{"id":"https://openalex.org/W7223887740","doi":"https://doi.org/10.35137/jmbk.v14i2.1043","title":"Pengaruh Kesadaran Merek Terhadap Niat Pembelian Pada Pengguna Fitur Tiktok Shop Di Kalangan Mahasiswa Universitas Bengkulu","display_name":"Pengaruh Kesadaran Merek Terhadap Niat Pembelian Pada Pengguna Fitur Tiktok Shop Di Kalangan Mahasiswa Universitas Bengkulu","publication_year":2026,"publication_date":"2026-10-27","ids":{"openalex":"https://openalex.org/W7223887740","doi":"https://doi.org/10.35137/jmbk.v14i2.1043"},"language":"en","primary_location":{"id":"doi:10.35137/jmbk.v14i2.1043","doi":"https://doi.org/10.35137/jmbk.v14i2.1043","is_oa":true,"landing_page_url":"https://doi.org/10.35137/jmbk.v14i2.1043","pdf_url":"https://jurnal.unkris.ac.id/index.php/jmbk/article/download/1043/997","source":{"id":"https://openalex.org/S4210214569","display_name":"Jurnal Manajemen Bisnis Krisnadwipayana","issn_l":"2338-4794","issn":["2338-4794","2579-7476"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210143643","host_organization_name":"Universitas Krisnadwipayana","host_organization_lineage":["https://openalex.org/I4210143643"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Bisnis Krisnadwipayana","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://jurnal.unkris.ac.id/index.php/jmbk/article/download/1043/997","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5159967379","display_name":"Riyan Hidayat","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Riyan Hidayat","raw_affiliation_strings":["Universitas Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5158588234","display_name":"Albar Armanda Farabi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Albar Armanda Farabi","raw_affiliation_strings":["Universitas Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5159749499","display_name":"Dony Riantama Simarmata","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dony Riantama Simarmata","raw_affiliation_strings":["Universitas Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5159954486","display_name":"Yemi Enumbi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yemi Enumbi","raw_affiliation_strings":["Universitas Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5159745944","display_name":"Intan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Intan","raw_affiliation_strings":["Universitas Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I47755478"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.86660483,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"14","issue":"2","first_page":"152","last_page":"159"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9750999808311462,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9750999808311462,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.019700000062584877,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":1.0},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/tiktok-shop","display_name":"TikTok Shop","score":0.9990000128746033},{"id":"https://openalex.org/keywords/social-commerce","display_name":"social commerce","score":0.9980000257492065},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.8360000252723694},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8840000033378601},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.7850000262260437},{"id":"https://openalex.org/keywords/bengkulu-university","display_name":"Bengkulu University","score":0.8410000205039978}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6786999702453613},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6039999723434448},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.48570001125335693},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4830000102519989},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.48260000348091125},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4794999957084656},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.44859999418258667},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.37049999833106995},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.32850000262260437},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.32440000772476196},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.320499986410141},{"id":"https://openalex.org/C2986587452","wikidata":"https://www.wikidata.org/wiki/Q938438","display_name":"Statistical analysis","level":2,"score":0.3181999921798706},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3163999915122986},{"id":"https://openalex.org/C73945780","wikidata":"https://www.wikidata.org/wiki/Q814232","display_name":"Survey methodology","level":2,"score":0.296099990606308},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.28459998965263367},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.2689000070095062},{"id":"https://openalex.org/C3020038283","wikidata":"https://www.wikidata.org/wiki/Q42848","display_name":"Research data","level":3,"score":0.2685000002384186},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.26030001044273376},{"id":"https://openalex.org/C173481278","wikidata":"https://www.wikidata.org/wiki/Q7257997","display_name":"Survey research","level":2,"score":0.25200000405311584}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35137/jmbk.v14i2.1043","doi":"https://doi.org/10.35137/jmbk.v14i2.1043","is_oa":true,"landing_page_url":"https://doi.org/10.35137/jmbk.v14i2.1043","pdf_url":"https://jurnal.unkris.ac.id/index.php/jmbk/article/download/1043/997","source":{"id":"https://openalex.org/S4210214569","display_name":"Jurnal Manajemen Bisnis Krisnadwipayana","issn_l":"2338-4794","issn":["2338-4794","2579-7476"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210143643","host_organization_name":"Universitas Krisnadwipayana","host_organization_lineage":["https://openalex.org/I4210143643"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Bisnis Krisnadwipayana","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.35137/jmbk.v14i2.1043","doi":"https://doi.org/10.35137/jmbk.v14i2.1043","is_oa":true,"landing_page_url":"https://doi.org/10.35137/jmbk.v14i2.1043","pdf_url":"https://jurnal.unkris.ac.id/index.php/jmbk/article/download/1043/997","source":{"id":"https://openalex.org/S4210214569","display_name":"Jurnal Manajemen Bisnis Krisnadwipayana","issn_l":"2338-4794","issn":["2338-4794","2579-7476"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210143643","host_organization_name":"Universitas Krisnadwipayana","host_organization_lineage":["https://openalex.org/I4210143643"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Bisnis Krisnadwipayana","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7223887740.pdf","grobid_xml":"https://content.openalex.org/works/W7223887740.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7221220054","https://openalex.org/W4409957904","https://openalex.org/W7126376176","https://openalex.org/W7219029660","https://openalex.org/W7161174019","https://openalex.org/W4405699151","https://openalex.org/W7117988604","https://openalex.org/W7161283200","https://openalex.org/W7124730961","https://openalex.org/W4403694859"],"abstract_inverted_index":{"Advances":[0],"in":[1,94,122,126],"digital":[2,142],"technology":[3],"have":[4,79],"transformed":[5],"consumer":[6],"behavior,":[7],"particularly":[8,132],"among":[9,44,74],"younger":[10],"generations,":[11],"with":[12],"social":[13,18,130],"media":[14],"now":[15],"evolving":[16],"into":[17],"commerce":[19],"platforms":[20],"such":[21],"as":[22],"TikTok":[23,50,133],"Shop":[24],"which":[25],"integrates":[26],"entertainment":[27],"and":[28,62,135],"shopping":[29],"activities.":[30],"This":[31,52],"study":[32,53,109],"aims":[33],"to":[34,70,112,136,138],"analyze":[35],"the":[36,63,72,95,117,127,139],"influence":[37],"of":[38,107,119,129,141],"brand":[39,82,120],"awareness":[40,83,121],"on":[41,88],"purchase":[42,89,124],"intention":[43,125],"Bengkulu":[45],"University":[46],"students":[47],"who":[48],"use":[49],"Shop.":[51],"employs":[54],"a":[55,59,85,98],"quantitative":[56],"approach":[57],"using":[58,67],"survey":[60],"method,":[61],"data":[64],"is":[65],"analyzed":[66],"statistical":[68],"techniques":[69],"test":[71],"relationships":[73],"variables.":[75],"Although":[76],"previous":[77],"studies":[78],"shown":[80],"that":[81,101],"has":[84],"positive":[86],"effect":[87],"intention,":[90],"there":[91],"are":[92,110],"discrepancies":[93],"results,":[96],"indicating":[97],"research":[99],"gap":[100],"requires":[102],"further":[103],"investigation.":[104],"The":[105],"results":[106],"this":[108],"expected":[111],"provide":[113],"empirical":[114],"evidence":[115],"regarding":[116],"role":[118],"shaping":[123],"context":[128],"commerce,":[131],"Shop,":[134],"contribute":[137],"development":[140],"marketing":[143],"strategies.":[144]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-10-28T00:00:00"}
