{"id":"https://openalex.org/W7225268270","doi":"https://doi.org/10.59431/ajad.v6i3.1092","title":"Digital Transformation of E.G.G. Egg MSME through Strengthening Business Identity, Social Media Promotion, and QRIS Implementation","display_name":"Digital Transformation of E.G.G. Egg MSME through Strengthening Business Identity, Social Media Promotion, and QRIS Implementation","publication_year":2026,"publication_date":"2026-11-04","ids":{"openalex":"https://openalex.org/W7225268270","doi":"https://doi.org/10.59431/ajad.v6i3.1092"},"language":"en","primary_location":{"id":"doi:10.59431/ajad.v6i3.1092","doi":"https://doi.org/10.59431/ajad.v6i3.1092","is_oa":true,"landing_page_url":"https://doi.org/10.59431/ajad.v6i3.1092","pdf_url":"https://journal.msti-indonesia.com/index.php/ajad/article/download/1092/882","source":{"id":"https://openalex.org/S4210194542","display_name":"AJAD Jurnal Pengabdian kepada Masyarakat","issn_l":"2797-2356","issn":["2797-2356","2797-2364"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"AJAD : Jurnal Pengabdian kepada Masyarakat","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.msti-indonesia.com/index.php/ajad/article/download/1092/882","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5160669049","display_name":"Raffi Muhammad Shodiq","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Raffi Muhammad Shodiq","raw_affiliation_strings":["University of Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5160615963","display_name":"Dini Siva Nurmala","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dini Siva Nurmala","raw_affiliation_strings":["University of Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5160672942","display_name":"Nur Ayu Agustina","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nur Ayu Agustina","raw_affiliation_strings":["University of Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5160696785","display_name":"Ananda Rizkia Ferlita","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ananda Rizkia Ferlita","raw_affiliation_strings":["University of Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5160627779","display_name":"Genial Rafael Alexa","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Genial Rafael Alexa","raw_affiliation_strings":["University of Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5160636664","display_name":"Albasit Zulnida","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Albasit Zulnida","raw_affiliation_strings":["University of Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5160676451","display_name":"Rut Natasya Sinaga","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rut Natasya Sinaga","raw_affiliation_strings":["University of Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5160697268","display_name":"Ahmad Saifullah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ahmad Saifullah","raw_affiliation_strings":["University of Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5160570084","display_name":"Leksy Diaz Adinata","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Leksy Diaz Adinata","raw_affiliation_strings":["University of Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5160572562","display_name":"Khayru Akila Eldzima","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Khayru Akila Eldzima","raw_affiliation_strings":["University of Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5063661856","display_name":"Chairil Afandy","orcid":"https://orcid.org/0000-0002-7920-1571","observed_orcids":["https://orcid.org/0000-0002-7920-1571"]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Chairil Afandy","raw_affiliation_strings":["University of Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5160669049"],"corresponding_institution_ids":["https://openalex.org/I47755478"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.91716018,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":null,"biblio":{"volume":"6","issue":"3","first_page":"834","last_page":"841"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":0.9440000057220459},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.765999972820282},{"id":"https://openalex.org/keywords/corporate-identity","display_name":"corporate identity","score":0.9570000171661377},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8659999966621399},{"id":"https://openalex.org/keywords/cashless-payments","display_name":"cashless payments","score":0.875},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.5509999990463257}],"concepts":[{"id":"https://openalex.org/C157572991","wikidata":"https://www.wikidata.org/wiki/Q806880","display_name":"Banner","level":2,"score":0.7057999968528748},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.597599983215332},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5595999956130981},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5378999710083008},{"id":"https://openalex.org/C145097563","wikidata":"https://www.wikidata.org/wiki/Q1148747","display_name":"Payment","level":2,"score":0.4456999897956848},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.4399000108242035},{"id":"https://openalex.org/C126082660","wikidata":"https://www.wikidata.org/wiki/Q4252370","display_name":"Digital transformation","level":2,"score":0.4268999993801117},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.414000004529953},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.4090999960899353},{"id":"https://openalex.org/C2778720087","wikidata":"https://www.wikidata.org/wiki/Q201436","display_name":"Logo (programming language)","level":2,"score":0.3930000066757202},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3919999897480011},{"id":"https://openalex.org/C53844881","wikidata":"https://www.wikidata.org/wiki/Q856122","display_name":"Modernization theory","level":2,"score":0.37709999084472656},{"id":"https://openalex.org/C2779207338","wikidata":"https://www.wikidata.org/wiki/Q9240","display_name":"Indonesian","level":2,"score":0.35670000314712524},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3447999954223633},{"id":"https://openalex.org/C98447023","wikidata":"https://www.wikidata.org/wiki/Q1540351","display_name":"Social identity theory","level":3,"score":0.3147999942302704},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.3140000104904175},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.3116999864578247},{"id":"https://openalex.org/C2986873142","wikidata":"https://www.wikidata.org/wiki/Q734253","display_name":"Online business","level":3,"score":0.30469998717308044},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.26579999923706055},{"id":"https://openalex.org/C2778132726","wikidata":"https://www.wikidata.org/wiki/Q1096872","display_name":"Digital Revolution","level":2,"score":0.2648000121116638},{"id":"https://openalex.org/C64543145","wikidata":"https://www.wikidata.org/wiki/Q162942","display_name":"Intersection (aeronautics)","level":2,"score":0.2596000134944916},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.2567000091075897}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.59431/ajad.v6i3.1092","doi":"https://doi.org/10.59431/ajad.v6i3.1092","is_oa":true,"landing_page_url":"https://doi.org/10.59431/ajad.v6i3.1092","pdf_url":"https://journal.msti-indonesia.com/index.php/ajad/article/download/1092/882","source":{"id":"https://openalex.org/S4210194542","display_name":"AJAD Jurnal Pengabdian kepada Masyarakat","issn_l":"2797-2356","issn":["2797-2356","2797-2364"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"AJAD : Jurnal Pengabdian kepada Masyarakat","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.59431/ajad.v6i3.1092","doi":"https://doi.org/10.59431/ajad.v6i3.1092","is_oa":true,"landing_page_url":"https://doi.org/10.59431/ajad.v6i3.1092","pdf_url":"https://journal.msti-indonesia.com/index.php/ajad/article/download/1092/882","source":{"id":"https://openalex.org/S4210194542","display_name":"AJAD Jurnal Pengabdian kepada Masyarakat","issn_l":"2797-2356","issn":["2797-2356","2797-2364"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"AJAD : Jurnal Pengabdian kepada Masyarakat","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.7257999777793884,"id":"https://metadata.un.org/sdg/8"},{"display_name":"Industry, innovation and infrastructure","score":0.7207000255584717,"id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225268270.pdf","grobid_xml":"https://content.openalex.org/works/W7225268270.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7165543226","https://openalex.org/W7202069185","https://openalex.org/W7106533236","https://openalex.org/W7202249444","https://openalex.org/W7216165952","https://openalex.org/W7203452724","https://openalex.org/W7170150940","https://openalex.org/W7168837399","https://openalex.org/W4416135876","https://openalex.org/W7108067728"],"abstract_inverted_index":{"Express,":[0],"Excellent,":[1],"Exclusive":[2],"Genial":[3,4],"(E.G.G.)":[5],"is":[6],"an":[7],"egg-selling":[8],"MSME":[9,115],"in":[10,22,116],"Bentiring,":[11],"Bengkulu":[12],"City,":[13],"with":[14],"significant":[15],"growth":[16],"potential,":[17],"though":[18],"hindered":[19],"by":[20],"limitations":[21],"business":[23],"identity":[24,39,64],"and":[25,42,47,68,75,82,94,110],"digital":[26,69,118],"technology":[27],"adoption.":[28],"This":[29],"community":[30],"service":[31],"aimed":[32],"to":[33],"enhance":[34],"partner":[35],"competitiveness":[36],"through":[37],"visual":[38],"development":[40,111],"(logos":[41],"banners),":[43],"social":[44,89],"media":[45,90],"optimization,":[46],"integration":[48,101],"of":[49,102,112],"the":[50,80,85,108,113,117],"Quick":[51],"Response":[52],"Code":[53],"Indonesian":[54],"Standard":[55],"(QRIS)":[56],"payment":[57],"system.":[58],"The":[59,100],"activities":[60],"encompassed":[61],"problem":[62],"identification,":[63],"design,":[65],"QRIS":[66,95],"registration,":[67],"promotion":[70],"assistance":[71],"based":[72],"on":[73],"observation":[74],"interviews.":[76],"Results":[77],"indicate":[78],"that":[79],"logo":[81],"banner":[83],"strengthened":[84],"business's":[86],"professional":[87],"image,":[88],"expanded":[91],"market":[92],"reach,":[93],"facilitated":[96],"practical":[97],"cashless":[98],"transactions.":[99],"these":[103],"three":[104],"aspects":[105],"effectively":[106],"supports":[107],"modernization":[109],"E.G.G.":[114],"era.":[119]},"counts_by_year":[],"updated_date":"2026-11-06T12:05:46.655746","created_date":"2026-11-05T00:00:00"}
