{"id":"https://openalex.org/W7221242026","doi":null,"title":"\u062f\u0648\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0633\u062a\u0646\u064a\u0631 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0625\u0628\u0647\u0627\u062c \u0627\u0644\u0632\u0628\u0648\u0646 (\u062f\u0631\u0627\u0633\u0629 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u064a\u0629 \u0644\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0645\u0635\u0627\u0631\u0641 \u0627\u0644\u062e\u0627\u0635\u0629 \u0641\u064a \u0645\u062d\u0627\u0641\u0638\u0629 \u0628\u063a\u062f\u0627\u062f)","display_name":"\u062f\u0648\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0633\u062a\u0646\u064a\u0631 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0625\u0628\u0647\u0627\u062c \u0627\u0644\u0632\u0628\u0648\u0646 (\u062f\u0631\u0627\u0633\u0629 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u064a\u0629 \u0644\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0645\u0635\u0627\u0631\u0641 \u0627\u0644\u062e\u0627\u0635\u0629 \u0641\u064a \u0645\u062d\u0627\u0641\u0638\u0629 \u0628\u063a\u062f\u0627\u062f)","publication_year":2023,"publication_date":"2023-04-14","ids":{"openalex":"https://openalex.org/W7221242026"},"language":"ar","primary_location":{"id":"pmh:oai:ojs2.kjeas.uowasit.edu.iq:article/501","doi":null,"is_oa":true,"landing_page_url":"https://kjeas.uowasit.edu.iq/index.php/index/article/view/501","pdf_url":null,"source":{"id":"https://openalex.org/S4387278305","display_name":"Al Kut Journal of Economic and Administrative Sciences","issn_l":"1999-558X","issn":["1999-558X","2707-4560"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4363603785","host_organization_name":"Wassit University","host_organization_lineage":["https://openalex.org/P4363603785"],"host_organization_lineage_names":["Wassit University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1999-558X","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://kjeas.uowasit.edu.iq/index.php/index/article/view/501","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5158168744","display_name":"\u0645. \u0645. \u062f\u0644\u0627\u0644 \u062c\u0627\u0633\u0645 \u0645\u0634\u064a\u0631 \u0627\u0644\u0645\u0627\u0636\u064a","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"\u0645. \u0645. \u062f\u0644\u0627\u0644 \u062c\u0627\u0633\u0645 \u0645\u0634\u064a\u0631 \u0627\u0644\u0645\u0627\u0636\u064a","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5158168744"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.47696906,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.7964000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.7964000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.12370000034570694,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.02370000071823597,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-delight","display_name":"customer delight","score":0.9639999866485596},{"id":"https://openalex.org/keywords/private-banks","display_name":"private banks","score":0.8740000128746033},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.8379999995231628},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9020000100135803},{"id":"https://openalex.org/keywords/emotional-satisfaction","display_name":"emotional satisfaction","score":0.4869999885559082},{"id":"https://openalex.org/keywords/value-marketing","display_name":"value marketing","score":0.6100000143051147},{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":0.8180000185966492}],"concepts":[{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.19869999587535858},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.19499999284744263},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1906999945640564},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.1860000044107437},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.18389999866485596},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.16850000619888306},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.16580000519752502},{"id":"https://openalex.org/C61797465","wikidata":"https://www.wikidata.org/wiki/Q1188986","display_name":"Term (time)","level":2,"score":0.16410000622272491},{"id":"https://openalex.org/C2776608160","wikidata":"https://www.wikidata.org/wiki/Q4785462","display_name":"Natural (archaeology)","level":2,"score":0.16120000183582306},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.15870000422000885}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.kjeas.uowasit.edu.iq:article/501","doi":null,"is_oa":true,"landing_page_url":"https://kjeas.uowasit.edu.iq/index.php/index/article/view/501","pdf_url":null,"source":{"id":"https://openalex.org/S4387278305","display_name":"Al Kut Journal of Economic and Administrative Sciences","issn_l":"1999-558X","issn":["1999-558X","2707-4560"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4363603785","host_organization_name":"Wassit University","host_organization_lineage":["https://openalex.org/P4363603785"],"host_organization_lineage_names":["Wassit University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1999-558X","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.kjeas.uowasit.edu.iq:article/501","doi":null,"is_oa":true,"landing_page_url":"https://kjeas.uowasit.edu.iq/index.php/index/article/view/501","pdf_url":null,"source":{"id":"https://openalex.org/S4387278305","display_name":"Al Kut Journal of Economic and Administrative Sciences","issn_l":"1999-558X","issn":["1999-558X","2707-4560"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4363603785","host_organization_name":"Wassit University","host_organization_lineage":["https://openalex.org/P4363603785"],"host_organization_lineage_names":["Wassit University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1999-558X","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4411835092","https://openalex.org/W4410755540","https://openalex.org/W2555850889","https://openalex.org/W4399712853","https://openalex.org/W4383534536","https://openalex.org/W7166090328","https://openalex.org/W7218068167","https://openalex.org/W4414962132","https://openalex.org/W4412114761","https://openalex.org/W4283824323"],"abstract_inverted_index":{"\u062a\u0647\u062f\u0641":[0],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629":[1,21,42,52,75,85],"\u0625\u0644\u0649":[2,86,145],"\u062a\u062d\u0644\u064a\u0644":[3],"\u062f\u0648\u0631":[4,28],"\u0627\u0644\u062a\u0633\u0648\u064a\u0642":[5,29,95,102,124],"\u0627\u0644\u0645\u0633\u062a\u0646\u064a\u0631":[6,30,96,103,125],"\u062a\u062d\u0642\u064a\u0642":[7,32,57,153],"\u0625\u0628\u0647\u0627\u062c":[8,33,107],"\u0627\u0644\u0632\u0628\u0648\u0646":[9,34,59,98,142,155],"\u0641\u064a":[10,16,22,31,35,72],"\u0639\u064a\u0646\u0629":[11,37,74],"\u0645\u0646":[12,43,70,88,127],"\u0627\u0644\u0645\u0635\u0627\u0631\u0641":[13,36,73,120,159],"\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629":[14],"\u0627\u0644\u062e\u0627\u0635\u0629":[15],"\u0645\u062d\u0627\u0641\u0638\u0629":[17],"\u0628\u063a\u062f\u0627\u062f\u060c":[18],"\u0648\u062a\u0643\u0645\u0646":[19],"\u0623\u0647\u0645\u0651\u064a\u0629":[20],"\u0642\u0644\u0629":[23],"\u0639\u062f\u062f":[24,87],"\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a":[25,45],"\u0627\u0644\u062a\u064a":[26,46,112,157],"\u062a\u0646\u0627\u0648\u0644\u062a":[27,47],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629,":[38],"\u0644\u0630\u0627":[39],"\u062a\u064f\u0639\u062f\u064e":[40],"\u0647\u0630\u0647":[41,48,51],"\u0623\u0648\u0627\u0626\u0644":[44],"\u0627\u0644\u0645\u062a\u063a\u0651\u064a\u0631\u0627\u062a":[49],"\u0648\u062a\u0639\u0627\u0644\u062c":[50],"\u0645\u0634\u0643\u0644\u0629":[53],"\u0648\u0627\u0642\u0639\u064a\u0629":[54],"\u0648\u0647\u064a":[55],"\u0643\u064a\u0641\u064a\u0629":[56],"\u0648\u0644\u0627\u0621":[58,154],"\u0639\u0644\u0649":[60,118],"\u0627\u0644\u0645\u062f\u0649":[61],"\u0627\u0644\u0637\u0648\u064a\u0644":[62],"\u0648\u062a\u0645":[63],"\u0627\u0633\u062a\u0639\u0645\u0627\u0644":[64,77,122],"\u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0629":[65],"\u0644\u062c\u0645\u0639":[66],"\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a":[67,81],"\u0628\u0648\u0627\u0642\u0639":[68],"(106)":[69],"\u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646":[71],"\u0648\u062a\u064e\u0645\u0651":[76],"\u0628\u0631\u0627\u0645\u062c":[78],"(Spss.V.25)":[79],"\u0644\u0645\u0639\u0627\u0644\u062c\u0629":[80],"\u0648\u0627\u0633\u062a\u062e\u0631\u0627\u062c":[82],"\u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c":[83],"\u0648\u062a\u0648\u0635\u0651\u0644\u062a":[84],"\u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a":[89],"\u0645\u0646\u0647\u0627":[90],"\u0648\u062c\u0648\u062f":[91],"\u0627\u0631\u062a\u0628\u0627\u0637":[92],"\u0627\u064a\u062c\u0627\u0628\u064a":[93],"\u0628\u064a\u0646":[94],"\u0648\u0625\u0628\u0647\u0627\u062c":[97],"\u0627\u064a":[99],"\u0643\u0644\u0645\u0627":[100],"\u0632\u0627\u062f":[101],"\u0633\u064a\u0624\u062f\u0651\u064a":[104],"\u0627\u0644\u0632\u064a\u0627\u062f\u0629":[105],"\u0628\u062a\u062d\u0642\u064a\u0642":[106],"\u0627\u0644\u0632\u0628\u0648\u0646\u060c":[108],"\u0623\u0645\u064e\u0627":[109],"\u0627\u0647\u0645":[110],"\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a":[111],"\u062a\u0648\u0635\u0644":[113],"\u0627\u0644\u064a\u0647\u0627":[114],"\u0627\u0644\u0628\u0627\u062d\u062b":[115],"\u0641\u0647\u064a":[116],"\u064a\u0646\u0628\u063a\u064a":[117],"\u0625\u062f\u0627\u0631\u0627\u062a":[119],"\u0627\u0644\u0645\u0628\u062d\u0648\u062b\u0629":[121,160],"\u0627\u0646\u0634\u0637\u0629":[123],"\u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629":[126],"\u062a\u0633\u0648\u064a\u0642":[128],"\u0627\u0628\u062a\u0643\u0627\u0631\u064a":[129],"\u0648\u062a\u0633\u0648\u064a\u0642":[130,137],"\u0627\u0644\u0642\u064a\u0645\u0629":[131],"\u0648\u0627\u0644\u062a\u0648\u062c\u0647":[132],"\u0646\u062d\u0648":[133],"\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643":[134],"\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642":[135],"\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a":[136],"\u0627\u0644\u0627\u062d\u0633\u0627\u0633":[138],"\u0628\u0627\u0644\u0645\u0647\u0645\u0629":[139],"\u0644\u0632\u064a\u0627\u062f\u0629":[140],"\u0631\u0636\u0627":[141],"\u0648\u062a\u062c\u0627\u0648\u0632":[143],"\u0627\u0644\u0631\u0636\u0627":[144],"\u0634\u0639\u0648\u0631":[146],"\u0639\u0627\u0637\u0641\u064a":[147],"\u0628\u0627\u0644\u0633\u0639\u0627\u062f\u0629":[148],"\u0648\u0627\u0644\u0627\u0628\u062a\u0647\u0627\u062c":[149],"\u0648":[150],"\u0645\u0650\u0646":[151],"\u062b\u064e\u0645\u0651":[152],"\u0644\u0644\u062e\u062f\u0645\u0627\u062a":[156],"\u062a\u0642\u062f\u0645\u0647\u0627":[158]},"counts_by_year":[],"updated_date":"2026-10-11T09:32:39.932853","created_date":"2026-10-10T00:00:00"}