{"id":"https://openalex.org/W7225317210","doi":"https://doi.org/10.4324/9781003754909-9","title":"Competitive Advantage","display_name":"Competitive Advantage","publication_year":2026,"publication_date":"2026-11-05","ids":{"openalex":"https://openalex.org/W7225317210","doi":"https://doi.org/10.4324/9781003754909-9"},"language":"en","primary_location":{"id":"doi:10.4324/9781003754909-9","doi":"https://doi.org/10.4324/9781003754909-9","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9781003754909-9","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Youth Entrepreneurship and Sustainability in Kenya\u2019s Blue-Green Economy","raw_type":"book-chapter"},"parent_works":[],"lineage":["https://openalex.org/W7225317210"],"child_works_count":0,"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5080578907","display_name":"Edwine Jeremiah Otieno","orcid":"https://orcid.org/0000-0003-4603-9528","observed_orcids":["https://orcid.org/0000-0003-4603-9528"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Edwine Jeremiah Otieno","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-4603-9528","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5080578907"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"79","last_page":"92"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.7797999978065491,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.7797999978065491,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.13210000097751617,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.06469999998807907,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/soft-innovation","display_name":"soft innovation","score":0.9789999723434448},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.9950000047683716},{"id":"https://openalex.org/keywords/aesthetics","display_name":"aesthetics","score":0.5929999947547913},{"id":"https://openalex.org/keywords/visual-design","display_name":"visual design","score":0.7879999876022339},{"id":"https://openalex.org/keywords/packaging-design","display_name":"packaging design","score":0.7919999957084656},{"id":"https://openalex.org/keywords/customer-experience","display_name":"customer experience","score":0.9919999837875366},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.9340000152587891},{"id":"https://openalex.org/keywords/intangible-assets","display_name":"intangible assets","score":0.9769999980926514},{"id":"https://openalex.org/keywords/customer-co-creation","display_name":"customer co-creation","score":0.8579999804496765},{"id":"https://openalex.org/keywords/creative-imitation","display_name":"creative imitation","score":0.8180000185966492},{"id":"https://openalex.org/keywords/innovation-drivers","display_name":"innovation drivers","score":0.6000000238418579},{"id":"https://openalex.org/keywords/kenya","display_name":"Kenya","score":0.5289999842643738}],"concepts":[{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.7663999795913696},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5339999794960022},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.49540001153945923},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4602999985218048},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.45509999990463257},{"id":"https://openalex.org/C2777352838","wikidata":"https://www.wikidata.org/wiki/Q5419420","display_name":"Excellence","level":2,"score":0.44679999351501465},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.4341999888420105},{"id":"https://openalex.org/C105339364","wikidata":"https://www.wikidata.org/wiki/Q2297740","display_name":"Software deployment","level":2,"score":0.4074999988079071},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.40220001339912415},{"id":"https://openalex.org/C2778597612","wikidata":"https://www.wikidata.org/wiki/Q7097786","display_name":"Operational excellence","level":2,"score":0.396699994802475},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.38749998807907104},{"id":"https://openalex.org/C86275758","wikidata":"https://www.wikidata.org/wiki/Q376657","display_name":"Strategic management","level":2,"score":0.376800000667572},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.37439998984336853},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.37299999594688416},{"id":"https://openalex.org/C103423482","wikidata":"https://www.wikidata.org/wiki/Q552515","display_name":"Competitive intelligence","level":2,"score":0.36329999566078186},{"id":"https://openalex.org/C186037533","wikidata":"https://www.wikidata.org/wiki/Q794803","display_name":"Innovation management","level":2,"score":0.34060001373291016},{"id":"https://openalex.org/C2779669084","wikidata":"https://www.wikidata.org/wiki/Q382097","display_name":"Resource-based view","level":3,"score":0.3400999903678894},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3370000123977661},{"id":"https://openalex.org/C34974158","wikidata":"https://www.wikidata.org/wiki/Q131257","display_name":"Intellectual property","level":2,"score":0.335999995470047},{"id":"https://openalex.org/C191920346","wikidata":"https://www.wikidata.org/wiki/Q466410","display_name":"High tech","level":2,"score":0.31189998984336853},{"id":"https://openalex.org/C75434695","wikidata":"https://www.wikidata.org/wiki/Q7247768","display_name":"Product innovation","level":2,"score":0.3109999895095825},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.29820001125335693},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.2946000099182129},{"id":"https://openalex.org/C86992474","wikidata":"https://www.wikidata.org/wiki/Q763591","display_name":"Quality function deployment","level":3,"score":0.28679999709129333},{"id":"https://openalex.org/C153693270","wikidata":"https://www.wikidata.org/wiki/Q194980","display_name":"Intangible good","level":2,"score":0.28459998965263367},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.2766000032424927},{"id":"https://openalex.org/C2776598745","wikidata":"https://www.wikidata.org/wiki/Q5156422","display_name":"Complementary assets","level":2,"score":0.2680000066757202}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4324/9781003754909-9","doi":"https://doi.org/10.4324/9781003754909-9","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9781003754909-9","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Youth Entrepreneurship and Sustainability in Kenya\u2019s Blue-Green Economy","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4248177807","https://openalex.org/W2406913586","https://openalex.org/W2996111492","https://openalex.org/W3174231946","https://openalex.org/W2503029396","https://openalex.org/W2904946683","https://openalex.org/W4242376405","https://openalex.org/W3128508340","https://openalex.org/W4248871980","https://openalex.org/W3115057541"],"abstract_inverted_index":{"Functional":[0],"product":[1],"excellence":[2],"alone":[3],"does":[4],"not":[5],"guarantee":[6],"market":[7],"success":[8],"in":[9,44,82,127],"a":[10,65],"competitive":[11,32],"environment.":[12],"This":[13],"chapter":[14],"explores":[15],"soft":[16,51,96],"innovation":[17,52,125],"as":[18],"the":[19,36,47,80,92,121],"strategic":[20],"deployment":[21],"of":[22,38,68,95],"aesthetics,":[23],"intellectual":[24,42],"appeal,":[25],"and":[26,41,58,76,103,107,115],"intangible":[27],"assets":[28],"to":[29],"forge":[30],"distinctive":[31],"advantages.":[33],"It":[34,118],"evaluates":[35],"role":[37],"visual":[39],"design":[40],"resonance":[43],"contemporary":[45],"markets;":[46],"text":[48],"analyzes":[49],"how":[50,69],"transforms":[53],"packaging":[54],"design,":[55],"customer":[56,108],"experience,":[57],"value":[59],"perception.":[60],"Furthermore,":[61],"this":[62],"study":[63],"provides":[64],"comprehensive":[66],"analysis":[67],"these":[70],"aesthetic":[71],"dimensions":[72],"enhance":[73],"financial,":[74],"operational,":[75],"efficiency":[77],"outcomes,":[78],"grounding":[79],"theory":[81],"practical":[83],"examples":[84],"from":[85],"successful":[86],"enterprises.":[87],"The":[88],"discussion":[89],"then":[90],"dissects":[91],"diverse":[93],"catalysts":[94],"innovation,":[97],"including":[98],"empirical":[99],"observation,":[100],"formal":[101],"research":[102],"development,":[104],"creative":[105],"imitation,":[106],"co-creation,":[109],"while":[110],"weighing":[111],"their":[112],"relative":[113],"strengths":[114],"resource":[116],"requirements.":[117],"also":[119],"demonstrates":[120],"application":[122],"within":[123],"emerging":[124],"trends":[126],"Kenya.":[128]},"counts_by_year":[],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2026-11-06T00:00:00"}