{"id":"https://openalex.org/W7225135254","doi":null,"title":"The Impact of Digital Marketing on Impulse Buying and Post-Purchase Dissonance","display_name":"The Impact of Digital Marketing on Impulse Buying and Post-Purchase Dissonance","publication_year":2026,"publication_date":"2026-11-01","ids":{"openalex":"https://openalex.org/W7225135254"},"language":"en","primary_location":{"id":"pmh:oai:digitalcommons.murraystate.edu:scholarsweek-3999","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.murraystate.edu/scholarsweek/Fall2026/PsychPIP/23","pdf_url":null,"source":{"id":"https://openalex.org/S4377196635","display_name":"Murray State's Digital Commons (Murray State University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I127362389","host_organization_name":"Murray State University","host_organization_lineage":["https://openalex.org/I127362389"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Scholars Week","raw_type":"text"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5160341327","display_name":"Audrey M Waters","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Waters, Audrey M","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5160341327"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.89981655,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8270999789237976,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8270999789237976,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.11460000276565552,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.029500000178813934,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.949999988079071},{"id":"https://openalex.org/keywords/impulse-buying","display_name":"impulse buying","score":0.9829999804496765},{"id":"https://openalex.org/keywords/post-purchase-dissonance","display_name":"post-purchase dissonance","score":0.9559999704360962},{"id":"https://openalex.org/keywords/cognitive-dissonance","display_name":"cognitive dissonance","score":0.875},{"id":"https://openalex.org/keywords/impulsivity","display_name":"impulsivity","score":0.6660000085830688},{"id":"https://openalex.org/keywords/flash-sales","display_name":"flash sales","score":0.8960000276565552},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9430000185966492},{"id":"https://openalex.org/keywords/housing-choice","display_name":"housing choice","score":0.4189999997615814}],"concepts":[{"id":"https://openalex.org/C77513098","wikidata":"https://www.wikidata.org/wiki/Q209722","display_name":"Cognitive dissonance","level":2,"score":0.9603000283241272},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.685699999332428},{"id":"https://openalex.org/C2780319597","wikidata":"https://www.wikidata.org/wiki/Q1549918","display_name":"Impulsivity","level":2,"score":0.6100000143051147},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5824000239372253},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5570999979972839},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.486299991607666},{"id":"https://openalex.org/C70836080","wikidata":"https://www.wikidata.org/wiki/Q837940","display_name":"Impulse (physics)","level":2,"score":0.4429999887943268},{"id":"https://openalex.org/C106934330","wikidata":"https://www.wikidata.org/wiki/Q1971873","display_name":"Trait","level":2,"score":0.43810001015663147},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.4309000074863434},{"id":"https://openalex.org/C113445564","wikidata":"https://www.wikidata.org/wiki/Q1380588","display_name":"Self-perception theory","level":3,"score":0.4092999994754791},{"id":"https://openalex.org/C2776378700","wikidata":"https://www.wikidata.org/wiki/Q3030775","display_name":"Distraction","level":2,"score":0.3887999951839447},{"id":"https://openalex.org/C32268604","wikidata":"https://www.wikidata.org/wiki/Q7448126","display_name":"Self-justification","level":3,"score":0.3684000074863434},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.35499998927116394},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3172000050544739},{"id":"https://openalex.org/C2781183061","wikidata":"https://www.wikidata.org/wiki/Q516337","display_name":"Neuromarketing","level":2,"score":0.310699999332428},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.3075999915599823},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2906000018119812},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.28299999237060547},{"id":"https://openalex.org/C188255311","wikidata":"https://www.wikidata.org/wiki/Q7256388","display_name":"Psychological research","level":2,"score":0.2791999876499176},{"id":"https://openalex.org/C2781358431","wikidata":"https://www.wikidata.org/wiki/Q7448013","display_name":"Self-affirmation","level":2,"score":0.27639999985694885},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.271699994802475},{"id":"https://openalex.org/C27415008","wikidata":"https://www.wikidata.org/wiki/Q7256382","display_name":"Psychological intervention","level":2,"score":0.2712000012397766},{"id":"https://openalex.org/C505681258","wikidata":"https://www.wikidata.org/wiki/Q2166448","display_name":"Wine tasting","level":3,"score":0.2685999870300293},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.25459998846054077},{"id":"https://openalex.org/C2777340749","wikidata":"https://www.wikidata.org/wiki/Q6684955","display_name":"Lottery","level":2,"score":0.25450000166893005}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:digitalcommons.murraystate.edu:scholarsweek-3999","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.murraystate.edu/scholarsweek/Fall2026/PsychPIP/23","pdf_url":null,"source":{"id":"https://openalex.org/S4377196635","display_name":"Murray State's Digital Commons (Murray State University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I127362389","host_organization_name":"Murray State University","host_organization_lineage":["https://openalex.org/I127362389"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Scholars Week","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/study-protocol","display_name":"Study Protocol"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7160488444","https://openalex.org/W4413080291","https://openalex.org/W7155605404","https://openalex.org/W7117243576","https://openalex.org/W7223822705","https://openalex.org/W7160016003","https://openalex.org/W7155202829","https://openalex.org/W7135170416","https://openalex.org/W7213751053","https://openalex.org/W4396664284"],"abstract_inverted_index":{"Modern":[0],"digital":[1,53,133,265],"marketing":[2,54,71,134,220],"strategies":[3],"often":[4],"have":[5],"the":[6,110,155,160,178,232,240,269],"upper":[7],"hand":[8],"when":[9],"it":[10],"comes":[11],"to":[12,26,37,52,129,169,188,218,229,244,257],"psychological":[13,91,270],"triggers,":[14],"such":[15],"as":[16,40,86,195],"flash":[17],"sale":[18],"countdowns,":[19],"promotional":[20],"pop-up":[21],"ads,":[22],"and":[23,56,79,131,137,191,267],"one-click":[24],"checkouts,":[25],"encourage":[27],"immediate,":[28],"unplanned":[29],"purchases.":[30],"Extending":[31],"Festinger\u2019s":[32],"(1957)":[33],"Cognitive":[34,162],"Dissonance":[35,163],"Theory":[36],"consumer":[38,262],"behavior":[39],"conceptualized":[41],"by":[42],"Sweeney":[43],"et":[44,166],"al.":[45],"(2000),":[46],"this":[47,65,253],"study":[48,66,119,254],"examines":[49],"how":[50],"exposure":[51],"stimuli":[55,135,221,234],"individual":[57],"impulsivity":[58,84,194],"levels":[59,75],"influence":[60],"post-purchase":[61,77,172,226,247],"cognitive":[62,190],"dissonance.":[63,173],"Specifically,":[64],"investigates":[67],"whether":[68,80],"more":[69],"intense":[70,219],"triggers":[72],"elicit":[73],"greater":[74],"of":[76,90,104,198,261,272],"dissonance":[78,199,227,248],"an":[81],"individual\u2019s":[82],"baseline":[83],"acts":[85],"a":[87,116,140,196,258],"key":[88],"predictor":[89,197],"discomfort.":[92],"Sixty":[93],"undergraduate":[94],"students":[95],"(N":[96],"=":[97],"60)":[98],"from":[99,252],"Murray":[100],"State":[101],"University\u2019s":[102],"Department":[103],"Psychology":[105],"will":[106,114,125,138,158,176,222,255],"be":[107,126],"recruited":[108],"through":[109],"SONA":[111],"system.":[112],"Participants":[113],"complete":[115,139,159,177],"single-session":[117],"online":[118,274],"with":[120],"three":[121],"parts.":[122],"First,":[123],"participants":[124,157,175,216],"randomly":[127],"assigned":[128],"low":[130,233],"high":[132],"conditions":[136],"simulated":[141],"purchasing":[142],"task":[143],"where":[144],"they":[145],"must":[146],"choose":[147],"between":[148],"two":[149],"different":[150],"housing":[151],"options.":[152],"Immediately":[153],"following":[154,207],"task,":[156],"Multidimensional":[161],"Scale":[164,182],"(Sweeney":[165],"al.,":[167],"2000)":[168],"measure":[170],"their":[171],"Finally,":[174],"Impulse":[179],"Buying":[180],"Tendency":[181],"(IBTS;":[183],"Verplanken":[184],"&":[185],"Herabadi,":[186],"2001)":[187],"evaluate":[189],"affective":[192],"trait":[193],"scores.":[200,249],"Data":[201],"collection":[202],"is":[203,213],"actively":[204],"in":[205,231,264],"progress":[206],"Institutional":[208],"Review":[209],"Board":[210],"approval.":[211],"It":[212],"hypothesized":[214],"that":[215],"exposed":[217],"experience":[223],"significantly":[224],"higher":[225,237],"compared":[228],"those":[230],"condition.":[235],"Additionally,":[236],"scores":[238],"on":[239],"IBTS":[241],"are":[242],"expected":[243],"positively":[245],"predict":[246],"The":[250],"findings":[251],"contribute":[256],"better":[259],"understanding":[260],"decision-making":[263],"environments":[266],"highlight":[268],"impact":[271],"aggressive":[273],"sales":[275],"tactics.":[276]},"counts_by_year":[],"updated_date":"2026-11-05T12:25:35.769452","created_date":"2026-11-03T00:00:00"}