{"id":"https://openalex.org/W7223371335","doi":"https://doi.org/10.2139/ssrn.7662578","title":"Monetizing Intelligence: Advertising and Subscription Design on LLM Platforms","display_name":"Monetizing Intelligence: Advertising and Subscription Design on LLM Platforms","publication_year":2026,"publication_date":"2026-01-01","ids":{"openalex":"https://openalex.org/W7223371335","doi":"https://doi.org/10.2139/ssrn.7662578"},"language":"en","primary_location":{"id":"doi:10.2139/ssrn.7662578","doi":"https://doi.org/10.2139/ssrn.7662578","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.7662578","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":["arxiv","crossref","datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.2139/ssrn.7662578","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5148247577","display_name":"Yuhang Ji","orcid":"https://orcid.org/0009-0002-7630-4046","observed_orcids":["https://orcid.org/0009-0002-7630-4046"]},"institutions":[{"id":"https://openalex.org/I24943067","display_name":"Fudan University","ror":"https://ror.org/013q1eq08","country_code":"CN","type":"education","lineage":["https://openalex.org/I24943067"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yuhang Ji","raw_affiliation_strings":["Fudan University - School of Management, No. 670, Guoshun Road, Shanghai, 200433, China"],"raw_orcid":"https://orcid.org/0009-0002-7630-4046","affiliations":[{"raw_affiliation_string":"Fudan University - School of Management, No. 670, Guoshun Road, Shanghai, 200433, China","institution_ids":["https://openalex.org/I24943067"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5086759286","display_name":"Fasheng Xu","orcid":"https://orcid.org/0000-0003-3798-0068","observed_orcids":["https://orcid.org/0000-0003-3798-0068"]},"institutions":[{"id":"https://openalex.org/I140172145","display_name":"University of Connecticut","ror":"https://ror.org/02der9h97","country_code":"US","type":"education","lineage":["https://openalex.org/I140172145"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Fasheng Xu","raw_affiliation_strings":["University of Connecticut - Department of Operations & Information Management, 1 University Place, Stamford, CT 06901, United States"],"raw_orcid":"https://orcid.org/0000-0003-3798-0068","affiliations":[{"raw_affiliation_string":"University of Connecticut - Department of Operations & Information Management, 1 University Place, Stamford, CT 06901, United States","institution_ids":["https://openalex.org/I140172145"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100569529","display_name":"Tianjun Feng","orcid":"https://orcid.org/0000-0003-0136-1847","observed_orcids":["https://orcid.org/0000-0003-0136-1847"]},"institutions":[{"id":"https://openalex.org/I24943067","display_name":"Fudan University","ror":"https://ror.org/013q1eq08","country_code":"CN","type":"education","lineage":["https://openalex.org/I24943067"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Tianjun Feng","raw_affiliation_strings":["Fudan University - School of Management, No. 670, Guoshun Road, No.670 Guoshun Road, Shanghai, 200433, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fudan University - School of Management, No. 670, Guoshun Road, No.670 Guoshun Road, Shanghai, 200433, China","institution_ids":["https://openalex.org/I24943067"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5086759286"],"corresponding_institution_ids":["https://openalex.org/I140172145"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9345999956130981,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9345999956130981,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.05700000002980232,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.002400000113993883,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/large-language-models","display_name":"large language models","score":0.7630000114440918},{"id":"https://openalex.org/keywords/advertising-revenue","display_name":"advertising revenue","score":0.6449999809265137},{"id":"https://openalex.org/keywords/subscription-pricing","display_name":"subscription pricing","score":0.9399999976158142},{"id":"https://openalex.org/keywords/menu-design","display_name":"menu design","score":0.7360000014305115},{"id":"https://openalex.org/keywords/platform-pricing","display_name":"platform pricing","score":0.3310000002384186},{"id":"https://openalex.org/keywords/consumer-surplus","display_name":"consumer surplus","score":0.6370000243186951},{"id":"https://openalex.org/keywords/advertising-intensity","display_name":"advertising intensity","score":0.6060000061988831},{"id":"https://openalex.org/keywords/response-quality","display_name":"response quality","score":0.6449999809265137},{"id":"https://openalex.org/keywords/computational-cost","display_name":"computational cost","score":0.7620000243186951},{"id":"https://openalex.org/keywords/advertising-exposure","display_name":"advertising exposure","score":0.41600000858306885}],"concepts":[{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6772000193595886},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6545000076293945},{"id":"https://openalex.org/C80799131","wikidata":"https://www.wikidata.org/wiki/Q379579","display_name":"Monopolistic competition","level":3,"score":0.6477000117301941},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5958999991416931},{"id":"https://openalex.org/C188198153","wikidata":"https://www.wikidata.org/wiki/Q1613840","display_name":"Limiting","level":2,"score":0.5755000114440918},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5358999967575073},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5299999713897705},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5047000050544739},{"id":"https://openalex.org/C167393938","wikidata":"https://www.wikidata.org/wiki/Q268617","display_name":"Economic surplus","level":3,"score":0.43689998984336853},{"id":"https://openalex.org/C101336063","wikidata":"https://www.wikidata.org/wiki/Q6031290","display_name":"Informative advertising","level":5,"score":0.37139999866485596},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.33059999346733093},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3061999976634979},{"id":"https://openalex.org/C5119721","wikidata":"https://www.wikidata.org/wiki/Q220501","display_name":"Quality of service","level":2,"score":0.2969000041484833},{"id":"https://openalex.org/C91887955","wikidata":"https://www.wikidata.org/wiki/Q5362092","display_name":"Revenue model","level":3,"score":0.2953000068664551},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.2948000133037567},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.28679999709129333},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.28439998626708984},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.28049999475479126},{"id":"https://openalex.org/C11704745","wikidata":"https://www.wikidata.org/wiki/Q918337","display_name":"Unicast","level":3,"score":0.2689000070095062},{"id":"https://openalex.org/C3018132961","wikidata":"https://www.wikidata.org/wiki/Q5508205","display_name":"Full service","level":2,"score":0.266400009393692},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.26440000534057617},{"id":"https://openalex.org/C4679612","wikidata":"https://www.wikidata.org/wiki/Q866298","display_name":"Aggregate (composite)","level":2,"score":0.26409998536109924},{"id":"https://openalex.org/C110157686","wikidata":"https://www.wikidata.org/wiki/Q922122","display_name":"Broadcasting (networking)","level":2,"score":0.2639000117778778},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.2596000134944916}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.2139/ssrn.7662578","doi":"https://doi.org/10.2139/ssrn.7662578","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.7662578","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},{"id":"pmh:oai:arXiv.org:2610.32945","doi":null,"is_oa":true,"landing_page_url":"https://arxiv.org/abs/2610.32945","pdf_url":"https://arxiv.org/pdf/2610.32945","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},{"id":"doi:10.48550/arxiv.2610.32945","doi":"https://doi.org/10.48550/arxiv.2610.32945","is_oa":true,"landing_page_url":"https://doi.org/10.48550/arxiv.2610.32945","pdf_url":null,"source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"}],"best_oa_location":{"id":"doi:10.2139/ssrn.7662578","doi":"https://doi.org/10.2139/ssrn.7662578","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.7662578","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7223371335.pdf","grobid_xml":"https://content.openalex.org/works/W7223371335.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7161045911","https://openalex.org/W7160927335","https://openalex.org/W7134957481","https://openalex.org/W7125932852","https://openalex.org/W4415798338","https://openalex.org/W2392677374","https://openalex.org/W2613221027","https://openalex.org/W3122122748","https://openalex.org/W7220973746","https://openalex.org/W3039635991"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2026-10-24T00:00:00"}