{"id":"https://openalex.org/W7224686780","doi":null,"title":"ANALYSING THE LINGUISTIC STRATEGIES OF PAKISTANI STREET VENDORS: A CRITICAL DISCOURSE ANALYSIS","display_name":"ANALYSING THE LINGUISTIC STRATEGIES OF PAKISTANI STREET VENDORS: A CRITICAL DISCOURSE ANALYSIS","publication_year":2026,"publication_date":"2026-10-28","ids":{"openalex":"https://openalex.org/W7224686780"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.arlreview.com:article/101","doi":null,"is_oa":true,"landing_page_url":"http://arlreview.com/index.php/03/article/view/101","pdf_url":"http://arlreview.com/index.php/03/article/download/101/112","source":{"id":"https://openalex.org/S7407080339","display_name":"Applied Linguistics Research Review","issn_l":"3106-8383","issn":["3106-8383","3106-8391"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.63468/","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://arlreview.com/index.php/03/article/download/101/112","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5160111210","display_name":"Jawaria Kabir","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I195024194","display_name":"Riphah International University","ror":"https://ror.org/02kdm5630","country_code":"PK","type":"education","lineage":["https://openalex.org/I195024194"]}],"countries":["PK"],"is_corresponding":true,"raw_author_name":"Jawaria Kabir","raw_affiliation_strings":["MPhil English Linguistics Scholar, Riphah International University, Islamabad"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"MPhil English Linguistics Scholar, Riphah International University, Islamabad","institution_ids":["https://openalex.org/I195024194"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5160111210"],"corresponding_institution_ids":["https://openalex.org/I195024194"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.92885018,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10383","display_name":"Language, Discourse, Communication Strategies","score":0.24050000309944153,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10383","display_name":"Language, Discourse, Communication Strategies","score":0.24050000309944153,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.22660000622272491,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13727","display_name":"Linguistic and Sociocultural Studies","score":0.17749999463558197,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/street-vendors","display_name":"street vendors","score":0.9959999918937683},{"id":"https://openalex.org/keywords/linguistic-strategies","display_name":"linguistic strategies","score":0.9789999723434448},{"id":"https://openalex.org/keywords/informal-markets","display_name":"informal markets","score":0.6240000128746033},{"id":"https://openalex.org/keywords/persuasive-language","display_name":"persuasive language","score":0.609000027179718},{"id":"https://openalex.org/keywords/code-switching","display_name":"code-switching","score":0.859000027179718},{"id":"https://openalex.org/keywords/speech-acts","display_name":"speech acts","score":0.6620000004768372},{"id":"https://openalex.org/keywords/framing-theory","display_name":"framing theory","score":0.8830000162124634},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6460000276565552},{"id":"https://openalex.org/keywords/buying-behaviour","display_name":"buying behaviour","score":0.8429999947547913},{"id":"https://openalex.org/keywords/trust-building","display_name":"trust building","score":0.7350000143051147},{"id":"https://openalex.org/keywords/emotional-appeal","display_name":"emotional appeal","score":0.6140000224113464},{"id":"https://openalex.org/keywords/urdu","display_name":"Urdu language","score":0.3089999854564667},{"id":"https://openalex.org/keywords/punjabi","display_name":"Punjabi language","score":0.9810000061988831},{"id":"https://openalex.org/keywords/english-language","display_name":"English language","score":0.6259999871253967},{"id":"https://openalex.org/keywords/informal-economy","display_name":"informal economy","score":0.7770000100135803}],"concepts":[{"id":"https://openalex.org/C169087156","wikidata":"https://www.wikidata.org/wiki/Q2131593","display_name":"Framing (construction)","level":2,"score":0.7189000248908997},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.6406999826431274},{"id":"https://openalex.org/C2779030433","wikidata":"https://www.wikidata.org/wiki/Q1789511","display_name":"Critical discourse analysis","level":4,"score":0.6396999955177307},{"id":"https://openalex.org/C28519872","wikidata":"https://www.wikidata.org/wiki/Q160845","display_name":"Sociolinguistics","level":2,"score":0.5410000085830688},{"id":"https://openalex.org/C84389358","wikidata":"https://www.wikidata.org/wiki/Q1129466","display_name":"Discourse analysis","level":2,"score":0.5029000043869019},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.46470001339912415},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4115000069141388},{"id":"https://openalex.org/C2779707562","wikidata":"https://www.wikidata.org/wiki/Q1140525","display_name":"Critical Incident Technique","level":2,"score":0.4058000147342682},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.40220001339912415},{"id":"https://openalex.org/C194943564","wikidata":"https://www.wikidata.org/wiki/Q1129049","display_name":"Participant observation","level":2,"score":0.32820001244544983},{"id":"https://openalex.org/C2987219923","wikidata":"https://www.wikidata.org/wiki/Q777864","display_name":"Linguistic analysis","level":2,"score":0.3122999966144562},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.2953000068664551},{"id":"https://openalex.org/C2779338814","wikidata":"https://www.wikidata.org/wiki/Q5179285","display_name":"Covert","level":2,"score":0.2913999855518341},{"id":"https://openalex.org/C113706210","wikidata":"https://www.wikidata.org/wiki/Q301751","display_name":"Critical theory","level":2,"score":0.2903999984264374},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2879999876022339},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.2757999897003174},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2687999904155731},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.26660001277923584},{"id":"https://openalex.org/C200103564","wikidata":"https://www.wikidata.org/wiki/Q7552779","display_name":"Sociocultural linguistics","level":4,"score":0.2587999999523163},{"id":"https://openalex.org/C153578388","wikidata":"https://www.wikidata.org/wiki/Q351625","display_name":"Theoretical linguistics","level":2,"score":0.2558000087738037},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2549000084400177}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.arlreview.com:article/101","doi":null,"is_oa":true,"landing_page_url":"http://arlreview.com/index.php/03/article/view/101","pdf_url":"http://arlreview.com/index.php/03/article/download/101/112","source":{"id":"https://openalex.org/S7407080339","display_name":"Applied Linguistics Research Review","issn_l":"3106-8383","issn":["3106-8383","3106-8391"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.63468/","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.arlreview.com:article/101","doi":null,"is_oa":true,"landing_page_url":"http://arlreview.com/index.php/03/article/view/101","pdf_url":"http://arlreview.com/index.php/03/article/download/101/112","source":{"id":"https://openalex.org/S7407080339","display_name":"Applied Linguistics Research Review","issn_l":"3106-8383","issn":["3106-8383","3106-8391"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.63468/","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7224686780.pdf","grobid_xml":"https://content.openalex.org/works/W7224686780.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7143351363","https://openalex.org/W7131669974","https://openalex.org/W4407867902","https://openalex.org/W4407028214","https://openalex.org/W4415951939","https://openalex.org/W7220132870","https://openalex.org/W4413446423","https://openalex.org/W4416089414","https://openalex.org/W4403984526","https://openalex.org/W7216850057"],"abstract_inverted_index":{"This":[0],"study":[1,44,64,183],"explores":[2],"the":[3,19,43,46,89,216,228],"linguistic":[4,104,231,245],"strategies":[5,232],"used":[6],"by":[7,119,226],"street":[8,97,188,240],"vendors":[9,50,98,152],"in":[10,40,48,59,106,187,210,233,238],"local":[11],"markets":[12],"of":[13,78,91,101,111,128,219,230],"Pakistan":[14],"and":[15,22,35,56,74,121,123,135,140,148,160,167,180,206,223],"their":[16],"impact":[17],"on":[18,26,67,154,158],"customers\u2019":[20],"perception":[21],"buying":[23,181],"behaviour.":[24],"Based":[25],"data":[27],"obtained":[28],"via":[29],"questionnaires":[30],"administered":[31],"to":[32,145,164],"40":[33],"participants,":[34],"participant":[36],"observations":[37],"carried":[38],"out":[39],"10\u201315":[41],"markets,":[42,248],"examines":[45],"ways":[47],"which":[49,83],"deploy":[51],"language":[52,186],"as":[53],"a":[54,85,107,193,197],"persuasive":[55],"social":[57,124],"resource":[58],"informal":[60,211,260],"commercial":[61],"contexts.":[62],"The":[63,126,213],"is":[65,190],"based":[66,157],"Speech":[68,249],"Act":[69,250],"Theory,":[70,251],"Entman\u2019s":[71],"framing":[72,255],"theory":[73],"Fairclough\u2019s":[75],"three-dimensional":[76],"model":[77],"Critical":[79,252],"Discourse":[80,253],"Analysis":[81],"(CDA),":[82],"provide":[84],"multi-layered":[86],"framework":[87],"for":[88],"analysis":[90,263],"vendor-customer":[92],"interactions.The":[93],"results":[94],"show":[95],"that":[96,185,201],"make":[99],"use":[100,127],"four":[102],"key":[103],"categories":[105],"strategic":[108],"manner:":[109],"modes":[110],"address,":[112],"detailed":[113],"product":[114,162],"information,":[115],"reasonable":[116],"arguments":[117],"supported":[118],"facts":[120],"emotional":[122],"cues.":[125],"friendly":[129],"address":[130],"terms,":[131],"rhythmic":[132],"expressions,":[133],"humour,":[134],"code-switching":[136],"between":[137],"Urdu,":[138],"Punjabi":[139],"English":[141],"are":[142],"frequently":[143],"employed":[144],"attract":[146],"attention":[147],"build":[149,165],"rapport.":[150],"Also,":[151],"depend":[153],"assurances,":[155],"claims":[156],"experience,":[159],"convincing":[161],"descriptions":[163],"trust":[166],"increase":[168],"perceived":[169],"value.":[170],"Emotional":[171],"stories,":[172],"culturally":[173],"embedded":[174],"expressions":[175],"also":[176],"influence":[177],"customer":[178,257],"engagement":[179],"decisions.The":[182],"concludes":[184],"vending":[189],"not":[191],"merely":[192],"communicative":[194],"tool":[195,200],"but":[196],"powerful":[198],"socio-economic":[199],"constructs":[202],"trust,":[203],"negotiates":[204],"relationships,":[205],"drives":[207],"consumer":[208],"behaviour":[209],"markets.":[212,241],"findings":[214],"complement":[215],"existing":[217],"research":[218],"discourse":[220,262],"analysis,":[221],"sociolinguistics":[222],"market":[224],"communication":[225],"highlighting":[227],"role":[229],"shaping":[234],"everyday":[235],"economic":[236],"interactions":[237],"Pakistani":[239,247],"Keywords:":[242],"Street":[243],"vendors,":[244],"strategies,":[246],"Analysis,":[254],"theory,":[256],"perception,":[258],"code-switching,":[259],"economy,":[261]},"counts_by_year":[],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2026-10-30T00:00:00"}