{"id":"https://openalex.org/W7224022072","doi":"https://doi.org/10.1080/02650487.2026.2751347","title":"Differences in men\u2019s and women\u2019s responses to large-size versus idealized advertising models","display_name":"Differences in men\u2019s and women\u2019s responses to large-size versus idealized advertising models","publication_year":2026,"publication_date":"2026-10-27","ids":{"openalex":"https://openalex.org/W7224022072","doi":"https://doi.org/10.1080/02650487.2026.2751347"},"language":"en","primary_location":{"id":"doi:10.1080/02650487.2026.2751347","doi":"https://doi.org/10.1080/02650487.2026.2751347","is_oa":false,"landing_page_url":"https://doi.org/10.1080/02650487.2026.2751347","pdf_url":null,"source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5047520743","display_name":"Xiu Wu","orcid":"https://orcid.org/0000-0001-9214-1561","observed_orcids":["https://orcid.org/0000-0001-9214-1561"]},"institutions":[{"id":"https://openalex.org/I43406934","display_name":"Universit\u00e9 Laval","ror":"https://ror.org/04sjchr03","country_code":"CA","type":"education","lineage":["https://openalex.org/I43406934"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Xiu Wu","raw_affiliation_strings":["Faculty of Business Administration, Universit\u00e9 Laval"],"raw_orcid":"https://orcid.org/0000-0001-9214-1561","affiliations":[{"raw_affiliation_string":"Faculty of Business Administration, Universit\u00e9 Laval","institution_ids":["https://openalex.org/I43406934"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003863566","display_name":"Bianca Grohmann","orcid":"https://orcid.org/0000-0001-7859-2454","observed_orcids":["https://orcid.org/0000-0001-7859-2454"]},"institutions":[{"id":"https://openalex.org/I60158472","display_name":"Concordia University","ror":"https://ror.org/0420zvk78","country_code":"CA","type":"education","lineage":["https://openalex.org/I60158472"]}],"countries":["CA"],"is_corresponding":true,"raw_author_name":"Bianca Grohmann","raw_affiliation_strings":["John Molson School of Business, Concordia University"],"raw_orcid":"https://orcid.org/0000-0001-7859-2454","affiliations":[{"raw_affiliation_string":"John Molson School of Business, Concordia University","institution_ids":["https://openalex.org/I60158472"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5003863566"],"corresponding_institution_ids":["https://openalex.org/I60158472"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.89012253,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"28"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9843999743461609,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9843999743461609,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.013299999758601189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.9049999713897705},{"id":"https://openalex.org/keywords/advertising-models","display_name":"advertising models","score":0.847000002861023},{"id":"https://openalex.org/keywords/model-size","display_name":"model size","score":0.621999979019165},{"id":"https://openalex.org/keywords/idealized-body-images","display_name":"idealized body images","score":0.6539999842643738},{"id":"https://openalex.org/keywords/body-image","display_name":"body image","score":0.5070000290870667},{"id":"https://openalex.org/keywords/media-influence","display_name":"media influence","score":0.3269999921321869}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7110999822616577},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.41190001368522644},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.37459999322891235},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.32670000195503235},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3077000081539154},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.29600000381469727},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2786000072956085},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.2547000050544739},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.24459999799728394},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.22910000383853912}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/02650487.2026.2751347","doi":"https://doi.org/10.1080/02650487.2026.2751347","is_oa":false,"landing_page_url":"https://doi.org/10.1080/02650487.2026.2751347","pdf_url":null,"source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321588","display_name":"Concordia University","ror":"https://ror.org/0420zvk78"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":91,"referenced_works":["https://openalex.org/W1506702002","https://openalex.org/W1603134311","https://openalex.org/W1936801714","https://openalex.org/W1962594390","https://openalex.org/W1964212427","https://openalex.org/W1971871412","https://openalex.org/W1972570464","https://openalex.org/W1972897267","https://openalex.org/W1974065322","https://openalex.org/W1977775666","https://openalex.org/W1983318220","https://openalex.org/W1987136757","https://openalex.org/W2000186419","https://openalex.org/W2001771614","https://openalex.org/W2004176052","https://openalex.org/W2026149024","https://openalex.org/W2035858781","https://openalex.org/W2037357256","https://openalex.org/W2040009240","https://openalex.org/W2055332317","https://openalex.org/W2067517459","https://openalex.org/W2069519622","https://openalex.org/W2071833319","https://openalex.org/W2075966817","https://openalex.org/W2078742653","https://openalex.org/W2081744844","https://openalex.org/W2083095136","https://openalex.org/W2083332271","https://openalex.org/W2087484885","https://openalex.org/W2096961919","https://openalex.org/W2099068279","https://openalex.org/W2100358344","https://openalex.org/W2102471678","https://openalex.org/W2103381347","https://openalex.org/W2108800498","https://openalex.org/W2120519680","https://openalex.org/W2134419850","https://openalex.org/W2148905283","https://openalex.org/W2149628368","https://openalex.org/W2155622558","https://openalex.org/W2156848952","https://openalex.org/W2160877001","https://openalex.org/W2161127343","https://openalex.org/W2162153512","https://openalex.org/W2163848386","https://openalex.org/W2167198598","https://openalex.org/W2168148637","https://openalex.org/W2296791875","https://openalex.org/W2340235713","https://openalex.org/W2502796104","https://openalex.org/W2508043037","https://openalex.org/W2512673278","https://openalex.org/W2521076154","https://openalex.org/W2607143236","https://openalex.org/W2625117584","https://openalex.org/W2732115412","https://openalex.org/W2765990618","https://openalex.org/W2791945079","https://openalex.org/W2905395952","https://openalex.org/W2906080423","https://openalex.org/W2914201257","https://openalex.org/W2944416689","https://openalex.org/W2948222755","https://openalex.org/W2980659146","https://openalex.org/W2981039177","https://openalex.org/W3033985532","https://openalex.org/W3088274874","https://openalex.org/W3103182603","https://openalex.org/W3111605192","https://openalex.org/W3117597728","https://openalex.org/W3172274331","https://openalex.org/W4229023893","https://openalex.org/W4231519654","https://openalex.org/W4240827842","https://openalex.org/W4321447255","https://openalex.org/W4321749030","https://openalex.org/W4362662669","https://openalex.org/W4366990711","https://openalex.org/W4387365977","https://openalex.org/W4387866417","https://openalex.org/W4388078944","https://openalex.org/W4390738099","https://openalex.org/W4391756939","https://openalex.org/W4392016801","https://openalex.org/W4394888072","https://openalex.org/W4401807784","https://openalex.org/W4402555872","https://openalex.org/W4404235300","https://openalex.org/W4409666833","https://openalex.org/W4414163254","https://openalex.org/W7117447417"],"related_works":["https://openalex.org/W2999248736","https://openalex.org/W2160646955","https://openalex.org/W2588063256","https://openalex.org/W2979004145","https://openalex.org/W2992645813","https://openalex.org/W2521076154","https://openalex.org/W2474892990","https://openalex.org/W3156065482","https://openalex.org/W1527442516","https://openalex.org/W7065560253"],"abstract_inverted_index":{"This":[0,31],"article":[1,32],"examines":[2],"the":[3,20,36,137],"effect":[4],"of":[5,23],"sex-matched":[6,58],"large-size":[7,39,55,85,100,123,142],"(vs.":[8,101,124],"idealized)":[9],"models":[10,40,86,143],"on":[11,35],"men\u2019s":[12,47,80],"and":[13,16,19,25,41,48,64,67,81,93,105,116,128],"women\u2019s":[14,49,82],"ad":[15,92,115],"brand":[17,94,117],"attitude,":[18],"mediating":[21],"role":[22],"positive":[24,66,106],"negative":[26,68,129],"emotions":[27,69,107,130],"in":[28,74,96,119],"this":[29,75,109,132],"relationship.":[30,76],"extends":[33],"research":[34],"relationship":[37],"between":[38],"advertising":[42],"effectiveness":[43],"by":[44],"clarifying":[45],"(1)":[46],"differential":[50],"responses":[51,83],"to":[52,57,84,98,121],"advertisements":[53,140],"featuring":[54,141],"relative":[56],"idealized":[59,102,125],"(muscular":[60],"or":[61],"thin)":[62,103],"models,":[63],"(2)":[65],"as":[70],"distinct":[71],"psychological":[72],"mechanisms":[73],"Results":[77],"show":[78],"that":[79,139],"diverge:":[87],"Women":[88],"report":[89],"more":[90],"favorable":[91,114],"attitudes":[95,118],"response":[97,120],"a":[99,122],"model":[104,127],"mediate":[108,131],"effect.":[110,133],"Men":[111],"express":[112],"less":[113],"muscular)":[126],"These":[134],"findings":[135],"challenge":[136],"assumption":[138],"resonate":[144],"with":[145],"all":[146],"consumers.":[147]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-10-28T00:00:00"}