{"id":"https://openalex.org/W7220196007","doi":null,"title":"Pelatihan Copywriting Bisnis Digital Berbasis Kepatuhan Hukum Linguistik bagi Pelaku UMKM Binaan PKK Kelurahan Penggilingan","display_name":"Pelatihan Copywriting Bisnis Digital Berbasis Kepatuhan Hukum Linguistik bagi Pelaku UMKM Binaan PKK Kelurahan Penggilingan","publication_year":2026,"publication_date":"2026-08-26","ids":{"openalex":"https://openalex.org/W7220196007"},"language":"id","primary_location":{"id":"pmh:oai:ojs2.pub.ruangrosadi.com:article/192","doi":null,"is_oa":true,"landing_page_url":"https://pub.ruangrosadi.com/jurnal-ilmiah/index.php/janji/article/view/192","pdf_url":"https://pub.ruangrosadi.com/jurnal-ilmiah/index.php/janji/article/download/192/174","source":{"id":"https://openalex.org/S7407080053","display_name":"Jurnal Abdi Nusantara Jelajah Indonesia","issn_l":"3089-4964","issn":["3089-4964"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.70904/","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://pub.ruangrosadi.com/jurnal-ilmiah/index.php/janji/article/download/192/174","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5154521833","display_name":"Mila Karina","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132561136","display_name":"Universitas Indraprasta PGRI","ror":"https://ror.org/043zbev87","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132561136"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Karina, Mila","raw_affiliation_strings":["Universitas Indraprasta PGRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indraprasta PGRI","institution_ids":["https://openalex.org/I3132561136"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000409157","display_name":"Ines Nur Irawan","orcid":"https://orcid.org/0000-0001-5215-7438","observed_orcids":["https://orcid.org/0000-0001-5215-7438"]},"institutions":[{"id":"https://openalex.org/I3132561136","display_name":"Universitas Indraprasta PGRI","ror":"https://ror.org/043zbev87","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132561136"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Irawan, Ines Nur","raw_affiliation_strings":["Universitas Indraprasta PGRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indraprasta PGRI","institution_ids":["https://openalex.org/I3132561136"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5157242928","display_name":"Wahyu Utama","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132561136","display_name":"Universitas Indraprasta PGRI","ror":"https://ror.org/043zbev87","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132561136"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Utama, Wahyu","raw_affiliation_strings":["Universitas Indraprasta PGRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indraprasta PGRI","institution_ids":["https://openalex.org/I3132561136"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3132561136"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.70369598,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13538","display_name":"Linguistics and Language Analysis","score":0.0031999999191612005,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14281","display_name":"Islamic Finance and Communication","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/legal-linguistics","display_name":"legal linguistics","score":0.6430000066757202},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8220000267028809},{"id":"https://openalex.org/keywords/women-s-empowerment","display_name":"women's empowerment","score":0.3709999918937683},{"id":"https://openalex.org/keywords/pkk","display_name":"PKK","score":0.375},{"id":"https://openalex.org/keywords/misleading-claims","display_name":"misleading claims","score":0.5600000023841858},{"id":"https://openalex.org/keywords/consumer-protection","display_name":"consumer protection","score":0.722000002861023},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.6840000152587891},{"id":"https://openalex.org/keywords/promotional-messages","display_name":"promotional messages","score":0.4000000059604645},{"id":"https://openalex.org/keywords/argumentative-writing","display_name":"argumentative writing","score":0.492000013589859},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.5809999704360962},{"id":"https://openalex.org/keywords/community-training","display_name":"community training","score":0.3799999952316284},{"id":"https://openalex.org/keywords/marketing-capacity-building","display_name":"marketing capacity building","score":0.4359999895095825}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.47769999504089355},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.385699987411499},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.35019999742507935},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3407999873161316},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.24779999256134033},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.21199999749660492},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.19449999928474426},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.19380000233650208},{"id":"https://openalex.org/C2778472752","wikidata":"https://www.wikidata.org/wiki/Q7001068","display_name":"Network media","level":2,"score":0.1776999980211258},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.1657000035047531}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.pub.ruangrosadi.com:article/192","doi":null,"is_oa":true,"landing_page_url":"https://pub.ruangrosadi.com/jurnal-ilmiah/index.php/janji/article/view/192","pdf_url":"https://pub.ruangrosadi.com/jurnal-ilmiah/index.php/janji/article/download/192/174","source":{"id":"https://openalex.org/S7407080053","display_name":"Jurnal Abdi Nusantara Jelajah Indonesia","issn_l":"3089-4964","issn":["3089-4964"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.70904/","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.pub.ruangrosadi.com:article/192","doi":null,"is_oa":true,"landing_page_url":"https://pub.ruangrosadi.com/jurnal-ilmiah/index.php/janji/article/view/192","pdf_url":"https://pub.ruangrosadi.com/jurnal-ilmiah/index.php/janji/article/download/192/174","source":{"id":"https://openalex.org/S7407080053","display_name":"Jurnal Abdi Nusantara Jelajah Indonesia","issn_l":"3089-4964","issn":["3089-4964"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.70904/","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"score":0.8046000003814697,"id":"https://metadata.un.org/sdg/16","display_name":"Peace, justice, and strong institutions"},{"score":0.48510000109672546,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"},{"score":0.4156000018119812,"id":"https://metadata.un.org/sdg/4","display_name":"Quality education"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7220196007.pdf","grobid_xml":"https://content.openalex.org/works/W7220196007.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7221114116","https://openalex.org/W7214575987","https://openalex.org/W7166864065","https://openalex.org/W7223561449","https://openalex.org/W7128587073","https://openalex.org/W7221744994","https://openalex.org/W7216140359","https://openalex.org/W7217316915","https://openalex.org/W7218929439","https://openalex.org/W4399240210"],"abstract_inverted_index":{"Perkembangan":[0],"pemasaran":[1,211],"digital":[2,62,86,212],"membuka":[3],"peluang":[4],"bagi":[5,67],"pelaku":[6,68,101],"Usaha":[7],"Mikro,":[8],"Kecil,":[9],"dan":[10,20,40,79,90,105,115,131,185],"Menengah":[11],"(UMKM)":[12],"untuk":[13,138,208],"memperluas":[14],"jangkauan":[15],"pasar":[16],"melalui":[17,107],"media":[18],"sosial":[19],"berbagai":[21],"platform":[22],"digital.":[23],"Namun":[24],"demikian,":[25],"kemampuan":[26],"menyusun":[27,83,178],"pesan":[28,179],"promosi":[29,85,180],"yang":[30,47,87,94,176,196,206],"menarik":[31],"kerap":[32],"belum":[33],"diikuti":[34,98],"oleh":[35,99],"kepatuhan":[36,64,166,201],"terhadap":[37],"kaidah":[38],"hukum":[39,65,202],"etika":[41],"berbahasa,":[42],"sehingga":[43],"berpotensi":[44,95],"menimbulkan":[45],"klaim":[46,93,188],"menyesatkan":[48],"konsumen.":[49],"Berdasarkan":[50],"permasalahan":[51],"tersebut,":[52],"dilaksanakan":[53,106],"kegiatan":[54],"pengabdian":[55],"kepada":[56],"masyarakat":[57],"berupa":[58],"pelatihan":[59,194],"copywriting":[60,195],"bisnis":[61],"berbasis":[63],"linguistik":[66,203],"UMKM":[69,102,213],"binaan":[70,103],"PKK":[71,104],"di":[72],"Kelurahan":[73],"Penggilingan.":[74],"Kegiatan":[75,97],"bertujuan":[76],"meningkatkan":[77],"pemahaman":[78,147,165],"keterampilan":[80],"peserta":[81,148],"dalam":[82],"teks":[84],"persuasif,":[88],"informatif,":[89],"bebas":[91],"dari":[92,149],"menyesatkan.":[96],"28":[100],"tahapan":[108],"identifikasi":[109],"kebutuhan,":[110],"Pre-test,":[111],"penyampaian":[112],"materi,":[113],"praktik":[114,140,174],"pendampingan":[116],"penyusunan":[117],"copywriting,":[118],"serta":[119,133],"Post-test.":[120],"Data":[121],"dianalisis":[122,134],"secara":[123,135,214],"deskriptif":[124,136],"kuantitatif":[125],"dengan":[126,181,200],"membandingkan":[127],"nilai":[128],"rata-rata":[129,146],"Pre-test":[130],"Post-test,":[132],"kualitatif":[137],"hasil":[139,173],"peserta.":[141],"Hasil":[142],"evaluasi":[143],"menunjukkan":[144],"peningkatan":[145],"58,4":[150],"(Pre-test)":[151],"menjadi":[152],"84,7":[153],"(Post-test),":[154],"atau":[155],"meningkat":[156],"26,3":[157],"poin":[158],"(45,0%).":[159],"Peningkatan":[160],"tertinggi":[161],"terjadi":[162],"pada":[163,172],"indikator":[164],"bahasa":[167],"promosi.":[168],"Perubahan":[169],"juga":[170],"tampak":[171],"peserta,":[175],"mulai":[177],"struktur":[182],"lebih":[183],"jelas":[184],"mengurangi":[186],"penggunaan":[187],"absolut.":[189],"Temuan":[190],"ini":[191],"mengindikasikan":[192],"bahwa":[193],"mengintegrasikan":[197],"kreativitas":[198],"komunikasi":[199],"merupakan":[204],"pendekatan":[205],"relevan":[207],"memperkuat":[209],"kapasitas":[210],"bertanggung":[215],"jawab.":[216]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-10-05T00:00:00"}
