{"id":"https://openalex.org/W7224884158","doi":"https://doi.org/10.3390/journalmedia7040227","title":"\u2018Running to the Comments\u2019: Examining the Cross-Platform Elasticity of Comment-to-Like Ratios Across Instagram and TikTok","display_name":"\u2018Running to the Comments\u2019: Examining the Cross-Platform Elasticity of Comment-to-Like Ratios Across Instagram and TikTok","publication_year":2026,"publication_date":"2026-10-30","ids":{"openalex":"https://openalex.org/W7224884158","doi":"https://doi.org/10.3390/journalmedia7040227"},"language":"en","primary_location":{"id":"doi:10.3390/journalmedia7040227","doi":"https://doi.org/10.3390/journalmedia7040227","is_oa":true,"landing_page_url":"https://doi.org/10.3390/journalmedia7040227","pdf_url":null,"source":{"id":"https://openalex.org/S4210232010","display_name":"Journalism and Media","issn_l":"2673-5172","issn":["2673-5172"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","norway-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journalism and Media","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.3390/journalmedia7040227","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027472113","display_name":"JuEunhae Knox","orcid":"https://orcid.org/0000-0001-8662-2393","observed_orcids":["https://orcid.org/0000-0001-8662-2393"]},"institutions":[{"id":"https://openalex.org/I12093191","display_name":"University of Stirling","ror":"https://ror.org/045wgfr59","country_code":"GB","type":"education","lineage":["https://openalex.org/I12093191"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"JuEunhae Knox","raw_affiliation_strings":["School of Communication, University of Stirling, Stirling FK9 4LA, UK"],"raw_orcid":"https://orcid.org/0000-0001-8662-2393","affiliations":[{"raw_affiliation_string":"School of Communication, University of Stirling, Stirling FK9 4LA, UK","institution_ids":["https://openalex.org/I12093191"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5027472113"],"corresponding_institution_ids":["https://openalex.org/I12093191"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1207},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1207},"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.89819909,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"7","issue":"4","first_page":"227","last_page":"227"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.5189999938011169,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.5189999938011169,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.4399000108242035,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.006000000052154064,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.699999988079071},{"id":"https://openalex.org/keywords/tiktok","display_name":"TikTok","score":1.0},{"id":"https://openalex.org/keywords/audience-engagement","display_name":"audience engagement","score":0.7749999761581421},{"id":"https://openalex.org/keywords/social-media-interaction","display_name":"social media interaction","score":0.5360000133514404},{"id":"https://openalex.org/keywords/content-creators","display_name":"content creators","score":0.699999988079071},{"id":"https://openalex.org/keywords/cross-platform-comparison","display_name":"cross-platform comparison","score":0.7210000157356262},{"id":"https://openalex.org/keywords/social-proof","display_name":"social validation","score":0.6299999952316284},{"id":"https://openalex.org/keywords/attention-economy","display_name":"attention economy","score":0.8550000190734863}],"concepts":[{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.5551999807357788},{"id":"https://openalex.org/C121854251","wikidata":"https://www.wikidata.org/wiki/Q62932","display_name":"Elasticity (physics)","level":2,"score":0.5331000089645386},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.48989999294281006},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.4494999945163727},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4163999855518341},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.39149999618530273},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.3741999864578247},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.32749998569488525},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3034000098705292},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.296099990606308},{"id":"https://openalex.org/C101293273","wikidata":"https://www.wikidata.org/wiki/Q579716","display_name":"User-generated content","level":3,"score":0.2935999929904938},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.29330000281333923},{"id":"https://openalex.org/C123403432","wikidata":"https://www.wikidata.org/wiki/Q654068","display_name":"Visibility","level":2,"score":0.2874999940395355},{"id":"https://openalex.org/C2984870255","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"User engagement","level":2,"score":0.2870999872684479},{"id":"https://openalex.org/C107515699","wikidata":"https://www.wikidata.org/wiki/Q734113","display_name":"Income elasticity of demand","level":2,"score":0.2727000117301941},{"id":"https://openalex.org/C83546350","wikidata":"https://www.wikidata.org/wiki/Q1139051","display_name":"Regression","level":2,"score":0.2630000114440918},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.25940001010894775},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.25619998574256897}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.3390/journalmedia7040227","doi":"https://doi.org/10.3390/journalmedia7040227","is_oa":true,"landing_page_url":"https://doi.org/10.3390/journalmedia7040227","pdf_url":null,"source":{"id":"https://openalex.org/S4210232010","display_name":"Journalism and Media","issn_l":"2673-5172","issn":["2673-5172"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","norway-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journalism and Media","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.3390/journalmedia7040227","doi":"https://doi.org/10.3390/journalmedia7040227","is_oa":true,"landing_page_url":"https://doi.org/10.3390/journalmedia7040227","pdf_url":null,"source":{"id":"https://openalex.org/S4210232010","display_name":"Journalism and Media","issn_l":"2673-5172","issn":["2673-5172"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","norway-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journalism and Media","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":48,"referenced_works":["https://openalex.org/W1537882445","https://openalex.org/W2004451085","https://openalex.org/W2075072883","https://openalex.org/W2102058904","https://openalex.org/W2109741756","https://openalex.org/W2135700980","https://openalex.org/W2765704143","https://openalex.org/W2794863590","https://openalex.org/W2869542630","https://openalex.org/W2898994601","https://openalex.org/W2954982670","https://openalex.org/W2956617434","https://openalex.org/W2999104021","https://openalex.org/W3028709947","https://openalex.org/W3046666383","https://openalex.org/W3121702640","https://openalex.org/W3136539270","https://openalex.org/W4221035882","https://openalex.org/W4224316062","https://openalex.org/W4281763922","https://openalex.org/W4295929205","https://openalex.org/W4307885811","https://openalex.org/W4311254209","https://openalex.org/W4321193193","https://openalex.org/W4377194674","https://openalex.org/W4378700170","https://openalex.org/W4380879927","https://openalex.org/W4387652379","https://openalex.org/W4392192607","https://openalex.org/W4392371477","https://openalex.org/W4398153188","https://openalex.org/W4399205198","https://openalex.org/W4399951855","https://openalex.org/W4403162623","https://openalex.org/W4405411743","https://openalex.org/W4405416063","https://openalex.org/W4406819716","https://openalex.org/W4409589271","https://openalex.org/W4411123526","https://openalex.org/W4411282127","https://openalex.org/W4412518181","https://openalex.org/W4413251783","https://openalex.org/W4415137002","https://openalex.org/W4416972157","https://openalex.org/W7083578046","https://openalex.org/W7104564276","https://openalex.org/W7128793951","https://openalex.org/W7130822207"],"related_works":["https://openalex.org/W7223141148","https://openalex.org/W2984068946","https://openalex.org/W3200130285","https://openalex.org/W7208767161","https://openalex.org/W7029259138","https://openalex.org/W7172193714","https://openalex.org/W7171542087","https://openalex.org/W7106269919","https://openalex.org/W7213308717","https://openalex.org/W7154251704"],"abstract_inverted_index":{"Audience":[0],"engagement":[1],"in":[2,25,105],"the":[3,15,26,57],"form":[4],"of":[5,17,59],"comments":[6],"and":[7,41,112],"likes":[8],"has":[9,22],"long":[10],"been":[11,23],"known":[12],"to":[13,55,101],"influence":[14],"visibility":[16],"content":[18,97],"creators,":[19],"but":[20,76],"little":[21],"discussed":[24],"ways":[27],"that":[28,68,96],"these":[29],"interaction":[30],"ecologies":[31],"diverge":[32],"between":[33,64],"platforms.":[34,65],"Using":[35],"poetry":[36],"posts":[37,87],"surfaced":[38],"from":[39],"Instagram":[40],"TikTok\u2019s":[42],"search":[43],"results":[44],"as":[45],"a":[46,52,82],"case":[47],"study,":[48],"this":[49,103],"paper":[50,92],"utilises":[51],"regression":[53],"model":[54],"compare":[56],"elasticity":[58],"growth":[60],"for":[61,69],"comment-to-like":[62],"ratios":[63,73],"Results":[66],"demonstrate":[67],"low-engagement":[70],"posts,":[71],"Instagram\u2019s":[72],"are":[74],"higher,":[75],"those":[77],"on":[78],"TikTok":[79],"scale":[80],"at":[81],"much":[83],"faster":[84],"rate":[85],"once":[86],"gain":[88],"more":[89,117],"traction.":[90],"The":[91],"discusses":[93],"comment":[94],"strategies":[95],"creators":[98],"may":[99],"use":[100],"leverage":[102],"information":[104],"an":[106],"economy":[107],"where":[108],"attention":[109],"grows":[110],"scarce":[111],"social":[113],"proof":[114],"is":[115],"increasingly":[116],"valuable.":[118]},"counts_by_year":[],"updated_date":"2026-11-06T12:05:46.655746","created_date":"2026-10-31T00:00:00"}
