{"id":"https://openalex.org/W7224022589","doi":"https://doi.org/10.58018/cq4p-g9d5","title":"Heineken\u2019s International Expansion","display_name":"Heineken\u2019s International Expansion","publication_year":2026,"publication_date":"2026-10-27","ids":{"openalex":"https://openalex.org/W7224022589","doi":"https://doi.org/10.58018/cq4p-g9d5"},"language":"en","primary_location":{"id":"doi:10.58018/cq4p-g9d5","doi":"https://doi.org/10.58018/cq4p-g9d5","is_oa":true,"landing_page_url":"https://doi.org/10.58018/cq4p-g9d5","pdf_url":null,"source":{"id":"https://openalex.org/S7407052022","display_name":"LBS Publishing","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I61544103","host_organization_name":"London Business School","host_organization_lineage":["https://openalex.org/I61544103"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},"volume":null,"type":"article","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.58018/cq4p-g9d5","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059813032","display_name":"Freek Vermeulen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I61544103","display_name":"London Business School","ror":"https://ror.org/001c2sn75","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I61544103"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Vermeulen, Freek","raw_affiliation_strings":["London Business School"],"raw_orcid":"https://orcid.org/0000-0002-0495-4923","affiliations":[{"raw_affiliation_string":"London Business School","institution_ids":["https://openalex.org/I61544103"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5059813032"],"corresponding_institution_ids":["https://openalex.org/I61544103"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.85738675,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12933","display_name":"Franchising Strategies and Performance","score":0.0024999999441206455,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/heineken","display_name":"Heineken","score":0.9950000047683716},{"id":"https://openalex.org/keywords/international-expansion","display_name":"international expansion","score":0.9190000295639038},{"id":"https://openalex.org/keywords/family-business","display_name":"family business","score":0.5809999704360962},{"id":"https://openalex.org/keywords/multinational-corporations","display_name":"multinational corporations","score":0.5379999876022339},{"id":"https://openalex.org/keywords/brewing-industry","display_name":"brewing industry","score":0.7910000085830688},{"id":"https://openalex.org/keywords/beer-brands","display_name":"beer brands","score":0.5789999961853027},{"id":"https://openalex.org/keywords/amstel","display_name":"Amstel","score":0.7590000033378601},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.46399998664855957},{"id":"https://openalex.org/keywords/business-history","display_name":"business history","score":0.32899999618530273}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.41850000619888306},{"id":"https://openalex.org/C2994343996","wikidata":"https://www.wikidata.org/wiki/Q2746910","display_name":"International market","level":2,"score":0.4025999903678894},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.40119999647140503},{"id":"https://openalex.org/C97509610","wikidata":"https://www.wikidata.org/wiki/Q3141064","display_name":"Internationalization","level":2,"score":0.3431999981403351},{"id":"https://openalex.org/C155202549","wikidata":"https://www.wikidata.org/wiki/Q178803","display_name":"International trade","level":1,"score":0.32820001244544983},{"id":"https://openalex.org/C136264566","wikidata":"https://www.wikidata.org/wiki/Q159810","display_name":"Economy","level":1,"score":0.30570000410079956},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.29670000076293945},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.28690001368522644},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.27810001373291016},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.27160000801086426},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2526000142097473}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.58018/cq4p-g9d5","doi":"https://doi.org/10.58018/cq4p-g9d5","is_oa":true,"landing_page_url":"https://doi.org/10.58018/cq4p-g9d5","pdf_url":null,"source":{"id":"https://openalex.org/S7407052022","display_name":"LBS Publishing","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I61544103","host_organization_name":"London Business School","host_organization_lineage":["https://openalex.org/I61544103"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"}],"best_oa_location":{"id":"doi:10.58018/cq4p-g9d5","doi":"https://doi.org/10.58018/cq4p-g9d5","is_oa":true,"landing_page_url":"https://doi.org/10.58018/cq4p-g9d5","pdf_url":null,"source":{"id":"https://openalex.org/S7407052022","display_name":"LBS Publishing","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I61544103","host_organization_name":"London Business School","host_organization_lineage":["https://openalex.org/I61544103"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4249194616","https://openalex.org/W2255439198","https://openalex.org/W6959042351","https://openalex.org/W4399371180","https://openalex.org/W2100740720","https://openalex.org/W3197383825","https://openalex.org/W7017662918","https://openalex.org/W7200005468","https://openalex.org/W7047482576","https://openalex.org/W7006414793"],"abstract_inverted_index":{"Asserting":[0],"his":[1,24,64,92],"lifelong":[2],"motto":[3],"\u201cI":[4],"don\u2019t":[5],"sell":[6,9],"beer,":[7],"I":[8],"warmth\u201d,":[10],"Alfred":[11],"\u2018Freddy\u2019":[12],"Heineken":[13,38,43,71,95],"passed":[14],"away":[15],"on":[16],"3":[17],"January":[18],"2002,":[19],"aged":[20],"78.":[21],"Known":[22],"for":[23],"flamboyant":[25],"lifestyle":[26],"and":[27,72],"fiery":[28],"personality,":[29],"Freddy":[30,94],"was":[31],"also":[32],"the":[33,45,66,82,84,121,126],"driving":[34],"force":[35],"in":[36,58,77,125],"growing":[37],"into":[39,115],"an":[40],"international":[41,51,69],"brand.":[42],"had":[44],"largest":[46,101],"global":[47],"presence":[48],"of":[49,81,99],"all":[50],"brewers,":[52],"with":[53],"more":[54],"than":[55],"115":[56],"breweries":[57],"65":[59],"countries.":[60],"A":[61],"testament":[62],"to":[63],"legacy,":[65],"company\u2019s":[67,85],"two":[68],"brands,":[70],"Amstel,":[73],"could":[74],"be":[75],"found":[76],"almost":[78],"every":[79],"corner":[80],"world;":[83],"shares":[86],"were":[87],"even":[88],"called":[89],"\u2018Freddies\u2019.":[90],"On":[91],"death,":[93],"left":[96],"behind":[97],"one":[98],"Europe\u2019s":[100],"family-controlled":[102],"empires.":[103],"But":[104],"how":[105],"did":[106],"a":[107,111,116],"family-owned":[108],"company":[109],"selling":[110,120],"Dutch":[112],"brew":[113],"turn":[114],"highly":[117],"profitable":[118],"multinational,":[119],"best-known":[122],"beer":[123],"brand":[124],"world?":[127]},"counts_by_year":[],"updated_date":"2026-11-02T09:45:03.842371","created_date":"2026-10-28T00:00:00"}