{"id":"https://openalex.org/W7225138232","doi":"https://doi.org/10.54254/2753-7064/2026.38621","title":"Authenticity Feedback of AIGC Advertising Content--The Relationship Between Trust and Purchasing Behavior","display_name":"Authenticity Feedback of AIGC Advertising Content--The Relationship Between Trust and Purchasing Behavior","publication_year":2026,"publication_date":"2026-11-03","ids":{"openalex":"https://openalex.org/W7225138232","doi":"https://doi.org/10.54254/2753-7064/2026.38621"},"language":"en","primary_location":{"id":"doi:10.54254/2753-7064/2026.38621","doi":"https://doi.org/10.54254/2753-7064/2026.38621","is_oa":false,"landing_page_url":"https://doi.org/10.54254/2753-7064/2026.38621","pdf_url":null,"source":{"id":"https://openalex.org/S4387280458","display_name":"Communications in Humanities Research","issn_l":"2753-7064","issn":["2753-7064","2753-7072"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications in Humanities Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5160461865","display_name":"Xinning Zhang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405281695","display_name":"Jiangxi Institute of Fashion Technology","ror":"https://ror.org/04r4qaa40","country_code":"CN","type":"education","lineage":["https://openalex.org/I4405281695"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Xinning Zhang","raw_affiliation_strings":["Jiangxi Institute of Fashion Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jiangxi Institute of Fashion Technology","institution_ids":["https://openalex.org/I4405281695"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5160461865"],"corresponding_institution_ids":["https://openalex.org/I4405281695"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.82990829,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"125","issue":"1","first_page":"None","last_page":"None"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.37450000643730164,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.37450000643730164,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.2797999978065491,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.19820000231266022,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ai-generated-advertising","display_name":"AI-generated advertising","score":0.6650000214576721},{"id":"https://openalex.org/keywords/perceived-authenticity","display_name":"perceived authenticity","score":0.9480000138282776},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":0.9449999928474426},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9919999837875366},{"id":"https://openalex.org/keywords/ai-literacy","display_name":"AI literacy","score":0.8939999938011169},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.6579999923706055},{"id":"https://openalex.org/keywords/purchase-risk","display_name":"purchase risk","score":0.5149999856948853},{"id":"https://openalex.org/keywords/advertising-transparency","display_name":"advertising transparency","score":0.699999988079071},{"id":"https://openalex.org/keywords/ai-labeling","display_name":"AI labeling","score":0.38199999928474426},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.734000027179718}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7746000289916992},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7318000197410583},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5699999928474426},{"id":"https://openalex.org/C547764534","wikidata":"https://www.wikidata.org/wiki/Q8236","display_name":"Literacy","level":2,"score":0.5167999863624573},{"id":"https://openalex.org/C2780233690","wikidata":"https://www.wikidata.org/wiki/Q535347","display_name":"Transparency (behavior)","level":2,"score":0.48260000348091125},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.46320000290870667},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4544999897480011},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.3517000079154968},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3319000005722046},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.2782999873161316},{"id":"https://openalex.org/C53371666","wikidata":"https://www.wikidata.org/wiki/Q1778408","display_name":"Need for cognition","level":3,"score":0.27790001034736633},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.274399995803833},{"id":"https://openalex.org/C163355716","wikidata":"https://www.wikidata.org/wiki/Q2154783","display_name":"Risk perception","level":3,"score":0.27250000834465027},{"id":"https://openalex.org/C12718992","wikidata":"https://www.wikidata.org/wiki/Q4686766","display_name":"Advertising research","level":2,"score":0.2639000117778778}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.54254/2753-7064/2026.38621","doi":"https://doi.org/10.54254/2753-7064/2026.38621","is_oa":false,"landing_page_url":"https://doi.org/10.54254/2753-7064/2026.38621","pdf_url":null,"source":{"id":"https://openalex.org/S4387280458","display_name":"Communications in Humanities Research","issn_l":"2753-7064","issn":["2753-7064","2753-7072"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications in Humanities Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7215117254","https://openalex.org/W7202069226","https://openalex.org/W4408242592","https://openalex.org/W4415087134","https://openalex.org/W4412182261","https://openalex.org/W7167081229","https://openalex.org/W7214806778","https://openalex.org/W7159560025","https://openalex.org/W7214347060","https://openalex.org/W7126128890"],"abstract_inverted_index":{"The":[0,95],"application":[1],"of":[2,16,22,40,59,78,90,116,135,196,221,239,242],"AIGC":[3,66],"technology":[4],"in":[5,18,93,131],"the":[6,14,20,41,56,69,73,87,113,132,209,218,235],"advertising":[7,67,197],"industry":[8],"is":[9,102],"becoming":[10,30],"increasingly":[11,31],"common,":[12],"and":[13,25,48,51,82,85,138,140,169,190,193,229],"problems":[15],"difficulty":[17],"distinguishing":[19],"authenticity":[21,101,198],"AI":[23,61,91,117,150,158,163,174,179,222,226,236],"advertisements":[24],"insufficient":[26],"user":[27],"trust":[28,130],"are":[29,170,181,199],"prominent.":[32],"Most":[33],"existing":[34],"research":[35,70,96],"lacks":[36],"a":[37],"comprehensive":[38],"understanding":[39],"mechanisms":[42],"between":[43,75],"real":[44],"perception,":[45],"brand":[46,80,129],"trust,":[47,81],"purchasing":[49,146],"behavior,":[50],"pays":[52],"little":[53],"attention":[54],"to":[55,184,203],"differentiated":[57],"impact":[58],"consumer":[60,205],"literacy.":[62],"This":[63],"article":[64,213],"takes":[65],"as":[68],"scenario,":[71],"analyzes":[72],"relationship":[74],"consumers'":[76,107,149],"perception":[77],"authenticity,":[79],"purchase":[83,108],"intention,":[84],"explores":[86],"moderating":[88],"role":[89],"literacy":[92,151,164,180],"it.":[94],"results":[97],"indicate":[98],"that":[99,215],"perceived":[100],"an":[103],"important":[104],"factor":[105],"affecting":[106],"intention.":[109],"After":[110],"consumers":[111],"recognize":[112],"true":[114],"information":[115,219],"advertising,":[118,223],"they":[119],"will":[120,152],"reduce":[121],"their":[122,154,194],"own":[123],"shopping":[124],"risk":[125],"concerns,":[126],"gradually":[127],"establish":[128],"three":[133],"dimensions":[134],"ability,":[136],"goodwill,":[137],"integrity,":[139],"ultimately":[141],"translate":[142],"it":[143],"into":[144],"actual":[145],"behavior.":[147],"Meanwhile,":[148],"change":[153],"criteria":[155],"for":[156],"judging":[157],"advertising.":[159],"Consumers":[160,176],"with":[161,177],"higher":[162],"have":[165],"stronger":[166],"recognition":[167],"abilities":[168],"more":[171,182],"cautious":[172],"about":[173],"advertising;":[175],"lower":[178],"likely":[183],"be":[185],"influenced":[186],"by":[187],"visual":[188],"effects":[189],"external":[191],"information,":[192],"judgments":[195],"relatively":[200],"subjective,":[201],"leading":[202],"different":[204,240],"decisions.":[206],"Based":[207],"on":[208,234],"above":[210],"conclusions,":[211],"this":[212],"suggests":[214],"brands":[216],"improve":[217],"transparency":[220],"clearly":[224],"label":[225],"creative":[227],"content,":[228],"adjust":[230],"marketing":[231],"methods":[232],"based":[233],"cognitive":[237],"level":[238],"groups":[241],"people.":[243]},"counts_by_year":[],"updated_date":"2026-11-05T12:25:35.769452","created_date":"2026-11-04T00:00:00"}