{"id":"https://openalex.org/W7223679593","doi":"https://doi.org/10.1093/eurpub/ckag169.1338","title":"Food featured by social media influencers in Europe: a cross national study across 16 countries","display_name":"Food featured by social media influencers in Europe: a cross national study across 16 countries","publication_year":2026,"publication_date":"2026-10-01","ids":{"openalex":"https://openalex.org/W7223679593","doi":"https://doi.org/10.1093/eurpub/ckag169.1338"},"language":"en","primary_location":{"id":"doi:10.1093/eurpub/ckag169.1338","doi":"https://doi.org/10.1093/eurpub/ckag169.1338","is_oa":true,"landing_page_url":"https://doi.org/10.1093/eurpub/ckag169.1338","pdf_url":"https://academic.oup.com/eurpub/article-pdf/36/Supplement_5/ckag169.1338/72466115/ckag169.1338.pdf","source":{"id":"https://openalex.org/S4210220588","display_name":"European Journal of Public Health","issn_l":"1101-1262","issn":["1101-1262","1464-360X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","doaj","dongbi-b","doyens","fnege-4","jufo-2","ki-jl-1","medline","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Public Health","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://academic.oup.com/eurpub/article-pdf/36/Supplement_5/ckag169.1338/72466115/ckag169.1338.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5159703900","display_name":"MP Poelman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I913481162","display_name":"Wageningen University & Research","ror":"https://ror.org/04qw24q55","country_code":"NL","type":"education","lineage":["https://openalex.org/I913481162"]}],"countries":["NL"],"is_corresponding":true,"raw_author_name":"MP Poelman","raw_affiliation_strings":["Chair Group Consumption & Healthy Lifestyles, Department Social Sciences, Wageningen University & Research , Wageningen,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Chair Group Consumption & Healthy Lifestyles, Department Social Sciences, Wageningen University & Research , Wageningen,","institution_ids":["https://openalex.org/I913481162"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5159631076","display_name":"SMM Wolfswinkel","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I913481162","display_name":"Wageningen University & Research","ror":"https://ror.org/04qw24q55","country_code":"NL","type":"education","lineage":["https://openalex.org/I913481162"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"SMM Wolfswinkel","raw_affiliation_strings":["Chair Group Consumption & Healthy Lifestyles, Department Social Sciences, Wageningen University & Research , Wageningen,","Chair Group Strategic Communication, Wageningen University & Research , Wageningen,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Chair Group Consumption & Healthy Lifestyles, Department Social Sciences, Wageningen University & Research , Wageningen,","institution_ids":["https://openalex.org/I913481162"]},{"raw_affiliation_string":"Chair Group Strategic Communication, Wageningen University & Research , Wageningen,","institution_ids":["https://openalex.org/I913481162"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5159733353","display_name":"E De Vries","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I913481162","display_name":"Wageningen University & Research","ror":"https://ror.org/04qw24q55","country_code":"NL","type":"education","lineage":["https://openalex.org/I913481162"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"E De Vries","raw_affiliation_strings":["Chair Group Strategic Communication, Wageningen University & Research , Wageningen,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Chair Group Strategic Communication, Wageningen University & Research , Wageningen,","institution_ids":["https://openalex.org/I913481162"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5159604555","display_name":"SC Boerman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I913481162","display_name":"Wageningen University & Research","ror":"https://ror.org/04qw24q55","country_code":"NL","type":"education","lineage":["https://openalex.org/I913481162"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"SC Boerman","raw_affiliation_strings":["Chair Group Strategic Communication, Wageningen University & Research , Wageningen,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Chair Group Strategic Communication, Wageningen University & Research , Wageningen,","institution_ids":["https://openalex.org/I913481162"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5159703900"],"corresponding_institution_ids":["https://openalex.org/I913481162"],"apc_list":{"value":2815,"currency":"EUR","value_usd":3181},"apc_paid":{"value":2815,"currency":"EUR","value_usd":3181},"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.84015395,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"36","issue":"Supplement_5","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12057","display_name":"Consumer Attitudes and Food Labeling","score":0.3986999988555908,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T12057","display_name":"Consumer Attitudes and Food Labeling","score":0.3986999988555908,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12873","display_name":"Nutrition, Health and Food Behavior","score":0.23819999396800995,"subfield":{"id":"https://openalex.org/subfields/2916","display_name":"Nutrition and Dietetics"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.12200000137090683,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-influencers","display_name":"social media influencers","score":0.9480000138282776},{"id":"https://openalex.org/keywords/food-marketing","display_name":"food marketing","score":0.7720000147819519},{"id":"https://openalex.org/keywords/core-foods","display_name":"core foods","score":0.9340000152587891},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.4000000059604645},{"id":"https://openalex.org/keywords/tiktok","display_name":"TikTok","score":0.9990000128746033},{"id":"https://openalex.org/keywords/youtube","display_name":"YouTube","score":0.9860000014305115},{"id":"https://openalex.org/keywords/meat-consumption","display_name":"meat consumption","score":0.5249999761581421},{"id":"https://openalex.org/keywords/sugar-sweetened-beverages","display_name":"sugar-sweetened beverages","score":0.7979999780654907},{"id":"https://openalex.org/keywords/commercial-determinants-of-health","display_name":"commercial determinants of health","score":0.746999979019165},{"id":"https://openalex.org/keywords/digital-food-environment","display_name":"digital food environment","score":0.8230000138282776},{"id":"https://openalex.org/keywords/food-regulation","display_name":"food regulation","score":0.6000000238418579},{"id":"https://openalex.org/keywords/platform-governance","display_name":"platform governance","score":0.6919999718666077},{"id":"https://openalex.org/keywords/europe","display_name":"Europe","score":0.4129999876022339},{"id":"https://openalex.org/keywords/cross-national-comparison","display_name":"cross-national comparison","score":0.703000009059906},{"id":"https://openalex.org/keywords/dietary-behaviour","display_name":"dietary behaviour","score":0.4950000047683716},{"id":"https://openalex.org/keywords/healthy-eating-promotion","display_name":"healthy eating promotion","score":0.3199999928474426}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.979200005531311},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6686000227928162},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5440999865531921},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.47839999198913574},{"id":"https://openalex.org/C3020707900","wikidata":"https://www.wikidata.org/wiki/Q25099819","display_name":"Healthy food","level":2,"score":0.3481999933719635},{"id":"https://openalex.org/C2777321440","wikidata":"https://www.wikidata.org/wiki/Q5465497","display_name":"Food marketing","level":2,"score":0.3431999981403351},{"id":"https://openalex.org/C2778671685","wikidata":"https://www.wikidata.org/wiki/Q219239","display_name":"Recipe","level":2,"score":0.30649998784065247},{"id":"https://openalex.org/C2992402296","wikidata":"https://www.wikidata.org/wiki/Q1229911","display_name":"Food supply","level":2,"score":0.30399999022483826},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.30390000343322754},{"id":"https://openalex.org/C2993130379","wikidata":"https://www.wikidata.org/wiki/Q1497296","display_name":"Food preparation","level":3,"score":0.2915000021457672},{"id":"https://openalex.org/C513059894","wikidata":"https://www.wikidata.org/wiki/Q540912","display_name":"Food industry","level":2,"score":0.2872999906539917},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.28360000252723694},{"id":"https://openalex.org/C2777108408","wikidata":"https://www.wikidata.org/wiki/Q11002","display_name":"Sugar","level":2,"score":0.27559998631477356},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.27250000834465027},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.25049999356269836}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1093/eurpub/ckag169.1338","doi":"https://doi.org/10.1093/eurpub/ckag169.1338","is_oa":true,"landing_page_url":"https://doi.org/10.1093/eurpub/ckag169.1338","pdf_url":"https://academic.oup.com/eurpub/article-pdf/36/Supplement_5/ckag169.1338/72466115/ckag169.1338.pdf","source":{"id":"https://openalex.org/S4210220588","display_name":"European Journal of Public Health","issn_l":"1101-1262","issn":["1101-1262","1464-360X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","doaj","dongbi-b","doyens","fnege-4","jufo-2","ki-jl-1","medline","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Public Health","raw_type":"journal-article"},{"id":"pmh:oai:pubmedcentral.nih.gov:13699971","doi":null,"is_oa":true,"landing_page_url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC13699971/","pdf_url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC13699971/pdf/ckag169.1338.pdf","source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Eur J Public Health","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.1093/eurpub/ckag169.1338","doi":"https://doi.org/10.1093/eurpub/ckag169.1338","is_oa":true,"landing_page_url":"https://doi.org/10.1093/eurpub/ckag169.1338","pdf_url":"https://academic.oup.com/eurpub/article-pdf/36/Supplement_5/ckag169.1338/72466115/ckag169.1338.pdf","source":{"id":"https://openalex.org/S4210220588","display_name":"European Journal of Public Health","issn_l":"1101-1262","issn":["1101-1262","1464-360X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","doaj","dongbi-b","doyens","fnege-4","jufo-2","ki-jl-1","medline","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Public Health","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3","score":0.428600013256073}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7223679593.pdf"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4389849750","https://openalex.org/W4403824957","https://openalex.org/W7101443134","https://openalex.org/W4387912106","https://openalex.org/W4309929773","https://openalex.org/W6989639602","https://openalex.org/W7126014830","https://openalex.org/W4416458454","https://openalex.org/W7160027028","https://openalex.org/W7223037485"],"abstract_inverted_index":{"Abstract":[0],"Background":[1],"The":[2],"expansion":[3],"of":[4,21,25,47,91,110,137,309],"social":[5,94,111],"media":[6,67,95,112],"has":[7],"transformed":[8],"the":[9,22,76,108,213],"food":[10,28,37,52,130,161,181,214,276,283],"information":[11],"environment":[12],"shaping":[13,27],"dietary":[14],"behaviours.":[15],"Influencers":[16],"are":[17,245],"a":[18,79],"key":[19],"component":[20],"commercial":[23],"determinants":[24],"health,":[26],"preferences,":[29],"norms":[30],"and":[31,71,99,118,121,170,195,247,269,295,312,325],"consumption.":[32],"However,":[33],"comparable":[34],"evidence":[35,261],"on":[36],"related":[38,53,131],"influencer":[39,61,84],"content":[40],"in":[41,141],"Europe":[42],"is":[43],"limited.":[44],"As":[45],"part":[46],"INFOODMATION,":[48],"this":[49],"study":[50],"analysed":[51],"posts":[54,68,96,113,132,200,208,215,284],"across":[55],"16":[56],"EU":[57,307],"countries,":[58],"including":[59,163,183,266],"\u223c165":[60],"accounts":[62],"per":[63],"country.":[64],"Methods":[65],"Social":[66],"(Instagram,":[69],"TikTok":[70],"YouTube)":[72],"were":[73,97,125,201],"collected":[74,98],"through":[75],"Influencer":[77],"Monitor,":[78],"digital":[80,275],"monitoring":[81],"system":[82],"for":[83],"advertising":[85],"between":[86],"June-August":[87],"2025.":[88],"A":[89,101],"total":[90],"540,605":[92],"European":[93,252,281],"analyzed.":[100],"dictionary":[102],"approach":[103],"was":[104],"used":[105],"to":[106,262,272],"assess":[107],"proportions":[109],"that":[114,216],"included":[115],"food,":[116],"brands":[117],"marketing.":[119],"Core-":[120],"non-core":[122,145,180,226,288],"foods":[123,146,227,237,244,289,293,310],"categories":[124],"extracted.":[126],"Results":[127],"Of":[128],"all":[129,138,142],"(n":[133,154,176,238],"=":[134,155,177,222,229,239],"23,985":[135],"(4.4%":[136],"posts)),":[139],"influencers":[140,224,253,315],"countries":[143],"featured":[144,179,246,311],"significantly":[147,232],"more":[148,204,233,249,285,296],"frequently":[149,250],"than":[150,206,235,254,291,300],"core-foods.":[151],"Only":[152],"13.6%":[153],"3263)":[156],"mentioned":[157,225],"exclusively":[158],"selected":[159],"core":[160,236,255,292],"categories,":[162,182],"vegetables":[164],"(8.5%),":[165],"fruits":[166],"(6.2%),":[167],"nuts/seeds":[168],"(1.3%),":[169],"legumes":[171],"(1.1%).":[172],"In":[173,212],"total,":[174],"31.7%":[175],"7602)":[178],"candies/sweets":[184],"(16.2%),":[185],"pastries/cakes":[186],"(15.4%),":[187],"sugar":[188],"sweetened":[189],"beverages":[190,193],"(6.3%),":[191],"alcoholic":[192],"(5.1%)":[194],"savory":[196],"snacks":[197],"(4.8%).":[198],"Meat-related":[199],"four":[202],"times":[203],"present":[205],"meat-free":[207,301],"(8.8%":[209],"vs.":[210],"2.0%).":[211],"contained":[217],"marketing":[218,267],"disclosures":[219],"(9%,":[220],"n":[221],"2163),":[223],"((n":[228],"879":[230],"(41%))":[231],"often":[234,286,297],"570,":[240],"(16%)).":[241],"Conclusions":[242],"Non-core":[243],"promoted":[248,313],"by":[251,314,319],"foods.":[256],"These":[257],"findings":[258],"provide":[259],"empirical":[260],"support":[263,273],"effective":[264],"regulation,":[265],"restrictions":[268],"platform":[270],"governance,":[271],"healthier":[274],"environments.":[277],"Key":[278],"messages":[279],"\u2022":[280,304],"influencers\u2019":[282],"feature":[287],"(31.7%)":[290],"(13.6%),":[294],"meat":[298],"(8.8%)":[299],"products":[302],"(2.0%).":[303],"Insight":[305],"into":[306],"prevalence":[308],"informs":[316],"health":[317],"policy":[318],"revealing":[320],"exposure":[321],"levels,":[322],"setting":[323],"priorities,":[324],"guiding":[326],"targeted":[327],"regulation.":[328]},"counts_by_year":[],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2026-10-27T00:00:00"}