{"id":"https://openalex.org/W7220452498","doi":"https://doi.org/10.71207/ijas.v9i36.3102","title":"The effect of internal marketing practices in enhancing customer loyalty - an applied study in a sample of private banks in Baghdad Governorate","display_name":"The effect of internal marketing practices in enhancing customer loyalty - an applied study in a sample of private banks in Baghdad Governorate","publication_year":2025,"publication_date":"2025-02-05","ids":{"openalex":"https://openalex.org/W7220452498","doi":"https://doi.org/10.71207/ijas.v9i36.3102"},"language":"ar","primary_location":{"id":"pmh:oai:ojs2.journals.uokerbala.edu.iq:article/3102","doi":"https://doi.org/10.71207/ijas.v9i36.3102","is_oa":true,"landing_page_url":"https://journals.uokerbala.edu.iq/index.php/index/article/view/3102","pdf_url":null,"source":{"id":"https://openalex.org/S5406964778","display_name":"Iraqi Journal for Administrative Sciences","issn_l":"1818-1074","issn":["1818-1074","2958-6941"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210142005","host_organization_name":"University of Kerbala","host_organization_lineage":["https://openalex.org/I4210142005"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1818-1074","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://journals.uokerbala.edu.iq/index.php/index/article/view/3102","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5157639980","display_name":"\u0641\u0627\u0626\u0642 \u062c\u0648\u0627\u062f \u0627\u0644\u0625\u0628\u0631\u0627\u0647\u064a\u0645\u064a","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0641\u0627\u0626\u0642 \u062c\u0648\u0627\u062f \u0627\u0644\u0625\u0628\u0631\u0627\u0647\u064a\u0645\u064a","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5157640030","display_name":"Faeq Jawad Brahimi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Faeq Jawad Brahimi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.70475273,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.003000000026077032,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11543","display_name":"Employee Performance and Motivation","score":0.002899999963119626,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/internal-marketing","display_name":"internal marketing","score":0.9649999737739563},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9900000095367432},{"id":"https://openalex.org/keywords/private-banks","display_name":"private banks","score":0.9919999837875366},{"id":"https://openalex.org/keywords/banking-services","display_name":"banking services","score":0.7099999785423279},{"id":"https://openalex.org/keywords/baghdad-governorate","display_name":"Baghdad Governorate","score":0.8379999995231628}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7703999876976013},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.6837999820709229},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.626800000667572},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.5428000092506409},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.420199990272522},{"id":"https://openalex.org/C2992103800","wikidata":"https://www.wikidata.org/wiki/Q792530","display_name":"Internal marketing","level":2,"score":0.3953999876976013},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.3124000132083893},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.3043000102043152},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.2623000144958496},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.24979999661445618}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ojs2.journals.uokerbala.edu.iq:article/3102","doi":"https://doi.org/10.71207/ijas.v9i36.3102","is_oa":true,"landing_page_url":"https://journals.uokerbala.edu.iq/index.php/index/article/view/3102","pdf_url":null,"source":{"id":"https://openalex.org/S5406964778","display_name":"Iraqi Journal for Administrative Sciences","issn_l":"1818-1074","issn":["1818-1074","2958-6941"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210142005","host_organization_name":"University of Kerbala","host_organization_lineage":["https://openalex.org/I4210142005"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1818-1074","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:ojs2.journals.uokerbala.edu.iq:article/3103","doi":null,"is_oa":true,"landing_page_url":"https://journals.uokerbala.edu.iq/index.php/index/article/view/3103","pdf_url":null,"source":{"id":"https://openalex.org/S5406964778","display_name":"Iraqi Journal for Administrative Sciences","issn_l":"1818-1074","issn":["1818-1074","2958-6941"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210142005","host_organization_name":"University of Kerbala","host_organization_lineage":["https://openalex.org/I4210142005"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1818-1074","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.journals.uokerbala.edu.iq:article/3102","doi":"https://doi.org/10.71207/ijas.v9i36.3102","is_oa":true,"landing_page_url":"https://journals.uokerbala.edu.iq/index.php/index/article/view/3102","pdf_url":null,"source":{"id":"https://openalex.org/S5406964778","display_name":"Iraqi Journal for Administrative Sciences","issn_l":"1818-1074","issn":["1818-1074","2958-6941"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210142005","host_organization_name":"University of Kerbala","host_organization_lineage":["https://openalex.org/I4210142005"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1818-1074","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2546453872","https://openalex.org/W4205961714","https://openalex.org/W2601588053","https://openalex.org/W7220422972","https://openalex.org/W4383739958","https://openalex.org/W7135334770","https://openalex.org/W4231205397","https://openalex.org/W4392097528","https://openalex.org/W2586377884","https://openalex.org/W7220420261"],"abstract_inverted_index":{"-":[0],"\u0627\u0644\u063a\u0631\u0636":[1],":":[2,14,43,56],"\u062a\u062d\u062f\u064a\u062f":[3],"\u0623\u062b\u0631":[4],"\u0645\u0645\u0627\u0631\u0633\u0627\u062a":[5],"\u0627\u0644\u062a\u0633\u0648\u064a\u0642":[6,48,66],"\u0627\u0644\u062f\u0627\u062e\u0644\u064a":[7,49],"\u0641\u064a":[8,27,36,61],"\u0648\u0644\u0627\u0621":[9,51],"\u0627\u0644\u0632\u0628\u0648\u0646.":[10,73],"\u0627\u0644\u0645\u062f\u062e\u0644":[11],"/":[12,54],"\u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629":[13],"\u062a\u0645":[15,32],"\u0625\u0646\u062a\u062e\u0627\u0628":[16],"\u0639\u064a\u0646\u0629":[17],"\u0645\u0632\u062f\u0648\u062c\u0629":[18],"\u0645\u0646":[19,39],"\u0645\u062f\u064a\u0631\u064a\u0646":[20],"\u0627\u0644\u0645\u0635\u0627\u0631\u0641":[21],"\u0648\u0632\u0628\u0627\u0626\u0646\u0647\u0627\u060c":[22],"\u0648\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645":[23],"\u0625\u0633\u062a\u0645\u0627\u0631\u0629":[24],"\u0625\u0633\u062a\u0628\u064a\u0627\u0646":[25],"\u0627\u0644\u0645\u0635\u0645\u0645\u0629":[26],"\u0636\u0648\u0621":[28,37],"\u062f\u0631\u0627\u0633\u0627\u062a":[29],"\u0633\u0627\u0628\u0642\u0629":[30],"\u060c":[31],"\u0635\u064a\u0627\u063a\u0629":[33],"\u0645\u0642\u064a\u0627\u0633":[34],"\u0648\u0627\u062e\u062a\u0628\u0627\u0631\u0647":[35],"\u0645\u062c\u0645\u0648\u0639\u0629":[38],"\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628":[40],"\u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629-":[41],"\u0627\u0644\u0646\u062a\u0627\u0626\u062c":[42],"\u0648\u062c\u0648\u062f":[44],"\u062a\u0623\u062b\u064a\u0631":[45],"\u0645\u0639\u0646\u0648\u064a":[46],"\u0644\u0625\u0628\u0639\u0627\u062f":[47],"\u0639\u0644\u0649":[50],"\u0627\u0644\u0632\u0628\u0648\u0646-":[52],"\u0627\u0644\u0623\u0635\u0627\u0644\u0629":[53],"\u0627\u0644\u0642\u064a\u0645\u0629":[55],"\u062a\u062a\u0645\u062b\u0644":[57],"\u0642\u064a\u0645\u0629":[58],"\u0627\u0644\u0628\u062d\u062b":[59],"\u0627\u0644\u062d\u0627\u0644\u064a":[60],"\u062a\u0642\u062f\u064a\u0645":[62],"\u0623\u0637\u0631":[63],"\u0646\u0638\u0631\u064a\u0629":[64],"\u0644\u0645\u0641\u0647\u0648\u0645":[65],"\u0627\u0644\u062f\u0627\u062e\u0644\u064a\u060c":[67],"\u062b\u0645":[68],"\u062a\u0648\u0636\u064a\u062d":[69],"\u0627\u0644\u0623\u0633\u0633":[70],"\u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629":[71],"\u0644\u0648\u0644\u0627\u0621":[72]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-10-06T00:00:00"}