{"id":"https://openalex.org/W7220714973","doi":"https://doi.org/10.31949/jb.v4i1.3725","title":"EFEKTIVITAS PRODUKSI UNTUK MENDUKUNG UMKM MELALUI PELATIHAN HPP DAN DIGITAL MARKETING PADA KWT SOKA MAKMUR","display_name":"EFEKTIVITAS PRODUKSI UNTUK MENDUKUNG UMKM MELALUI PELATIHAN HPP DAN DIGITAL MARKETING PADA KWT SOKA MAKMUR","publication_year":2023,"publication_date":"2023-01-09","ids":{"openalex":"https://openalex.org/W7220714973","doi":"https://doi.org/10.31949/jb.v4i1.3725"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.ejournal.unma.ac.id:article/3725","doi":"https://doi.org/10.31949/jb.v4i1.3725","is_oa":true,"landing_page_url":"http://www.ejournal.unma.ac.id/index.php/index/article/view/3725","pdf_url":null,"source":{"id":"https://openalex.org/S4210209601","display_name":"BERNAS Jurnal Pengabdian Kepada Masyarakat","issn_l":"2716-442X","issn":["2716-442X","2721-9135"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210095969","host_organization_name":"Universitas Majalengka","host_organization_lineage":["https://openalex.org/I4210095969"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2716-442X","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://www.ejournal.unma.ac.id/index.php/index/article/view/3725","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022051919","display_name":"Arin Pranesti","orcid":"https://orcid.org/0000-0002-6507-3986","observed_orcids":["https://orcid.org/0000-0002-6507-3986"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Pranesti, Arin","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5021381084","display_name":"Abdullah Taman","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"taman, Abdullah","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5073448653","display_name":"Adeng Pustikaningsih","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Pustikaningsih, Adeng","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5115081722","display_name":"Ahmad Samlawi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Samlawi, Ahmad","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5157705134","display_name":"Rudi Prasetya Timur","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Prasetya Timur, Rudi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5157688400","display_name":"Hanifah Amalia Putri","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Amalia Putri, Hanifah","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5157730490","display_name":"Ahmad Sauki Al Zamani","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sauki Al Zamani, Ahmad","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5157732254","display_name":"Mariska Amalia Putri","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Amalia Putri, Mariska","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5157775422","display_name":"Mitra Kusrina Angelina","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kusrina Angelina, Mitra","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5157672135","display_name":"Sylvia Alvirawaty Yuanissa","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Alvirawaty Yuanissa, Sylvia","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.3208,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.67054179,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14239","display_name":"Business, Education, Mathematics Research","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/production-costs","display_name":"production costs","score":0.6819999814033508},{"id":"https://openalex.org/keywords/product-cost","display_name":"cost of goods manufactured","score":0.7319999933242798},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.5839999914169312},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8130000233650208},{"id":"https://openalex.org/keywords/packaging-selection","display_name":"packaging selection","score":0.6819999814033508},{"id":"https://openalex.org/keywords/profitability","display_name":"profitability","score":0.6129999756813049},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8140000104904175},{"id":"https://openalex.org/keywords/community-service-program","display_name":"community service program","score":0.38199999928474426}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5519999861717224},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4203999936580658},{"id":"https://openalex.org/C2778012447","wikidata":"https://www.wikidata.org/wiki/Q1034415","display_name":"Scope (computer science)","level":2,"score":0.28529998660087585},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2694999873638153},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.26809999346733093},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.26350000500679016},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.25999999046325684},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.25839999318122864},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2542000114917755},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.20010000467300415}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.ejournal.unma.ac.id:article/3725","doi":"https://doi.org/10.31949/jb.v4i1.3725","is_oa":true,"landing_page_url":"http://www.ejournal.unma.ac.id/index.php/index/article/view/3725","pdf_url":null,"source":{"id":"https://openalex.org/S4210209601","display_name":"BERNAS Jurnal Pengabdian Kepada Masyarakat","issn_l":"2716-442X","issn":["2716-442X","2721-9135"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210095969","host_organization_name":"Universitas Majalengka","host_organization_lineage":["https://openalex.org/I4210095969"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2716-442X","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.ejournal.unma.ac.id:article/3725","doi":"https://doi.org/10.31949/jb.v4i1.3725","is_oa":true,"landing_page_url":"http://www.ejournal.unma.ac.id/index.php/index/article/view/3725","pdf_url":null,"source":{"id":"https://openalex.org/S4210209601","display_name":"BERNAS Jurnal Pengabdian Kepada Masyarakat","issn_l":"2716-442X","issn":["2716-442X","2721-9135"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210095969","host_organization_name":"Universitas Majalengka","host_organization_lineage":["https://openalex.org/I4210095969"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2716-442X","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.833299994468689,"id":"https://metadata.un.org/sdg/8"},{"display_name":"Industry, innovation and infrastructure","score":0.4943999946117401,"id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4412099725","https://openalex.org/W7125241998","https://openalex.org/W7219476451","https://openalex.org/W4308105927","https://openalex.org/W4293562725","https://openalex.org/W7160553461","https://openalex.org/W7166180874","https://openalex.org/W4409383473","https://openalex.org/W7220000169","https://openalex.org/W4414972051"],"abstract_inverted_index":{"Efektivitas":[0],"produksi":[1,30,51],"dari":[2,86],"KWT":[3,42,79,134],"Soka":[4,43,80,135],"Makmur":[5,44],"perlu":[6],"mendapat":[7],"dukungan":[8],"lebih":[9,97],"yang":[10,52,70,110,131],"harapannya":[11],"dapat":[12,31,64],"memberikan":[13,32,65],"dampak":[14,66],"pada":[15,74],"daya":[16,124],"melaba":[17,37],"UMKM":[18],"tersebut.":[19],"Lebih":[20],"lanjut,":[21],"di":[22],"tinjau":[23],"secara":[24],"keilmuan":[25],"akuntansi,":[26],"besaran":[27],"harga":[28,49],"pokok":[29,50],"sequence":[33],"effect":[34],"terhadap":[35,67],"kemampuan":[36],"UMKM.":[38],"Kondisi":[39],"saat":[40],"ini,":[41],"belum":[45],"memiliki":[46],"ketetapan":[47],"perhitungan":[48],"mapan":[53],"dan":[54,76],"terdapat":[55],"permasalahan":[56],"dalam":[57,61],"pemilihan":[58,62],"kemasan.":[59],"Permasalahan":[60],"kemasan":[63],"teknik":[68],"pemasaran":[69],"digunakan":[71],"sehingga":[72],"berpengaruh":[73],"biaya":[75],"market":[77],"scope":[78],"Makmur.":[81,136],"Kegiatan":[82],"ini":[83],"direncanakan":[84,112],"berlangsung":[85],"bulan":[87,99],"Maret":[88],"sampai":[89],"dengan":[90,108,120],"Oktober":[91],"tahun":[92],"2022":[93],"atau":[94],"selama":[95],"kurang":[96],"delapan":[98],"kegiatan.":[100],"Pada":[101],"akhirnya,":[102],"semua":[103],"kegiatan":[104],"telah":[105,111],"berjalan":[106],"sesuai":[107],"tahapan":[109],"sebelumnya.":[113],"Namun":[114],"demikian,":[115],"tim":[116],"pengabdian":[117],"mengalami":[118],"kendala":[119],"adanya":[121],"keterbatasan":[122],"sumber":[123],"manusia":[125],"untuk":[126],"mengelola":[127],"sarana":[128],"media":[129],"sosial":[130],"dimiliki":[132],"oleh":[133]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-10-07T00:00:00"}
