{"id":"https://openalex.org/W7220189342","doi":null,"title":"\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e36\u0e07\u0e1e\u0e2d\u0e43\u0e08\u0e17\u0e35\u0e48\u0e21\u0e35\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e23\u0e31\u0e1a\u0e0a\u0e21\u0e2a\u0e37\u0e48\u0e2d\u0e27\u0e35\u0e14\u0e34\u0e17\u0e31\u0e28\u0e19\u0e4c \u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07 Road to SMC \u0e02\u0e2d\u0e07\u0e19\u0e34\u0e2a\u0e34\u0e15\u0e2a\u0e32\u0e02\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e21\u0e27\u0e25\u0e0a\u0e19\u0e17\u0e32\u0e07\u0e01\u0e35\u0e2c\u0e32 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e1a\u0e39\u0e23\u0e1e\u0e32","display_name":"\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e36\u0e07\u0e1e\u0e2d\u0e43\u0e08\u0e17\u0e35\u0e48\u0e21\u0e35\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e23\u0e31\u0e1a\u0e0a\u0e21\u0e2a\u0e37\u0e48\u0e2d\u0e27\u0e35\u0e14\u0e34\u0e17\u0e31\u0e28\u0e19\u0e4c \u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07 Road to SMC \u0e02\u0e2d\u0e07\u0e19\u0e34\u0e2a\u0e34\u0e15\u0e2a\u0e32\u0e02\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e21\u0e27\u0e25\u0e0a\u0e19\u0e17\u0e32\u0e07\u0e01\u0e35\u0e2c\u0e32 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e1a\u0e39\u0e23\u0e1e\u0e32","publication_year":2021,"publication_date":"2021-12-29","ids":{"openalex":"https://openalex.org/W7220189342"},"language":"th","primary_location":{"id":"pmh:oai:so05.tci-thaijo.org:article/248058","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/SocialJournal2rmutto/article/view/248058","pdf_url":"https://so05.tci-thaijo.org/index.php/SocialJournal2rmutto/article/download/248058/172965","source":{"id":"https://openalex.org/S5407044916","display_name":"Rajamangala University of Technology Tawan-ok Social Science Journal","issn_l":"3027-8341","issn":["3027-8341","3027-835X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210130811","host_organization_name":"Rajamangala University of Technology Tawan-ok","host_organization_lineage":["https://openalex.org/I4210130811"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3027-835X","raw_type":"info:eu-repo/semantics/article"},"parent_works":[],"lineage":["https://openalex.org/W7220189342"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://so05.tci-thaijo.org/index.php/SocialJournal2rmutto/article/download/248058/172965","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5157083977","display_name":"Phanida Yunprayong","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I129488602","display_name":"Burapha University","ror":"https://ror.org/01ff74m36","country_code":"TH","type":"education","lineage":["https://openalex.org/I129488602"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Yunprayong, Phanida","raw_affiliation_strings":["Burapha University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Burapha University","institution_ids":["https://openalex.org/I129488602"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5156989742","display_name":"Pitipat Dumnil","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I129488602","display_name":"Burapha University","ror":"https://ror.org/01ff74m36","country_code":"TH","type":"education","lineage":["https://openalex.org/I129488602"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Dumnil, Pitipat","raw_affiliation_strings":["Burapha University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Burapha University","institution_ids":["https://openalex.org/I129488602"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5107189635","display_name":"Saralee Sonchan","orcid":"https://orcid.org/0000-0002-7545-4328","observed_orcids":["https://orcid.org/0000-0002-7545-4328"]},"institutions":[{"id":"https://openalex.org/I129488602","display_name":"Burapha University","ror":"https://ror.org/01ff74m36","country_code":"TH","type":"education","lineage":["https://openalex.org/I129488602"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Sonchan, Saralee","raw_affiliation_strings":["Burapha University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Burapha University","institution_ids":["https://openalex.org/I129488602"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I129488602"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.5795999765396118,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.5795999765396118,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13929","display_name":"Educational Outcomes and Influences","score":0.09589999914169312,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13625","display_name":"Journalism and Media Studies","score":0.05959999933838844,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/student-satisfaction","display_name":"student satisfaction","score":0.5699999928474426},{"id":"https://openalex.org/keywords/video-content-quality","display_name":"video content quality","score":0.4399999976158142},{"id":"https://openalex.org/keywords/video-production-quality","display_name":"video production quality","score":0.5239999890327454},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.5709999799728394},{"id":"https://openalex.org/keywords/undergraduate-students","display_name":"undergraduate students","score":0.48399999737739563},{"id":"https://openalex.org/keywords/burapha-university","display_name":"Burapha University","score":0.824999988079071}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5447999835014343},{"id":"https://openalex.org/C2986587452","wikidata":"https://www.wikidata.org/wiki/Q938438","display_name":"Statistical analysis","level":2,"score":0.48350000381469727},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.4733999967575073},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.4068000018596649},{"id":"https://openalex.org/C2988634675","wikidata":"https://www.wikidata.org/wiki/Q34508","display_name":"Video recording","level":2,"score":0.40389999747276306},{"id":"https://openalex.org/C3018023364","wikidata":"https://www.wikidata.org/wiki/Q425265","display_name":"Significant difference","level":2,"score":0.40299999713897705},{"id":"https://openalex.org/C509550671","wikidata":"https://www.wikidata.org/wiki/Q126945","display_name":"Medical education","level":1,"score":0.3684999942779541},{"id":"https://openalex.org/C558299567","wikidata":"https://www.wikidata.org/wiki/Q11033","display_name":"Mass media","level":2,"score":0.3425000011920929},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.32269999384880066},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.30489999055862427},{"id":"https://openalex.org/C65409693","wikidata":"https://www.wikidata.org/wiki/Q425265","display_name":"Statistical significance","level":2,"score":0.3028999865055084},{"id":"https://openalex.org/C2988250419","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Consumer satisfaction","level":2,"score":0.2854999899864197},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.2777000069618225}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:so05.tci-thaijo.org:article/248058","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/SocialJournal2rmutto/article/view/248058","pdf_url":"https://so05.tci-thaijo.org/index.php/SocialJournal2rmutto/article/download/248058/172965","source":{"id":"https://openalex.org/S5407044916","display_name":"Rajamangala University of Technology Tawan-ok Social Science Journal","issn_l":"3027-8341","issn":["3027-8341","3027-835X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210130811","host_organization_name":"Rajamangala University of Technology Tawan-ok","host_organization_lineage":["https://openalex.org/I4210130811"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3027-835X","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:so05.tci-thaijo.org:article/248058","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/SocialJournal2rmutto/article/view/248058","pdf_url":"https://so05.tci-thaijo.org/index.php/SocialJournal2rmutto/article/download/248058/172965","source":{"id":"https://openalex.org/S5407044916","display_name":"Rajamangala University of Technology Tawan-ok Social Science Journal","issn_l":"3027-8341","issn":["3027-8341","3027-835X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210130811","host_organization_name":"Rajamangala University of Technology Tawan-ok","host_organization_lineage":["https://openalex.org/I4210130811"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3027-835X","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7220189342.pdf","grobid_xml":"https://content.openalex.org/works/W7220189342.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7217113874","https://openalex.org/W7216613996","https://openalex.org/W2597766557","https://openalex.org/W2583051631","https://openalex.org/W7217395048","https://openalex.org/W7219975084","https://openalex.org/W2177097242","https://openalex.org/W7217362326","https://openalex.org/W7215518821","https://openalex.org/W4213034767"],"abstract_inverted_index":{"Abstract":[0],"This":[1,79],"study":[2,27],"entitled":[3],"\u201cthe":[4],"satisfaction":[5,29,60,121,175],"on":[6,30,61,122,176],"watching":[7,31,62,123,177],"the":[8,28,32,52,55,59,63,81,90,120,124,143,148,151,159,164,174,178],"video":[9,33,64,125,179],"\u201cRoad":[10,34,65,126,180],"to":[11,26,35,50,66,127,181],"SMC\u201d":[12,36,67,128,182],"of":[13,37,68,99,133,157,191],"undergraduate":[14,38,69],"students":[15,39,70],"majoring":[16,40,71],"in":[17,41,72,113],"Sport":[18,42,73],"Mass":[19,43,74],"Communications":[20,44,75],"at":[21,45,76],"Burapha":[22,46,77],"University\u201d":[23],"aimed":[24],"1.)":[25,97],"University":[47],"and":[48,58,84,107,135,150,163,173],"2.)":[49,116],"compare":[51],"difference":[53],"between":[54],"demographic":[56],"characteristics":[57],"University.":[78],"was":[80,161],"quantity":[82],"research":[83],"181":[85],"questionnaires":[86],"were":[87,101,145,183],"used":[88],"as":[89,138],"data":[91],"collection":[92],"tool.":[93],"The":[94,170],"results":[95],"showed":[96],"Most":[98],"them":[100],"120":[102],"males":[103],"or":[104,110],"66.3":[105],"%":[106],"57":[108],"participants":[109,144],"31.5%":[111],"studied":[112],"2nd":[114],"year;":[115],"Participants":[117],"had":[118],"totally":[119],"with":[129,147,153,166,186],"a":[130,139,154,187],"high":[131],"level":[132,156,190],"4.33":[134],"when":[136],"considering":[137],"whole":[140],"revealed":[141],"that":[142],"satisfied":[146],"content":[149],"technique":[152],"highest":[155],"4.34,":[158],"image":[160],"4.32":[162],"sound":[165],"4.30":[167],"respectively;":[168],"3.)":[169],"different":[171,185],"gender":[172],"not":[184],"statistical":[188],"significance":[189],".05":[192]},"counts_by_year":[],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2026-10-05T00:00:00"}