{"id":"https://openalex.org/W7224495479","doi":"https://doi.org/10.35722/japb.v9i2.1646","title":"Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Frozen Food Mas Jun Di Kecamatan Muara Uya Kabupaten Tabalong","display_name":"Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Frozen Food Mas Jun Di Kecamatan Muara Uya Kabupaten Tabalong","publication_year":2026,"publication_date":"2026-10-27","ids":{"openalex":"https://openalex.org/W7224495479","doi":"https://doi.org/10.35722/japb.v9i2.1646"},"language":"id","primary_location":{"id":"doi:10.35722/japb.v9i2.1646","doi":"https://doi.org/10.35722/japb.v9i2.1646","is_oa":true,"landing_page_url":"https://doi.org/10.35722/japb.v9i2.1646","pdf_url":"https://jurnal.stiatabalong.ac.id/index.php/JAPB/article/download/1646/1282","source":{"id":"https://openalex.org/S4404669131","display_name":"JAPB : Jurnal Administrasi Publik dan Administrasi Bisnis.","issn_l":"2723-0937","issn":["2723-0937"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405275879","host_organization_name":"Sekolah Tinggi Ilmu Administrasi Tabalong","host_organization_lineage":["https://openalex.org/I4405275879"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JAPB","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.stiatabalong.ac.id/index.php/JAPB/article/download/1646/1282","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5160070293","display_name":"Ummi Magfirah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405275879","display_name":"Sekolah Tinggi Ilmu Administrasi Tabalong","ror":"https://ror.org/04ext7432","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275879"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ummi Magfirah","raw_affiliation_strings":["Program Studi Ilmu Administrasi Niaga, Sekolah Tinggi Ilmu Administrasi Tabalong"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Ilmu Administrasi Niaga, Sekolah Tinggi Ilmu Administrasi Tabalong","institution_ids":["https://openalex.org/I4405275879"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5066041766","display_name":"Ahmad Farhani","orcid":"https://orcid.org/0000-0002-3899-0850","observed_orcids":["https://orcid.org/0000-0002-3899-0850"]},"institutions":[{"id":"https://openalex.org/I4405275879","display_name":"Sekolah Tinggi Ilmu Administrasi Tabalong","ror":"https://ror.org/04ext7432","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275879"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ahmad Farhani","raw_affiliation_strings":["Sekolah Tinggi Ilmu Administrasi Tabalong"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Administrasi Tabalong","institution_ids":["https://openalex.org/I4405275879"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405275879"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"9","issue":"2","first_page":"1773","last_page":"1784"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.9990000128746033},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9729999899864197},{"id":"https://openalex.org/keywords/frozen-food","display_name":"frozen food","score":0.9829999804496765},{"id":"https://openalex.org/keywords/frozen-food-business","display_name":"frozen food business","score":0.671999990940094},{"id":"https://openalex.org/keywords/microenterprises","display_name":"microenterprises","score":0.4830000102519989},{"id":"https://openalex.org/keywords/food-marketing","display_name":"food marketing","score":0.5709999799728394},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8889999985694885},{"id":"https://openalex.org/keywords/tabalong-regency","display_name":"Tabalong Regency","score":0.7480000257492065}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5615000128746033},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.4142000079154968},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.32429999113082886},{"id":"https://openalex.org/C2987718291","wikidata":"https://www.wikidata.org/wiki/Q2095","display_name":"Food products","level":2,"score":0.2913999855518341},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.2305999994277954},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.2240000069141388},{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.2062000036239624},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.1987999975681305},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.1868000030517578},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.1850000023841858}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35722/japb.v9i2.1646","doi":"https://doi.org/10.35722/japb.v9i2.1646","is_oa":true,"landing_page_url":"https://doi.org/10.35722/japb.v9i2.1646","pdf_url":"https://jurnal.stiatabalong.ac.id/index.php/JAPB/article/download/1646/1282","source":{"id":"https://openalex.org/S4404669131","display_name":"JAPB : Jurnal Administrasi Publik dan Administrasi Bisnis.","issn_l":"2723-0937","issn":["2723-0937"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405275879","host_organization_name":"Sekolah Tinggi Ilmu Administrasi Tabalong","host_organization_lineage":["https://openalex.org/I4405275879"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JAPB","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.35722/japb.v9i2.1646","doi":"https://doi.org/10.35722/japb.v9i2.1646","is_oa":true,"landing_page_url":"https://doi.org/10.35722/japb.v9i2.1646","pdf_url":"https://jurnal.stiatabalong.ac.id/index.php/JAPB/article/download/1646/1282","source":{"id":"https://openalex.org/S4404669131","display_name":"JAPB : Jurnal Administrasi Publik dan Administrasi Bisnis.","issn_l":"2723-0937","issn":["2723-0937"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405275879","host_organization_name":"Sekolah Tinggi Ilmu Administrasi Tabalong","host_organization_lineage":["https://openalex.org/I4405275879"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JAPB","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7224495479.pdf","grobid_xml":"https://content.openalex.org/works/W7224495479.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7220076540","https://openalex.org/W4403310981","https://openalex.org/W7060974632","https://openalex.org/W1935286074","https://openalex.org/W4210595091","https://openalex.org/W4414949896","https://openalex.org/W4365519113","https://openalex.org/W4389300817","https://openalex.org/W2735408795","https://openalex.org/W4391237724"],"abstract_inverted_index":{"Usaha":[0],"mikro":[1],"di":[2,67],"bidang":[3],"makanan":[4],"seperti":[5],"Frozen":[6,63,92,154,204],"Food":[7,64,93,155,205],"Mas":[8,65,94,156,206],"Jun":[9,66],"menghadapi":[10],"persaingan":[11],"yang":[12,19,29,101,180],"semakin":[13,190,196],"ketat,":[14],"sehingga":[15],"diperlukan":[16],"strategi":[17],"pemasaran":[18],"efektif":[20],"untuk":[21,52],"mempengaruhi":[22,41],"keputusan":[23,44],"pembelian":[24],"konsumen.":[25],"Salah":[26],"satu":[27],"faktor":[28],"berperan":[30],"penting":[31],"adalah":[32,90,163],"Word":[33,55,145,160,192],"of":[34,56,146,161,193],"Mouth,":[35,194],"dimana":[36],"komunikasi":[37],"antar":[38],"konsumen":[39,91,201],"dapat":[40],"minat":[42],"dan":[43,73,113,137],"dalam":[45,87,183],"membeli":[46],"suatu":[47],"produk.":[48],"Penelitian":[49,77],"ini":[50,78,89,187],"bertujuan":[51],"menguji":[53],"pengaruh":[54,149,159],"Mouth":[57,147,162],"terhadap":[58,150,169,202],"Keputusan":[59,151,170,199],"Pembelian":[60,152,200],"pada":[61,153],"produk":[62,203],"Kecamatan":[68],"Muara":[69],"Uya,":[70],"Kabupaten":[71],"Tabalong":[72],"seberapa":[74],"besar":[75],"pengaruhnya.":[76],"menggunakan":[79,103,119],"metode":[80],"kuantitatif":[81],"dengan":[82,96],"jenis":[83],"penelitian":[84,88,142,184],"asosiatif.":[85],"Populasi":[86],"Jun,":[95],"sampel":[97],"sebanyak":[98],"97":[99],"responden":[100],"ditentukan":[102],"teknik":[104],"purposive":[105],"sampling.":[106],"Sumber":[107],"data":[108,111,114,118],"terdiri":[109],"dari":[110],"primer":[112],"sekunder.":[115],"Teknik":[116],"analisis":[117],"uji":[120,123,126,128,130,133,138],"statistik":[121],"yaitu,":[122],"statistic":[124],"deskriptif,":[125],"validitas,":[127],"realibilitas,":[129],"normalitas,uji":[131],"hipotesis,":[132],"regresi":[134],"linier":[135],"sederhana,":[136],"koefisien":[139],"determinasi.":[140],"Hasil":[141],"menunjukkan":[143,188],"bahwa":[144,189],"memiliki":[148],"Jun.":[157,207],"Besarnya":[158],"sebesar":[164,174],"0,704":[165],"atau":[166],"sekitar":[167],"70,4%":[168],"Pembelian,":[171],"sedangkan":[172],"sisanya":[173],"29,6%":[175],"dipengaruhi":[176],"oleh":[177],"variabel":[178],"lain":[179],"tidak":[181],"diteliti":[182],"ini.":[185],"Hal":[186],"baik":[191],"maka":[195],"meningkat":[197],"pula":[198]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-10-30T00:00:00"}
