{"id":"https://openalex.org/W7223934833","doi":"https://doi.org/10.5281/zenodo.23687656","title":"An Analytical Study on Customer Buying Behaviour of Fruits with Special Reference to Then District","display_name":"An Analytical Study on Customer Buying Behaviour of Fruits with Special Reference to Then District","publication_year":2026,"publication_date":"2026-10-27","ids":{"openalex":"https://openalex.org/W7223934833","doi":"https://doi.org/10.5281/zenodo.23687656"},"language":"en","primary_location":{"id":"doi:10.5281/zenodo.23687656","doi":"https://doi.org/10.5281/zenodo.23687656","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23687656","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},"volume":null,"type":"article","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.5281/zenodo.23687656","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5159854743","display_name":"Mr.C. Thamizhanban","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mr.Thamizhanban","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5159937708","display_name":"Mr. Mahibalan.P","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mr. Mahibalan.P","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5159864993","display_name":"Nafeela M","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nafeela M","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.87826336,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9639000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9639000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12873","display_name":"Nutrition, Health and Food Behavior","score":0.011800000444054604,"subfield":{"id":"https://openalex.org/subfields/2916","display_name":"Nutrition and Dietetics"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.00930000003427267,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7329999804496765},{"id":"https://openalex.org/keywords/fruit-quality","display_name":"fruit quality","score":0.6880000233650208},{"id":"https://openalex.org/keywords/fruit-freshness","display_name":"fruit freshness","score":0.9490000009536743},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.7120000123977661},{"id":"https://openalex.org/keywords/seasonal-availability","display_name":"seasonal availability","score":0.9940000176429749},{"id":"https://openalex.org/keywords/health-awareness","display_name":"health awareness","score":0.8629999756813049},{"id":"https://openalex.org/keywords/local-markets","display_name":"local markets","score":0.5690000057220459},{"id":"https://openalex.org/keywords/street-vendors","display_name":"street vendors","score":0.9629999995231628},{"id":"https://openalex.org/keywords/theni-district","display_name":"Theni district","score":0.7139999866485596},{"id":"https://openalex.org/keywords/fruit-marketing","display_name":"fruit marketing","score":0.4650000035762787},{"id":"https://openalex.org/keywords/food-hygiene","display_name":"food hygiene","score":0.6140000224113464}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7228999733924866},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6453999876976013},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.636900007724762},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5041999816894531},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.49399998784065247},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.453000009059906},{"id":"https://openalex.org/C547646559","wikidata":"https://www.wikidata.org/wiki/Q162297","display_name":"Hygiene","level":2,"score":0.43560001254081726},{"id":"https://openalex.org/C140688305","wikidata":"https://www.wikidata.org/wiki/Q5885","display_name":"Tamil","level":2,"score":0.4052000045776367},{"id":"https://openalex.org/C118518473","wikidata":"https://www.wikidata.org/wiki/Q11451","display_name":"Agriculture","level":2,"score":0.37720000743865967},{"id":"https://openalex.org/C142546437","wikidata":"https://www.wikidata.org/wiki/Q2661195","display_name":"Descriptive research","level":2,"score":0.3359000086784363},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.3246999979019165},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.29760000109672546},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.29120001196861267},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.2865999937057495},{"id":"https://openalex.org/C2986587452","wikidata":"https://www.wikidata.org/wiki/Q938438","display_name":"Statistical analysis","level":2,"score":0.2833000123500824}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5281/zenodo.23687656","doi":"https://doi.org/10.5281/zenodo.23687656","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23687656","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},{"id":"doi:10.5281/zenodo.23687658","doi":"https://doi.org/10.5281/zenodo.23687658","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23687658","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"}],"best_oa_location":{"id":"doi:10.5281/zenodo.23687656","doi":"https://doi.org/10.5281/zenodo.23687656","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23687656","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},"sustainable_development_goals":[{"display_name":"Zero hunger","score":0.9208999872207642,"id":"https://metadata.un.org/sdg/2"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1845030882","https://openalex.org/W3191990634","https://openalex.org/W2289026697","https://openalex.org/W3081544296","https://openalex.org/W7169796781","https://openalex.org/W7201881131","https://openalex.org/W4387664010","https://openalex.org/W4390884955","https://openalex.org/W7221197667","https://openalex.org/W4406814541"],"abstract_inverted_index":{"Fruits":[0],"are":[1,96],"an":[2],"essential":[3],"component":[4],"of":[5],"a":[6,35,73],"healthy":[7],"diet,":[8],"and":[9,58,76,86,94,108,118,124,137,144,153],"their":[10],"consumption":[11],"has":[12],"increased":[13],"due":[14,121],"to":[15,32,122],"rising":[16],"health":[17,59,151],"awareness":[18,149],"among":[19],"consumers.":[20],"This":[21],"study":[22,62,128],"analyses":[23,77],"customer":[24,102,132,146],"buying":[25,103],"behaviour":[26],"towards":[27],"fruits":[28,114],"with":[29],"special":[30],"reference":[31],"Theni":[33],"District,":[34],"prominent":[36],"agricultural":[37],"region":[38],"in":[39,157],"Tamil":[40],"Nadu.":[41],"The":[42,61,89,127],"research":[43],"focuses":[44],"on":[45,65],"factors":[46,100],"influencing":[47,101],"purchase":[48],"decisions":[49],"such":[50,82],"as":[51,83],"price,":[52],"quality,":[53],"freshness,":[54],"seasonal":[55,109],"availability,":[56],"hygiene,":[57],"awareness.":[60],"is":[63],"based":[64],"primary":[66],"data":[67],"collected":[68],"from":[69,115],"120":[70],"respondents":[71],"using":[72,78],"structured":[74],"questionnaire":[75],"descriptive":[79],"statistical":[80],"tools":[81],"percentage":[84],"analysis":[85],"simple":[87],"tables.":[88],"findings":[90],"indicate":[91],"that":[92,130],"freshness":[93],"quality":[95],"the":[97],"most":[98],"important":[99],"decisions,":[104],"followed":[105],"by":[106],"price":[107],"availability.":[110],"Customers":[111],"prefer":[112],"purchasing":[113],"local":[116],"markets":[117,158],"roadside":[119],"vendors":[120,138],"convenience":[123],"perceived":[125],"freshness.":[126],"concludes":[129],"understanding":[131],"preferences":[133],"can":[134,159],"help":[135],"farmers":[136],"improve":[139],"marketing":[140],"strategies,":[141],"reduce":[142],"wastage,":[143],"enhance":[145],"satisfaction.":[147],"Increasing":[148],"about":[150],"benefits":[152],"improving":[154],"hygiene":[155],"practices":[156],"further":[160],"boost":[161],"fruit":[162],"consumption.":[163]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-10-28T00:00:00"}