{"id":"https://openalex.org/W7224906265","doi":"https://doi.org/10.5281/zenodo.23804801","title":"The Impact of Employer Branding on Talent Attraction in Competitive Industries","display_name":"The Impact of Employer Branding on Talent Attraction in Competitive Industries","publication_year":2026,"publication_date":"2026-10-30","ids":{"openalex":"https://openalex.org/W7224906265","doi":"https://doi.org/10.5281/zenodo.23804801"},"language":"en","primary_location":{"id":"doi:10.5281/zenodo.23804801","doi":"https://doi.org/10.5281/zenodo.23804801","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23804801","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"volume":null,"type":"article","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.5281/zenodo.23804801","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5152075903","display_name":"Sunil Chand Verma","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sunil Chand Verma","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5138568564","display_name":"Dr. Rahul Kushwah","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dr. Rahul Kushwah","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.92819999,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11779","display_name":"Higher Education and Employability","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12843","display_name":"Human Resource and Talent Management","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/employer-branding","display_name":"employer branding","score":1.0},{"id":"https://openalex.org/keywords/talent-attraction","display_name":"talent attraction","score":0.9980000257492065},{"id":"https://openalex.org/keywords/talent-acquisition","display_name":"talent acquisition","score":0.9629999995231628},{"id":"https://openalex.org/keywords/competitive-industries","display_name":"competitive industries","score":0.6299999952316284},{"id":"https://openalex.org/keywords/employee-experience","display_name":"employee experience","score":0.5870000123977661},{"id":"https://openalex.org/keywords/employee-retention","display_name":"employee retention","score":0.6069999933242798},{"id":"https://openalex.org/keywords/organizational-culture","display_name":"organizational culture","score":0.5899999737739563},{"id":"https://openalex.org/keywords/employee-advocacy","display_name":"employee advocacy","score":0.7549999952316284},{"id":"https://openalex.org/keywords/employee-well-being","display_name":"employee well-being","score":0.9179999828338623},{"id":"https://openalex.org/keywords/recruitment-effectiveness","display_name":"recruitment effectiveness","score":0.7979999780654907},{"id":"https://openalex.org/keywords/technology-industry","display_name":"technology industry","score":0.527999997138977},{"id":"https://openalex.org/keywords/health-sector","display_name":"health sector","score":0.9919999837875366},{"id":"https://openalex.org/keywords/financial-services","display_name":"financial services","score":0.8790000081062317},{"id":"https://openalex.org/keywords/workplace-inclusion","display_name":"workplace inclusion","score":0.6179999709129333},{"id":"https://openalex.org/keywords/digital-recruitment-platforms","display_name":"digital recruitment platforms","score":0.4869999885559082}],"concepts":[{"id":"https://openalex.org/C2778914735","wikidata":"https://www.wikidata.org/wiki/Q1339389","display_name":"Employer branding","level":4,"score":0.7865999937057495},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7057999968528748},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.6643999814987183},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.597000002861023},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5467000007629395},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.46799999475479126},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.4641999900341034},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.45249998569488525},{"id":"https://openalex.org/C68991459","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value proposition","level":2,"score":0.3790999948978424},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.36899998784065247},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.3587000072002411},{"id":"https://openalex.org/C164065428","wikidata":"https://www.wikidata.org/wiki/Q1201929","display_name":"Core competency","level":2,"score":0.34940001368522644},{"id":"https://openalex.org/C184356942","wikidata":"https://www.wikidata.org/wiki/Q830382","display_name":"Best practice","level":2,"score":0.3440000116825104},{"id":"https://openalex.org/C2778364177","wikidata":"https://www.wikidata.org/wiki/Q2247133","display_name":"Attraction","level":2,"score":0.3264999985694885},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3255999982357025},{"id":"https://openalex.org/C38104776","wikidata":"https://www.wikidata.org/wiki/Q932071","display_name":"Industrial relations","level":2,"score":0.29739999771118164},{"id":"https://openalex.org/C2164484","wikidata":"https://www.wikidata.org/wiki/Q5170150","display_name":"Core (optical fiber)","level":2,"score":0.2971999943256378},{"id":"https://openalex.org/C202372285","wikidata":"https://www.wikidata.org/wiki/Q1056396","display_name":"Human resource management","level":2,"score":0.2953000068664551},{"id":"https://openalex.org/C2778735886","wikidata":"https://www.wikidata.org/wiki/Q1939410","display_name":"Employee retention","level":2,"score":0.27720001339912415},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.2759999930858612},{"id":"https://openalex.org/C99753626","wikidata":"https://www.wikidata.org/wiki/Q14937678","display_name":"Employee engagement","level":2,"score":0.2639000117778778},{"id":"https://openalex.org/C67674302","wikidata":"https://www.wikidata.org/wiki/Q730573","display_name":"Organizational culture","level":2,"score":0.2540000081062317},{"id":"https://openalex.org/C2777152325","wikidata":"https://www.wikidata.org/wiki/Q108163","display_name":"Proposition","level":2,"score":0.25360000133514404}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5281/zenodo.23804801","doi":"https://doi.org/10.5281/zenodo.23804801","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23804801","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},{"id":"doi:10.5281/zenodo.23804802","doi":"https://doi.org/10.5281/zenodo.23804802","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23804802","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"}],"best_oa_location":{"id":"doi:10.5281/zenodo.23804801","doi":"https://doi.org/10.5281/zenodo.23804801","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23804801","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.9570000171661377,"id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7117563173","https://openalex.org/W7117372236","https://openalex.org/W4409276822","https://openalex.org/W7162790486","https://openalex.org/W7220305264","https://openalex.org/W7220106864","https://openalex.org/W4286665241","https://openalex.org/W7128934101","https://openalex.org/W7216779749","https://openalex.org/W4412049759"],"abstract_inverted_index":{"In":[0],"the":[1,8,73,116,225],"hyper-competitive":[2],"labor":[3],"market":[4],"of":[5,38,75,106,148,162,174],"today,":[6],"winning":[7],"best":[9,193,226],"talent":[10,40,79],"has":[11,33],"become":[12,34],"an":[13,51],"essential":[14],"priority":[15],"for":[16,98],"organizations":[17,135,216],"that":[18,134,136],"aim":[19],"to":[20,56,179,220],"stay":[21],"competitive.":[22],"Conventional":[23],"recruitment":[24,156],"methods":[25],"are":[26,177],"no":[27],"longer":[28],"effective;":[29],"rather,":[30],"employer":[31,52,76,120,143,186,199],"branding":[32,43,77,121],"a":[35,47,103,138,184,197],"central":[36],"part":[37],"contemporary":[39],"acquisition.":[41],"Employer":[42],"is":[44],"defined":[45],"as":[46,50,203],"company's":[48],"reputation":[49],"and":[53,67,87,95,112,127,141,154,165,172,210],"value":[54],"proposition":[55],"employees,":[57],"including":[58],"organizational":[59,129],"culture,":[60,167],"core":[61],"values,":[62],"leadership":[63],"style,":[64],"employee":[65,170,175,208],"experience,":[66],"external":[68],"perception.":[69],"This":[70],"research":[71,110,117],"examines":[72],"effect":[74],"on":[78,102],"attraction":[80],"in":[81,182,195],"competitive":[82,232],"sectors":[83],"like":[84,160],"technology,":[85],"healthcare,":[86],"finance\u2014industries":[88],"dominated":[89],"by":[90,191],"fast-paced":[91],"innovation,":[92],"skill":[93],"shortages,":[94],"fierce":[96],"competition":[97],"skilled":[99],"professionals.":[100],"Based":[101],"rigorous":[104],"review":[105],"peer-reviewed":[107],"literature,":[108],"industry":[109],"reports,":[111],"empirical":[113],"case":[114],"studies,":[115],"assesses":[118],"how":[119],"can":[122],"drive":[123],"job":[124],"seekers'":[125],"choices":[126],"reinforce":[128],"attractiveness.":[130],"The":[131,188],"findings":[132],"imply":[133],"have":[137,145],"clearly":[139],"articulated":[140],"authentic":[142],"brand":[144,163,200],"higher":[146],"chances":[147],"attracting":[149],"high-caliber":[150],"candidates,":[151],"minimizing":[152],"turnover,":[153],"optimizing":[155],"effectiveness":[157],"overall.":[158],"Dimensions":[159],"alignment":[161],"messaging":[164],"internal":[166],"open":[168],"communication,":[169],"advocacy,":[171],"prioritization":[173],"well-being":[176],"discovered":[178],"be":[180],"crucial":[181],"defining":[183],"compelling":[185],"brand.":[187],"article":[189],"ends":[190],"describing":[192],"practices":[194],"developing":[196],"resilient":[198],"strategy,":[201],"such":[202],"using":[204],"digital":[205],"platforms,":[206],"highlighting":[207],"endorsements,":[209],"creating":[211],"inclusive":[212],"workplaces.":[213],"Through":[214],"this,":[215],"not":[217],"only":[218],"get":[219],"recruit":[221],"but":[222],"also":[223],"retain":[224],"talent,":[227],"hence":[228],"achieving":[229],"sustained":[230],"long-term":[231],"advantage.":[233],"management.":[234]},"counts_by_year":[],"updated_date":"2026-11-01T11:40:01.658920","created_date":"2026-10-31T00:00:00"}