{"id":"https://openalex.org/W7225002231","doi":"https://doi.org/10.63822/erv6ne21","title":"Strategi Komunikasi Duta Humas Unimal 2025 dalam Meningkatkan Citra Positif Kampus","display_name":"Strategi Komunikasi Duta Humas Unimal 2025 dalam Meningkatkan Citra Positif Kampus","publication_year":2026,"publication_date":"2026-11-01","ids":{"openalex":"https://openalex.org/W7225002231","doi":"https://doi.org/10.63822/erv6ne21"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.indojurnal.com:article/5314","doi":"https://doi.org/10.63822/erv6ne21","is_oa":true,"landing_page_url":"https://indojurnal.com/index.php/jisoh/article/view/5314","pdf_url":"https://indojurnal.com/index.php/jisoh/article/download/5314/4637","source":{"id":"https://openalex.org/S7407075380","display_name":"Jurnal Ilmu Sosial dan Humaniora","issn_l":"3090-1367","issn":["3090-1367","3090-174X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.63822/aa29jc65","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://indojurnal.com/index.php/jisoh/article/download/5314/4637","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5160282041","display_name":"Nurkholijah Syahfitri","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3130850664","display_name":"Malikussaleh University","ror":"https://ror.org/03c21xx79","country_code":"ID","type":"education","lineage":["https://openalex.org/I3130850664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Syahfitri, Nurkholijah","raw_affiliation_strings":["Universitas Malikussaleh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Malikussaleh","institution_ids":["https://openalex.org/I3130850664"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5108780940","display_name":"Fitri Dwi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3130850664","display_name":"Malikussaleh University","ror":"https://ror.org/03c21xx79","country_code":"ID","type":"education","lineage":["https://openalex.org/I3130850664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fitri, Dwi","raw_affiliation_strings":["Universitas Malikussaleh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Malikussaleh","institution_ids":["https://openalex.org/I3130850664"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109488908","display_name":"Awaluddin Arifin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3130850664","display_name":"Malikussaleh University","ror":"https://ror.org/03c21xx79","country_code":"ID","type":"education","lineage":["https://openalex.org/I3130850664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Arifin, Awaluddin","raw_affiliation_strings":["Universitas Malikussaleh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Malikussaleh","institution_ids":["https://openalex.org/I3130850664"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079106751","display_name":"Zahari Zahari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3130850664","display_name":"Malikussaleh University","ror":"https://ror.org/03c21xx79","country_code":"ID","type":"education","lineage":["https://openalex.org/I3130850664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Zahari, Zahari","raw_affiliation_strings":["Universitas Malikussaleh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Malikussaleh","institution_ids":["https://openalex.org/I3130850664"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5126528363","display_name":"Muchlis Muchlis","orcid":"https://orcid.org/0009-0000-3870-065X","observed_orcids":["https://orcid.org/0009-0000-3870-065X"]},"institutions":[{"id":"https://openalex.org/I3130850664","display_name":"Malikussaleh University","ror":"https://ror.org/03c21xx79","country_code":"ID","type":"education","lineage":["https://openalex.org/I3130850664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muchlis, Muchlis","raw_affiliation_strings":["Universitas Malikussaleh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Malikussaleh","institution_ids":["https://openalex.org/I3130850664"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3130850664"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.89891844,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9208999872207642,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9208999872207642,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13716","display_name":"Communication Studies and Media","score":0.028699999675154686,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.008200000040233135,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/communication-strategies","display_name":"communication strategies","score":0.6970000267028809},{"id":"https://openalex.org/keywords/campus-image","display_name":"campus image","score":0.7260000109672546},{"id":"https://openalex.org/keywords/university-public-relations","display_name":"university public relations","score":0.847000002861023},{"id":"https://openalex.org/keywords/universitas-malikussaleh","display_name":"Universitas Malikussaleh","score":0.875},{"id":"https://openalex.org/keywords/digital-communication","display_name":"digital communication","score":0.675000011920929},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.5180000066757202},{"id":"https://openalex.org/keywords/message-planning","display_name":"message planning","score":0.6359999775886536},{"id":"https://openalex.org/keywords/audience-research","display_name":"audience research","score":0.5130000114440918},{"id":"https://openalex.org/keywords/communication-assessment","display_name":"communication assessment","score":0.6909999847412109},{"id":"https://openalex.org/keywords/institutional-image","display_name":"institutional image","score":0.35600000619888306}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.462799996137619},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3953999876976013},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.38510000705718994},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.37700000405311584},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.35589998960494995},{"id":"https://openalex.org/C116314809","wikidata":"https://www.wikidata.org/wiki/Q1937189","display_name":"Organizational communication","level":2,"score":0.27730000019073486},{"id":"https://openalex.org/C51575053","wikidata":"https://www.wikidata.org/wiki/Q72468","display_name":"Bureaucracy","level":3,"score":0.24220000207424164},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.23819999396800995},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.2249000072479248},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.21080000698566437}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.indojurnal.com:article/5314","doi":"https://doi.org/10.63822/erv6ne21","is_oa":true,"landing_page_url":"https://indojurnal.com/index.php/jisoh/article/view/5314","pdf_url":"https://indojurnal.com/index.php/jisoh/article/download/5314/4637","source":{"id":"https://openalex.org/S7407075380","display_name":"Jurnal Ilmu Sosial dan Humaniora","issn_l":"3090-1367","issn":["3090-1367","3090-174X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.63822/aa29jc65","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.indojurnal.com:article/5314","doi":"https://doi.org/10.63822/erv6ne21","is_oa":true,"landing_page_url":"https://indojurnal.com/index.php/jisoh/article/view/5314","pdf_url":"https://indojurnal.com/index.php/jisoh/article/download/5314/4637","source":{"id":"https://openalex.org/S7407075380","display_name":"Jurnal Ilmu Sosial dan Humaniora","issn_l":"3090-1367","issn":["3090-1367","3090-174X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.63822/aa29jc65","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225002231.pdf","grobid_xml":"https://content.openalex.org/works/W7225002231.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7160585459","https://openalex.org/W7217289425","https://openalex.org/W7221190380","https://openalex.org/W2577699599","https://openalex.org/W7212164143","https://openalex.org/W4407669658","https://openalex.org/W4409788019","https://openalex.org/W7219943881","https://openalex.org/W7216250701","https://openalex.org/W1572975173"],"abstract_inverted_index":{"Perkembangan":[0],"komunikasi":[1,8,29,109,136,188],"digital":[2],"mendorong":[3],"perguruan":[4],"tinggi":[5],"memanfaatkan":[6,127],"strategi":[7,28,108,148],"yang":[9,47,77,192],"terencana":[10],"untuk":[11,24,138,195],"memperkenalkan":[12],"identitas":[13],"institusi":[14],"dan":[15,26,56,72,90,101,123,144,156,168],"membangun":[16],"citra":[17,38,174,199],"positif":[18,39,200],"di":[19,49],"masyarakat.":[20],"Penelitian":[21,41,179],"ini":[22,42,180],"bertujuan":[23],"mengetahui":[25],"mendeskripsikan":[27],"Duta":[30,75,125,183],"Humas":[31,76,126,184],"Universitas":[32,58,201],"Malikussaleh":[33,59],"Angkatan":[34],"2025":[35],"dalam":[36],"meningkatkan":[37],"kampus.":[40,146],"menggunakan":[43,79],"pendekatan":[44],"kualitatif":[45],"deskriptif":[46],"dilaksanakan":[48,110],"Unit":[50],"Pelaksana":[51],"Teknis":[52],"(UPT)":[53],"Bahasa,":[54],"Kehumasan,":[55],"Penerbitan":[57],"pada":[60,165],"tahun":[61],"2026.":[62],"Informan":[63],"penelitian":[64,105],"berjumlah":[65],"lima":[66],"orang,":[67],"terdiri":[68],"atas":[69],"Kepala":[70],"UPT":[71],"empat":[73],"anggota":[74],"dipilih":[78],"teknik":[80],"purposive":[81],"sampling.":[82],"Data":[83],"dikumpulkan":[84],"melalui":[85,94,111],"wawancara":[86],"mendalam,":[87],"observasi":[88],"nonpartisipan,":[89],"dokumentasi,":[91],"kemudian":[92],"dianalisis":[93],"reduksi":[95],"data,":[96,98],"penyajian":[97],"serta":[99,135],"penarikan":[100],"verifikasi":[102],"kesimpulan.":[103],"Hasil":[104],"menunjukkan":[106],"bahwa":[107,182],"enam":[112],"tahapan,":[113],"yaitu":[114],"perencanaan,":[115],"penentuan":[116],"audiens,":[117],"penyusunan":[118],"pesan,":[119],"pemilihan":[120],"media,":[121],"pelaksanaan,":[122],"evaluasi.":[124],"Instagram,":[128],"TikTok,":[129],"Facebook,":[130],"YouTube,":[131],"situs":[132],"resmi":[133],"universitas,":[134],"langsung":[137],"menyebarluaskan":[139],"informasi":[140],"mengenai":[141],"kegiatan,":[142],"prestasi,":[143],"keunggulan":[145],"Pelaksanaan":[147],"didukung":[149],"oleh":[150],"koordinasi":[151],"dengan":[152],"UPT,":[153],"kreativitas":[154],"anggota,":[155],"pemanfaatan":[157],"berbagai":[158],"saluran":[159],"komunikasi.":[160],"Namun,":[161],"evaluasi":[162,191],"masih":[163],"bergantung":[164],"diskusi":[166],"internal":[167],"respons":[169],"masyarakat,":[170],"sehingga":[171],"pengukuran":[172],"perubahan":[173],"belum":[175],"dilakukan":[176],"secara":[177],"sistematis.":[178],"menegaskan":[181],"berperan":[185],"sebagai":[186],"pendukung":[187],"institusi,":[189],"sedangkan":[190],"terukur":[193],"diperlukan":[194],"memperkuat":[196],"efektivitas":[197],"pembentukan":[198],"Malikussaleh.":[202]},"counts_by_year":[],"updated_date":"2026-11-05T12:25:35.769452","created_date":"2026-11-01T00:00:00"}
