{"id":"https://openalex.org/W7225307653","doi":"https://doi.org/10.29210/30037028000","title":"Capability priorities versus strategic priorities in social entrepreneurial orientation: an expert-based AHP study of sustainable MSMEs","display_name":"Capability priorities versus strategic priorities in social entrepreneurial orientation: an expert-based AHP study of sustainable MSMEs","publication_year":2026,"publication_date":"2026-10-29","ids":{"openalex":"https://openalex.org/W7225307653","doi":"https://doi.org/10.29210/30037028000"},"language":"en","primary_location":{"id":"doi:10.29210/30037028000","doi":"https://doi.org/10.29210/30037028000","is_oa":true,"landing_page_url":"https://doi.org/10.29210/30037028000","pdf_url":"https://jrti.eloracenter.org/jrti/article/download/7028/3347","source":{"id":"https://openalex.org/S4210218157","display_name":"JRTI (Jurnal Riset Tindakan Indonesia)","issn_l":"2502-079X","issn":["2502-079X","2503-1619"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315118","host_organization_name":"Indonesian Institute for Counseling, Education and Therapy (IICET)","host_organization_lineage":["https://openalex.org/P4310315118"],"host_organization_lineage_names":["Indonesian Institute for Counseling, Education and Therapy (IICET)"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JRTI (Jurnal Riset Tindakan Indonesia)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jrti.eloracenter.org/jrti/article/download/7028/3347","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090925513","display_name":"Yanuar Trisnowati","orcid":"https://orcid.org/0000-0002-1371-9394","observed_orcids":["https://orcid.org/0000-0002-1371-9394"]},"institutions":[{"id":"https://openalex.org/I193621155","display_name":"Indonesia Open University","ror":"https://ror.org/03zwesg40","country_code":"ID","type":"education","lineage":["https://openalex.org/I193621155"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yanuar Trisnowati","raw_affiliation_strings":["Universitas Terbuka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Terbuka","institution_ids":["https://openalex.org/I193621155"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5119059766","display_name":"Sabna Ainazah Fatikhah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I193621155","display_name":"Indonesia Open University","ror":"https://ror.org/03zwesg40","country_code":"ID","type":"education","lineage":["https://openalex.org/I193621155"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sabna Ainazah Fatikhah","raw_affiliation_strings":["Universitas Terbuka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Terbuka","institution_ids":["https://openalex.org/I193621155"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5129053978","display_name":"Deane Rahmamita","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I193621155","display_name":"Indonesia Open University","ror":"https://ror.org/03zwesg40","country_code":"ID","type":"education","lineage":["https://openalex.org/I193621155"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Deane Rahmamita","raw_affiliation_strings":["Universitas Terbuka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Terbuka","institution_ids":["https://openalex.org/I193621155"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I193621155"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"11","issue":"2","first_page":"480","last_page":"501"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.9726999998092651,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.9726999998092651,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.017400000244379044,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.0017999999690800905,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.7609999775886536},{"id":"https://openalex.org/keywords/social-risk-taking","display_name":"social risk-taking","score":0.949999988079071},{"id":"https://openalex.org/keywords/alternative-development-strategies","display_name":"alternative development strategies","score":0.7379999756813049},{"id":"https://openalex.org/keywords/proactive-marketing","display_name":"proactive marketing","score":0.878000020980835},{"id":"https://openalex.org/keywords/risk-management","display_name":"risk management","score":0.8309999704360962},{"id":"https://openalex.org/keywords/organizational-adaptability","display_name":"organizational adaptability","score":0.8790000081062317},{"id":"https://openalex.org/keywords/government-support-for-msmes","display_name":"government support for MSMEs","score":0.6899999976158142},{"id":"https://openalex.org/keywords/stakeholder-networks","display_name":"stakeholder networks","score":0.824999988079071},{"id":"https://openalex.org/keywords/capability-building","display_name":"capability development","score":0.44999998807907104}],"concepts":[{"id":"https://openalex.org/C87345402","wikidata":"https://www.wikidata.org/wiki/Q485202","display_name":"Analytic hierarchy process","level":2,"score":0.7760999798774719},{"id":"https://openalex.org/C2776436953","wikidata":"https://www.wikidata.org/wiki/Q5163215","display_name":"Consistency (knowledge bases)","level":2,"score":0.6265000104904175},{"id":"https://openalex.org/C184898388","wikidata":"https://www.wikidata.org/wiki/Q1435712","display_name":"Pairwise comparison","level":2,"score":0.579800009727478},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5626000165939331},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.5482000112533569},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.5268999934196472},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.46779999136924744},{"id":"https://openalex.org/C2779696404","wikidata":"https://www.wikidata.org/wiki/Q6770823","display_name":"Market orientation","level":2,"score":0.43650001287460327},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3970000147819519},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.3612000048160553},{"id":"https://openalex.org/C139807058","wikidata":"https://www.wikidata.org/wiki/Q352374","display_name":"Adaptation (eye)","level":2,"score":0.352400004863739},{"id":"https://openalex.org/C48243021","wikidata":"https://www.wikidata.org/wiki/Q932522","display_name":"Strategic planning","level":2,"score":0.34119999408721924},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.3325999975204468},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.3310999870300293},{"id":"https://openalex.org/C86275758","wikidata":"https://www.wikidata.org/wiki/Q376657","display_name":"Strategic management","level":2,"score":0.3188999891281128},{"id":"https://openalex.org/C2779082914","wikidata":"https://www.wikidata.org/wiki/Q817245","display_name":"Social entrepreneurship","level":3,"score":0.3116999864578247},{"id":"https://openalex.org/C144559511","wikidata":"https://www.wikidata.org/wiki/Q2986279","display_name":"Principal (computer security)","level":2,"score":0.31150001287460327},{"id":"https://openalex.org/C33676613","wikidata":"https://www.wikidata.org/wiki/Q13415176","display_name":"Dimension (graph theory)","level":2,"score":0.31130000948905945},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.30869999527931213},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.2939999997615814},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.2856000065803528},{"id":"https://openalex.org/C48879800","wikidata":"https://www.wikidata.org/wiki/Q622439","display_name":"Small and medium-sized enterprises","level":2,"score":0.2849000096321106},{"id":"https://openalex.org/C114713312","wikidata":"https://www.wikidata.org/wiki/Q7551269","display_name":"Social network analysis","level":3,"score":0.28209999203681946},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.27250000834465027},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.2721000015735626},{"id":"https://openalex.org/C2777382242","wikidata":"https://www.wikidata.org/wiki/Q6017816","display_name":"Index (typography)","level":2,"score":0.26980000734329224},{"id":"https://openalex.org/C121087249","wikidata":"https://www.wikidata.org/wiki/Q546395","display_name":"Emerging markets","level":2,"score":0.2669999897480011},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.258899986743927},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.2540000081062317},{"id":"https://openalex.org/C84309077","wikidata":"https://www.wikidata.org/wiki/Q3908516","display_name":"Entrepreneurship","level":2,"score":0.25189998745918274}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.29210/30037028000","doi":"https://doi.org/10.29210/30037028000","is_oa":true,"landing_page_url":"https://doi.org/10.29210/30037028000","pdf_url":"https://jrti.eloracenter.org/jrti/article/download/7028/3347","source":{"id":"https://openalex.org/S4210218157","display_name":"JRTI (Jurnal Riset Tindakan Indonesia)","issn_l":"2502-079X","issn":["2502-079X","2503-1619"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315118","host_organization_name":"Indonesian Institute for Counseling, Education and Therapy (IICET)","host_organization_lineage":["https://openalex.org/P4310315118"],"host_organization_lineage_names":["Indonesian Institute for Counseling, Education and Therapy (IICET)"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JRTI (Jurnal Riset Tindakan Indonesia)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.29210/30037028000","doi":"https://doi.org/10.29210/30037028000","is_oa":true,"landing_page_url":"https://doi.org/10.29210/30037028000","pdf_url":"https://jrti.eloracenter.org/jrti/article/download/7028/3347","source":{"id":"https://openalex.org/S4210218157","display_name":"JRTI (Jurnal Riset Tindakan Indonesia)","issn_l":"2502-079X","issn":["2502-079X","2503-1619"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315118","host_organization_name":"Indonesian Institute for Counseling, Education and Therapy (IICET)","host_organization_lineage":["https://openalex.org/P4310315118"],"host_organization_lineage_names":["Indonesian Institute for Counseling, Education and Therapy (IICET)"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JRTI (Jurnal Riset Tindakan Indonesia)","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.4943999946117401}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225307653.pdf","grobid_xml":"https://content.openalex.org/works/W7225307653.grobid-xml"},"referenced_works_count":36,"referenced_works":["https://openalex.org/W2012955605","https://openalex.org/W2034960640","https://openalex.org/W2611695562","https://openalex.org/W3082986172","https://openalex.org/W3124536214","https://openalex.org/W3159396847","https://openalex.org/W3168553073","https://openalex.org/W3185579482","https://openalex.org/W3211161559","https://openalex.org/W4210285313","https://openalex.org/W4212880551","https://openalex.org/W4283070389","https://openalex.org/W4283719252","https://openalex.org/W4292774328","https://openalex.org/W4316465171","https://openalex.org/W4366829947","https://openalex.org/W4367677638","https://openalex.org/W4367681177","https://openalex.org/W4386204365","https://openalex.org/W4386265094","https://openalex.org/W4387701405","https://openalex.org/W4392865114","https://openalex.org/W4394998001","https://openalex.org/W4401196244","https://openalex.org/W4402748909","https://openalex.org/W4403564394","https://openalex.org/W4410502887","https://openalex.org/W4411376358","https://openalex.org/W4411840252","https://openalex.org/W4411892783","https://openalex.org/W4411951480","https://openalex.org/W4412762011","https://openalex.org/W7162108451","https://openalex.org/W7162761331","https://openalex.org/W7167257105","https://openalex.org/W7202002411"],"related_works":["https://openalex.org/W4289174217","https://openalex.org/W2970859116","https://openalex.org/W4408482431","https://openalex.org/W2507792797","https://openalex.org/W3093065989","https://openalex.org/W3011062949","https://openalex.org/W7216268205","https://openalex.org/W2793731463","https://openalex.org/W4405625994","https://openalex.org/W4313244298"],"abstract_inverted_index":{"This":[0],"study":[1,118],"examines":[2],"which":[3],"strategic":[4,144],"interventions":[5],"MSMEs":[6],"should":[7,182],"prioritize":[8],"to":[9,116],"enhance":[10],"sustainable":[11],"performance":[12],"by":[13,71,135,161],"eliciting":[14],"and":[15,24,50,65,83,140,152,164,168,171,190,208],"aggregating":[16],"expert":[17],"judgments":[18],"on":[19,61,198],"Social":[20],"Entrepreneurial":[21],"Orientation":[22],"(SEO)":[23],"alternative":[25,170],"development":[26,180],"strategies.":[27],"A":[28],"quantitative":[29],"expert-judgment":[30],"approach":[31],"using":[32,57,79,88,97],"the":[33,66,80,89,98,117,127,131,143,146,157],"Analytic":[34],"Hierarchy":[35],"Process":[36],"(AHP)":[37],"was":[38,69,95],"conducted":[39],"over":[40],"six":[41],"months":[42],"with":[43,102,186],"11":[44],"experts":[45],"representing":[46],"government,":[47],"MSME":[48,51,179],"practitioners,":[49],"community":[52],"administrators.":[53],"Experts":[54],"were":[55,77,86,111],"selected":[56],"[sampling":[58],"strategy]":[59],"based":[60],"[expert":[62],"selection":[63],"criteria],":[64],"sample":[67],"size":[68,73],"justified":[70],"[sample":[72],"rationale].":[74],"Pairwise":[75],"comparisons":[76],"aggregated":[78],"geometric":[81],"mean,":[82],"priority":[84],"weights":[85],"calculated":[87],"principal":[90],"eigenvector":[91],"method.":[92],"Judgment":[93],"consistency":[94],"assessed":[96],"Consistency":[99],"Ratio":[100],"(CR),":[101],"a":[103],"threshold":[104],"of":[105],"CR":[106],"\u2264":[107],"0.10;":[108],"[inconsistent":[109],"matrices":[110],"revised":[112],"or":[113],"excluded":[114],"according":[115],"protocol].":[119],"The":[120],"results":[121],"indicate":[122],"that":[123,178],"social":[124,136,138,184],"innovativeness":[125],"receives":[126],"highest":[128],"weight":[129],"among":[130],"SEO":[132],"dimensions,":[133],"followed":[134,160],"risk-taking,":[137],"proactiveness,":[139],"socialness.":[141],"At":[142],"level,":[145],"global":[147,173],"synthesis":[148],"identifies":[149],"proactive":[150],"marketing":[151],"digital":[153,187],"market":[154,188,206],"expansion":[155],"as":[156],"highest-ranked":[158],"alternative,":[159],"business":[162],"adaptation":[163],"risk":[165,192],"management":[166],"(0.2158),":[167],"[third-ranked":[169],"its":[172],"weight].":[174],"These":[175],"findings":[176],"suggest":[177],"initiatives":[181],"connect":[183],"innovation":[185],"activation":[189],"disciplined":[191],"management.":[193],"Government":[194],"support":[195],"can":[196,204],"focus":[197],"capability":[199],"development,":[200],"while":[201],"stakeholder":[202],"networks":[203],"strengthen":[205],"intelligence":[207],"collaboration.":[209]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-11-06T00:00:00"}
