{"id":"https://openalex.org/W7224133283","doi":"https://doi.org/10.1108/arch-03-2026-0261","title":"Communicating the business of architecture: how a global architecture firm mediates design and business through social media","display_name":"Communicating the business of architecture: how a global architecture firm mediates design and business through social media","publication_year":2026,"publication_date":"2026-10-28","ids":{"openalex":"https://openalex.org/W7224133283","doi":"https://doi.org/10.1108/arch-03-2026-0261"},"language":"en","primary_location":{"id":"doi:10.1108/arch-03-2026-0261","doi":"https://doi.org/10.1108/arch-03-2026-0261","is_oa":true,"landing_page_url":"https://doi.org/10.1108/arch-03-2026-0261","pdf_url":"https://www.emerald.com/arch/article-pdf/doi/10.1108/ARCH-03-2026-0261/11936606/arch-03-2026-0261en.pdf","source":{"id":"https://openalex.org/S4210183932","display_name":"International Journal of Architectural Research Archnet-IJAR","issn_l":"1938-7806","issn":["1938-7806","2631-6862"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Archnet-IJAR: International Journal of Architectural Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.emerald.com/arch/article-pdf/doi/10.1108/ARCH-03-2026-0261/11936606/arch-03-2026-0261en.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5160065434","display_name":"Hananeh Shojaee Pour","orcid":"https://orcid.org/0009-0001-2849-7050","observed_orcids":["https://orcid.org/0009-0001-2849-7050"]},"institutions":[{"id":"https://openalex.org/I129801699","display_name":"University of Tasmania","ror":"https://ror.org/01nfmeh72","country_code":"AU","type":"education","lineage":["https://openalex.org/I129801699"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Hananeh Shojaee Pour","raw_affiliation_strings":["School of Architecture and Design, University of Tasmania , ,"],"raw_orcid":"https://orcid.org/0009-0001-2849-7050","affiliations":[{"raw_affiliation_string":"School of Architecture and Design, University of Tasmania , ,","institution_ids":["https://openalex.org/I129801699"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5028458199","display_name":"Mark Sawyer","orcid":"https://orcid.org/0000-0001-6784-4492","observed_orcids":["https://orcid.org/0000-0001-6784-4492"]},"institutions":[{"id":"https://openalex.org/I129801699","display_name":"University of Tasmania","ror":"https://ror.org/01nfmeh72","country_code":"AU","type":"education","lineage":["https://openalex.org/I129801699"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Mark Sawyer","raw_affiliation_strings":["School of Architecture and Design, University of Tasmania , ,"],"raw_orcid":"https://orcid.org/0000-0001-6784-4492","affiliations":[{"raw_affiliation_string":"School of Architecture and Design, University of Tasmania , ,","institution_ids":["https://openalex.org/I129801699"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5068332246","display_name":"Georgia Lindsay","orcid":"https://orcid.org/0000-0003-1919-8523","observed_orcids":["https://orcid.org/0000-0003-1919-8523","https://orcid.org/0000-0001-5730-1881"]},"institutions":[{"id":"https://openalex.org/I129801699","display_name":"University of Tasmania","ror":"https://ror.org/01nfmeh72","country_code":"AU","type":"education","lineage":["https://openalex.org/I129801699"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Georgia Lindsay","raw_affiliation_strings":["School of Architecture and Design, University of Tasmania , ,"],"raw_orcid":"https://orcid.org/0000-0003-1919-8523","affiliations":[{"raw_affiliation_string":"School of Architecture and Design, University of Tasmania , ,","institution_ids":["https://openalex.org/I129801699"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I129801699"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.93737525,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"19"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12188","display_name":"Architecture, Modernity, and Design","score":0.5576000213623047,"subfield":{"id":"https://openalex.org/subfields/2216","display_name":"Architecture"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12188","display_name":"Architecture, Modernity, and Design","score":0.5576000213623047,"subfield":{"id":"https://openalex.org/subfields/2216","display_name":"Architecture"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.06960000097751617,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.031099999323487282,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/snhetta","display_name":"Sn\u00f8hetta","score":0.8840000033378601},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.7319999933242798},{"id":"https://openalex.org/keywords/architectural-firms","display_name":"architectural firms","score":0.7269999980926514},{"id":"https://openalex.org/keywords/symbolic-capital","display_name":"symbolic capital","score":0.8169999718666077},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9300000071525574},{"id":"https://openalex.org/keywords/linkedin","display_name":"LinkedIn","score":0.9779999852180481},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.9660000205039978},{"id":"https://openalex.org/keywords/business-communication","display_name":"business communication","score":0.5189999938011169},{"id":"https://openalex.org/keywords/architectural-practice","display_name":"architectural practice","score":0.48899999260902405}],"concepts":[{"id":"https://openalex.org/C123657996","wikidata":"https://www.wikidata.org/wiki/Q12271","display_name":"Architecture","level":2,"score":0.5888000130653381},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4754999876022339},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4244000017642975},{"id":"https://openalex.org/C2777068180","wikidata":"https://www.wikidata.org/wiki/Q1751638","display_name":"Symbolic capital","level":2,"score":0.4223000109195709},{"id":"https://openalex.org/C2776095079","wikidata":"https://www.wikidata.org/wiki/Q489538","display_name":"The Symbolic","level":2,"score":0.39959999918937683},{"id":"https://openalex.org/C2780725026","wikidata":"https://www.wikidata.org/wiki/Q5346803","display_name":"Social business","level":2,"score":0.39100000262260437},{"id":"https://openalex.org/C2780910867","wikidata":"https://www.wikidata.org/wiki/Q1952416","display_name":"Multimodality","level":2,"score":0.3831000030040741},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.36579999327659607},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.36000001430511475},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.3375000059604645},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33219999074935913},{"id":"https://openalex.org/C179518139","wikidata":"https://www.wikidata.org/wiki/Q5140297","display_name":"Coding (social sciences)","level":2,"score":0.3264999985694885},{"id":"https://openalex.org/C68062652","wikidata":"https://www.wikidata.org/wiki/Q214693","display_name":"Social capital","level":2,"score":0.3160000145435333},{"id":"https://openalex.org/C124216869","wikidata":"https://www.wikidata.org/wiki/Q7621833","display_name":"Design strategy","level":2,"score":0.3158000111579895},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.311599999666214},{"id":"https://openalex.org/C3018587665","wikidata":"https://www.wikidata.org/wiki/Q7268696","display_name":"Qualitative analysis","level":3,"score":0.29670000076293945},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2865999937057495},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.2793000042438507},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2775999903678894},{"id":"https://openalex.org/C83646750","wikidata":"https://www.wikidata.org/wiki/Q193893","display_name":"Capital (architecture)","level":2,"score":0.27459999918937683},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.2703999876976013},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.257999986410141},{"id":"https://openalex.org/C139997677","wikidata":"https://www.wikidata.org/wiki/Q60195","display_name":"Semiotics","level":2,"score":0.25040000677108765}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/arch-03-2026-0261","doi":"https://doi.org/10.1108/arch-03-2026-0261","is_oa":true,"landing_page_url":"https://doi.org/10.1108/arch-03-2026-0261","pdf_url":"https://www.emerald.com/arch/article-pdf/doi/10.1108/ARCH-03-2026-0261/11936606/arch-03-2026-0261en.pdf","source":{"id":"https://openalex.org/S4210183932","display_name":"International Journal of Architectural Research Archnet-IJAR","issn_l":"1938-7806","issn":["1938-7806","2631-6862"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Archnet-IJAR: International Journal of Architectural Research","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1108/arch-03-2026-0261","doi":"https://doi.org/10.1108/arch-03-2026-0261","is_oa":true,"landing_page_url":"https://doi.org/10.1108/arch-03-2026-0261","pdf_url":"https://www.emerald.com/arch/article-pdf/doi/10.1108/ARCH-03-2026-0261/11936606/arch-03-2026-0261en.pdf","source":{"id":"https://openalex.org/S4210183932","display_name":"International Journal of Architectural Research Archnet-IJAR","issn_l":"1938-7806","issn":["1938-7806","2631-6862"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Archnet-IJAR: International Journal of Architectural Research","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7224133283.pdf","grobid_xml":"https://content.openalex.org/works/W7224133283.grobid-xml"},"referenced_works_count":34,"referenced_works":["https://openalex.org/W1607616065","https://openalex.org/W1820198997","https://openalex.org/W1970556158","https://openalex.org/W1992680037","https://openalex.org/W2024798741","https://openalex.org/W2028357321","https://openalex.org/W2057345464","https://openalex.org/W2069967189","https://openalex.org/W2087984380","https://openalex.org/W2093425966","https://openalex.org/W2121001699","https://openalex.org/W2132222967","https://openalex.org/W2174253539","https://openalex.org/W2376804032","https://openalex.org/W2598860181","https://openalex.org/W2794863590","https://openalex.org/W3010888390","https://openalex.org/W3119485650","https://openalex.org/W3182055376","https://openalex.org/W4255528274","https://openalex.org/W4255959053","https://openalex.org/W4282032541","https://openalex.org/W4294838380","https://openalex.org/W4312946362","https://openalex.org/W4321765813","https://openalex.org/W4377248758","https://openalex.org/W4382136174","https://openalex.org/W4388271050","https://openalex.org/W4391539123","https://openalex.org/W4401132052","https://openalex.org/W4401888461","https://openalex.org/W4404065089","https://openalex.org/W4406345604","https://openalex.org/W4407231492"],"related_works":["https://openalex.org/W4383263163","https://openalex.org/W6889939482","https://openalex.org/W6980007575","https://openalex.org/W2905430120","https://openalex.org/W7045537874","https://openalex.org/W2792400508","https://openalex.org/W7084173618","https://openalex.org/W7166490406","https://openalex.org/W7111448264","https://openalex.org/W3106998415"],"abstract_inverted_index":{"Purpose":[0],"The":[1,28,47,142],"article":[2,143],"examines":[3],"how":[4,79],"a":[5,64,112,134,145,169,214],"globally":[6],"recognised":[7],"architecture":[8],"firm":[9],"uses":[10],"social":[11,223],"media":[12],"to":[13,52,77,93,101,148,193],"mediate":[14],"between":[15,107,117],"design":[16,95,122,138,160],"considerations":[17],"and":[18,22,34,45,55,63,74,109,139,161,166,185,197,210],"the":[19,118,157,180,203,218],"commercial,":[20],"institutional":[21],"professional":[23],"constraints":[24],"of":[25,37,67,115,137,159,182,222],"practice.":[26],"Design/methodology/approach":[27],"study":[29],"involved":[30],"qualitative":[31],"content":[32],"analysis":[33,36,76],"multimodal":[35,75,135,146,183],"firm-authored":[38],"posts":[39,81],"by":[40,88],"Sn\u00f8hetta":[41,89],"on":[42],"Instagram,":[43],"LinkedIn":[44],"Facebook.":[46],"dataset":[48],"covers":[49],"September":[50],"2023":[51],"October":[53],"2024":[54],"comprises":[56],"345":[57],"leading":[58],"images":[59],"with":[60],"their":[61],"captions":[62,98],"gallery":[65],"subset":[66],"75":[68],"posts.":[69],"We":[70,130,212],"use":[71],"inductive":[72],"coding":[73],"understand":[78],"these":[80],"demonstrate":[82],"symbolic":[83,150,205],"capital.":[84],"Findings":[85],"Images":[86],"posted":[87],"are":[90,99],"predominantly":[91],"used":[92,100],"communicate":[94],"ideas;":[96],"written":[97],"integrate":[102],"business":[103,126,162],"themes.":[104],"Recurring":[105],"alignments":[106],"image":[108,165],"caption":[110,167],"suggest":[111],"consistent":[113],"division":[114],"labour":[116],"two":[119],"modes":[120],"wherein":[121],"is":[123,127],"carried":[124,128],"visually,":[125],"textually.":[129],"describe":[131],"this":[132],"as":[133],"compartmentalisation":[136,184],"business.":[140],"Originality/value":[141],"brings":[144],"lens":[147],"understanding":[149],"capital":[151,206],"in":[152,207,217],"architectural":[153,208],"practice,":[154],"showing":[155],"that":[156,189],"separation":[158],"ideas":[163],"across":[164],"supports":[168],"firm's":[170],"aesthetic":[171],"authority":[172],"while":[173],"simultaneously":[174],"conducting":[175],"commercial":[176],"communication.":[177],"It":[178],"contributes":[179],"concept":[181],"an":[186],"analytical":[187],"approach":[188],"can":[190],"be":[191],"extended":[192],"other":[194],"firms,":[195],"sectors":[196],"platforms.":[198],"Previous":[199],"work":[200],"has":[201],"located":[202],"field's":[204],"competitions":[209],"magazines.":[211],"locate":[213],"comparable":[215],"effect":[216],"continuous,":[219],"self-authored":[220],"stream":[221],"media.":[224]},"counts_by_year":[],"updated_date":"2026-11-05T12:25:35.769452","created_date":"2026-10-29T00:00:00"}
