{"id":"https://openalex.org/W7224829665","doi":"https://doi.org/10.5281/zenodo.23787301","title":"A Study of Purchasing Behaviour by Consumer and Marketing Strategy Approach Brand Tata Cars","display_name":"A Study of Purchasing Behaviour by Consumer and Marketing Strategy Approach Brand Tata Cars","publication_year":2026,"publication_date":"2026-10-30","ids":{"openalex":"https://openalex.org/W7224829665","doi":"https://doi.org/10.5281/zenodo.23787301"},"language":"en","primary_location":{"id":"doi:10.5281/zenodo.23787301","doi":"https://doi.org/10.5281/zenodo.23787301","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23787301","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"volume":null,"type":"article","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.5281/zenodo.23787301","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033921058","display_name":"Bamini Rajasekharan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rajasekharan, Bamini","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5108860223","display_name":"Nikhil Ravichandran","orcid":"https://orcid.org/0009-0002-7714-6860","observed_orcids":["https://orcid.org/0009-0002-7714-6860"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ravichandran, Nikhil","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.88921297,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.001500000013038516,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchasing-behaviour","display_name":"purchasing behaviour","score":0.8980000019073486},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9610000252723694},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.9940000176429749},{"id":"https://openalex.org/keywords/automotive-industry","display_name":"automotive industry","score":0.5260000228881836},{"id":"https://openalex.org/keywords/car-purchase","display_name":"car buying","score":0.3790000081062317}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7087000012397766},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6653000116348267},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6644999980926514},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6061999797821045},{"id":"https://openalex.org/C2994313005","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand strategy","level":3,"score":0.38280001282691956},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.36719998717308044},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.33180001378059387},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.32170000672340393},{"id":"https://openalex.org/C74080474","wikidata":"https://www.wikidata.org/wiki/Q7305975","display_name":"Redistribution (election)","level":3,"score":0.28060001134872437},{"id":"https://openalex.org/C2994533931","wikidata":"https://www.wikidata.org/wiki/Q49845","display_name":"Postal service","level":2,"score":0.2644999921321869},{"id":"https://openalex.org/C86275758","wikidata":"https://www.wikidata.org/wiki/Q376657","display_name":"Strategic management","level":2,"score":0.25029999017715454}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5281/zenodo.23787301","doi":"https://doi.org/10.5281/zenodo.23787301","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23787301","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},{"id":"doi:10.5281/zenodo.23787302","doi":"https://doi.org/10.5281/zenodo.23787302","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23787302","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"}],"best_oa_location":{"id":"doi:10.5281/zenodo.23787301","doi":"https://doi.org/10.5281/zenodo.23787301","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23787301","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7218328997","https://openalex.org/W2567687229","https://openalex.org/W2901853016","https://openalex.org/W4390924225","https://openalex.org/W7165620383","https://openalex.org/W4205324033","https://openalex.org/W2266184540","https://openalex.org/W2806930280","https://openalex.org/W2912054023","https://openalex.org/W2737692648"],"abstract_inverted_index":{"Repository":[0],"copy":[1],"of":[2,10],"the":[3,21,27],"published":[4],"article.":[5],"Original":[6],"citation:":[7],"IPE":[8],"Journal":[9],"Management,":[11],"14(14),":[12],"189-196":[13],"(2024-01/2024-06).":[14],"Authors":[15],"and":[16,31],"bibliographic":[17],"details":[18],"verified":[19],"against":[20],"PDF.":[22],"Deposited":[23],"with":[24],"author-confirmed":[25],"permission;":[26],"file":[28],"is":[29,36],"restricted":[30],"no":[32],"open":[33],"redistribution":[34],"licence":[35],"granted.":[37],"Source:":[38],"https://www.researchgate.net/publication/381803640_A_STUDY_OF_PURCHASING_BEHAVIOUR_BY_CONSUMER_AND_MARKETING_STRATEGYAPPROACH_BRAND_TATA_CARS":[39]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-10-31T00:00:00"}
