{"id":"https://openalex.org/W7220188884","doi":null,"title":"Research on Consumer Behavior Intention of Shanxi Folk art and Cultural Products","display_name":"Research on Consumer Behavior Intention of Shanxi Folk art and Cultural Products","publication_year":2024,"publication_date":"2024-04-30","ids":{"openalex":"https://openalex.org/W7220188884"},"language":"en","primary_location":{"id":"pmh:oai:so05.tci-thaijo.org:article/271261","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/pacific/article/view/271261","pdf_url":"https://so05.tci-thaijo.org/index.php/pacific/article/download/271261/182175","source":{"id":"https://openalex.org/S7407065992","display_name":"The Journal of Pacific Institute of Management Science (Humanities and Social Science)","issn_l":"2697-4487","issn":["2697-4487"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2697-4487","raw_type":"info:eu-repo/semantics/article"},"parent_works":[],"lineage":["https://openalex.org/W7220188884"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://so05.tci-thaijo.org/index.php/pacific/article/download/271261/182175","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5157300133","display_name":"Min Zheng","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4399598345","display_name":"School of Management Fribourg","ror":"https://ror.org/01sejnw50","country_code":"CH","type":"education","lineage":["https://openalex.org/I4399598345"]},{"id":"https://openalex.org/I4405257743","display_name":"M S Ramaiah Institute of Management","ror":"https://ror.org/05m83tk71","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405257743"]}],"countries":["CH","IN"],"is_corresponding":false,"raw_author_name":"Zheng, Min","raw_affiliation_strings":["School of Management, Metharath University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Metharath University","institution_ids":["https://openalex.org/I4399598345","https://openalex.org/I4405257743"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076615833","display_name":"Anong Rungsuk","orcid":"https://orcid.org/0009-0002-3517-6236","observed_orcids":["https://orcid.org/0009-0002-3517-6236"]},"institutions":[{"id":"https://openalex.org/I4399598345","display_name":"School of Management Fribourg","ror":"https://ror.org/01sejnw50","country_code":"CH","type":"education","lineage":["https://openalex.org/I4399598345"]},{"id":"https://openalex.org/I4405257743","display_name":"M S Ramaiah Institute of Management","ror":"https://ror.org/05m83tk71","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405257743"]}],"countries":["CH","IN"],"is_corresponding":false,"raw_author_name":"Rungsuk, Anong","raw_affiliation_strings":["School of Management, Metharath University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Metharath University","institution_ids":["https://openalex.org/I4399598345","https://openalex.org/I4405257743"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6470000147819519,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6470000147819519,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.20520000159740448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.03920000046491623,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/art-consumption","display_name":"art consumption","score":0.7870000004768372},{"id":"https://openalex.org/keywords/consumer-behavioral-intention","display_name":"consumer behavioral intention","score":0.7870000004768372},{"id":"https://openalex.org/keywords/cultural-products","display_name":"cultural products","score":0.9559999704360962},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.6840000152587891},{"id":"https://openalex.org/keywords/aesthetic-perception","display_name":"aesthetic perception","score":0.8489999771118164},{"id":"https://openalex.org/keywords/visual-sense","display_name":"visual sense","score":0.4830000102519989},{"id":"https://openalex.org/keywords/emotional-value","display_name":"emotional value","score":0.5299999713897705},{"id":"https://openalex.org/keywords/risk-perception","display_name":"risk perception","score":0.6069999933242798},{"id":"https://openalex.org/keywords/subjective-norms","display_name":"subjective norms","score":0.7979999780654907},{"id":"https://openalex.org/keywords/willingness-to-pay","display_name":"willingness to pay","score":0.7570000290870667}],"concepts":[{"id":"https://openalex.org/C2778120531","wikidata":"https://www.wikidata.org/wiki/Q661062","display_name":"Connotation","level":2,"score":0.7358999848365784},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.6455000042915344},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.611299991607666},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.5432000160217285},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.49889999628067017},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4668000042438507},{"id":"https://openalex.org/C89611455","wikidata":"https://www.wikidata.org/wiki/Q6804646","display_name":"Mechanism (biology)","level":2,"score":0.4253999888896942},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4235000014305115},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4050999879837036},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.35929998755455017},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.34709998965263367},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.33709999918937683},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3248000144958496},{"id":"https://openalex.org/C2991907460","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetic value","level":2,"score":0.32280001044273376},{"id":"https://openalex.org/C2984138521","wikidata":"https://www.wikidata.org/wiki/Q194112","display_name":"Cultural values","level":2,"score":0.2851000130176544},{"id":"https://openalex.org/C89785696","wikidata":"https://www.wikidata.org/wiki/Q2290753","display_name":"Theory of planned behavior","level":3,"score":0.2802000045776367},{"id":"https://openalex.org/C2992975276","wikidata":"https://www.wikidata.org/wiki/Q11042","display_name":"Cultural background","level":4,"score":0.27480000257492065},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.2709999978542328},{"id":"https://openalex.org/C2983793060","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetic experience","level":2,"score":0.2500999867916107}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:so05.tci-thaijo.org:article/271261","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/pacific/article/view/271261","pdf_url":"https://so05.tci-thaijo.org/index.php/pacific/article/download/271261/182175","source":{"id":"https://openalex.org/S7407065992","display_name":"The Journal of Pacific Institute of Management Science (Humanities and Social Science)","issn_l":"2697-4487","issn":["2697-4487"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2697-4487","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:so05.tci-thaijo.org:article/272638","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/pacific/article/view/272638","pdf_url":"https://so05.tci-thaijo.org/index.php/pacific/article/download/272638/187058","source":{"id":"https://openalex.org/S7407065992","display_name":"The Journal of Pacific Institute of Management Science (Humanities and Social Science)","issn_l":"2697-4487","issn":["2697-4487"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2697-4487","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:so05.tci-thaijo.org:article/271261","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/pacific/article/view/271261","pdf_url":"https://so05.tci-thaijo.org/index.php/pacific/article/download/271261/182175","source":{"id":"https://openalex.org/S7407065992","display_name":"The Journal of Pacific Institute of Management Science (Humanities and Social Science)","issn_l":"2697-4487","issn":["2697-4487"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2697-4487","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7220188884.pdf","grobid_xml":"https://content.openalex.org/works/W7220188884.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W2118275441","https://openalex.org/W4281684730","https://openalex.org/W4304783012","https://openalex.org/W4306156479"],"related_works":["https://openalex.org/W4400004901","https://openalex.org/W4380083601","https://openalex.org/W7056184932","https://openalex.org/W4406044561","https://openalex.org/W4399645183","https://openalex.org/W4283747204","https://openalex.org/W4411395828","https://openalex.org/W2131830172","https://openalex.org/W2384662210"],"abstract_inverted_index":{"With":[0],"the":[1,24,36,41,63,76,80,101,115,160,169,187,228,238,243,271,274,289,293],"increasing":[2],"proportion":[3],"of":[4,28,43,65,79,84,104,119,172,214,231,288,292],"art":[5,16,31,66,85,110,125,178,266],"consumption":[6,17,25,67,86],"in":[7,108,123,176,209,237],"people's":[8],"daily":[9],"lives,":[10],"new":[11],"demands":[12],"and":[13,32,49,57,70,74,111,126,154,179,185,196,205,220,233,257,267,277],"concepts":[14],"for":[15,100,168,226,284],"are":[18,278],"constantly":[19],"emerging.":[20],"This":[21,94],"article":[22,95],"takes":[23],"behavior":[26,68,106,121,174],"intention":[27,69,107,122,175],"Shanxi":[29,265],"folk":[30,109,124,177],"cultural":[33,112,127,180,206,223,234,268],"products":[34,207,235,269,272],"as":[35],"research":[37],"object.":[38],"Based":[39],"on":[40],"theories":[42],"art,":[44],"psychology,":[45],"marketing,":[46],"management,":[47],"economics":[48],"other":[50,58],"disciplines,":[51],"this":[52],"paper":[53],"uses":[54],"statistics,":[55],"Synergistics":[56],"analytical":[59],"methods":[60],"to":[61,163,251,280],"define":[62],"connotation":[64],"its":[71,215],"formation":[72,81,102,170],"mechanism,":[73],"establishes":[75],"theoretical":[77,166],"hypothesis":[78],"mechanism":[82,103,171],"model":[83,99,162,167],"behavior,":[87,133],"which":[88],"is":[89,249],"verified":[90],"through":[91],"empirical":[92],"research.":[93],"constructs":[96],"a":[97,165],"conceptual":[98,161],"consumer":[105,120,173],"products;":[113],"Extracting":[114],"main":[116],"influencing":[117,191],"factors":[118,158,192],"products,":[128,294],"including":[129],"marketing":[130],"activities,":[131],"past":[132],"aesthetic":[134,136,138,140,142,144,146],"perception,":[135,256],"needs,":[137],"expectations,":[139],"context,":[141],"understanding,":[143],"evaluation,":[145],"creation,":[147],"emotional":[148,254],"experience,":[149],"subjective":[150],"norms,":[151],"perceived":[152],"risks,":[153],"attitudes.":[155],"Substitute":[156],"these":[157],"into":[159],"obtain":[164],"products.":[181],"Collect":[182],"survey":[183],"data":[184],"verify":[186],"impact":[188],"relationship":[189],"between":[190,202],"using":[193],"SPSS":[194],"software":[195],"Mplus":[197],"software.":[198],"The":[199],"biggest":[200],"difference":[201],"Shanxi's":[203],"artistic":[204,232],"lies":[208,236],"their":[210,260,297],"creative":[211],"design.":[212],"Most":[213],"designs":[216],"come":[217],"from":[218],"collections":[219],"have":[221],"unique":[222],"connotations.":[224],"But":[225],"consumers,":[227],"first":[229],"impression":[230],"visual":[239,247],"sense":[240,248,291],"rather":[241,295],"than":[242,296],"design":[244,290],"background.":[245],"Strong":[246],"beneficial":[250],"enhance":[252],"consumers'":[253],"value":[255],"thus":[258],"improve":[259],"purchase":[261],"intention.":[262],"Consumers":[263],"choose":[264],"among":[270],"with":[273],"same":[275],"functions":[276],"willing":[279],"pay":[281],"higher":[282],"prices":[283],"them,":[285],"mainly":[286],"because":[287],"own":[298],"use":[299],"value.":[300]},"counts_by_year":[],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2026-10-05T00:00:00"}
