{"id":"https://openalex.org/W7220325447","doi":null,"title":"The Influence of Brand Image, Consumer Trust, and Promotion on Daihatsu Purchase Intentions: Case Study of Safety Test Counterfeiting Standards","display_name":"The Influence of Brand Image, Consumer Trust, and Promotion on Daihatsu Purchase Intentions: Case Study of Safety Test Counterfeiting Standards","publication_year":2024,"publication_date":"2024-06-25","ids":{"openalex":"https://openalex.org/W7220325447"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.jcrim.org:article/28","doi":null,"is_oa":true,"landing_page_url":"https://jcrim.org/index.php/JCRIM/article/view/28","pdf_url":"https://jcrim.org/index.php/JCRIM/article/download/28/28","source":{"id":"https://openalex.org/S7407076872","display_name":"Journal of Current Research In Multidisciplinary","issn_l":"3021-8039","issn":["3021-8039","3025-6860"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3025-6860","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jcrim.org/index.php/JCRIM/article/download/28/28","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5157106190","display_name":"Demas Andhika Setiyawan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3133096382","display_name":"Multimedia Nusantara University","ror":"https://ror.org/00sefv038","country_code":"ID","type":"education","lineage":["https://openalex.org/I3133096382"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Setiyawan, Demas Andhika","raw_affiliation_strings":["Universitas Multimedia Nusantara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Multimedia Nusantara","institution_ids":["https://openalex.org/I3133096382"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5157230167","display_name":"Bernardus Boerhan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3133096382","display_name":"Multimedia Nusantara University","ror":"https://ror.org/00sefv038","country_code":"ID","type":"education","lineage":["https://openalex.org/I3133096382"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Boerhan, Bernardus","raw_affiliation_strings":["Universitas Multimedia Nusantara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Multimedia Nusantara","institution_ids":["https://openalex.org/I3133096382"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3133096382"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.972000002861023},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":1.0},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.8870000243186951},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9990000128746033},{"id":"https://openalex.org/keywords/daihatsu","display_name":"Daihatsu","score":0.9729999899864197},{"id":"https://openalex.org/keywords/counterfeiting","display_name":"counterfeiting","score":0.703000009059906},{"id":"https://openalex.org/keywords/automotive-industry","display_name":"automotive industry","score":0.5519999861717224},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6460000276565552},{"id":"https://openalex.org/keywords/promotion-strategy","display_name":"promotion strategy","score":0.48500001430511475}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.8416000008583069},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7149999737739563},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6150000095367432},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6089000105857849},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5965999960899353},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.5220000147819519},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4731999933719635},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.37450000643730164},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.3594000041484833},{"id":"https://openalex.org/C2991878520","wikidata":"https://www.wikidata.org/wiki/Q664183","display_name":"Consumer safety","level":2,"score":0.3366999924182892},{"id":"https://openalex.org/C43214815","wikidata":"https://www.wikidata.org/wiki/Q7310987","display_name":"Reliability (semiconductor)","level":3,"score":0.3181999921798706},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.26260000467300415},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.26010000705718994},{"id":"https://openalex.org/C191160116","wikidata":"https://www.wikidata.org/wiki/Q3423709","display_name":"Regulatory focus theory","level":3,"score":0.25209999084472656}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.jcrim.org:article/28","doi":null,"is_oa":true,"landing_page_url":"https://jcrim.org/index.php/JCRIM/article/view/28","pdf_url":"https://jcrim.org/index.php/JCRIM/article/download/28/28","source":{"id":"https://openalex.org/S7407076872","display_name":"Journal of Current Research In Multidisciplinary","issn_l":"3021-8039","issn":["3021-8039","3025-6860"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3025-6860","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.jcrim.org:article/28","doi":null,"is_oa":true,"landing_page_url":"https://jcrim.org/index.php/JCRIM/article/view/28","pdf_url":"https://jcrim.org/index.php/JCRIM/article/download/28/28","source":{"id":"https://openalex.org/S7407076872","display_name":"Journal of Current Research In Multidisciplinary","issn_l":"3021-8039","issn":["3021-8039","3025-6860"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3025-6860","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7220325447.pdf","grobid_xml":"https://content.openalex.org/works/W7220325447.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W3009816478","https://openalex.org/W3010985024","https://openalex.org/W4220756563","https://openalex.org/W4310519863","https://openalex.org/W4313020302","https://openalex.org/W7215036552"],"related_works":["https://openalex.org/W4402650144","https://openalex.org/W4406859793","https://openalex.org/W4405230187","https://openalex.org/W7215790617","https://openalex.org/W7151510054","https://openalex.org/W4415505615","https://openalex.org/W7218440992","https://openalex.org/W4405918512","https://openalex.org/W4401647945","https://openalex.org/W4389511905"],"abstract_inverted_index":{"This":[0,17,93,139],"research":[1,18,177],"aims":[2],"to":[3,32,120,204,213,217],"analyze":[4],"the":[5,55,63,69,113,158,162,169],"influence":[6,47,104,135,187,199],"of":[7,54,68,74,117,172],"brand":[8,40,192],"image,":[9],"consumer":[10,87,96,147,180,208,219],"trust,":[11],"and":[12,22,115,154,182,206,221],"promotion":[13],"on":[14,48,136,215],"purchase":[15,49,81,91,123,137,188],"intentions.":[16,50,82,92,149],"employs":[19],"quantitative":[20],"methods":[21],"operates":[23],"as":[24],"a":[25,45,99,133,197],"causal":[26],"study.":[27],"A":[28],"questionnaire":[29],"was":[30],"used":[31],"collect":[33],"data.":[34],"The":[35,51],"hypothesis":[36],"results":[37],"indicate":[38],"that":[39,86,95,102,141,179],"image":[41,67,193],"does":[42,194],"not":[43,195],"exert":[44],"positive":[46,66,134,198],"negative":[52,127,170],"impact":[53,171],"safety":[56,173],"test":[57,174],"falsification":[58],"issue":[59],"may":[60],"have":[61,121,132,196],"obscured":[62],"previously":[64],"formed":[65],"brand,":[70],"making":[71],"consumers'":[72],"perceptions":[73],"it":[75],"less":[76],"significant":[77],"in":[78,112,200],"shaping":[79],"their":[80,105],"Research":[83],"has":[84],"proven":[85],"trust":[88,97,181,220],"positively":[89],"influences":[90],"indicates":[94],"is":[98],"critical":[100],"factor":[101],"can":[103,145,166],"purchasing":[106,148,209],"decisions.":[107],"Consumers":[108],"who":[109],"feel":[110],"confident":[111],"integrity":[114],"reliability":[116],"products":[118],"tend":[119],"higher":[122],"intentions,":[124,189,210],"even":[125,190],"if":[126],"issues":[128],"arise.":[129],"Promotions":[130],"also":[131],"intention.":[138],"shows":[140,178],"effective":[142,183,223],"promotional":[143,164,184,224],"efforts":[144,216],"increase":[146,207],"By":[150],"providing":[151],"clear":[152],"information":[153],"convincing":[155],"consumers":[156],"about":[157],"company's":[159],"corrective":[160],"steps,":[161],"right":[163],"strategy":[165],"help":[167],"mitigate":[168],"falsification.":[175],"Overall,":[176],"strategies":[185],"significantly":[186],"though":[191],"this":[201],"case.":[202],"Therefore,":[203],"rebuild":[205],"companies":[211],"need":[212],"focus":[214],"build":[218],"develop":[222],"strategies.":[225]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-10-05T00:00:00"}