{"id":"https://openalex.org/W7220549786","doi":null,"title":"\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e02\u0e19\u0e21\u0e08\u0e35\u0e19\u0e15\u0e32\u0e21\u0e1a\u0e23\u0e34\u0e1a\u0e17\u0e1e\u0e37\u0e49\u0e19\u0e17\u0e35\u0e48\u0e40\u0e02\u0e32 \u0e1b\u0e48\u0e32 \u0e19\u0e32 \u0e40\u0e25 \u0e41\u0e25\u0e30\u0e2d\u0e33\u0e40\u0e20\u0e2d\u0e40\u0e21\u0e37\u0e2d\u0e07 \u0e08\u0e31\u0e07\u0e2b\u0e27\u0e31\u0e14\u0e19\u0e04\u0e23\u0e28\u0e23\u0e35\u0e18\u0e23\u0e23\u0e21\u0e23\u0e32\u0e0a","display_name":"\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e02\u0e19\u0e21\u0e08\u0e35\u0e19\u0e15\u0e32\u0e21\u0e1a\u0e23\u0e34\u0e1a\u0e17\u0e1e\u0e37\u0e49\u0e19\u0e17\u0e35\u0e48\u0e40\u0e02\u0e32 \u0e1b\u0e48\u0e32 \u0e19\u0e32 \u0e40\u0e25 \u0e41\u0e25\u0e30\u0e2d\u0e33\u0e40\u0e20\u0e2d\u0e40\u0e21\u0e37\u0e2d\u0e07 \u0e08\u0e31\u0e07\u0e2b\u0e27\u0e31\u0e14\u0e19\u0e04\u0e23\u0e28\u0e23\u0e35\u0e18\u0e23\u0e23\u0e21\u0e23\u0e32\u0e0a","publication_year":2025,"publication_date":"2025-08-04","ids":{"openalex":"https://openalex.org/W7220549786"},"language":"th","primary_location":{"id":"pmh:oai:he01.tci-thaijo.org:article/280332","doi":null,"is_oa":true,"landing_page_url":"https://he01.tci-thaijo.org/index.php/JNAT/article/view/280332","pdf_url":"https://he01.tci-thaijo.org/index.php/JNAT/article/download/280332/188167","source":{"id":"https://openalex.org/S7407067760","display_name":"Journal of Nutrition Association of Thailand (Online)","issn_l":"3056-9192","issn":["3056-9192"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3056-9192","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://he01.tci-thaijo.org/index.php/JNAT/article/download/280332/188167","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088924622","display_name":"Chantira Wongwichian","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210160017","display_name":"Nakhon Si Thammarat Rajabhat University","ror":"https://ror.org/04cdsn556","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210160017"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Wongwichian , Chantira","raw_affiliation_strings":["Culinary Science Program, Faculty of Science and Technology, Nakhon Si Thammarat Rajabhat University, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Culinary Science Program, Faculty of Science and Technology, Nakhon Si Thammarat Rajabhat University, Thailand","institution_ids":["https://openalex.org/I4210160017"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052342434","display_name":"Jutaporn Limsuwanmanee","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210160017","display_name":"Nakhon Si Thammarat Rajabhat University","ror":"https://ror.org/04cdsn556","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210160017"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Limsuwanmanee, Jutaporn","raw_affiliation_strings":["Culinary Science Program, Faculty of Science and Technology, Nakhon Si Thammarat Rajabhat University, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Culinary Science Program, Faculty of Science and Technology, Nakhon Si Thammarat Rajabhat University, Thailand","institution_ids":["https://openalex.org/I4210160017"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5058074850","display_name":"Jatuporn Khongtong","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210160017","display_name":"Nakhon Si Thammarat Rajabhat University","ror":"https://ror.org/04cdsn556","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210160017"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Khongtong , Jatuporn","raw_affiliation_strings":["Culinary Science Program, Faculty of Science and Technology, Nakhon Si Thammarat Rajabhat University, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Culinary Science Program, Faculty of Science and Technology, Nakhon Si Thammarat Rajabhat University, Thailand","institution_ids":["https://openalex.org/I4210160017"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210160017"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11925","display_name":"Culinary Culture and Tourism","score":0.6797000169754028,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11925","display_name":"Culinary Culture and Tourism","score":0.6797000169754028,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14124","display_name":"Food, Nutrition, and Cultural Practices","score":0.17219999432563782,"subfield":{"id":"https://openalex.org/subfields/3314","display_name":"Anthropology"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12873","display_name":"Nutrition, Health and Food Behavior","score":0.08609999716281891,"subfield":{"id":"https://openalex.org/subfields/2916","display_name":"Nutrition and Dietetics"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/food-consumption-behavior","display_name":"food consumption behavior","score":0.902999997138977},{"id":"https://openalex.org/keywords/regional-food-culture","display_name":"regional food culture","score":0.6069999933242798},{"id":"https://openalex.org/keywords/fermented-vegetables","display_name":"fermented vegetables","score":0.593999981880188},{"id":"https://openalex.org/keywords/restaurant-choice","display_name":"restaurant choice","score":0.5320000052452087},{"id":"https://openalex.org/keywords/food-heritage-preservation","display_name":"food heritage preservation","score":0.5709999799728394},{"id":"https://openalex.org/keywords/nakhon-si-thammarat","display_name":"Nakhon Si Thammarat","score":0.8450000286102295}],"concepts":[{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.7087000012397766},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6194999814033508},{"id":"https://openalex.org/C8868529","wikidata":"https://www.wikidata.org/wiki/Q124794","display_name":"Taste","level":2,"score":0.5457000136375427},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5134000182151794},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.48989999294281006},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.4754999876022339},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4271000027656555},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.41990000009536743},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.41510000824928284},{"id":"https://openalex.org/C2987526018","wikidata":"https://www.wikidata.org/wiki/Q213449","display_name":"Food consumption","level":2,"score":0.396699994802475},{"id":"https://openalex.org/C60671577","wikidata":"https://www.wikidata.org/wiki/Q210272","display_name":"Cultural heritage","level":2,"score":0.35600000619888306},{"id":"https://openalex.org/C2987718291","wikidata":"https://www.wikidata.org/wiki/Q2095","display_name":"Food products","level":2,"score":0.34549999237060547},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.336899995803833},{"id":"https://openalex.org/C2910226413","wikidata":"https://www.wikidata.org/wiki/Q13485782","display_name":"Convenience food","level":2,"score":0.3244999945163727},{"id":"https://openalex.org/C3018852811","wikidata":"https://www.wikidata.org/wiki/Q11574949","display_name":"Fresh food","level":3,"score":0.3107999861240387},{"id":"https://openalex.org/C129454956","wikidata":"https://www.wikidata.org/wiki/Q1402508","display_name":"Field research","level":2,"score":0.2775999903678894},{"id":"https://openalex.org/C142546437","wikidata":"https://www.wikidata.org/wiki/Q2661195","display_name":"Descriptive research","level":2,"score":0.26829999685287476},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.26750001311302185},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.2653999924659729},{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.262800008058548},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.25920000672340393}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:he01.tci-thaijo.org:article/280332","doi":null,"is_oa":true,"landing_page_url":"https://he01.tci-thaijo.org/index.php/JNAT/article/view/280332","pdf_url":"https://he01.tci-thaijo.org/index.php/JNAT/article/download/280332/188167","source":{"id":"https://openalex.org/S7407067760","display_name":"Journal of Nutrition Association of Thailand (Online)","issn_l":"3056-9192","issn":["3056-9192"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3056-9192","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:he01.tci-thaijo.org:article/280332","doi":null,"is_oa":true,"landing_page_url":"https://he01.tci-thaijo.org/index.php/JNAT/article/view/280332","pdf_url":"https://he01.tci-thaijo.org/index.php/JNAT/article/download/280332/188167","source":{"id":"https://openalex.org/S7407067760","display_name":"Journal of Nutrition Association of Thailand (Online)","issn_l":"3056-9192","issn":["3056-9192"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3056-9192","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Zero hunger","score":0.6735000014305115,"id":"https://metadata.un.org/sdg/2"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7220549786.pdf","grobid_xml":"https://content.openalex.org/works/W7220549786.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7219186764","https://openalex.org/W4285822189","https://openalex.org/W7220347268","https://openalex.org/W7215367760","https://openalex.org/W7219545506","https://openalex.org/W2604924016","https://openalex.org/W7215670586","https://openalex.org/W7215624280","https://openalex.org/W7219256768","https://openalex.org/W7220049246"],"abstract_inverted_index":{"This":[0,196],"study":[1,124],"aimed":[2],"to":[3,75,175],"explore":[4],"the":[5,27,44,164],"consumption":[6,136,139,144,171],"behavior":[7],"of":[8,67,146,168,227],"Khanom":[9,77,169],"jeen":[10,78,170],"(fermented":[11],"rice":[12],"noodles)":[13],"across":[14,159],"various":[15],"geographical":[16,130],"and":[17,43,57,62,91,99,114,131,134,143,152,172,208,211,224],"cultural":[18,132,166],"contexts":[19],"in":[20,26,218],"Nakhon":[21],"Si":[22],"Thammarat":[23],"Province,":[24],"specifically":[25],"areas":[28],"defined":[29],"as":[30,110,184],"mountain":[31],"area":[32,35,38,41],"(Kao),":[33],"forest":[34],"(Pa),":[36],"field":[37],"(Na),":[39],"coastal":[40],"(Lay),":[42],"Mueang":[45],"district.":[46],"Data":[47],"were":[48,69,117],"collected":[49],"from":[50],"768":[51],"consumers":[52,68,87],"using":[53,59],"a":[54,219],"structured":[55],"questionnaire":[56],"analyzed":[58],"descriptive":[60],"statistics":[61],"Chi-square":[63],"tests.":[64],"The":[65,123,161],"majority":[66],"female,":[70],"aged":[71],"36\u201345,":[72],"who":[73],"preferred":[74],"eat":[76],"at":[79],"restaurants":[80],"with":[81,215],"their":[82],"families":[83],"during":[84],"lunchtime.":[85],"Most":[86],"selected":[88],"familiar":[89],"establishments":[90],"placed":[92],"high":[93,193],"importance":[94],"on":[95],"traditional":[96],"local":[97,177,206],"flavors":[98],"side":[100,186],"vegetables":[101,108,187],"(Pak":[102,189],"Nhor),":[103,190],"particularly":[104],"fermented":[105],"or":[106],"cooked":[107],"such":[109,183],"coconut":[111],"milk-boiled":[112],"greens":[113],"pickles,":[115],"which":[116,191],"more":[118],"popular":[119],"than":[120],"fresh":[121],"varieties.":[122],"found":[125],"statistically":[126],"significant":[127],"relationships":[128],"between":[129],"context":[133],"certain":[135],"behaviors,":[137],"including":[138],"frequency,":[140],"ordering":[141],"methods,":[142],"time":[145],"day.":[147],"However,":[148],"preferences":[149],"for":[150,201],"taste":[151],"restaurant":[153],"selection":[154],"did":[155],"not":[156],"significantly":[157],"differ":[158],"locations.":[160],"findings":[162],"highlight":[163],"strong":[165],"roots":[167],"suggest":[173],"opportunities":[174],"support":[176],"food":[178,203],"heritage":[179],"through":[180],"product":[181],"development,":[182],"health-focused":[185],"sets":[188],"gained":[192],"consumer":[194],"interest.":[195],"research":[197],"provides":[198],"valuable":[199],"insights":[200],"preserving":[202],"culture,":[204],"promoting":[205],"economies,":[207],"developing":[209],"products":[210],"services":[212],"that":[213],"align":[214],"regional":[216],"lifestyles":[217],"sustainable":[220],"manner.":[221],"Please":[222],"read":[223],"correct":[225],"proof":[226],"this":[228],"abstract.":[229]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2026-10-06T00:00:00"}
