{"id":"https://openalex.org/W7220187430","doi":"https://doi.org/10.15157/qr.2026.4.1.154-161","title":"The Impact of Customer Loyalty Programs on Consumer Decision-Making: Evidence from Coastal Hotels in Albania","display_name":"The Impact of Customer Loyalty Programs on Consumer Decision-Making: Evidence from Coastal Hotels in Albania","publication_year":2026,"publication_date":"2026-10-26","ids":{"openalex":"https://openalex.org/W7220187430","doi":"https://doi.org/10.15157/qr.2026.4.1.154-161"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.journals.tultech.eu:article/558","doi":null,"is_oa":true,"landing_page_url":"http://journals.tultech.eu/index.php/qr/article/view/558","pdf_url":"https://journals.tultech.eu/index.php/qr/article/download/558/419","source":{"id":"https://openalex.org/S7407081081","display_name":"Quanta Research","issn_l":"2806-3279","issn":["2806-3279"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2806-3279","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journals.tultech.eu/index.php/qr/article/download/558/419","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5106016386","display_name":"Aishejla Myshketa","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Aishejla Myshketa","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5022870101","display_name":"Elton Noti","orcid":"https://orcid.org/0009-0000-8293-5122","observed_orcids":["https://orcid.org/0009-0000-8293-5122"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Elton Noti","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.81802408,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/loyalty-programs","display_name":"loyalty programs","score":0.9959999918937683},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9829999804496765},{"id":"https://openalex.org/keywords/hotel-industry","display_name":"hotel industry","score":0.902999997138977},{"id":"https://openalex.org/keywords/hotel-choice","display_name":"hotel selection","score":0.8309999704360962},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.9470000267028809},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.7139999866485596},{"id":"https://openalex.org/keywords/hospitality-industry","display_name":"hospitality industry","score":0.6499999761581421},{"id":"https://openalex.org/keywords/albania","display_name":"Albania","score":0.7860000133514404}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7368000149726868},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7218999862670898},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.6980000138282776},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.6567999720573425},{"id":"https://openalex.org/C105776082","wikidata":"https://www.wikidata.org/wiki/Q617473","display_name":"Likert scale","level":2,"score":0.5753999948501587},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.503000020980835},{"id":"https://openalex.org/C107482638","wikidata":"https://www.wikidata.org/wiki/Q815825","display_name":"Hospitality","level":3,"score":0.499099999666214},{"id":"https://openalex.org/C525551149","wikidata":"https://www.wikidata.org/wiki/Q1495452","display_name":"Hospitality industry","level":3,"score":0.48500001430511475},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.4636000096797943},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.44209998846054077},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.43309998512268066},{"id":"https://openalex.org/C2778945127","wikidata":"https://www.wikidata.org/wiki/Q1426546","display_name":"Loyalty program","level":5,"score":0.4260999858379364},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.40380001068115234},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.399399995803833},{"id":"https://openalex.org/C2776687071","wikidata":"https://www.wikidata.org/wiki/Q5265193","display_name":"Destinations","level":3,"score":0.3935000002384186},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.39250001311302185},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.39100000262260437},{"id":"https://openalex.org/C2988250419","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Consumer satisfaction","level":2,"score":0.38960000872612},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.37599998712539673},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.3634999990463257},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.33219999074935913},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.3172000050544739},{"id":"https://openalex.org/C189705334","wikidata":"https://www.wikidata.org/wiki/Q15816013","display_name":"Hospitality management studies","level":3,"score":0.3158000111579895},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.27469998598098755},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.2745000123977661},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.27239999175071716},{"id":"https://openalex.org/C77197577","wikidata":"https://www.wikidata.org/wiki/Q17009646","display_name":"Customer delight","level":5,"score":0.27230000495910645},{"id":"https://openalex.org/C2987222852","wikidata":"https://www.wikidata.org/wiki/Q27686","display_name":"Hotel industry","level":3,"score":0.26109999418258667},{"id":"https://openalex.org/C63207073","wikidata":"https://www.wikidata.org/wiki/Q1076010","display_name":"Customer to customer","level":5,"score":0.257099986076355}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ojs2.journals.tultech.eu:article/558","doi":null,"is_oa":true,"landing_page_url":"http://journals.tultech.eu/index.php/qr/article/view/558","pdf_url":"https://journals.tultech.eu/index.php/qr/article/download/558/419","source":{"id":"https://openalex.org/S7407081081","display_name":"Quanta Research","issn_l":"2806-3279","issn":["2806-3279"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2806-3279","raw_type":"info:eu-repo/semantics/article"},{"id":"doi:10.15157/qr.2026.4.1.154-161","doi":"https://doi.org/10.15157/qr.2026.4.1.154-161","is_oa":true,"landing_page_url":"https://doi.org/10.15157/qr.2026.4.1.154-161","pdf_url":null,"source":{"id":"https://openalex.org/S7407051213","display_name":"Ajakirjad. Journals by UT","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"}],"best_oa_location":{"id":"pmh:oai:ojs2.journals.tultech.eu:article/558","doi":null,"is_oa":true,"landing_page_url":"http://journals.tultech.eu/index.php/qr/article/view/558","pdf_url":"https://journals.tultech.eu/index.php/qr/article/download/558/419","source":{"id":"https://openalex.org/S7407081081","display_name":"Quanta Research","issn_l":"2806-3279","issn":["2806-3279"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2806-3279","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7220187430.pdf","grobid_xml":"https://content.openalex.org/works/W7220187430.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2942893692","https://openalex.org/W4388535963","https://openalex.org/W7042225697","https://openalex.org/W4386099447","https://openalex.org/W6969147439","https://openalex.org/W3147780412","https://openalex.org/W2338982523","https://openalex.org/W7008163522","https://openalex.org/W4212868193","https://openalex.org/W4391408444"],"abstract_inverted_index":{"This":[0,148],"study":[1,43,149],"examines":[2],"the":[3,13,20,69,80,102,117,152,160,186],"impact":[4],"of":[5,29,72,189],"customer":[6,91,146],"loyalty":[7,24,92,110,136,190],"programs":[8,25,93,111,137,191],"on":[9,57,98,167],"consumer":[10,99],"decision-making":[11,100],"in":[12,68,77,101,116,170],"hotel":[14,40,66,103,118,182],"industry.":[15],"More":[16],"specifically,":[17],"it":[18,177],"explores":[19],"extent":[21],"to":[22,32,65,84,151],"which":[23],"influence":[26],"customers\u2019":[27,126],"choice":[28],"hotel,":[30],"intentions":[31],"make":[33],"repeat":[34,122],"bookings,":[35],"and":[36,62,75,124,144,173,202],"preferences":[37],"for":[38,128,181,196],"specific":[39],"services.":[41],"The":[42,87,131],"uses":[44],"a":[45,53,58,95,165,193],"quantitative":[46],"research":[47],"design.":[48],"Data":[49],"were":[50,63],"collected":[51],"through":[52,109],"structured":[54],"questionnaire":[55],"based":[56],"five-point":[59],"Likert":[60],"scale":[61],"administered":[64],"customers":[67,143],"coastal":[70,168],"cities":[71],"Durr\u00ebs,":[73,171],"Vlora,":[74,172],"Saranda,":[76],"Albania,":[78],"during":[79],"period":[81],"from":[82,159],"June":[83],"September":[85],"2025.":[86],"findings":[88],"show":[89],"that":[90,135],"have":[94],"positive":[96],"effect":[97],"sector.":[104],"In":[105,175],"particular,":[106],"incentives":[107],"offered":[108],"play":[112],"an":[113],"important":[114],"role":[115],"selection,":[119],"by":[120,155,184],"promote":[121],"reservations,":[123],"increase":[125],"preference":[127],"certain":[129],"hotels.":[130],"results":[132],"also":[133],"indicate":[134],"help":[138],"build":[139],"stronger":[140],"relationships":[141],"with":[142,164],"improve":[145],"retention.":[147,204],"contributes":[150],"existing":[153],"literature":[154],"providing":[156],"empirical":[157],"evidence":[158],"Albanian":[161],"hospitality":[162],"sector,":[163],"focus":[166],"hotels":[169],"Saranda.":[174],"addition,":[176],"offers":[178],"practical":[179],"implications":[180],"managers":[183],"highlighting":[185],"strategic":[187],"importance":[188],"as":[192],"useful":[194],"tool":[195],"attracting":[197],"customers,":[198],"building":[199],"long-term":[200],"relationships,":[201],"increasing":[203]},"counts_by_year":[],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2026-10-05T00:00:00"}
