"https://doi.org/10.70693/4vgpyk13","pdf_url":"https://www.newinsightspress.net/ojs/index.php/ES/article/download/46/ES00010.pdf","source":{"id":"https://openalex.org/S7407058373","display_name":"Empirical Studies in Econimics and Finance","issn_l":"3106-5783","issn":["3106-5783","3106-7042"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Empirical Studies in Econimics and Finance","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.70693/4vgpyk13","doi":"https://doi.org/10.70693/4vgpyk13","is_oa":true,"landing_page_url":"https://doi.org/10.70693/4vgpyk13","pdf_url":"https://www.newinsightspress.net/ojs/index.php/ES/article/download/46/ES00010.pdf","source":{"id":"https://openalex.org/S7407058373","display_name":"Empirical Studies in Econimics and Finance","issn_l":"3106-5783","issn":["3106-5783","3106-7042"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Empirical Studies in Econimics and Finance","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225320855.pdf","grobid_xml":"https://content.openalex.org/works/W7225320855.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W2082896646","https://openalex.org/W2266639535","https://openalex.org/W2334626268"],"related_works":["https://openalex.org/W4324380836","https://openalex.org/W7139134287","https://openalex.org/W2407839491","https://openalex.org/W2978714945","https://openalex.org/W7165660880","https://openalex.org/W7197573961","https://openalex.org/W2148762696","https://openalex.org/W2313740066","https://openalex.org/W4400993850","https://openalex.org/W2328058763"],"abstract_inverted_index":{"This":[0],"paper":[1,144],"examines":[2],"Canada":[3],"Goose\u2019s":[4],"functional":[5,36,150],"luxury":[6,24],"positioning":[7,33,53],"through":[8],"a":[9,32,114,128,139],"qualitative":[10],"case":[11],"analysis":[12,60,81],"based":[13],"on":[14,99],"academic":[15,50],"literature,":[16],"company":[17],"disclosures,":[18],"and":[19,40,54,63,86,105,161,164,174],"selected":[20],"industry":[21],"evidence.":[22],"Functional":[23],"is":[25,71],"used":[26,72],"as":[27,45],"an":[28,46],"operational":[29],"description":[30],"of":[31,61,102,124,134],"that":[34,83,94],"combines":[35],"value,":[37,151],"symbolic":[38],"value":[39,97],"premium":[41,64],"pricing,":[42],"rather":[43,136],"than":[44,137],"established,":[47],"universally":[48],"defined":[49],"category.":[51],"Brand":[52],"brand":[55],"equity":[56],"perspectives":[57],"guide":[58],"the":[59,76,121,132],"differentiation":[62],"justification,":[65],"while":[66],"Porter\u2019s":[67],"Five":[68],"Forces":[69],"framework":[70],"separately":[73],"to":[74,130],"assess":[75],"external":[77],"competitive":[78],"environment.":[79],"The":[80,143,170],"suggests":[82],"cold-weather":[84],"heritage":[85],"manufacturing":[87],"capabilities":[88],"provide":[89],"resources":[90],"for":[91,157],"differentiation,":[92],"but":[93],"their":[95],"commercial":[96],"depends":[98],"customers\u2019":[100],"evaluation":[101],"performance,":[103],"service":[104,153],"price.":[106],"Slower":[107],"growth":[108,135],"in":[109,120,183],"fiscal":[110,125],"2025,":[111],"followed":[112],"by":[113],"revenue":[115],"recovery":[116],"alongside":[117],"profitability":[118],"pressure":[119],"third":[122],"quarter":[123],"2026,":[126],"indicates":[127],"need":[129],"examine":[131],"quality":[133],"assume":[138],"permanent":[140],"market":[141],"ceiling.":[142],"proposes":[145],"four":[146],"corresponding":[147],"priorities:":[148],"demonstrate":[149],"improve":[152],"consistency,":[154],"develop":[155],"products":[156],"additional":[158],"seasons":[159],"selectively,":[160],"align":[162],"pricing":[163],"channel":[165],"investment":[166],"with":[167],"customer":[168],"value.":[169],"conclusions":[171],"are":[172],"interpretive":[173],"do":[175],"not":[176],"establish":[177],"causal":[178],"effects":[179],"or":[180],"population-wide":[181],"changes":[182],"consumer":[184],"attitudes.":[185]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-11-06T00:00:00"}