{"id":"https://openalex.org/W7220395448","doi":"https://doi.org/10.71207/ijas.v5i19.1924","title":"Employing the relationship between knowledge management, customer relationship management, and marketing within an integrated framework-with reference to Iraqi business organizations","display_name":"Employing the relationship between knowledge management, customer relationship management, and marketing within an integrated framework-with reference to Iraqi business organizations","publication_year":2024,"publication_date":"2024-06-17","ids":{"openalex":"https://openalex.org/W7220395448","doi":"https://doi.org/10.71207/ijas.v5i19.1924"},"language":"ar","primary_location":{"id":"pmh:oai:ojs2.journals.uokerbala.edu.iq:article/1924","doi":"https://doi.org/10.71207/ijas.v5i19.1924","is_oa":true,"landing_page_url":"https://journals.uokerbala.edu.iq/index.php/index/article/view/1924","pdf_url":null,"source":{"id":"https://openalex.org/S5406964778","display_name":"Iraqi Journal for Administrative Sciences","issn_l":"1818-1074","issn":["1818-1074","2958-6941"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210142005","host_organization_name":"University of Kerbala","host_organization_lineage":["https://openalex.org/I4210142005"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1818-1074","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://journals.uokerbala.edu.iq/index.php/index/article/view/1924","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011568673","display_name":"\u0639\u0627\u062f\u0644 \u0647\u0627\u062f\u064a \u0627\u0644\u0628\u063a\u062f\u0627\u062f\u064a","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0639\u0627\u062f\u0644 \u0647\u0627\u062f\u064a \u0627\u0644\u0628\u063a\u062f\u0627\u062f\u064a","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5003751392","display_name":"Adel Hadi al-Baghdadi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Adel Hadi Al-Baghdadi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.54044705,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.6571999788284302,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.6571999788284302,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.1720999926328659,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.08340000361204147,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/knowledge-management","display_name":"knowledge management","score":0.9990000128746033},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":1.0},{"id":"https://openalex.org/keywords/marketing","display_name":"marketing","score":0.7120000123977661},{"id":"https://openalex.org/keywords/integrated-framework","display_name":"integrative framework","score":0.75},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9509999752044678},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9269999861717224},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.7260000109672546},{"id":"https://openalex.org/keywords/customer-data","display_name":"customer data","score":0.5659999847412109}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.743399977684021},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5156999826431274},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.5041000247001648},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.43209999799728394},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.35199999809265137},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.3431999981403351},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.29809999465942383},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.2913999855518341},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.2669999897480011},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.2644999921321869},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.25099998712539673}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.journals.uokerbala.edu.iq:article/1924","doi":"https://doi.org/10.71207/ijas.v5i19.1924","is_oa":true,"landing_page_url":"https://journals.uokerbala.edu.iq/index.php/index/article/view/1924","pdf_url":null,"source":{"id":"https://openalex.org/S5406964778","display_name":"Iraqi Journal for Administrative Sciences","issn_l":"1818-1074","issn":["1818-1074","2958-6941"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210142005","host_organization_name":"University of Kerbala","host_organization_lineage":["https://openalex.org/I4210142005"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1818-1074","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.journals.uokerbala.edu.iq:article/1924","doi":"https://doi.org/10.71207/ijas.v5i19.1924","is_oa":true,"landing_page_url":"https://journals.uokerbala.edu.iq/index.php/index/article/view/1924","pdf_url":null,"source":{"id":"https://openalex.org/S5406964778","display_name":"Iraqi Journal for Administrative Sciences","issn_l":"1818-1074","issn":["1818-1074","2958-6941"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210142005","host_organization_name":"University of Kerbala","host_organization_lineage":["https://openalex.org/I4210142005"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1818-1074","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W6922576733","https://openalex.org/W4402040456","https://openalex.org/W2996731462","https://openalex.org/W3116885101","https://openalex.org/W279281912","https://openalex.org/W7219299386","https://openalex.org/W3119736797","https://openalex.org/W2181324976","https://openalex.org/W7220127989","https://openalex.org/W1997513053"],"abstract_inverted_index":{"\u062a\u0628\u0646\u062a":[0],"\u0645\u0646\u0638\u0645\u0627\u062a":[1],"\u0627\u0644\u0623\u0639\u0645\u0627\u0644":[2],"\u0623\u0633\u0627\u0644\u064a\u0628":[3],"\u062c\u062f\u064a\u062f\u0629":[4,23],"\u0644\u0644\u0633\u064a\u0637\u0631\u0629":[5],"\u0639\u0644\u0649":[6,20,29,53],"\u0627\u0644\u0633\u0648\u0642":[7],"\u0628\u0623\u0643\u0645\u0644\u0647\u0627":[8],"\u0645\u0646":[9,96,100],"\u062e\u0644\u0627\u0644":[10,97],"\u0632\u064a\u0627\u062f\u0629":[11],"\u0627\u0644\u0642\u062f\u0631\u0629":[12],"\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.":[13],"\u0645\u062b\u0644":[14],"\u0647\u0630\u0647":[15,81],"\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628":[16],"\u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a":[17],"\u062a\u0639\u0627\u0642\u0628":[18],"\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a":[19,55],"\u062f\u062e\u0648\u0644":[21],"\u0633\u0648\u0642":[22],"\u0645\u0645\u0627":[24],"\u064a\u0624\u062f\u064a":[25],"\u0628\u0647\u0627":[26],"\u0625\u0644\u0649":[27,67],"\u0627\u0644\u062d\u0635\u0648\u0644":[28],"\u062d\u0635\u0629":[30],"\u0633\u0648\u0642\u064a\u0629":[31],"\u0625\u0636\u0627\u0641\u064a\u0629.":[32],"\u0625\u0646":[33],"\u0625\u062f\u0627\u0631\u0629":[34,39,90,93],"\u0639\u0644\u0627\u0642\u0627\u062a":[35,94],"\u0627\u0644\u0639\u0645\u0644\u0627\u0621":[36,57,65,95,103],"\u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629":[37],"\u0645\u0639":[38,47],"\u0627\u0644\u0645\u0639\u0631\u0641\u0629":[40,68,91],"\u0647\u064a":[41],"\u0627\u0644\u0648\u0627\u0642\u0639":[42],"\u0627\u0644\u062c\u062f\u064a\u062f":[43],"\u0627\u0644\u0642\u0627\u062f\u0645\u060c":[44],"\u0628\u0634\u0643\u0644":[45],"\u062a\u0641\u0627\u0639\u0644\u064a":[46],"\u0627\u0644\u0623\u0646\u0634\u0637\u0629":[48],"\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.":[49],"\u0645\u0627":[50],"\u0647\u0648":[51,107],"\u0627\u0644\u0623\u062b\u0631":[52],"\u0623\u062f\u0627\u0621":[54],"\u0648\u0648\u0644\u0627\u0621":[56],"\u0646\u062a\u064a\u062c\u0629":[58],"\u0648\u0646\u062a\u0627\u0626\u062c":[59],"\u0647\u0630\u0627":[60],"\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u061f":[61],"\u062f\u0648\u0646":[62],"\u0627\u0644\u062a\u0642\u0627\u0637":[63],"\u0645\u0639\u0644\u0648\u0645\u0627\u062a":[64],"\u0648\u062a\u062d\u0648\u064a\u0644\u0647\u0627":[66],"\u0627\u0644\u062a\u064a":[69,75],"\u062a\u062e\u0644\u0642":[70],"\u0642\u064a\u0645\u0629":[71],"\u0641\u064a":[72],"\u0627\u0644\u0633\u0644\u0639":[73],"\u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a":[74],"\u064a\u062a\u0645":[76],"\u0625\u0646\u062a\u0627\u062c\u0647\u0627.":[77],"\u0648\u0645\u0646":[78],"\u062b\u0645":[79],"\u062a\u0623\u062a\u064a":[80],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629":[82],"\u0627\u0644\u0641\u0644\u0633\u0641\u064a\u0629":[83],"\u0644\u0625\u0646\u062a\u0627\u062c":[84],"\u0645\u0646\u0647\u062c":[85],"\u0645\u0641\u0627\u0647\u064a\u0645\u064a":[86],"\u0644\u062a\u0643\u0627\u0645\u0644":[87],"\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a":[88],"\u0628\u064a\u0646":[89],"\u0648\u062e\u0637\u0648\u0627\u062a":[92],"\u062a\u0648\u0641\u064a\u0631":[98],"\u0627\u0644\u0643\u062b\u064a\u0631":[99],"\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a":[101],"\u0639\u0646":[102],"\u062d\u064a\u062b":[104],"\u064a\u0643\u0648\u0646":[105],"\u0631\u0636\u0627\u0647\u0645":[106],"\u0627\u0644\u0647\u062f\u0641":[108],"\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.":[109]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2026-10-06T00:00:00"}