{"id":"https://openalex.org/W7225196234","doi":"https://doi.org/10.1177/13540688261503797","title":"Campaigning on emotion: Party strategy and emotional appeals in the 2024 UK general election","display_name":"Campaigning on emotion: Party strategy and emotional appeals in the 2024 UK general election","publication_year":2026,"publication_date":"2026-11-03","ids":{"openalex":"https://openalex.org/W7225196234","doi":"https://doi.org/10.1177/13540688261503797"},"language":"en","primary_location":{"id":"doi:10.1177/13540688261503797","doi":"https://doi.org/10.1177/13540688261503797","is_oa":true,"landing_page_url":"https://doi.org/10.1177/13540688261503797","pdf_url":"https://journals.sagepub.com/doi/pdf/10.1177/13540688261503797?download=true","source":{"id":"https://openalex.org/S6959732","display_name":"Party Politics","issn_l":"1354-0688","issn":["1354-0688","1460-3683"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-3","norway-2","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Party Politics","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://journals.sagepub.com/doi/pdf/10.1177/13540688261503797?download=true","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5107740419","display_name":"Iv\u00e1n S\u00e1nchez-Mara\u00f1\u00f3n","orcid":"https://orcid.org/0009-0002-0680-0490","observed_orcids":["https://orcid.org/0009-0002-0680-0490"]},"institutions":[{"id":"https://openalex.org/I88155538","display_name":"Universidad de Navarra","ror":"https://ror.org/02rxc7m23","country_code":"ES","type":"education","lineage":["https://openalex.org/I88155538"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Iv\u00e1n S\u00e1nchez-Mara\u00f1\u00f3n","raw_affiliation_strings":["Department of Political Science and Sociology, Universidad de Navarra"],"raw_orcid":"https://orcid.org/0009-0002-0680-0490","affiliations":[{"raw_affiliation_string":"Department of Political Science and Sociology, Universidad de Navarra","institution_ids":["https://openalex.org/I88155538"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022966874","display_name":"Jordi Rodr\u00edguez-Virgili","orcid":"https://orcid.org/0000-0002-7952-5664","observed_orcids":["https://orcid.org/0000-0002-7952-5664"]},"institutions":[{"id":"https://openalex.org/I88155538","display_name":"Universidad de Navarra","ror":"https://ror.org/02rxc7m23","country_code":"ES","type":"education","lineage":["https://openalex.org/I88155538"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Jordi Rodr\u00edguez-Virgili","raw_affiliation_strings":["Department of Communication, Universidad de Navarra"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Communication, Universidad de Navarra","institution_ids":["https://openalex.org/I88155538"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5128464766","display_name":"Miguel G\u00f3mez-Irimia","orcid":"https://orcid.org/0009-0001-0341-3818","observed_orcids":["https://orcid.org/0009-0001-0341-3818"]},"institutions":[{"id":"https://openalex.org/I88155538","display_name":"Universidad de Navarra","ror":"https://ror.org/02rxc7m23","country_code":"ES","type":"education","lineage":["https://openalex.org/I88155538"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Miguel G\u00f3mez-Irimia","raw_affiliation_strings":["Department of Communication, Universidad de Navarra"],"raw_orcid":"https://orcid.org/0009-0001-0341-3818","affiliations":[{"raw_affiliation_string":"Department of Communication, Universidad de Navarra","institution_ids":["https://openalex.org/I88155538"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5107740419"],"corresponding_institution_ids":["https://openalex.org/I88155538"],"apc_list":{"value":3650,"currency":"USD","value_usd":3650},"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.93105215,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10108","display_name":"Electoral Systems and Political Participation","score":0.9437999725341797,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10108","display_name":"Electoral Systems and Political Participation","score":0.9437999725341797,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11397","display_name":"Populism, Right-Wing Movements","score":0.026100000366568565,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11982","display_name":"Rhetoric and Communication Studies","score":0.010099999606609344,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/emotional-appeal","display_name":"emotional appeal","score":0.9679999947547913},{"id":"https://openalex.org/keywords/political-advertising","display_name":"political advertising","score":0.6800000071525574},{"id":"https://openalex.org/keywords/2024-uk-general-election","display_name":"2024 UK general election","score":0.9700000286102295},{"id":"https://openalex.org/keywords/political-party-strategy","display_name":"party strategy","score":0.6819999814033508},{"id":"https://openalex.org/keywords/fear-appeals","display_name":"fear appeals","score":0.9139999747276306},{"id":"https://openalex.org/keywords/incumbency","display_name":"incumbency","score":0.6460000276565552},{"id":"https://openalex.org/keywords/affective-polarization","display_name":"affective polarization","score":0.9369999766349792},{"id":"https://openalex.org/keywords/social-media-campaigning","display_name":"social media campaigning","score":0.7570000290870667},{"id":"https://openalex.org/keywords/conservative-party","display_name":"Conservative Party","score":0.8989999890327454},{"id":"https://openalex.org/keywords/labour-party","display_name":"Labour Party","score":0.9380000233650208},{"id":"https://openalex.org/keywords/reform-uk","display_name":"Reform UK","score":0.8579999804496765},{"id":"https://openalex.org/keywords/liberal-democrats","display_name":"Liberal Democrats","score":0.9959999918937683}],"concepts":[{"id":"https://openalex.org/C2781354396","wikidata":"https://www.wikidata.org/wiki/Q840407","display_name":"Enthusiasm","level":2,"score":0.8790000081062317},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.6705999970436096},{"id":"https://openalex.org/C59742305","wikidata":"https://www.wikidata.org/wiki/Q1076105","display_name":"General election","level":3,"score":0.6341999769210815},{"id":"https://openalex.org/C2779302386","wikidata":"https://www.wikidata.org/wiki/Q79871","display_name":"Anger","level":2,"score":0.6093999743461609},{"id":"https://openalex.org/C198082294","wikidata":"https://www.wikidata.org/wiki/Q3399648","display_name":"Position (finance)","level":2,"score":0.5989000201225281},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5934000015258789},{"id":"https://openalex.org/C28160582","wikidata":"https://www.wikidata.org/wiki/Q2914471","display_name":"Appeal to emotion","level":3,"score":0.5458999872207642},{"id":"https://openalex.org/C138921699","wikidata":"https://www.wikidata.org/wiki/Q47555","display_name":"Political economy","level":1,"score":0.4609000086784363},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.41769999265670776},{"id":"https://openalex.org/C3020105747","wikidata":"https://www.wikidata.org/wiki/Q11118951","display_name":"Media coverage","level":2,"score":0.39160001277923584},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3720000088214874},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.3391999900341034},{"id":"https://openalex.org/C33343238","wikidata":"https://www.wikidata.org/wiki/Q3306826","display_name":"Realigning election","level":5,"score":0.3206000030040741},{"id":"https://openalex.org/C3116431","wikidata":"https://www.wikidata.org/wiki/Q31728","display_name":"Public administration","level":1,"score":0.2946999967098236},{"id":"https://openalex.org/C2992420453","wikidata":"https://www.wikidata.org/wiki/Q1076105","display_name":"National election","level":3,"score":0.2791999876499176},{"id":"https://openalex.org/C2781035477","wikidata":"https://www.wikidata.org/wiki/Q1543464","display_name":"Clientelism","level":4,"score":0.26969999074935913},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.2687999904155731},{"id":"https://openalex.org/C134698397","wikidata":"https://www.wikidata.org/wiki/Q17946","display_name":"Public opinion","level":3,"score":0.262800008058548},{"id":"https://openalex.org/C45184978","wikidata":"https://www.wikidata.org/wiki/Q669262","display_name":"Primary election","level":4,"score":0.2619999945163727},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.25769999623298645},{"id":"https://openalex.org/C2777652736","wikidata":"https://www.wikidata.org/wiki/Q40062","display_name":"Liberal Party","level":3,"score":0.2556999921798706},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.25429999828338623},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2506999969482422}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/13540688261503797","doi":"https://doi.org/10.1177/13540688261503797","is_oa":true,"landing_page_url":"https://doi.org/10.1177/13540688261503797","pdf_url":"https://journals.sagepub.com/doi/pdf/10.1177/13540688261503797?download=true","source":{"id":"https://openalex.org/S6959732","display_name":"Party Politics","issn_l":"1354-0688","issn":["1354-0688","1460-3683"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-3","norway-2","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Party Politics","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1177/13540688261503797","doi":"https://doi.org/10.1177/13540688261503797","is_oa":true,"landing_page_url":"https://doi.org/10.1177/13540688261503797","pdf_url":"https://journals.sagepub.com/doi/pdf/10.1177/13540688261503797?download=true","source":{"id":"https://openalex.org/S6959732","display_name":"Party Politics","issn_l":"1354-0688","issn":["1354-0688","1460-3683"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-3","norway-2","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Party Politics","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320315062","display_name":"Ministerio de Ciencia, Innovaci\u00f3n y Universidades","ror":null},{"id":"https://openalex.org/F4320320290","display_name":"University of Oxford","ror":"https://ror.org/052gg0110"},{"id":"https://openalex.org/F4320322649","display_name":"Universidad de Navarra","ror":"https://ror.org/02rxc7m23"},{"id":"https://openalex.org/F4320337316","display_name":"Asociaci\u00f3n de Amigos de la Universidad de Navarra","ror":"https://ror.org/00qy6se24"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225196234.pdf","grobid_xml":"https://content.openalex.org/works/W7225196234.grobid-xml"},"referenced_works_count":55,"referenced_works":["https://openalex.org/W1474072072","https://openalex.org/W1654801097","https://openalex.org/W1964355794","https://openalex.org/W1989261819","https://openalex.org/W2005735911","https://openalex.org/W2032533433","https://openalex.org/W2132041136","https://openalex.org/W2136400484","https://openalex.org/W2143501469","https://openalex.org/W2154637800","https://openalex.org/W2743606462","https://openalex.org/W2803194735","https://openalex.org/W2894331636","https://openalex.org/W2896902574","https://openalex.org/W2898167544","https://openalex.org/W2901504978","https://openalex.org/W2917428757","https://openalex.org/W2917919846","https://openalex.org/W2947767506","https://openalex.org/W2955724683","https://openalex.org/W2961629105","https://openalex.org/W2963082578","https://openalex.org/W2992214085","https://openalex.org/W2996442900","https://openalex.org/W2998095451","https://openalex.org/W3008973988","https://openalex.org/W3021916629","https://openalex.org/W3080785405","https://openalex.org/W3088383754","https://openalex.org/W3096476278","https://openalex.org/W3110830481","https://openalex.org/W3167700726","https://openalex.org/W3180410679","https://openalex.org/W3194349382","https://openalex.org/W3197401608","https://openalex.org/W3200233661","https://openalex.org/W4206308487","https://openalex.org/W4206326277","https://openalex.org/W4213021423","https://openalex.org/W4220951897","https://openalex.org/W4241743845","https://openalex.org/W4318456997","https://openalex.org/W4327545699","https://openalex.org/W4387186182","https://openalex.org/W4388565186","https://openalex.org/W4390636334","https://openalex.org/W4391651768","https://openalex.org/W4392153784","https://openalex.org/W4400125120","https://openalex.org/W4402409807","https://openalex.org/W4403113598","https://openalex.org/W4403613178","https://openalex.org/W4405992051","https://openalex.org/W7124914214","https://openalex.org/W7128022685"],"related_works":["https://openalex.org/W4411809646","https://openalex.org/W7128527241","https://openalex.org/W4403113598","https://openalex.org/W7124914214","https://openalex.org/W2441063572","https://openalex.org/W2894369391","https://openalex.org/W7219826372","https://openalex.org/W753539355","https://openalex.org/W4411809703","https://openalex.org/W4205230198"],"abstract_inverted_index":{"Purpose:":[0],"This":[1],"article":[2],"examines":[3],"how":[4],"political":[5],"parties":[6,140],"used":[7],"emotional":[8,49],"appeals":[9,76],"in":[10,48,141],"campaign":[11],"advertising":[12],"during":[13],"the":[14,28,32,52,80,89,96,100,111,118],"2024":[15],"United":[16],"Kingdom":[17],"general":[18],"election.":[19],"Methods:":[20],"Through":[21],"content":[22],"analysis":[23],"of":[24,91,104,138],"ads":[25],"published":[26],"by":[27],"Conservative":[29,59,81],"Party,":[30],"Labour,":[31],"Liberal":[33,97],"Democrats,":[34],"and":[35,51,95,115,131],"Reform":[36,93],"UK":[37,94],"across":[38,134],"their":[39,55],"main":[40],"social":[41],"media":[42],"platforms,":[43],"we":[44],"identify":[45],"party-level":[46],"patterns":[47],"strategy":[50],"conditions":[53],"shaping":[54],"use.":[56],"Findings:":[57],"The":[58],"Party":[60],"relied":[61],"heavily":[62],"on":[63,73],"fear,":[64],"consistent":[65],"with":[66,124],"its":[67],"trailing":[68],"incumbent":[69],"status.":[70],"Labour":[71],"led":[72],"anger,":[74],"directing":[75],"almost":[77],"exclusively":[78],"at":[79],"governing":[82],"record,":[83],"while":[84,113],"also":[85],"deploying":[86],"enthusiasm":[87,109],"around":[88],"promise":[90],"change.":[92],"Democrats":[98],"made":[99],"most":[101],"frequent":[102],"use":[103],"enthusiasm.":[105],"Across":[106],"all":[107],"parties,":[108],"targeted":[110,117],"ingroup,":[112],"anger":[114],"fear":[116],"outgroup.":[119],"Conclusions:":[120],"These":[121],"findings":[122],"align":[123],"theoretical":[125],"expectations":[126],"derived":[127],"from":[128],"incumbency":[129],"status":[130],"poll":[132],"position":[133],"a":[135,142],"full":[136],"field":[137],"competing":[139],"single":[143],"campaign,":[144],"providing":[145],"evidence":[146],"that":[147],"electoral":[148],"periods":[149],"fuel":[150],"affective":[151],"polarisation.":[152]},"counts_by_year":[],"updated_date":"2026-11-05T12:25:35.769452","created_date":"2026-11-04T00:00:00"}