{"id":"https://openalex.org/W7224823387","doi":"https://doi.org/10.62379/jrsc.v3i2.2057","title":"Pelaksanaan Promosi Travel Mujahid Al Haramain Dalam Mengingkatkan Jumlah Jamaah Untuk Melaksanakan Umroh","display_name":"Pelaksanaan Promosi Travel Mujahid Al Haramain Dalam Mengingkatkan Jumlah Jamaah Untuk Melaksanakan Umroh","publication_year":2026,"publication_date":"2026-10-29","ids":{"openalex":"https://openalex.org/W7224823387","doi":"https://doi.org/10.62379/jrsc.v3i2.2057"},"language":"en","primary_location":{"id":"doi:10.62379/jrsc.v3i2.2057","doi":"https://doi.org/10.62379/jrsc.v3i2.2057","is_oa":true,"landing_page_url":"https://doi.org/10.62379/jrsc.v3i2.2057","pdf_url":"https://jurnal.globalscients.com/index.php/jrsc/article/download/2057/1878","source":{"id":"https://openalex.org/S5407048438","display_name":"Journal of Religion and Social Community","issn_l":"3064-0326","issn":["3064-0326"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Religion and Social Community | E-ISSN : 3064-0326","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://jurnal.globalscients.com/index.php/jrsc/article/download/2057/1878","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5160162157","display_name":"Ayu Wandira","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210103357","display_name":"Universitas Islam Negeri Sultan Syarif Kasim Riau","ror":"https://ror.org/01dtbtf55","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210103357"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ayu Wandira","raw_affiliation_strings":["Manajemen Dakwah, Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Riau"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Manajemen Dakwah, Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Riau","institution_ids":["https://openalex.org/I4210103357"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5160208913","display_name":"Azwar .","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210103357","display_name":"Universitas Islam Negeri Sultan Syarif Kasim Riau","ror":"https://ror.org/01dtbtf55","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210103357"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Azwar .","raw_affiliation_strings":["Manajemen Dakwah, Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Riau"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Manajemen Dakwah, Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Riau","institution_ids":["https://openalex.org/I4210103357"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210103357"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.95960787,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":null,"biblio":{"volume":"3","issue":"2","first_page":"31","last_page":"38"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12798","display_name":"Religious Tourism and Spaces","score":0.6708999872207642,"subfield":{"id":"https://openalex.org/subfields/3305","display_name":"Geography, Planning and Development"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12798","display_name":"Religious Tourism and Spaces","score":0.6708999872207642,"subfield":{"id":"https://openalex.org/subfields/3305","display_name":"Geography, Planning and Development"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.06809999793767929,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":0.06379999965429306,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion-strategy","display_name":"promotion strategy","score":0.6759999990463257},{"id":"https://openalex.org/keywords/umrah-tourism","display_name":"umrah tourism","score":0.7599999904632568},{"id":"https://openalex.org/keywords/travel-agency-marketing","display_name":"travel agency marketing","score":0.578000009059906},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.7730000019073486},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.9760000109672546},{"id":"https://openalex.org/keywords/trust-building","display_name":"trust building","score":0.41499999165534973},{"id":"https://openalex.org/keywords/referral-program","display_name":"referral program","score":0.4480000138282776}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6254000067710876},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6241999864578247},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.4796999990940094},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.45179998874664307},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4341999888420105},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.427700012922287},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.4058000147342682},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.38179999589920044},{"id":"https://openalex.org/C2985625233","wikidata":"https://www.wikidata.org/wiki/Q7632539","display_name":"Success factors","level":2,"score":0.32100000977516174},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.3125999867916107},{"id":"https://openalex.org/C3018587665","wikidata":"https://www.wikidata.org/wiki/Q7268696","display_name":"Qualitative analysis","level":3,"score":0.2919999957084656},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.2825999855995178},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2517000138759613}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.62379/jrsc.v3i2.2057","doi":"https://doi.org/10.62379/jrsc.v3i2.2057","is_oa":true,"landing_page_url":"https://doi.org/10.62379/jrsc.v3i2.2057","pdf_url":"https://jurnal.globalscients.com/index.php/jrsc/article/download/2057/1878","source":{"id":"https://openalex.org/S5407048438","display_name":"Journal of Religion and Social Community","issn_l":"3064-0326","issn":["3064-0326"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Religion and Social Community | E-ISSN : 3064-0326","raw_type":"journal-article"},{"id":"pmh:oai:jurnal.globalscients.com/oai:article/2057","doi":null,"is_oa":true,"landing_page_url":"https://jurnal.globalscients.com/index.php/jrsc/article/view/2057","pdf_url":null,"source":{"id":"https://openalex.org/S5407048438","display_name":"Journal of Religion and Social Community","issn_l":"3064-0326","issn":["3064-0326"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.62379/jrsc.v3i2","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.62379/jrsc.v3i2.2057","doi":"https://doi.org/10.62379/jrsc.v3i2.2057","is_oa":true,"landing_page_url":"https://doi.org/10.62379/jrsc.v3i2.2057","pdf_url":"https://jurnal.globalscients.com/index.php/jrsc/article/download/2057/1878","source":{"id":"https://openalex.org/S5407048438","display_name":"Journal of Religion and Social Community","issn_l":"3064-0326","issn":["3064-0326"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Religion and Social Community | E-ISSN : 3064-0326","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7224823387.pdf","grobid_xml":"https://content.openalex.org/works/W7224823387.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7168117125","https://openalex.org/W7172258317","https://openalex.org/W7216634778","https://openalex.org/W7165002568","https://openalex.org/W4384073503","https://openalex.org/W4409846266","https://openalex.org/W4380083304","https://openalex.org/W7196949085","https://openalex.org/W7163881052","https://openalex.org/W4412501654"],"abstract_inverted_index":{"This":[0,22],"study":[1,139],"aims":[2],"to":[3,43,82],"analyze":[4],"the":[5,16,31,53,58,79,99,134,158],"implementation":[6],"of":[7,18,60,121,136,147,162],"promotional":[8,55,124,151],"strategies":[9,56,125],"by":[10],"Travel":[11,163],"Mujahid":[12,164],"Al-Haramain":[13,165],"in":[14,129,157],"increasing":[15,130],"number":[17,135],"pilgrims":[19,35],"performing":[20],"Umrah.":[21],"qualitative":[23],"research":[24],"employed":[25],"in-depth":[26,47],"interviews":[27],"and":[28,34,46,65,75,85,96,102,112,133,144,149,160],"observations":[29],"involving":[30],"company":[32],"management":[33],"as":[36,72,78,108],"key":[37,155],"informants.":[38],"Informants":[39],"were":[40],"purposively":[41],"selected":[42],"obtain":[44],"relevant":[45],"information.":[48],"The":[49,119,138],"results":[50],"indicate":[51],"that":[52,141],"company\u2019s":[54,100],"include":[57],"use":[59],"social":[61],"media,":[62],"conventional":[63,150],"advertising,":[64],"sales":[66,105],"promotions.":[67],"Social":[68],"media":[69,152],"platforms":[70],"such":[71,107],"Instagram,":[73],"TikTok,":[74],"Facebook":[76],"serve":[77],"primary":[80],"tools":[81],"build":[83],"trust":[84],"deliver":[86],"information":[87],"about":[88],"Umrah":[89],"packages.":[90],"Conventional":[91],"advertisements,":[92],"including":[93],"brochures,":[94],"banners,":[95],"billboards,":[97],"reinforce":[98],"image":[101],"legitimacy.":[103],"Meanwhile,":[104],"promotions":[106],"discounts,":[109],"family":[110],"programs,":[111],"refer-a-friend":[113],"programs":[114],"effectively":[115],"encourage":[116],"immediate":[117],"registration.":[118],"integration":[120],"these":[122],"three":[123],"has":[126],"proven":[127],"effective":[128],"interest,":[131],"trust,":[132],"pilgrims.":[137],"demonstrates":[140],"a":[142,154],"well-planned":[143],"sustainable":[145],"combination":[146],"digital":[148],"is":[153],"factor":[156],"success":[159],"development":[161]},"counts_by_year":[],"updated_date":"2026-11-01T11:40:01.658920","created_date":"2026-10-31T00:00:00"}