{"id":"https://openalex.org/W7224438084","doi":"https://doi.org/10.34306/att.v9i1.987","title":"Socio Technical Drivers of Impulse Buying in Live Streaming Fashionpreneurship","display_name":"Socio Technical Drivers of Impulse Buying in Live Streaming Fashionpreneurship","publication_year":2026,"publication_date":"2026-10-29","ids":{"openalex":"https://openalex.org/W7224438084","doi":"https://doi.org/10.34306/att.v9i1.987"},"language":"en","primary_location":{"id":"doi:10.34306/att.v9i1.987","doi":"https://doi.org/10.34306/att.v9i1.987","is_oa":true,"landing_page_url":"https://doi.org/10.34306/att.v9i1.987","pdf_url":"https://att.aptisi.or.id/index.php/att/article/download/987/576","source":{"id":"https://openalex.org/S4210208222","display_name":"Aptisi Transactions On Technopreneurship (ATT)","issn_l":"2655-8807","issn":["2655-8807","2656-8888"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Aptisi Transactions on Technopreneurship (ATT)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://att.aptisi.or.id/index.php/att/article/download/987/576","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5127808489","display_name":"Kurnia","orcid":"https://orcid.org/0009-0001-7969-1398","observed_orcids":["https://orcid.org/0009-0001-7969-1398"]},"institutions":[{"id":"https://openalex.org/I102669525","display_name":"Pelita Harapan University","ror":"https://ror.org/02qhjtc16","country_code":"ID","type":"education","lineage":["https://openalex.org/I102669525"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Kurnia Kurnia","raw_affiliation_strings":["Universitas Pelita Harapan"],"raw_orcid":"https://orcid.org/0009-0001-7969-1398","affiliations":[{"raw_affiliation_string":"Universitas Pelita Harapan","institution_ids":["https://openalex.org/I102669525"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007148033","display_name":"Hendrawan Supratikno","orcid":"https://orcid.org/0009-0006-7987-1395","observed_orcids":["https://orcid.org/0009-0006-7987-1395"]},"institutions":[{"id":"https://openalex.org/I102669525","display_name":"Pelita Harapan University","ror":"https://ror.org/02qhjtc16","country_code":"ID","type":"education","lineage":["https://openalex.org/I102669525"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hendrawan Supratikno","raw_affiliation_strings":["Universitas Pelita Harapan"],"raw_orcid":"https://orcid.org/0009-0006-7987-1395","affiliations":[{"raw_affiliation_string":"Universitas Pelita Harapan","institution_ids":["https://openalex.org/I102669525"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040903405","display_name":"Evo Sampetua Hariandja","orcid":"https://orcid.org/0000-0001-6547-3763","observed_orcids":["https://orcid.org/0000-0001-6547-3763"]},"institutions":[{"id":"https://openalex.org/I102669525","display_name":"Pelita Harapan University","ror":"https://ror.org/02qhjtc16","country_code":"ID","type":"education","lineage":["https://openalex.org/I102669525"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Evo Sampetua Hariandja","raw_affiliation_strings":["Universitas Pelita Harapan"],"raw_orcid":"https://orcid.org/0000-0001-6547-3763","affiliations":[{"raw_affiliation_string":"Universitas Pelita Harapan","institution_ids":["https://openalex.org/I102669525"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I102669525"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.8747513,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"9","issue":"1","first_page":"88","last_page":"102"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9731000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9731000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0203000009059906,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0024999999441206455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/impulse-buying","display_name":"impulse buying","score":0.9959999918937683},{"id":"https://openalex.org/keywords/live-streaming-e-commerce","display_name":"live streaming e-commerce","score":0.8270000219345093},{"id":"https://openalex.org/keywords/fashion-entrepreneurship","display_name":"fashion entrepreneurship","score":0.7070000171661377},{"id":"https://openalex.org/keywords/sociotechnical-systems","display_name":"socio-technical systems","score":0.8790000081062317},{"id":"https://openalex.org/keywords/stimulus-organism-response-model","display_name":"stimulus-organism-response model","score":0.8489999771118164},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.7889999747276306},{"id":"https://openalex.org/keywords/platform-affordances","display_name":"platform affordances","score":0.8899999856948853},{"id":"https://openalex.org/keywords/perceived-brand-value","display_name":"perceived brand value","score":0.9620000123977661},{"id":"https://openalex.org/keywords/shopee-live","display_name":"Shopee Live","score":0.8629999756813049},{"id":"https://openalex.org/keywords/tiktok-shop","display_name":"TikTok Shop","score":1.0},{"id":"https://openalex.org/keywords/indonesian-consumers","display_name":"Indonesian consumers","score":0.5989999771118164},{"id":"https://openalex.org/keywords/digital-economy","display_name":"digital economy","score":0.49799999594688416}],"concepts":[{"id":"https://openalex.org/C70836080","wikidata":"https://www.wikidata.org/wiki/Q837940","display_name":"Impulse (physics)","level":2,"score":0.7128000259399414},{"id":"https://openalex.org/C127627568","wikidata":"https://www.wikidata.org/wiki/Q1639361","display_name":"Sociotechnical system","level":2,"score":0.618399977684021},{"id":"https://openalex.org/C2778999518","wikidata":"https://www.wikidata.org/wiki/Q8","display_name":"Happiness","level":2,"score":0.5717999935150146},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5133000016212463},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.483599990606308},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45170000195503235},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.37610000371932983},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.3736000061035156},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.3246000111103058},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.3208000063896179},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.31349998712539673},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.310699999332428},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.2996000051498413},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.29269999265670776},{"id":"https://openalex.org/C126082660","wikidata":"https://www.wikidata.org/wiki/Q4252370","display_name":"Digital transformation","level":2,"score":0.28529998660087585},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.28119999170303345},{"id":"https://openalex.org/C121087249","wikidata":"https://www.wikidata.org/wiki/Q546395","display_name":"Emerging markets","level":2,"score":0.28040000796318054},{"id":"https://openalex.org/C22354355","wikidata":"https://www.wikidata.org/wiki/Q422009","display_name":"Partial least squares regression","level":2,"score":0.2775999903678894},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.26440000534057617},{"id":"https://openalex.org/C2993103297","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer awareness","level":2,"score":0.2624000012874603},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.257099986076355},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.25619998574256897},{"id":"https://openalex.org/C87858587","wikidata":"https://www.wikidata.org/wiki/Q730675","display_name":"Quantitative research","level":2,"score":0.25119999051094055}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.34306/att.v9i1.987","doi":"https://doi.org/10.34306/att.v9i1.987","is_oa":true,"landing_page_url":"https://doi.org/10.34306/att.v9i1.987","pdf_url":"https://att.aptisi.or.id/index.php/att/article/download/987/576","source":{"id":"https://openalex.org/S4210208222","display_name":"Aptisi Transactions On Technopreneurship (ATT)","issn_l":"2655-8807","issn":["2655-8807","2656-8888"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Aptisi Transactions on Technopreneurship (ATT)","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:3d7bbcef0b0b4ac88f68b86b05a3ca84","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/3d7bbcef0b0b4ac88f68b86b05a3ca84","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Aptisi Transactions on Technopreneurship, Vol 9, Iss 1 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.34306/att.v9i1.987","doi":"https://doi.org/10.34306/att.v9i1.987","is_oa":true,"landing_page_url":"https://doi.org/10.34306/att.v9i1.987","pdf_url":"https://att.aptisi.or.id/index.php/att/article/download/987/576","source":{"id":"https://openalex.org/S4210208222","display_name":"Aptisi Transactions On Technopreneurship (ATT)","issn_l":"2655-8807","issn":["2655-8807","2656-8888"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Aptisi Transactions on Technopreneurship (ATT)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7224438084.pdf","grobid_xml":"https://content.openalex.org/works/W7224438084.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W4389227821","https://openalex.org/W4389241523","https://openalex.org/W4400922031"],"related_works":["https://openalex.org/W7204527632","https://openalex.org/W4410738209","https://openalex.org/W7216589212","https://openalex.org/W7128230452","https://openalex.org/W7202110300","https://openalex.org/W7124440864","https://openalex.org/W4413958886","https://openalex.org/W4413225672","https://openalex.org/W7166717244","https://openalex.org/W7136081541"],"abstract_inverted_index":{"This":[0,139],"study":[1,140],"addresses":[2],"the":[3,23,136,166],"rapid":[4],"growth":[5],"of":[6],"live-streaming":[7],"commerce":[8,153,181],"in":[9,125,151],"Indonesia":[10],"and":[11,45,54,83,101,121,154,161,174,182],"its":[12],"impact":[13],"on":[14,148],"impulse":[15,62,129],"buying":[16],"behavior":[17,150],"within":[18],"emerging":[19,134],"digital":[20,180],"economies.":[21],"Integrating":[22],"Stimulus\u2013Organism\u2013Response":[24],"(S-O-R)":[25],"framework":[26],"with":[27,131],"Socio-Technical":[28],"Systems":[29],"(STS)":[30],"theory,":[31],"this":[32],"research":[33],"aims":[34],"to":[35,97],"examine":[36],"how":[37],"socio":[38],"technical":[39],"stimuli":[40,115],"streamer":[41],"factors,":[42],"platform":[43],"affordances,":[44],"perceived":[46],"brand":[47],"value,":[48],"influence":[49,117],"consumers\u2019":[50],"emotional":[51],"(shopping":[52],"happiness)":[53],"cognitive":[55],"(ongoing":[56],"trust)":[57],"states,":[58],"which":[59,124],"subsequently":[60],"drive":[61],"buying.":[63],"A":[64],"quantitative":[65],"approach":[66],"was":[67],"employed":[68],"using":[69,89],"survey":[70],"data":[71],"from":[72],"300":[73],"consumers":[74],"who":[75],"purchased":[76],"local":[77,184],"fashion":[78,185],"products":[79],"via":[80],"Shopee":[81],"Live":[82],"TikTok":[84],"Shop.":[85],"Data":[86],"were":[87],"analyzed":[88],"Partial":[90],"Least":[91],"Squares":[92],"Structural":[93],"Equation":[94],"Modeling":[95],"(PLS-SEM)":[96],"assess":[98],"measurement":[99],"validity":[100],"structural":[102],"relationships.":[103],"The":[104],"results":[105],"indicate":[106],"that":[107],"all":[108],"hypothesized":[109],"relationships":[110],"are":[111],"statistically":[112],"significant.":[113],"Socio-technical":[114],"significantly":[116],"both":[118],"shopping":[119,132],"happiness":[120,133],"ongoing":[122],"trust,":[123],"turn":[126],"positively":[127],"affect":[128],"buying,":[130],"as":[135],"strongest":[137],"predictor.":[138],"contributes":[141],"by":[142,177],"offering":[143],"an":[144],"integrated":[145],"socio-technical":[146],"perspective":[147],"consumer":[149],"live":[152],"provides":[155],"practical":[156],"implications":[157],"for":[158],"enhancing":[159],"engagement":[160],"trust.":[162],"It":[163],"also":[164],"supports":[165],"Sustainable":[167],"Development":[168],"Goals":[169],"(SDGs),":[170],"particularly":[171],"SDG":[172,175],"8":[173],"9,":[176],"promoting":[178],"sustainable":[179],"empowering":[183],"businesses":[186],"through":[187],"technology-driven":[188],"innovation.":[189]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-10-30T00:00:00"}
