{"id":"https://openalex.org/W7220537834","doi":null,"title":"Pengembangan UMKM Mochi Munch Kota Bogor Dengan Memanfaatkan Teknologi Dan Digitalisasi Marketing","display_name":"Pengembangan UMKM Mochi Munch Kota Bogor Dengan Memanfaatkan Teknologi Dan Digitalisasi Marketing","publication_year":2024,"publication_date":"2024-12-02","ids":{"openalex":"https://openalex.org/W7220537834"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.jurnalmahasiswa.com:article/1845","doi":null,"is_oa":true,"landing_page_url":"https://jurnalmahasiswa.com/index.php/appa/article/view/1845","pdf_url":"https://jurnalmahasiswa.com/index.php/appa/article/download/1845/1252","source":{"id":"https://openalex.org/S7407066391","display_name":"APPA : Jurnal Pengabdian Kepada Masyarakat","issn_l":"3025-0889","issn":["3025-0889"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3025-0889","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnalmahasiswa.com/index.php/appa/article/download/1845/1252","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5118128116","display_name":"Logenie Salwas Sabina","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Logenie Salwas Sabina","raw_affiliation_strings":["Sekolah Tinggi Pariwisata Bogor"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Pariwisata Bogor","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5157609933","display_name":"Bernadetha Westin Mertha Rahayu","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Bernadetha Westin Mertha Rahayu","raw_affiliation_strings":["Sekolah Tinggi Pariwisata Bogor"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Pariwisata Bogor","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5144228172","display_name":"Khansa Raquel  Camus","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Khansa Raquel Camus","raw_affiliation_strings":["Sekolah Tinggi Pariwisata Bogor"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Pariwisata Bogor","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5030183817","display_name":"Aditya Sugih Setiawan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Aditya Sugih Setiawan","raw_affiliation_strings":["Sekolah Tinggi Pariwisata Bogor"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Pariwisata Bogor","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061547329","display_name":"Dina Mayasari Soeswoyo","orcid":"https://orcid.org/0000-0001-9264-4425","observed_orcids":["https://orcid.org/0000-0001-9264-4425"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dina Mayasari Soeswoyo","raw_affiliation_strings":["Sekolah Tinggi Pariwisata Bogor"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Pariwisata Bogor","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051220091","display_name":"Wildan Rizky Rahadian","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Wildan Rizky Rahadian","raw_affiliation_strings":["Sekolah Tinggi Pariwisata Bogor"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Pariwisata Bogor","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.55223881,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9380000233650208},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9020000100135803},{"id":"https://openalex.org/keywords/digitalization","display_name":"digitalization","score":0.6179999709129333},{"id":"https://openalex.org/keywords/rebranding","display_name":"rebranding","score":0.8209999799728394},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8489999771118164},{"id":"https://openalex.org/keywords/instagram-advertising","display_name":"Instagram advertising","score":0.8939999938011169},{"id":"https://openalex.org/keywords/qris","display_name":"QRIS","score":0.8199999928474426},{"id":"https://openalex.org/keywords/cashless-payments","display_name":"cashless payments","score":0.8339999914169312},{"id":"https://openalex.org/keywords/competitiveness","display_name":"competitiveness","score":0.6740000247955322},{"id":"https://openalex.org/keywords/bogor","display_name":"Bogor","score":0.9160000085830688}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4196000099182129},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4129999876022339},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.35929998755455017},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.357699990272522},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.3163999915122986},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.17030000686645508},{"id":"https://openalex.org/C161191863","wikidata":"https://www.wikidata.org/wiki/Q199655","display_name":"Library science","level":1,"score":0.16930000483989716},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.16019999980926514},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.1509000062942505},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.14139999449253082}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.jurnalmahasiswa.com:article/1845","doi":null,"is_oa":true,"landing_page_url":"https://jurnalmahasiswa.com/index.php/appa/article/view/1845","pdf_url":"https://jurnalmahasiswa.com/index.php/appa/article/download/1845/1252","source":{"id":"https://openalex.org/S7407066391","display_name":"APPA : Jurnal Pengabdian Kepada Masyarakat","issn_l":"3025-0889","issn":["3025-0889"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3025-0889","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.jurnalmahasiswa.com:article/1845","doi":null,"is_oa":true,"landing_page_url":"https://jurnalmahasiswa.com/index.php/appa/article/view/1845","pdf_url":"https://jurnalmahasiswa.com/index.php/appa/article/download/1845/1252","source":{"id":"https://openalex.org/S7407066391","display_name":"APPA : Jurnal Pengabdian Kepada Masyarakat","issn_l":"3025-0889","issn":["3025-0889"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3025-0889","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.7825999855995178,"id":"https://metadata.un.org/sdg/8"},{"display_name":"Industry, innovation and infrastructure","score":0.7207000255584717,"id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7220537834.pdf","grobid_xml":"https://content.openalex.org/works/W7220537834.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W4225994644","https://openalex.org/W4281728361","https://openalex.org/W4285511365","https://openalex.org/W4288038045","https://openalex.org/W4382657139","https://openalex.org/W4382797375"],"related_works":["https://openalex.org/W7164802506","https://openalex.org/W4410232572","https://openalex.org/W7220151115","https://openalex.org/W4398239445","https://openalex.org/W7168086507","https://openalex.org/W4407672048","https://openalex.org/W4406507170","https://openalex.org/W4399517223","https://openalex.org/W7164534746","https://openalex.org/W4412496070"],"abstract_inverted_index":{"UMKM":[0,50,127],"(Usaha":[1],"Mikro":[2],"Kecil":[3],"dan":[4,41,64,75,86,112,124],"Menengah)":[5],"mempunyai":[6],"peran":[7],"penting":[8],"dalam":[9,14,98],"kegiatan":[10,48],"perekonomian":[11],"Indonesia":[12],"terutama":[13],"penciptaan":[15],"lapangan":[16],"kerja":[17],"serta":[18],"pemberdayaan":[19],"rumah":[20],"tangga":[21],"yang":[22,77],"mendukung":[23],"pendapatan,":[24],"tetapi":[25],"banyak":[26],"menghadapi":[27],"tantangan":[28],"seperti":[29,91],"masalah":[30],"struktur":[31],"permodalan,":[32],"lemahnya":[33],"akses":[34],"pemasaran,":[35],"rendahnya":[36],"kualitas":[37],"sumber":[38],"daya":[39,59,125],"manusia":[40],"minimnya":[42],"pemanfaatan":[43],"teknologi.":[44,66],"Adapun":[45],"salah":[46],"satu":[47],"pendampingan":[49,94],"yakni":[51,109],"Mochi":[52,101,128],"Munch":[53,129],"di":[54,130],"Kota":[55],"Bogor":[56],"untuk":[57],"meningkatkan":[58],"saing":[60,126],"melalui":[61],"digitalisasi":[62],"pemasaran":[63,123],"adopsi":[65],"Metode":[67],"pelaksanaan":[68],"terdiri":[69],"dari":[70],"tiga":[71],"tahap:":[72],"pre-test,":[73],"test,":[74],"post-test":[76],"meliputi":[78],"rebranding,":[79],"pengelolaan":[80],"media":[81,108],"sosial,":[82],"pelatihan":[83],"pembuatan":[84],"konten,":[85],"penerapan":[87],"sistem":[88],"pembayaran":[89,114],"digital":[90,100],"QRIS.":[92],"Hasil":[93],"menunjukkan":[95],"peningkatan":[96],"signifikan":[97],"kehadiran":[99],"Munch,":[102],"termasuk":[103],"optimalisasi":[104],"iklan":[105],"pada":[106],"sosial":[107],"Instagram":[110],"Ads":[111],"integrasi":[113],"cashless.":[115],"Pendekatan":[116],"ini":[117],"memberikan":[118],"dampak":[119],"positif":[120],"terhadap":[121],"strategi":[122],"pasar":[131],"lokal.":[132]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-10-06T00:00:00"}