{"id":"https://openalex.org/W7224922642","doi":"https://doi.org/10.48550/arxiv.2610.39244","title":"CASH: A Capability-Aware Subsidy Harness for Advertiser Subsidy Allocation","display_name":"CASH: A Capability-Aware Subsidy Harness for Advertiser Subsidy Allocation","publication_year":2026,"publication_date":"2026-10-29","ids":{"openalex":"https://openalex.org/W7224922642","doi":"https://doi.org/10.48550/arxiv.2610.39244"},"language":"en","primary_location":{"id":"pmh:oai:arXiv.org:2610.39244","doi":null,"is_oa":true,"landing_page_url":"https://arxiv.org/abs/2610.39244","pdf_url":"https://arxiv.org/pdf/2610.39244","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},"volume":null,"type":"preprint","indexed_in":["arxiv","datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://arxiv.org/pdf/2610.39244","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5160199509","display_name":"Minmao Wang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I24943067","display_name":"Fudan University","ror":"https://ror.org/013q1eq08","country_code":"CN","type":"education","lineage":["https://openalex.org/I24943067"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wang, Minmao","raw_affiliation_strings":["Fudan University Shanghai , China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fudan University Shanghai , China","institution_ids":["https://openalex.org/I24943067"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5139399607","display_name":"Huihuang Lin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4401726859","display_name":"Kuaishou (China)","ror":"https://ror.org/0258as409","country_code":"CN","type":"company","lineage":["https://openalex.org/I4401726859"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Lin, Huihuang","raw_affiliation_strings":["Kuaishou Technology Beijing , China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Kuaishou Technology Beijing , China","institution_ids":["https://openalex.org/I4401726859"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5160216215","display_name":"Likang Wu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4401726859","display_name":"Kuaishou (China)","ror":"https://ror.org/0258as409","country_code":"CN","type":"company","lineage":["https://openalex.org/I4401726859"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wu, Likang","raw_affiliation_strings":["Kuaishou Technology Beijing , China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Kuaishou Technology Beijing , China","institution_ids":["https://openalex.org/I4401726859"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5136073344","display_name":"Hongke Zhao","orcid":"https://orcid.org/0000-0003-3099-4803","observed_orcids":["https://orcid.org/0000-0003-3099-4803"]},"institutions":[{"id":"https://openalex.org/I162868743","display_name":"Tianjin University","ror":"https://ror.org/012tb2g32","country_code":"CN","type":"education","lineage":["https://openalex.org/I162868743"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhao, Hongke","raw_affiliation_strings":["Tianjin University Tianjin , China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Tianjin University Tianjin , China","institution_ids":["https://openalex.org/I162868743"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101196749","display_name":"Shijie Yi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I162868743","display_name":"Tianjin University","ror":"https://ror.org/012tb2g32","country_code":"CN","type":"education","lineage":["https://openalex.org/I162868743"]},{"id":"https://openalex.org/I4401726859","display_name":"Kuaishou (China)","ror":"https://ror.org/0258as409","country_code":"CN","type":"company","lineage":["https://openalex.org/I4401726859"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yi, Shijie","raw_affiliation_strings":["Kuaishou Technology Beijing , China","Tianjin University Tianjin , China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Kuaishou Technology Beijing , China","institution_ids":["https://openalex.org/I4401726859"]},{"raw_affiliation_string":"Tianjin University Tianjin , China","institution_ids":["https://openalex.org/I162868743"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100646705","display_name":"Fei Pan","orcid":"https://orcid.org/0009-0007-1739-0868","observed_orcids":["https://orcid.org/0009-0007-1739-0868","https://orcid.org/0009-0001-1771-0397"]},"institutions":[{"id":"https://openalex.org/I4401726859","display_name":"Kuaishou (China)","ror":"https://ror.org/0258as409","country_code":"CN","type":"company","lineage":["https://openalex.org/I4401726859"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Pan, Fei","raw_affiliation_strings":["Kuaishou Technology Beijing , China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Kuaishou Technology Beijing , China","institution_ids":["https://openalex.org/I4401726859"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.18240000307559967,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.18240000307559967,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.14730000495910645,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.11810000240802765,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-platforms","display_name":"advertising platforms","score":0.8080000281333923},{"id":"https://openalex.org/keywords/large-language-models","display_name":"large language models","score":0.7770000100135803},{"id":"https://openalex.org/keywords/budget-allocation","display_name":"budget allocation","score":0.5979999899864197},{"id":"https://openalex.org/keywords/customer-lifetime-value","display_name":"customer lifetime value","score":0.4860000014305115}],"concepts":[{"id":"https://openalex.org/C84265765","wikidata":"https://www.wikidata.org/wiki/Q193219","display_name":"Subsidy","level":2,"score":0.9261999726295471},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6826000213623047},{"id":"https://openalex.org/C2778083465","wikidata":"https://www.wikidata.org/wiki/Q693464","display_name":"Cash","level":2,"score":0.5266000032424927},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.48339998722076416},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.4821999967098236},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3993000090122223},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.3901999890804291},{"id":"https://openalex.org/C163428354","wikidata":"https://www.wikidata.org/wiki/Q1047513","display_name":"Cash flow","level":2,"score":0.3483000099658966},{"id":"https://openalex.org/C8505890","wikidata":"https://www.wikidata.org/wiki/Q605095","display_name":"Budget constraint","level":2,"score":0.28299999237060547},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.2822999954223633},{"id":"https://openalex.org/C2992882054","wikidata":"https://www.wikidata.org/wiki/Q1851835","display_name":"Direct mail","level":2,"score":0.2676999866962433},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.26660001277923584},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.25699999928474426},{"id":"https://openalex.org/C43214815","wikidata":"https://www.wikidata.org/wiki/Q7310987","display_name":"Reliability (semiconductor)","level":3,"score":0.2540000081062317},{"id":"https://openalex.org/C2781386248","wikidata":"https://www.wikidata.org/wiki/Q11898700","display_name":"Revenue management","level":3,"score":0.25099998712539673}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:arXiv.org:2610.39244","doi":null,"is_oa":true,"landing_page_url":"https://arxiv.org/abs/2610.39244","pdf_url":"https://arxiv.org/pdf/2610.39244","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},{"id":"doi:10.48550/arxiv.2610.39244","doi":"https://doi.org/10.48550/arxiv.2610.39244","is_oa":true,"landing_page_url":"https://doi.org/10.48550/arxiv.2610.39244","pdf_url":null,"source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"}],"best_oa_location":{"id":"pmh:oai:arXiv.org:2610.39244","doi":null,"is_oa":true,"landing_page_url":"https://arxiv.org/abs/2610.39244","pdf_url":"https://arxiv.org/pdf/2610.39244","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7224922642.pdf","grobid_xml":"https://content.openalex.org/works/W7224922642.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4403270597","https://openalex.org/W7223371335","https://openalex.org/W7131869734","https://openalex.org/W4412627775","https://openalex.org/W7168407746","https://openalex.org/W4295856385","https://openalex.org/W2593248452","https://openalex.org/W2100137455","https://openalex.org/W4417101699","https://openalex.org/W2086561196"],"abstract_inverted_index":{"Advertising":[0],"platforms":[1],"subsidize":[2],"advertisers":[3],"through":[4],"billing":[5],"discounts,":[6],"and":[7,40,113,116,130,152,161,187,206],"Advertiser":[8],"Subsidy":[9,84],"Allocation":[10],"(ASA)":[11],"chooses":[12],"a":[13,25,70,82,90,97,140,166,175],"subsidy":[14,66,114,197],"level":[15],"for":[16,86],"every":[17],"account":[18,184],"to":[19,147],"maximize":[20],"total":[21],"discounted":[22],"revenue":[23,182,203],"under":[24],"platform-wide":[26],"subsidy-rate":[27],"constraint.":[28],"In":[29,165],"practice,":[30],"operators":[31],"configure":[32],"these":[33],"subsidies":[34],"from":[35,103],"business":[36,48],"rules,":[37],"advertiser":[38,53],"tiers":[39],"operating":[41],"goals.":[42],"Such":[43],"configuration":[44],"draws":[45],"on":[46],"rich":[47],"experience,":[49],"yet":[50],"as":[51],"the":[52,74,153,158],"base":[54],"grows,":[55],"tier-level":[56],"policies":[57],"can":[58],"neither":[59],"resolve":[60],"how":[61],"individual":[62],"accounts":[63,112],"respond":[64],"across":[65,111],"levels":[67],"nor":[68],"allocate":[69],"shared":[71],"budget":[72,131,143],"at":[73,193],"granularity":[75],"of":[76,174],"single":[77],"accounts.":[78],"We":[79],"propose":[80],"CASH,":[81],"Capability-Aware":[83],"Harness":[85],"ASA.":[87],"CASH":[88,171,180],"pairs":[89],"knowledge-guided":[91],"large":[92],"language":[93],"model":[94,160],"(LLM)":[95],"with":[96,170,199],"data-driven":[98],"numerical":[99,159],"response":[100],"model,":[101],"learns":[102],"realized":[104],"outcomes":[105],"where":[106],"each":[107],"is":[108],"locally":[109],"reliable":[110,150],"levels,":[115],"turns":[117],"this":[118],"reliability":[119],"into":[120],"explicit":[121],"capability":[122,163],"licenses":[123],"that":[124],"govern":[125],"source":[126],"selection,":[127],"agent":[128],"review":[129],"allocation.":[132],"Its":[133],"Expected":[134],"Policy":[135],"Coverage":[136],"Gain":[137],"(EPCG)":[138],"directs":[139],"limited":[141],"feedback":[142,155],"toward":[144],"evidence":[145],"expected":[146],"expand":[148],"high-value":[149],"coverage,":[151],"resulting":[154],"further":[156,200],"improves":[157],"updates":[162],"estimates.":[164],"one-month":[167],"online":[168],"experiment":[169],"serving":[172],"60%":[173],"large-scale":[176],"advertising":[177],"platform's":[178],"traffic,":[179],"raises":[181],"per":[183],"by":[185,189],"15.35%":[186],"ADVV":[188],"19.86%":[190],"over":[191],"Control":[192],"an":[194],"essentially":[195],"unchanged":[196],"rate,":[198],"gains":[201],"in":[202],"quality,":[204],"LTV":[205],"retention.":[207]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-10-31T00:00:00"}
