{"id":"https://openalex.org/W7225018794","doi":"https://doi.org/10.5281/zenodo.23831828","title":"The FIRST Framework for Choosing a Venture's First Product: Eleven Steps to Reduce Start-up Risk","display_name":"The FIRST Framework for Choosing a Venture's First Product: Eleven Steps to Reduce Start-up Risk","publication_year":2026,"publication_date":"2026-10-31","ids":{"openalex":"https://openalex.org/W7225018794","doi":"https://doi.org/10.5281/zenodo.23831828"},"language":"en","primary_location":{"id":"doi:10.5281/zenodo.23831828","doi":"https://doi.org/10.5281/zenodo.23831828","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23831828","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.5281/zenodo.23831828","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5157968080","display_name":"Mostafa Nawareg","orcid":"https://orcid.org/0009-0007-8742-9270","observed_orcids":["https://orcid.org/0009-0007-8742-9270"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Nawareg, Mostafa","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0009-0007-8742-9270","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5157968080"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.85865546,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.0038999998942017555,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competitor-identification","display_name":"competitor identification","score":0.6430000066757202},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.8270000219345093},{"id":"https://openalex.org/keywords/jobs-to-be-done","display_name":"jobs-to-be-done","score":0.9419999718666077},{"id":"https://openalex.org/keywords/geographic-market-definition","display_name":"geographic market definition","score":0.7519999742507935},{"id":"https://openalex.org/keywords/business-model-selection","display_name":"business model selection","score":0.3610000014305115},{"id":"https://openalex.org/keywords/entrepreneurial-decision-making","display_name":"entrepreneurial decision-making","score":0.5}],"concepts":[{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.8452000021934509},{"id":"https://openalex.org/C2775945657","wikidata":"https://www.wikidata.org/wiki/Q381442","display_name":"Structuring","level":2,"score":0.6327999830245972},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.5906000137329102},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5861999988555908},{"id":"https://openalex.org/C90329073","wikidata":"https://www.wikidata.org/wiki/Q914232","display_name":"Ask price","level":2,"score":0.5774000287055969},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.43369999527931213},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.4287000000476837},{"id":"https://openalex.org/C2777735758","wikidata":"https://www.wikidata.org/wiki/Q817765","display_name":"Path (computing)","level":2,"score":0.42730000615119934},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.39959999918937683},{"id":"https://openalex.org/C2779732396","wikidata":"https://www.wikidata.org/wiki/Q2207288","display_name":"Craft","level":2,"score":0.37940001487731934},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.37689998745918274},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36899998784065247},{"id":"https://openalex.org/C112930515","wikidata":"https://www.wikidata.org/wiki/Q4389547","display_name":"Risk analysis (engineering)","level":1,"score":0.36629998683929443},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.3578000068664551},{"id":"https://openalex.org/C27564746","wikidata":"https://www.wikidata.org/wiki/Q913709","display_name":"Market research","level":2,"score":0.35089999437332153},{"id":"https://openalex.org/C123336316","wikidata":"https://www.wikidata.org/wiki/Q7247776","display_name":"Product market","level":3,"score":0.3370000123977661},{"id":"https://openalex.org/C179036041","wikidata":"https://www.wikidata.org/wiki/Q1901028","display_name":"Market analysis","level":2,"score":0.32899999618530273},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.3249000012874603},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3052999973297119},{"id":"https://openalex.org/C2777328224","wikidata":"https://www.wikidata.org/wiki/Q198981","display_name":"Target market","level":2,"score":0.295199990272522},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.29269999265670776},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.29030001163482666},{"id":"https://openalex.org/C16051113","wikidata":"https://www.wikidata.org/wiki/Q828814","display_name":"Market share","level":2,"score":0.2800000011920929},{"id":"https://openalex.org/C28901747","wikidata":"https://www.wikidata.org/wiki/Q177571","display_name":"Decision theory","level":2,"score":0.2603999972343445}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5281/zenodo.23831828","doi":"https://doi.org/10.5281/zenodo.23831828","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23831828","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},{"id":"doi:10.5281/zenodo.23831829","doi":"https://doi.org/10.5281/zenodo.23831829","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23831829","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"}],"best_oa_location":{"id":"doi:10.5281/zenodo.23831828","doi":"https://doi.org/10.5281/zenodo.23831828","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23831828","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2000717789","https://openalex.org/W3198079794","https://openalex.org/W2055669310","https://openalex.org/W4411386562","https://openalex.org/W3161287365","https://openalex.org/W4229065528","https://openalex.org/W4206256439","https://openalex.org/W3023443093","https://openalex.org/W4384067840","https://openalex.org/W4388655605"],"abstract_inverted_index":{"Many":[0],"founders":[1],"start":[2],"with":[3,93,111],"several":[4],"products":[5],"so":[6],"as":[7,153],"not":[8,35,42],"to":[9,47,59,133],"miss":[10],"potential":[11],"opportunities,":[12],"choose":[13,118],"the":[14,44,53,66,70,88,105,112,116,119,122,126,131,141,158],"product":[15],"they":[16],"personally":[17],"prefer,":[18],"or":[19],"imitate":[20],"a":[21,61,97,154,162],"successful":[22],"competitor":[23,95,138],"without":[24],"understanding":[25],"why":[26],"it":[27],"succeeds.":[28],"This":[29],"paper":[30,129],"argues":[31],"that":[32,39],"demand":[33],"does":[34,41],"imply":[36,43],"opportunity,":[37],"and":[38,69,85,96,124,140,148],"opportunity":[40],"venture's":[45,62],"ability":[46],"compete":[48],"for":[49,100,156],"it.":[50],"It":[51],"presents":[52],"FIRST":[54],"framework,":[55],"an":[56,145],"eleven-step":[57],"path":[58],"choosing":[60],"first":[63],"product:":[64],"define":[65,87],"geographic":[67],"market":[68,83,136],"candidate":[71],"sectors;":[72,117],"identify":[73],"three":[74],"competitors":[75],"per":[76],"sector":[77],"in":[78],"distinct":[79],"roles":[80],"(product":[81],"leader,":[82],"leader":[84],"challenger);":[86],"target":[89],"segment,":[90],"its":[91,151],"problem":[92],"each":[94,101],"solution":[98],"hypothesis":[99],"problem;":[102],"ask":[103],"whether":[104],"venture":[106],"can":[107],"escape":[108],"direct":[109],"confrontation":[110],"strongest":[113],"competitor;":[114],"score":[115],"product;":[120],"craft":[121],"message;":[123],"select":[125],"channel.":[127],"The":[128],"links":[130],"framework":[132],"research":[134],"on":[135],"segmentation,":[137],"identification":[139],"jobs-to-be-done":[142],"perspective,":[143],"offers":[144],"illustrative":[146],"example,":[147],"sets":[149],"out":[150],"limits":[152],"method":[155],"structuring":[157],"decision":[159],"rather":[160],"than":[161],"guarantee":[163],"of":[164],"success.":[165]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-11-01T00:00:00"}