{"id":"https://openalex.org/W7220433514","doi":"https://doi.org/10.71207/ijas.v12i49.2661","title":"The role of viral marketing in enhancing customer confidence: An analytical study of the opinions of a sample of managers of mobile phone companies in Iraq Zain, Asiacell, Korek, Our Contact","display_name":"The role of viral marketing in enhancing customer confidence: An analytical study of the opinions of a sample of managers of mobile phone companies in Iraq Zain, Asiacell, Korek, Our Contact","publication_year":2024,"publication_date":"2024-11-17","ids":{"openalex":"https://openalex.org/W7220433514","doi":"https://doi.org/10.71207/ijas.v12i49.2661"},"language":"ar","primary_location":{"id":"pmh:oai:ojs2.journals.uokerbala.edu.iq:article/2661","doi":"https://doi.org/10.71207/ijas.v12i49.2661","is_oa":true,"landing_page_url":"https://journals.uokerbala.edu.iq/index.php/index/article/view/2661","pdf_url":null,"source":{"id":"https://openalex.org/S5406964778","display_name":"Iraqi Journal for Administrative Sciences","issn_l":"1818-1074","issn":["1818-1074","2958-6941"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210142005","host_organization_name":"University of Kerbala","host_organization_lineage":["https://openalex.org/I4210142005"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1818-1074","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://journals.uokerbala.edu.iq/index.php/index/article/view/2661","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5157535328","display_name":"Alaa Farhan Talib","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0639\u0644\u0627\u0621 \u0641\u0631\u062d\u0627\u0646 \u0637\u0627\u0644\u0628","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013921308","display_name":"\u0639\u0628\u062f \u0627\u0644\u0641\u062a\u0627\u062d \u062c\u0627\u0633\u0645 \u0632\u0639\u0644\u0627\u0646","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0639\u0628\u062f \u0627\u0644\u0641\u062a\u0627\u062d \u062c\u0627\u0633\u0645 \u0632\u0639\u0644\u0627\u0646","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002365438","display_name":"\u0641\u064a\u0635\u0644 \u0639\u0644\u0648\u0627\u0646 \u0627\u0644\u0637\u0627\u0626\u064a","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0641\u064a\u0635\u0644 \u0639\u0644\u0648\u0627\u0646 \u0627\u0644\u0637\u0627\u0626\u064a","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5157370967","display_name":"Abdel Fattah Jassim Zalan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Abdel Fattah Jassim Zaalan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5085139535","display_name":"Prof.Dr. Faisal Alwan Al-Taie","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Faisal Alwan Al-Taie","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.51695572,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.003800000064074993,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.002300000051036477,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/viral-marketing","display_name":"viral marketing","score":1.0},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.8059999942779541},{"id":"https://openalex.org/keywords/mobile-network-operators","display_name":"mobile operators","score":0.8379999995231628},{"id":"https://openalex.org/keywords/telecommunications-industry","display_name":"telecommunications industry","score":0.7900000214576721},{"id":"https://openalex.org/keywords/zain","display_name":"Zain","score":0.7900000214576721},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.4749999940395355}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7045000195503235},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.6765000224113464},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.593999981880188},{"id":"https://openalex.org/C2777421447","wikidata":"https://www.wikidata.org/wiki/Q17517","display_name":"Mobile phone","level":2,"score":0.49970000982284546},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.42719998955726624},{"id":"https://openalex.org/C2778707766","wikidata":"https://www.wikidata.org/wiki/Q202064","display_name":"Phone","level":2,"score":0.36329999566078186},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.36239999532699585},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.32100000977516174},{"id":"https://openalex.org/C2993429387","wikidata":"https://www.wikidata.org/wiki/Q1060653","display_name":"Customer care","level":2,"score":0.3095000088214874},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.28940001130104065},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.2872999906539917},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.2766999900341034},{"id":"https://openalex.org/C2984334869","wikidata":"https://www.wikidata.org/wiki/Q1060653","display_name":"Customer service","level":3,"score":0.265500009059906}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.journals.uokerbala.edu.iq:article/2661","doi":"https://doi.org/10.71207/ijas.v12i49.2661","is_oa":true,"landing_page_url":"https://journals.uokerbala.edu.iq/index.php/index/article/view/2661","pdf_url":null,"source":{"id":"https://openalex.org/S5406964778","display_name":"Iraqi Journal for Administrative Sciences","issn_l":"1818-1074","issn":["1818-1074","2958-6941"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210142005","host_organization_name":"University of Kerbala","host_organization_lineage":["https://openalex.org/I4210142005"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1818-1074","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.journals.uokerbala.edu.iq:article/2661","doi":"https://doi.org/10.71207/ijas.v12i49.2661","is_oa":true,"landing_page_url":"https://journals.uokerbala.edu.iq/index.php/index/article/view/2661","pdf_url":null,"source":{"id":"https://openalex.org/S5406964778","display_name":"Iraqi Journal for Administrative Sciences","issn_l":"1818-1074","issn":["1818-1074","2958-6941"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210142005","host_organization_name":"University of Kerbala","host_organization_lineage":["https://openalex.org/I4210142005"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1818-1074","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4362731139","https://openalex.org/W3175573092","https://openalex.org/W7220416685","https://openalex.org/W7211982780","https://openalex.org/W7221742529","https://openalex.org/W4235230546","https://openalex.org/W3116996064","https://openalex.org/W2980108162","https://openalex.org/W4312725963","https://openalex.org/W7203809768"],"abstract_inverted_index":{"\u0647\u062f\u0641\u062a":[0],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629":[1,36,60,96,134,149,164,187,198],"\u0627\u0644\u0649":[2,188],"\u0627\u0644\u062a\u0639\u0631\u0641":[3],"\u0639\u0644\u0649":[4,71,97,204],"\u0627\u0644\u062f\u0648\u0631":[5],"\u0627\u0644\u0630\u064a":[6],"\u064a\u0624\u062f\u064a\u0647":[7],"\u0643\u0644":[8],"\u0645\u0646":[9,24,37,43,49,67,112,116,135,145,190,209],"\u0627\u0644\u062a\u0633\u0648\u064a\u0642":[10,201],"\u0627\u0644\u0641\u064a\u0631\u0648\u0633\u064a":[11,63,202],"\u0641\u064a":[12,16,20,30,87,90,101,154,158,161,199],"\u062a\u0639\u0632\u064a\u0632":[13],"\u062b\u0642\u0629":[14],"\u0627\u0644\u0632\u0628\u0648\u0646":[15,65],"\u0642\u0637\u0627\u0639":[17,88],"\u0634\u0631\u0643\u0627\u062a":[18,98,159],"\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a":[19,89],"\u0627\u0644\u0639\u0631\u0627\u0642":[21,91,102,162],"\u060c":[22,34,47,78,92,122,130],"\u0648\u0630\u0644\u0643":[23],"\u062e\u0644\u0627\u0644":[25,113],"\u0627\u0633\u062a\u062e\u062f\u0627\u0645":[26],"\u062a\u0642\u0646\u064a\u0627\u062a":[27],"\u062d\u062f\u064a\u062b\u0629":[28],"\u0648\u0645\u062a\u0637\u0648\u0631\u0629":[29],"\u0627\u0644\u0627\u062a\u0635\u0627\u0644":[31],"\u0645\u0639":[32],"\u0627\u0644\u0632\u0628\u0627\u0626\u0646":[33],"\u0627\u0646\u0637\u0644\u0642\u062a":[35],"\u0645\u0634\u0643\u0644\u0629":[38],"\u062a\u0645":[39,93,124,206],"\u0627\u0644\u062a\u0639\u0628\u064a\u0631":[40],"\u0639\u0646\u0647\u0627":[41,51],"\u0628\u0639\u062f\u062f":[42],"\u0627\u0644\u062a\u0633\u0627\u0624\u0644\u0627\u062a":[44],"\u0627\u0644\u0641\u0643\u0631\u064a\u0629":[45,56,69],"\u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u064a\u0629":[46],"\u0623\u0633\u062a\u0647\u062f\u0641":[48],"\u0627\u0644\u0627\u062c\u0627\u0628\u0629":[50],"\u0627\u0633\u062a\u062c\u0644\u0627\u0621":[52],"\u0627\u0644\u0641\u0644\u0633\u0641\u0629":[53],"\u0627\u0644\u0646\u0638\u0631\u064a\u0629":[54],"\u0648\u0627\u0644\u062f\u0644\u0627\u0644\u0627\u062a":[55],"\u0644\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a":[57],"\u0627\u0644\u062a\u064a":[58,138],"\u062a\u0646\u0627\u0648\u0644\u062a\u0647\u0627":[59,139],"\u0648\u0647\u064a":[61,66],"(\u0627\u0644\u062a\u0633\u0648\u064a\u0642":[62],"\u0648\u062b\u0642\u0629":[64],"\u0627\u0644\u0627\u0637\u0631":[68],"\u0627\u0644\u062d\u062f\u064a\u062b\u0629":[70],"\u0627\u0644\u0628\u064a\u0626\u0629":[72],"\u0627\u0644\u0639\u0631\u0628\u064a\u0629":[73],"\u0639\u0627\u0645\u0629":[74],"\u0648\u0627\u0644\u0628\u064a\u0626\u0629":[75],"\u0627\u0644\u0639\u0631\u0627\u0642\u064a\u0629":[76],"\u062e\u0627\u0635\u0629":[77],"\u0648\u0645\u0646":[79],"\u062b\u0645":[80],"\u062a\u0634\u062e\u064a\u0635":[81],"\u0645\u0633\u062a\u0648\u0649":[82],"\u0623\u0647\u0645\u064a\u062a\u0647\u0627":[83],"\u0648\u0623\u062b\u0631\u0647\u0627":[84],"\u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0629":[85],"\u062a\u0637\u0628\u064a\u0642\u0647\u0627":[86],"\u062a\u0637\u0628\u064a\u0642":[94],"\u0647\u0630\u0647":[95],"\u0627\u0644\u0647\u0627\u062a\u0641":[99],"\u0627\u0644\u0646\u0642\u0627\u0644":[100],"(":[103],"\u0627\u0644\u0627\u062b\u064a\u0631":[104],"\u0648":[105,108],"\u0622\u0633\u064a\u0627":[106],"\u0633\u064a\u0644":[107],"\u0643\u0648\u0631\u0643":[109],"\u0648\u0627\u062a\u0635\u0627\u0644\u0646\u0627":[110],")":[111],"\u0639\u064a\u0646\u0629":[114,197],"\u0645\u062a\u0643\u0648\u0646\u0647":[115],"(100)":[117],"\u0645\u0646\u0633\u0648\u0628":[118],"\u064a\u0634\u063a\u0644\u0648\u0646":[119],"\u0645\u0646\u0627\u0635\u0628":[120],"\u0625\u062f\u0627\u0631\u064a\u0629":[121],"\u0648\u0642\u062f":[123],"\u062a\u0635\u0645\u064a\u0645":[125],"\u0623\u0633\u062a\u0628\u0627\u0646\u0647":[126],"\u0644\u062c\u0645\u0639":[127],"\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a":[128],"\u0627\u0644\u0644\u0627\u0632\u0645\u0629":[129],"\u0648\u0644\u0642\u062f":[131],"\u0628\u0631\u0632\u062a":[132],"\u0623\u0647\u0645\u064a\u0629":[133],"\u062d\u062f\u0627\u062b\u0629":[136],"\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a":[137],"\u0648\u0627\u0644\u062a\u064a":[140],"\u0644\u0645":[141],"\u062a\u062d\u0636\u064e":[142],"\u0628\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645":[143],"\u0627\u0644\u0643\u0627\u0641\u064a":[144],"\u0644\u062f\u0646":[146],"\u0627\u0644\u062f\u0627\u0631\u0633\u064a\u0646":[147],"\u0628\u0645\u062a\u063a\u064a\u0631\u0627\u062a":[148],"\u0648\u062f\u0641\u0639\u0647\u0645":[150],"\u0644\u0645\u062d\u0627\u0648\u0644\u0629":[151],"\u062f\u0631\u0627\u0633\u0629":[152],"\u0623\u062b\u0627\u0631\u0647\u0627":[153],"\u0645\u062e\u062a\u0644\u0641":[155],"\u062c\u0648\u0627\u0646\u0628":[156],"\u0627\u0644\u0639\u0645\u0644":[157],"\u0627\u0644\u062e\u062f\u0645\u0627\u062a":[160],"\u062a\u0636\u0645\u0646\u062a":[163],"\u0627\u0631\u0628\u0639\u0629":[165],"\u0645\u0628\u0627\u062d\u062b":[166],"\u0631\u0626\u064a\u0633\u0629":[167],"\u062e\u0635\u0635":[168,172],"\u0627\u0644\u0627\u0648\u0644":[169],"\u0644\u0644\u0645\u0646\u0647\u062c\u064a\u0629":[170],"\u0641\u064a\u0645\u0627":[171],"\u0627\u0644\u062b\u0627\u0646\u064a":[173],"\u0644\u0644\u062c\u0627\u0646\u0628":[174],"\u0627\u0644\u0646\u0638\u0631\u064a":[175],"\u0648\u062e\u0635\u0635":[176,182],"\u0627\u0644\u0645\u0628\u062d\u062b":[177],"\u0627\u0644\u062b\u0627\u0644\u062b":[178],"\u0644\u0639\u0631\u0636":[179],"\u0646\u062a\u0627\u0626\u062c":[180],"\u0627\u0644\u062a\u0623\u062b\u064a\u0631":[181],"\u0627\u0644\u0631\u0627\u0628\u0639":[183],"\u0644\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a":[184],"\u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a":[185],"\u062a\u0648\u0635\u0644\u062a":[186],"\u0645\u062c\u0645\u0648\u0639\u0629":[189,208],"\u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a":[191],"\u0627\u0647\u0645\u0647\u0627":[192],"\u0648\u062c\u0648\u062f":[193],"\u062a\u0641\u0627\u0648\u062a":[194],"\u0628\u064a\u0646":[195],"\u0627\u0644\u0634\u0631\u0643\u0627\u062a":[196],"\u062a\u0628\u0646\u064a":[200],"\u0648\u0628\u0646\u0627\u0621\u064b":[203],"\u0630\u0644\u0643":[205],"\u062a\u0642\u062f\u064a\u0645":[207],"\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a":[210],".":[211]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-10-06T00:00:00"}
