{"id":"https://openalex.org/W7220207844","doi":null,"title":"Pengembangan Konten Digital PT. Heshun Manajemen Indonesia sebagai Media Digital Marketing dan Peningkatan Penjualan","display_name":"Pengembangan Konten Digital PT. Heshun Manajemen Indonesia sebagai Media Digital Marketing dan Peningkatan Penjualan","publication_year":2025,"publication_date":"2025-10-01","ids":{"openalex":"https://openalex.org/W7220207844"},"language":"en","primary_location":{"id":"pmh:oai:journal.uib.ac.id:article/10969","doi":null,"is_oa":true,"landing_page_url":"https://journal.uib.ac.id/index.php/nacospro/article/view/10969","pdf_url":null,"source":{"id":"https://openalex.org/S5407055932","display_name":"National Conference for Community Service Project (NaCosPro)","issn_l":"2714-8599","issn":["2714-8599"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404662755","host_organization_name":"Batam International University","host_organization_lineage":["https://openalex.org/P4404662755"],"host_organization_lineage_names":["Batam International University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.37253/nacospro.v7i01","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.uib.ac.id/index.php/nacospro/article/view/10969","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5157252190","display_name":"Erwin Kang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210127772","display_name":"International University of Batam","ror":"https://ror.org/031dk8f13","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210127772"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Kang, Erwin","raw_affiliation_strings":["Universitas Internasional Batam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Internasional Batam","institution_ids":["https://openalex.org/I4210127772"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020274703","display_name":"Ni'Matul Ma'muriyah","orcid":"https://orcid.org/0000-0003-3399-4331","observed_orcids":["https://orcid.org/0000-0003-3399-4331"]},"institutions":[{"id":"https://openalex.org/I4210127772","display_name":"International University of Batam","ror":"https://ror.org/031dk8f13","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210127772"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ni'matul Ma\u2019muriyah","raw_affiliation_strings":["Universitas Internasional Batam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Internasional Batam","institution_ids":["https://openalex.org/I4210127772"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5155736838","display_name":"Haeruddin Haeruddin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210127772","display_name":"International University of Batam","ror":"https://ror.org/031dk8f13","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210127772"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Haeruddin, Haeruddin","raw_affiliation_strings":["Universitas Internasional Batam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Internasional Batam","institution_ids":["https://openalex.org/I4210127772"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210127772"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.66673629,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.8467000126838684,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.8467000126838684,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.15230000019073486,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8360000252723694},{"id":"https://openalex.org/keywords/instagram-content","display_name":"Instagram content","score":0.5630000233650208},{"id":"https://openalex.org/keywords/content-calendar","display_name":"content calendar","score":0.9049999713897705},{"id":"https://openalex.org/keywords/content-development","display_name":"content development","score":0.597000002861023},{"id":"https://openalex.org/keywords/multimedia-development-life-cycle","display_name":"multimedia development life cycle","score":0.7670000195503235},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.7009999752044678},{"id":"https://openalex.org/keywords/culinary-business","display_name":"culinary business","score":0.6679999828338623},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.6600000262260437},{"id":"https://openalex.org/keywords/sales-performance-improvement","display_name":"sales improvement","score":0.7170000076293945},{"id":"https://openalex.org/keywords/university-industry-collaboration","display_name":"university-industry collaboration","score":0.6060000061988831}],"concepts":[{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.525600016117096},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49160000681877136},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.39809998869895935},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.3271999955177307},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3167000114917755},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.29809999465942383},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.29190000891685486},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.2757999897003174},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.27559998631477356},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2750000059604645},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2741999924182892}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:journal.uib.ac.id:article/10969","doi":null,"is_oa":true,"landing_page_url":"https://journal.uib.ac.id/index.php/nacospro/article/view/10969","pdf_url":null,"source":{"id":"https://openalex.org/S5407055932","display_name":"National Conference for Community Service Project (NaCosPro)","issn_l":"2714-8599","issn":["2714-8599"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404662755","host_organization_name":"Batam International University","host_organization_lineage":["https://openalex.org/P4404662755"],"host_organization_lineage_names":["Batam International University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.37253/nacospro.v7i01","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:journal.uib.ac.id:article/10969","doi":null,"is_oa":true,"landing_page_url":"https://journal.uib.ac.id/index.php/nacospro/article/view/10969","pdf_url":null,"source":{"id":"https://openalex.org/S5407055932","display_name":"National Conference for Community Service Project (NaCosPro)","issn_l":"2714-8599","issn":["2714-8599"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404662755","host_organization_name":"Batam International University","host_organization_lineage":["https://openalex.org/P4404662755"],"host_organization_lineage_names":["Batam International University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.37253/nacospro.v7i01","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7220146290","https://openalex.org/W4415978390","https://openalex.org/W7220014832","https://openalex.org/W7221099907","https://openalex.org/W4411633132","https://openalex.org/W7220033359","https://openalex.org/W7220124582","https://openalex.org/W7220186159","https://openalex.org/W4411475468","https://openalex.org/W7218565476"],"abstract_inverted_index":{"Digital":[0],"marketing":[1],"merupakan":[2],"strategi":[3,103,129],"penting":[4],"dalam":[5,24,127,150],"memperkuat":[6],"eksistensi":[7],"bisnis":[8,19],"di":[9,134],"era":[10],"transformasi":[11],"digital.":[12],"PT.":[13],"Heshun":[14,20],"Manajemen":[15],"Indonesia":[16],"melalui":[17],"unit":[18],"Cuisine":[21],"menghadapi":[22],"tantangan":[23],"mengelola":[25],"konten":[26,47,57,93,115],"media":[27],"sosial":[28],"yang":[29,49,61,68,77,105],"menarik,":[30],"interaktif,":[31],"dan":[32,86,97,102,147],"mampu":[33,116],"menjangkau":[34],"audiens":[35],"lebih":[36],"luas.":[37],"Tujuan":[38],"dari":[39,110,138],"kegiatan":[40,89,139],"pengabdian":[41],"ini":[42,123,140],"adalah":[43,70],"membantu":[44],"mitra":[45,112],"mengembangkan":[46],"digital":[48,131,153],"efektif":[50],"untuk":[51],"platform":[52],"Instagram":[53,94],"dengan":[54,100],"merancang":[55],"kalender":[56],"selama":[58],"satu":[59],"tahun":[60],"mencakup":[62,78],"berbagai":[63],"jenis":[64],"visual":[65],"promosi.":[66],"Metodologi":[67],"digunakan":[69],"pendekatan":[71],"Multimedia":[72],"Development":[73],"Life":[74],"Cycle":[75],"(MDLC)":[76],"tahap":[79],"konsep,":[80],"desain,":[81],"pengumpulan":[82],"materi,":[83],"perakitan,":[84],"pengujian,":[85],"distribusi.":[87],"Hasil":[88],"berupa":[90],"20\u201330":[91],"desain":[92],"berbentuk":[95],"feed":[96],"story,":[98],"lengkap":[99],"caption":[101],"publikasi":[104],"sesuai":[106],"momen.":[107],"Respon":[108],"positif":[109],"pihak":[111],"menunjukkan":[113,141],"bahwa":[114],"merepresentasikan":[117],"citra":[118],"merek":[119],"secara":[120],"konsisten.":[121],"Kegiatan":[122],"memberikan":[124],"kontribusi":[125],"nyata":[126],"peningkatan":[128],"pemasaran":[130],"bagi":[132],"UMKM":[133],"sektor":[135],"kuliner.":[136],"Implikasi":[137],"pentingnya":[142],"kolaborasi":[143],"antara":[144],"dunia":[145,148],"akademik":[146],"usaha":[149],"penguatan":[151],"kapasitas":[152],"marketing.":[154]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2026-10-05T00:00:00"}