{"id":"https://openalex.org/W7220325318","doi":null,"title":"The Influence of Content Marketing on Consumers' Purchase Intention Based on SOR Theory","display_name":"The Influence of Content Marketing on Consumers' Purchase Intention Based on SOR Theory","publication_year":2023,"publication_date":"2023-05-10","ids":{"openalex":"https://openalex.org/W7220325318"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.jhkpress.com:article/90","doi":null,"is_oa":true,"landing_page_url":"https://jhkpress.com/index.php/JAPEB/article/view/90","pdf_url":"https://jhkpress.com/index.php/JAPEB/article/download/90/82","source":{"id":"https://openalex.org/S7407080205","display_name":"Journal of Asia-Pacific and European Business","issn_l":"2769-4925","issn":["2769-4925","2834-0507"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2834-0507","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jhkpress.com/index.php/JAPEB/article/download/90/82","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100551973","display_name":"Jiayi Yu","orcid":"https://orcid.org/0009-0000-4357-9073","observed_orcids":["https://orcid.org/0009-0000-4357-9073"]},"institutions":[{"id":"https://openalex.org/I186272606","display_name":"Guangdong University of Foreign Studies","ror":"https://ror.org/00fhc9y79","country_code":"CN","type":"education","lineage":["https://openalex.org/I186272606"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yu, Jiayi","raw_affiliation_strings":["School of English for International Business, Guangdong University of Foreign Studies"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of English for International Business, Guangdong University of Foreign Studies","institution_ids":["https://openalex.org/I186272606"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5157334539","display_name":"Jian Li","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I186272606","display_name":"Guangdong University of Foreign Studies","ror":"https://ror.org/00fhc9y79","country_code":"CN","type":"education","lineage":["https://openalex.org/I186272606"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Li, Jian","raw_affiliation_strings":["School of English for International Business, Guangdong University of Foreign Studies"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of English for International Business, Guangdong University of Foreign Studies","institution_ids":["https://openalex.org/I186272606"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I186272606"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.46435922,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9589999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9589999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.022299999371170998,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.008500000461935997,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/content-marketing","display_name":"content marketing","score":1.0},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9959999918937683},{"id":"https://openalex.org/keywords/brand-identity","display_name":"brand identity","score":0.9459999799728394},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8650000095367432},{"id":"https://openalex.org/keywords/stimulus-organism-response-model","display_name":"stimulus-organism-response model","score":0.8600000143051147},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.6869999766349792}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6324999928474426},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.590399980545044},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5692999958992004},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.42879998683929443},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.42500001192092896},{"id":"https://openalex.org/C178408851","wikidata":"https://www.wikidata.org/wiki/Q558685","display_name":"Content marketing","level":3,"score":0.4223000109195709},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.37229999899864197},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.3698999881744385},{"id":"https://openalex.org/C98447023","wikidata":"https://www.wikidata.org/wiki/Q1540351","display_name":"Social identity theory","level":3,"score":0.36880001425743103},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.328000009059906},{"id":"https://openalex.org/C2992678278","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand identity","level":2,"score":0.311599999666214},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.3089999854564667},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.30140000581741333},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.29679998755455017},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.2833000123500824},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.28200000524520874},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.27630001306533813},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.2685000002384186},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.2653999924659729},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.2554999887943268}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.jhkpress.com:article/90","doi":null,"is_oa":true,"landing_page_url":"https://jhkpress.com/index.php/JAPEB/article/view/90","pdf_url":"https://jhkpress.com/index.php/JAPEB/article/download/90/82","source":{"id":"https://openalex.org/S7407080205","display_name":"Journal of Asia-Pacific and European Business","issn_l":"2769-4925","issn":["2769-4925","2834-0507"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2834-0507","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.jhkpress.com:article/90","doi":null,"is_oa":true,"landing_page_url":"https://jhkpress.com/index.php/JAPEB/article/view/90","pdf_url":"https://jhkpress.com/index.php/JAPEB/article/download/90/82","source":{"id":"https://openalex.org/S7407080205","display_name":"Journal of Asia-Pacific and European Business","issn_l":"2769-4925","issn":["2769-4925","2834-0507"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2834-0507","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7220325318.pdf","grobid_xml":"https://content.openalex.org/works/W7220325318.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7223172088","https://openalex.org/W4400964522","https://openalex.org/W4390713030","https://openalex.org/W4390467236","https://openalex.org/W4383176599","https://openalex.org/W6893281468","https://openalex.org/W4402497966","https://openalex.org/W3099687727","https://openalex.org/W4409781414","https://openalex.org/W4392731273"],"abstract_inverted_index":{"The":[0,43],"popularization":[1],"of":[2,12],"social":[3],"media":[4],"makes":[5],"content":[6,30,49,56,77],"marketing":[7,15,31,50,57,78],"gradually":[8],"attract":[9],"the":[10,27,40,74],"attention":[11],"enterprises":[13],"and":[14,32,35,79],"academia.":[16],"On":[17],"this":[18,20],"basis,":[19],"paper":[21],"hopes":[22],"to":[23],"dig":[24],"deeper":[25],"into":[26,39],"relationship":[28,75],"between":[29,76],"purchase":[33,53,67,80],"intention":[34],"introduce":[36],"brand":[37,60,63,70],"identity":[38,64,71],"empirical":[41],"model.":[42],"following":[44],"conclusions":[45],"are":[46],"drawn:":[47],"(1)":[48],"positively":[51,58,65],"affects":[52,59,66],"intention;":[54,68],"(2)":[55],"identity;":[61],"(3)":[62],"(4)":[69],"partially":[72],"mediates":[73],"intention.":[81]},"counts_by_year":[],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2026-10-05T00:00:00"}