{"id":"https://openalex.org/W7220207740","doi":null,"title":"Specific Applications of Location Based Marketing","display_name":"Specific Applications of Location Based Marketing","publication_year":2025,"publication_date":"2025-01-28","ids":{"openalex":"https://openalex.org/W7220207740"},"language":"en","primary_location":{"id":"pmh:oai:zkdx.ch/journal:article/219","doi":null,"is_oa":true,"landing_page_url":"https://zkdx.ch/journal/zkdx/article/view/219","pdf_url":"https://zkdx.ch/journal/zkdx/article/download/219/167","source":{"id":"https://openalex.org/S7407075660","display_name":"Zhongguo Kuangye Daxue Xuebao","issn_l":"1000-1964","issn":["1000-1964"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-70","russia-white-list-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1000-1964","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://zkdx.ch/journal/zkdx/article/download/219/167","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088673936","display_name":"Mohammad M. Hazimeh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I911468752","display_name":"Lebanese International University","ror":"https://ror.org/034agrd14","country_code":"LB","type":"education","lineage":["https://openalex.org/I911468752"]}],"countries":["LB"],"is_corresponding":false,"raw_author_name":"Hazimeh, Mohammad M.","raw_affiliation_strings":["Lebanese International University, Lebanon"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lebanese International University, Lebanon","institution_ids":["https://openalex.org/I911468752"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5077942895","display_name":"Ahmad Ashaal","orcid":"https://orcid.org/0000-0001-6021-966X","observed_orcids":["https://orcid.org/0000-0001-6021-966X"]},"institutions":[{"id":"https://openalex.org/I911468752","display_name":"Lebanese International University","ror":"https://ror.org/034agrd14","country_code":"LB","type":"education","lineage":["https://openalex.org/I911468752"]}],"countries":["LB"],"is_corresponding":false,"raw_author_name":"Ashaal, Ahmad","raw_affiliation_strings":["Lebanese International University, Lebanon"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lebanese International University, Lebanon","institution_ids":["https://openalex.org/I911468752"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I911468752"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9413999915122986,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9413999915122986,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.04659999907016754,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/location-based-marketing","display_name":"location-based marketing","score":1.0},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.9580000042915344},{"id":"https://openalex.org/keywords/mobile-devices","display_name":"mobile devices","score":0.6159999966621399},{"id":"https://openalex.org/keywords/customer-tracking","display_name":"customer tracking","score":0.7590000033378601},{"id":"https://openalex.org/keywords/location-data","display_name":"location data","score":0.6159999966621399},{"id":"https://openalex.org/keywords/gps","display_name":"GPS","score":0.6230000257492065},{"id":"https://openalex.org/keywords/wi-fi","display_name":"Wi-Fi","score":0.9200000166893005},{"id":"https://openalex.org/keywords/bluetooth","display_name":"Bluetooth","score":0.9890000224113464},{"id":"https://openalex.org/keywords/personalization","display_name":"personalization","score":0.8899999856948853},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.7689999938011169}],"concepts":[{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.6923999786376953},{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.6675999760627747},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6043999791145325},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5569999814033508},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5320000052452087},{"id":"https://openalex.org/C19768560","wikidata":"https://www.wikidata.org/wiki/Q320727","display_name":"Dependency (UML)","level":2,"score":0.4185999929904938},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.40450000762939453},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.38029998540878296},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.33570000529289246},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.32839998602867126},{"id":"https://openalex.org/C2775936607","wikidata":"https://www.wikidata.org/wiki/Q466845","display_name":"Tracking (education)","level":2,"score":0.32499998807907104},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.3181999921798706},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.3165000081062317},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.3109000027179718},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.30979999899864197},{"id":"https://openalex.org/C57660159","wikidata":"https://www.wikidata.org/wiki/Q5196460","display_name":"Customer intelligence","level":5,"score":0.29649999737739563},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.2897000014781952},{"id":"https://openalex.org/C546215728","wikidata":"https://www.wikidata.org/wiki/Q39531","display_name":"Bluetooth","level":3,"score":0.27959999442100525},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.2605000138282776},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.25380000472068787},{"id":"https://openalex.org/C2777276756","wikidata":"https://www.wikidata.org/wiki/Q5196446","display_name":"Customer base","level":2,"score":0.25380000472068787},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.251800000667572},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.25119999051094055}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:zkdx.ch/journal:article/219","doi":null,"is_oa":true,"landing_page_url":"https://zkdx.ch/journal/zkdx/article/view/219","pdf_url":"https://zkdx.ch/journal/zkdx/article/download/219/167","source":{"id":"https://openalex.org/S7407075660","display_name":"Zhongguo Kuangye Daxue Xuebao","issn_l":"1000-1964","issn":["1000-1964"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-70","russia-white-list-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1000-1964","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:zkdx.ch/journal:article/219","doi":null,"is_oa":true,"landing_page_url":"https://zkdx.ch/journal/zkdx/article/view/219","pdf_url":"https://zkdx.ch/journal/zkdx/article/download/219/167","source":{"id":"https://openalex.org/S7407075660","display_name":"Zhongguo Kuangye Daxue Xuebao","issn_l":"1000-1964","issn":["1000-1964"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-70","russia-white-list-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1000-1964","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Systematic Review","id":"https://openalex.org/study-designs/systematic-review"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7220207740.pdf","grobid_xml":"https://content.openalex.org/works/W7220207740.grobid-xml"},"referenced_works_count":40,"referenced_works":["https://openalex.org/W317100620","https://openalex.org/W2004055761","https://openalex.org/W2016023344","https://openalex.org/W2606042272","https://openalex.org/W2771235373","https://openalex.org/W2793754788","https://openalex.org/W2795125171","https://openalex.org/W2883969375","https://openalex.org/W2886351980","https://openalex.org/W2886363828","https://openalex.org/W2889763757","https://openalex.org/W2892207490","https://openalex.org/W2896125123","https://openalex.org/W2898247317","https://openalex.org/W2903061092","https://openalex.org/W2925166262","https://openalex.org/W2943235702","https://openalex.org/W3016626289","https://openalex.org/W3112705270","https://openalex.org/W3124726780","https://openalex.org/W3126917460","https://openalex.org/W3157963763","https://openalex.org/W3190745539","https://openalex.org/W3211858364","https://openalex.org/W4200305628","https://openalex.org/W4220883381","https://openalex.org/W4223579336","https://openalex.org/W4245109112","https://openalex.org/W4308197387","https://openalex.org/W4308471116","https://openalex.org/W4365503079","https://openalex.org/W4366990612","https://openalex.org/W4379280264","https://openalex.org/W4380551526","https://openalex.org/W4381681627","https://openalex.org/W4388453207","https://openalex.org/W4389211167","https://openalex.org/W4391839689","https://openalex.org/W4398196572","https://openalex.org/W4399471684"],"related_works":["https://openalex.org/W6968102150","https://openalex.org/W4323356095","https://openalex.org/W7111723162","https://openalex.org/W2322083084","https://openalex.org/W4308197387","https://openalex.org/W2180420023","https://openalex.org/W7039103856","https://openalex.org/W2176106745","https://openalex.org/W7014234111","https://openalex.org/W4317914483"],"abstract_inverted_index":{"As":[0],"digital":[1,97],"dependency":[2],"continues":[3],"to":[4],"grow,":[5],"marketers":[6],"increasingly":[7],"leverage":[8],"this":[9],"trend":[10],"through":[11,41],"advanced":[12],"marketing":[13,17,68,98],"strategies":[14],"like":[15],"location-based":[16],"(LBM).":[18],"This":[19],"study":[20],"examines":[21],"the":[22,53],"problem":[23],"of":[24],"effectively":[25],"engaging":[26],"target":[27],"customers":[28],"using":[29],"LBM":[30,57,74],"by":[31,77],"analyzing":[32],"how":[33],"mobile":[34],"devices":[35],"and":[36,46,59,67,80,88],"applications":[37,58],"facilitate":[38],"customer":[39,65,86],"tracking":[40],"data":[42],"collection":[43],"on":[44,64],"location":[45],"preferences.":[47],"Using":[48],"a":[49],"systematic":[50],"review":[51],"methodology,":[52],"research":[54],"investigates":[55],"various":[56],"technologies,":[60,82],"illustrating":[61],"their":[62],"impact":[63],"engagement":[66],"effectiveness.":[69],"Findings":[70],"reveal":[71],"that":[72],"specific":[73],"strategies,":[75],"enabled":[76],"GPS,":[78],"Wi-Fi,":[79],"Bluetooth":[81],"significantly":[83],"enhance":[84],"real-time":[85],"interaction":[87],"personalization.":[89],"These":[90],"insights":[91],"emphasize":[92],"LBM's":[93],"potential":[94],"in":[95],"modern":[96],"practices.":[99]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-10-05T00:00:00"}
