{"id":"https://openalex.org/W7223671862","doi":"https://doi.org/10.56403/lejea.v4i4.535","title":"The Influence of Social Media Marketing Activities on Consumer Purchase Intention: Implementation in Hijab Product Purchases","display_name":"The Influence of Social Media Marketing Activities on Consumer Purchase Intention: Implementation in Hijab Product Purchases","publication_year":2026,"publication_date":"2026-10-26","ids":{"openalex":"https://openalex.org/W7223671862","doi":"https://doi.org/10.56403/lejea.v4i4.535"},"language":"en","primary_location":{"id":"doi:10.56403/lejea.v4i4.535","doi":"https://doi.org/10.56403/lejea.v4i4.535","is_oa":true,"landing_page_url":"https://doi.org/10.56403/lejea.v4i4.535","pdf_url":"https://www.internationalpublisher.id/journal/index.php/Lejea/article/download/535/496","source":{"id":"https://openalex.org/S4387286158","display_name":"Lead Journal of Economy and Administration","issn_l":"2961-8177","issn":["2961-8177"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lead Journal of Economy and Administration","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.internationalpublisher.id/journal/index.php/Lejea/article/download/535/496","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015455729","display_name":"Hayatin Nufus","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096641","display_name":"Universitas Esa Unggul","ror":"https://ror.org/00cwwxh37","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096641"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hayatin Nufus","raw_affiliation_strings":["Universitas Esa Unggul"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Esa Unggul","institution_ids":["https://openalex.org/I4210096641"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073027679","display_name":"Harits Hijrah Wicaksana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096641","display_name":"Universitas Esa Unggul","ror":"https://ror.org/00cwwxh37","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096641"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Harits Hijrah Wicaksana","raw_affiliation_strings":["Universitas Esa Unggul"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Esa Unggul","institution_ids":["https://openalex.org/I4210096641"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210096641"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.88988163,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"4","issue":"4","first_page":"177","last_page":"186"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9653000235557556,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9653000235557556,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.01899999938905239,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.005799999926239252,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8379999995231628},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9350000023841858},{"id":"https://openalex.org/keywords/hijab-products","display_name":"hijab products","score":0.828000009059906},{"id":"https://openalex.org/keywords/instagram-marketing","display_name":"Instagram marketing","score":0.6430000066757202},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9710000157356262},{"id":"https://openalex.org/keywords/brand-experience","display_name":"brand experience","score":0.996999979019165},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":1.0},{"id":"https://openalex.org/keywords/modest-fashion","display_name":"modest fashion","score":0.8529999852180481},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.4490000009536743}],"concepts":[{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.6672000288963318},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6653000116348267},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6561999917030334},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.6428999900817871},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5820000171661377},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.5723000168800354},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4957999885082245},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.49540001153945923},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.49309998750686646},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.47369998693466187},{"id":"https://openalex.org/C2992420184","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Brand experience","level":4,"score":0.37130001187324524},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.3138999938964844},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.29260000586509705},{"id":"https://openalex.org/C2777591371","wikidata":"https://www.wikidata.org/wiki/Q17511757","display_name":"Brand relationship","level":3,"score":0.2913999855518341},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.2883000075817108},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.28630000352859497},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.2838999927043915},{"id":"https://openalex.org/C2779207338","wikidata":"https://www.wikidata.org/wiki/Q9240","display_name":"Indonesian","level":2,"score":0.2671000063419342},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2612000107765198},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.25060001015663147}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.56403/lejea.v4i4.535","doi":"https://doi.org/10.56403/lejea.v4i4.535","is_oa":true,"landing_page_url":"https://doi.org/10.56403/lejea.v4i4.535","pdf_url":"https://www.internationalpublisher.id/journal/index.php/Lejea/article/download/535/496","source":{"id":"https://openalex.org/S4387286158","display_name":"Lead Journal of Economy and Administration","issn_l":"2961-8177","issn":["2961-8177"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lead Journal of Economy and Administration","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.56403/lejea.v4i4.535","doi":"https://doi.org/10.56403/lejea.v4i4.535","is_oa":true,"landing_page_url":"https://doi.org/10.56403/lejea.v4i4.535","pdf_url":"https://www.internationalpublisher.id/journal/index.php/Lejea/article/download/535/496","source":{"id":"https://openalex.org/S4387286158","display_name":"Lead Journal of Economy and Administration","issn_l":"2961-8177","issn":["2961-8177"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lead Journal of Economy and Administration","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7223671862.pdf","grobid_xml":"https://content.openalex.org/works/W7223671862.grobid-xml"},"referenced_works_count":26,"referenced_works":["https://openalex.org/W1971231093","https://openalex.org/W1981018178","https://openalex.org/W2029485242","https://openalex.org/W2050347192","https://openalex.org/W2071562692","https://openalex.org/W2105846236","https://openalex.org/W2149142441","https://openalex.org/W2161246478","https://openalex.org/W2266639535","https://openalex.org/W2461399145","https://openalex.org/W2464238462","https://openalex.org/W2611291300","https://openalex.org/W2626162802","https://openalex.org/W2767752368","https://openalex.org/W2905830491","https://openalex.org/W3018040682","https://openalex.org/W3023623638","https://openalex.org/W3035265982","https://openalex.org/W3108977006","https://openalex.org/W3121958491","https://openalex.org/W4205981594","https://openalex.org/W4210542665","https://openalex.org/W4310816236","https://openalex.org/W4367186224","https://openalex.org/W4401937539","https://openalex.org/W7119590452"],"related_works":["https://openalex.org/W7210281117","https://openalex.org/W4402074778","https://openalex.org/W3010676055","https://openalex.org/W4414403035","https://openalex.org/W4382777610","https://openalex.org/W4409707219","https://openalex.org/W4416680662","https://openalex.org/W6945979019","https://openalex.org/W4287845916","https://openalex.org/W7127104410"],"abstract_inverted_index":{"The":[0,79],"increasingly":[1],"competitive":[2],"Indonesian":[3],"modest":[4],"fashion":[5],"industry,":[6],"particularly":[7],"on":[8,29,71,90,111,152],"Instagram,":[9],"requires":[10],"effective":[11],"Social":[12],"Media":[13],"Marketing":[14],"Activities":[15],"(SMMA)":[16],"to":[17,118],"generate":[18],"long-term":[19,145],"brand":[20,123,141,146],"value.":[21],"This":[22],"study":[23,116],"examines":[24],"the":[25,108,119,129],"effects":[26],"of":[27,121],"SMMA":[28,83],"Brand":[30,32,34,91,94,97,100,104],"Awareness,":[31],"Experience,":[33],"Equity,":[35,105],"and":[36,87,93,99,143],"Purchase":[37,112],"Intention":[38],"among":[39],"Instagram":[40,53],"hijab":[41,61,133],"users.":[42],"A":[43],"quantitative":[44],"approach":[45],"was":[46],"employed":[47],"using":[48,66],"purposive":[49],"sampling":[50],"involving":[51],"230":[52],"users":[54],"who":[55],"had":[56],"viewed":[57],"or":[58],"interacted":[59],"with":[60,76],"brands.":[62],"Data":[63],"were":[64],"analyzed":[65],"Structural":[67],"Equation":[68],"Modeling":[69],"based":[70],"Partial":[72],"Least":[73],"Squares":[74],"(PLS-SEM)":[75],"SmartPLS":[77],"4.0.":[78],"findings":[80,130],"show":[81],"that":[82,132,138],"has":[84],"a":[85],"positive":[86],"significant":[88],"effect":[89,110],"Awareness":[92,98],"Experience.":[95],"Both":[96],"Experience":[101],"positively":[102],"influence":[103],"which":[106],"demonstrates":[107],"strongest":[109],"Intention.":[113],"Theoretically,":[114],"this":[115],"contributes":[117],"understanding":[120],"how":[122],"equity":[124],"supports":[125],"purchase":[126],"intention.":[127],"Managerially,":[128],"suggest":[131],"brands":[134],"should":[135],"prioritize":[136],"strategies":[137],"strengthen":[139],"customer":[140],"experiences":[142],"build":[144],"equity,":[147],"rather":[148],"than":[149],"focusing":[150],"solely":[151],"increasing":[153],"content":[154],"visibility.":[155]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-10-27T00:00:00"}
