{"id":"https://openalex.org/W7220489247","doi":null,"title":"PERBANDINGAN EFEKTIFITAS PENJUALAN MOBIL DAIHATSU MENGGUNAKAN MEDIA FACEBOOK DAN MEDIA BROSUR DI SANGATTA","display_name":"PERBANDINGAN EFEKTIFITAS PENJUALAN MOBIL DAIHATSU MENGGUNAKAN MEDIA FACEBOOK DAN MEDIA BROSUR DI SANGATTA","publication_year":2022,"publication_date":"2022-01-08","ids":{"openalex":"https://openalex.org/W7220489247"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.ojs.stienusantara.ac.id:article/32","doi":null,"is_oa":true,"landing_page_url":"https://ojs.stienusantara.ac.id/index.php/2018vol1/article/view/32","pdf_url":null,"source":{"id":"https://openalex.org/S4394735903","display_name":"TINTA NUSANTARA","issn_l":"2442-8302","issn":["2442-8302","2828-5565"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405275780","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta","host_organization_lineage":["https://openalex.org/I4405275780"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.55770/tn.v6i1","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ojs.stienusantara.ac.id/index.php/2018vol1/article/view/32","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5157643882","display_name":"Kasmiati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405275780","display_name":"Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta","ror":"https://ror.org/0498de434","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275780"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Kasmiati","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta","institution_ids":["https://openalex.org/I4405275780"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082320179","display_name":"Nuuridha Matiin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405275780","display_name":"Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta","ror":"https://ror.org/0498de434","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275780"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Matiin, Nuuridha","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta","institution_ids":["https://openalex.org/I4405275780"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5157604344","display_name":"Nurliati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405275780","display_name":"Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta","ror":"https://ror.org/0498de434","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275780"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nurliati","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta","institution_ids":["https://openalex.org/I4405275780"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405275780"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.3756999969482422,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.3756999969482422,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.3034999966621399,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.27250000834465027,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/car-sales","display_name":"car sales","score":0.6039999723434448},{"id":"https://openalex.org/keywords/daihatsu","display_name":"Daihatsu","score":0.8840000033378601},{"id":"https://openalex.org/keywords/facebook-marketing","display_name":"Facebook marketing","score":0.7160000205039978},{"id":"https://openalex.org/keywords/brochures","display_name":"brochures","score":0.8930000066757202},{"id":"https://openalex.org/keywords/sales-effectiveness","display_name":"sales effectiveness","score":0.7749999761581421},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.4300000071525574},{"id":"https://openalex.org/keywords/sangatta","display_name":"Sangatta","score":0.6119999885559082}],"concepts":[{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.6169000267982483},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5320000052452087},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.5055999755859375},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.5019999742507935},{"id":"https://openalex.org/C3018023364","wikidata":"https://www.wikidata.org/wiki/Q425265","display_name":"Significant difference","level":2,"score":0.4677000045776367},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.46160000562667847},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.4587000012397766},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.43479999899864197},{"id":"https://openalex.org/C115519274","wikidata":"https://www.wikidata.org/wiki/Q267903","display_name":"EPIC","level":2,"score":0.3483000099658966},{"id":"https://openalex.org/C33676613","wikidata":"https://www.wikidata.org/wiki/Q13415176","display_name":"Dimension (graph theory)","level":2,"score":0.34439998865127563},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32170000672340393},{"id":"https://openalex.org/C129848803","wikidata":"https://www.wikidata.org/wiki/Q2564360","display_name":"Sample size determination","level":2,"score":0.30880001187324524},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.27570000290870667},{"id":"https://openalex.org/C2983515908","wikidata":"https://www.wikidata.org/wiki/Q42240","display_name":"Research method","level":2,"score":0.2653999924659729},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.25380000472068787}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.ojs.stienusantara.ac.id:article/32","doi":null,"is_oa":true,"landing_page_url":"https://ojs.stienusantara.ac.id/index.php/2018vol1/article/view/32","pdf_url":null,"source":{"id":"https://openalex.org/S4394735903","display_name":"TINTA NUSANTARA","issn_l":"2442-8302","issn":["2442-8302","2828-5565"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405275780","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta","host_organization_lineage":["https://openalex.org/I4405275780"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.55770/tn.v6i1","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.ojs.stienusantara.ac.id:article/32","doi":null,"is_oa":true,"landing_page_url":"https://ojs.stienusantara.ac.id/index.php/2018vol1/article/view/32","pdf_url":null,"source":{"id":"https://openalex.org/S4394735903","display_name":"TINTA NUSANTARA","issn_l":"2442-8302","issn":["2442-8302","2828-5565"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405275780","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta","host_organization_lineage":["https://openalex.org/I4405275780"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.55770/tn.v6i1","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7051683948","https://openalex.org/W7219283279","https://openalex.org/W2626741544","https://openalex.org/W2772973733","https://openalex.org/W2987587209","https://openalex.org/W7216201903","https://openalex.org/W7215938486","https://openalex.org/W7217732041","https://openalex.org/W3012633215","https://openalex.org/W4415780049"],"abstract_inverted_index":{"This":[0],"study":[1,67],"aims":[2],"to":[3],"compare":[4],"the":[5,25,30,50,53,56,61,63,111,114,129],"effectiveness":[6,90,92],"of":[7,43,52,55,65,84,103,113,124,131,132],"selling":[8],"Daihatsu":[9,45,71],"cars":[10],"using":[11,24,74,93],"Facebook":[12,75],"and":[13,29,91,110],"brochure":[14],"media.":[15],"The":[16,33],"research":[17],"method":[18,23],"used":[19,37],"is":[20,108,126],"a":[21,38,41,82,101],"descriptive":[22],"EPIC":[26],"dimension":[27],"test":[28],"difference":[31,119],"test.":[32],"data":[34],"collection":[35],"instrument":[36],"questionnaire":[39],"with":[40,121],"sample":[42,116],"60":[44],"Sangatta":[46],"consumer":[47],"respondents.":[48],"From":[49],"results":[51,64,112],"analysis":[54],"discussion":[57],"carried":[58],"out":[59],"by":[60],"author,":[62],"this":[66],"indicate":[68],"that":[69,88],"if":[70],"car":[72],"sales":[73,89],"media":[76,95],"have":[77,96],"an":[78,97],"average":[79,98],"score":[80,99],"on":[81,100],"scale":[83,102],"4.07,":[85],"which":[86,105],"means":[87,106],"brochures":[94],"4.06.":[104],"it":[107],"effective":[109],"independent":[115],"t-test":[117],"(general":[118],"test)":[120],"sig.":[122],"(2-tailed)":[123],"0.000":[125],"smaller":[127],"than":[128],"value":[130],"0.05.":[133]},"counts_by_year":[],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2026-10-06T00:00:00"}