{"id":"https://openalex.org/W7220186687","doi":null,"title":"The Digital Future of Sustainable Rural Tourism in the Rayalaseema Region: Innovations, Opportunities, and Challenges","display_name":"The Digital Future of Sustainable Rural Tourism in the Rayalaseema Region: Innovations, Opportunities, and Challenges","publication_year":2026,"publication_date":"2026-06-30","ids":{"openalex":"https://openalex.org/W7220186687"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.jyanavispmvv.in:article/204","doi":null,"is_oa":true,"landing_page_url":"https://jyanavispmvv.in/index.php/files/article/view/204","pdf_url":"https://jyanavispmvv.in/index.php/files/article/download/204/147","source":{"id":"https://openalex.org/S7407075917","display_name":"Home","issn_l":"3049-2882","issn":["3049-2882"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3049-2882","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jyanavispmvv.in/index.php/files/article/download/204/147","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5115431589","display_name":"Sreenivasulu Puttu","orcid":"https://orcid.org/0009-0007-8666-9723","observed_orcids":["https://orcid.org/0009-0007-8666-9723"]},"institutions":[{"id":"https://openalex.org/I4405261357","display_name":"Central University of Andhra Pradesh","ror":"https://ror.org/0566btb10","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405261357"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Puttu Sreenivasulu","raw_affiliation_strings":["Research Scholar, Department of Economics, Central University of Andhra Pradesh, Andhra Pradesh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Research Scholar, Department of Economics, Central University of Andhra Pradesh, Andhra Pradesh","institution_ids":["https://openalex.org/I4405261357"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5115431589"],"corresponding_institution_ids":["https://openalex.org/I4405261357"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","score":0.8223000168800354,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","score":0.8223000168800354,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.16279999911785126,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12098","display_name":"Rural development and sustainability","score":0.003599999938160181,"subfield":{"id":"https://openalex.org/subfields/3305","display_name":"Geography, Planning and Development"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/rayalaseema","display_name":"Rayalaseema","score":0.8799999952316284},{"id":"https://openalex.org/keywords/rural-tourism","display_name":"rural tourism","score":0.8769999742507935},{"id":"https://openalex.org/keywords/sustainable-tourism","display_name":"sustainable tourism","score":0.9660000205039978},{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":0.7540000081062317},{"id":"https://openalex.org/keywords/virtual-tourism","display_name":"virtual tourism","score":0.8629999756813049},{"id":"https://openalex.org/keywords/digital-divide","display_name":"digital divide","score":0.765999972820282},{"id":"https://openalex.org/keywords/digital-literacy","display_name":"digital literacy","score":0.9079999923706055},{"id":"https://openalex.org/keywords/internet-access","display_name":"internet access","score":0.953000009059906},{"id":"https://openalex.org/keywords/cultural-heritage-preservation","display_name":"cultural heritage preservation","score":0.753000020980835},{"id":"https://openalex.org/keywords/tourism-marketing","display_name":"tourism marketing","score":0.4269999861717224},{"id":"https://openalex.org/keywords/tourism-e-commerce","display_name":"tourism e-commerce","score":0.6349999904632568},{"id":"https://openalex.org/keywords/tourism-infrastructure","display_name":"tourism infrastructure","score":0.6179999709129333},{"id":"https://openalex.org/keywords/rural-economic-development","display_name":"rural economic development","score":0.5680000185966492},{"id":"https://openalex.org/keywords/andhra-pradesh","display_name":"Andhra Pradesh","score":0.5759999752044678},{"id":"https://openalex.org/keywords/kurnool-district","display_name":"Kurnool district","score":0.8870000243186951},{"id":"https://openalex.org/keywords/tourist-arrivals","display_name":"tourist arrivals","score":0.4869999885559082},{"id":"https://openalex.org/keywords/sustainability-indicators","display_name":"sustainability indicators","score":0.49799999594688416},{"id":"https://openalex.org/keywords/tourism-planning","display_name":"tourism planning","score":0.4490000009536743}],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.6624000072479248},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6029000282287598},{"id":"https://openalex.org/C2779451145","wikidata":"https://www.wikidata.org/wiki/Q367125","display_name":"Rural tourism","level":4,"score":0.5706999897956848},{"id":"https://openalex.org/C2778734068","wikidata":"https://www.wikidata.org/wiki/Q1344240","display_name":"Sustainable tourism","level":3,"score":0.569100022315979},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4912000000476837},{"id":"https://openalex.org/C129047720","wikidata":"https://www.wikidata.org/wiki/Q175185","display_name":"Rural area","level":2,"score":0.4767000079154968},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.46630001068115234},{"id":"https://openalex.org/C126082660","wikidata":"https://www.wikidata.org/wiki/Q4252370","display_name":"Digital transformation","level":2,"score":0.4002000093460083},{"id":"https://openalex.org/C91375879","wikidata":"https://www.wikidata.org/wiki/Q15473274","display_name":"Environmental planning","level":1,"score":0.39309999346733093},{"id":"https://openalex.org/C207267971","wikidata":"https://www.wikidata.org/wiki/Q120208","display_name":"Emerging technologies","level":2,"score":0.3709000051021576},{"id":"https://openalex.org/C2778132726","wikidata":"https://www.wikidata.org/wiki/Q1096872","display_name":"Digital Revolution","level":2,"score":0.32179999351501465},{"id":"https://openalex.org/C60671577","wikidata":"https://www.wikidata.org/wiki/Q210272","display_name":"Cultural heritage","level":2,"score":0.31709998846054077},{"id":"https://openalex.org/C2777060688","wikidata":"https://www.wikidata.org/wiki/Q386426","display_name":"Natural heritage","level":3,"score":0.29989999532699585},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.296999990940094},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.27309998869895935},{"id":"https://openalex.org/C151807755","wikidata":"https://www.wikidata.org/wiki/Q187449","display_name":"Ecotourism","level":3,"score":0.26330000162124634},{"id":"https://openalex.org/C2781205358","wikidata":"https://www.wikidata.org/wiki/Q2559423","display_name":"Heritage tourism","level":4,"score":0.25540000200271606},{"id":"https://openalex.org/C29985473","wikidata":"https://www.wikidata.org/wiki/Q188460","display_name":"Natural resource","level":2,"score":0.25099998712539673},{"id":"https://openalex.org/C2776608160","wikidata":"https://www.wikidata.org/wiki/Q4785462","display_name":"Natural (archaeology)","level":2,"score":0.250900000333786}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.jyanavispmvv.in:article/204","doi":null,"is_oa":true,"landing_page_url":"https://jyanavispmvv.in/index.php/files/article/view/204","pdf_url":"https://jyanavispmvv.in/index.php/files/article/download/204/147","source":{"id":"https://openalex.org/S7407075917","display_name":"Home","issn_l":"3049-2882","issn":["3049-2882"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3049-2882","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.jyanavispmvv.in:article/204","doi":null,"is_oa":true,"landing_page_url":"https://jyanavispmvv.in/index.php/files/article/view/204","pdf_url":"https://jyanavispmvv.in/index.php/files/article/download/204/147","source":{"id":"https://openalex.org/S7407075917","display_name":"Home","issn_l":"3049-2882","issn":["3049-2882"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3049-2882","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.8970999717712402,"display_name":"Industry, innovation and infrastructure"},{"id":"https://metadata.un.org/sdg/8","score":0.6452000141143799,"display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7220186687.pdf","grobid_xml":"https://content.openalex.org/works/W7220186687.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7213631491","https://openalex.org/W4410456639","https://openalex.org/W7168148258","https://openalex.org/W4416947364","https://openalex.org/W7162626602","https://openalex.org/W7164143270","https://openalex.org/W7208836012","https://openalex.org/W7160060151","https://openalex.org/W7219243906","https://openalex.org/W4412432961"],"abstract_inverted_index":{"The":[0,265,319,426,659],"digital":[1,139,156,179,188,230,243,270],"transformation":[2],"of":[3,9,37,83,162,178,187,199,229,236,321,328,348,371,379,400,428,458,466,474,498,506,514,596,605,617,625,640,645,654,678,721,734],"rural":[4,77,146,193,255,286],"tourism":[5,180,194,256,287],"holds":[6],"the":[7,34,49,81,112,121,138,165,175,185,196,234,254,290,329,398,412,722],"promise":[8],"creating":[10],"sustainable":[11,31,192,283],"development":[12],"opportunities":[13,251],"for":[14,30,205,316,453,561,587,638,702],"underserved":[15],"regions,":[16],"while":[17,100,288],"also":[18],"preserving":[19,97],"their":[20],"cultural":[21,292],"heritage":[22,99,123],"and":[23,45,87,154,211,219,226,245,261,273,293,342,344,350,355,383,409,416,477,508,522,545,585,610,627,647,651,727,736],"natural":[24,209],"resources.":[25],"It":[26],"offers":[27],"substantial":[28],"potential":[29,176],"development,":[32],"yet":[33,68],"successful":[35],"integration":[36],"these":[38],"technologies":[39,237],"depends":[40],"on":[41,431,480,607,662],"addressing":[42,274],"regional":[43],"challenges":[44,216],"opportunities.":[46],"According":[47],"to":[48,66,169,223,252,280,312,487,530],"Andhra":[50,200,481,515,525,553,582,618,655],"Pradesh":[51,482,526],"Tourism":[52,317,323,338,373,430,475,483,520,551,557,589,606,637,665,679,725,735],"Development":[53,497,548,609],"Corporation,":[54],"Rayalaseema":[55,149,197,488,512,531],"witnessed":[56],"a":[57,93,106,135,142,227,454,591],"10%":[58],"year-over-year":[59],"increase":[60],"in":[61,73,96,111,148,164,190,195,217,285,324,339,352,402,411,511,524,552,581,612,649],"tourist":[62,130],"arrivals":[63,131],"from":[64,590],"2018":[65],"2022,":[67],"most":[69],"visitors":[70],"are":[71,249],"concentrated":[72],"urban":[74],"hubs,":[75],"leaving":[76],"areas":[78,147],"underexplored.":[79],"Moreover,":[80],"use":[82],"virtual":[84,246],"reality":[85],"(VR)":[86],"360-degree":[88],"video":[89],"tours":[90],"could":[91,119],"play":[92],"crucial":[94],"role":[95,186],"local":[98,259],"attracting":[101,218],"global":[102],"audiences.":[103],"For":[104],"example,":[105],"pilot":[107],"VR":[108],"project":[109],"conducted":[110],"Kurnool":[113,509,650],"district":[114],"attracted":[115],"international":[116],"tourists":[117],"who":[118],"explore":[120],"region\u2019s":[122],"sites":[124],"before":[125],"physically":[126],"visiting,":[127],"thereby":[128],"increasing":[129],"by":[132],"15%":[133],"within":[134],"year.":[136],"However,":[137,232],"divide":[140],"remains":[141],"significant":[143,215],"barrier,":[144],"with":[145,233,484,527],"facing":[150],"limited":[151],"internet":[152,171],"connectivity":[153],"low":[155],"literacy.":[157],"In":[158,555,658],"2021,":[159],"only":[160],"50%":[161],"households":[163],"region":[166,198],"had":[167],"access":[168],"reliable":[170],"services,":[172],"which":[173],"constrains":[174],"reach":[177],"initiatives.":[181],"This":[182],"paper":[183,266],"explores":[184],"innovations":[189],"fostering":[191],"Pradesh,":[201,656],"India.":[202,657],"Rayalaseema,":[203],"known":[204],"its":[206],"historical":[207],"sites,":[208],"beauty,":[210],"vibrant":[212],"culture,":[213],"faces":[214],"retaining":[220],"tourists,":[221],"due":[222],"infrastructural":[224],"limitations":[225,276],"lack":[228],"engagement.":[231],"advent":[235],"like":[238],"mobile":[239],"apps,":[240],"e-commerce":[241],"platforms,":[242],"marketing,":[244],"reality,":[247],"there":[248],"emerging":[250],"enhance":[253],"experience,":[257],"boost":[258],"economies,":[260],"ensure":[262,281],"long-term":[263,282],"sustainability.":[264],"emphasizes":[267],"that":[268],"overcoming":[269],"literacy":[271],"gaps":[272],"infrastructure":[275],"must":[277],"be":[278],"prioritized":[279],"growth":[284],"protecting":[289],"region's":[291],"environmental":[294],"integrity.":[295],"REFERENCES":[296],"Blancas,":[297],"F.":[298,305],"J.,":[299,389,421],"Lozano-Oyola,":[300],"M.,":[301,303,306],"Gonzalez,":[302],"Guerrero,":[304],"&":[307,363,392,422,447,558,575,692,714],"Caballero,":[308],"R.":[309,365],"(2011).":[310],"How":[311],"Use":[313],"Sustainability":[314,611],"Indicators":[315],"Planning:":[318],"Case":[320,504,621],"Rural":[322,340,372,403,429,459,467,547,550,697],"Andalusia":[325],"(Spain).":[326],"Science":[327,381],"Total":[330],"Environment,":[331],"412,":[332],"28\u201345.":[333],"Diareme,":[334],"K.":[335,495,540,577],"C.":[336],"(2023).":[337,366,695],"Areas":[341,500],"Information":[343],"Communications":[345],"Technology.":[346],"Journal":[347,378,465,595,624,733],"Politics":[349],"Ethics":[351],"New":[353],"Technologies":[354],"AI,":[356],"2(1),":[357],"e35330\u2013e35330.":[358],"Erianda,":[359],"A.,":[360,362,391,691],"Alanda,":[361],"Hidayat,":[364],"Systematic":[367],"Literature":[368],"Review:":[369],"Digitalization":[370],"Towards":[374],"Sustainable":[375,432,455,562,588,664],"Tourism.":[376,704],"International":[377,660,732],"Advanced":[380],"Computing":[382],"Engineering,":[384],"5(3),":[385],"247\u2013256.":[386],"Frederick,":[387],"A.":[388],"Vijay,":[390],"Joseph,":[393],"S.":[394,541,568,634,717],"T.":[395],"(2024).":[396],"Exploring":[397],"Future":[399,457],"Luxury":[401,417],"Tourism:":[404,502],"Predicting":[405],"Trends,":[406],"Technologies,":[407],"Opportunities":[408],"Challenges":[410],"Digital":[413,456,700],"Era.":[414],"Technology":[415],"Hospitality,":[418],"17\u201322.":[419],"Kheiri,":[420],"Nasihatkon,":[423],"B.":[424],"(2016).":[425,519,542],"Effects":[427],"Livelihoods":[433],"(Case":[434],"Study:":[435],"Lavij":[436],"Rural,":[437],"Iran).":[438],"Modern":[439],"Applied":[440],"Science,":[441],"10(10),":[442],"10\u201322.":[443],"Pant,":[444],"L.":[445],"P.,":[446],"Odame,":[448],"H.":[449,450],"(2017).":[451],"Broadband":[452],"Communities:":[460],"A":[461,503,620],"Reflexive":[462],"Interactive":[463],"Assessment.":[464],"Studies,":[468,629],"54,":[469],"435\u2013450.":[470],"Prasanthi,":[471],"M.":[472,567,694],"Evaluation":[473],"Services":[476],"Its":[478],"Impact":[479,604],"Special":[485,528],"Reference":[486,529],"Region.":[489,532],"Industrial":[490],"People":[491],"Management,":[492],"1.":[493],"Rajasekhar,":[494],"(2015).":[496],"Backward":[499],"through":[501,549,699],"Study":[505,644],"Anantapur":[507,652],"Districts":[510,653],"Region":[513],"Pradesh.":[516,554],"Ramabrahmam,":[517],"V.":[518,578,633,673],"Potentiality":[521],"Prosperity":[523],"KIMI":[533],"Hospitality":[534,737],"Research":[535],"Journal,":[536],"1(1),":[537],"22.":[538],"Rao,":[539],"Empowering":[543],"Youth":[544],"Promoting":[546],"Responsible":[556],"Human":[559],"Accountability":[560],"Business,":[563],"p.111.":[564],"Sesha":[565],"Giri,":[566],"R.,":[569,572],"Krishna,":[570],"Y.":[571],"Sudeshkumar,":[573],"K.,":[574],"Nagaraj,":[576],"(2022).":[579,635],"Ecotourism":[580],"Pradesh:":[583,619],"Promotion":[584],"Prospects":[586],"Service":[592],"Providers":[593],"Perspective.":[594],"Pharmaceutical":[597],"Negative":[598],"Results,":[599],"1889\u20131904.":[600],"Thryambakam,":[601],"P.":[602,690],"(2013).":[603],"Community":[608],"Maredumilli,":[613],"East":[614],"Godavari":[615],"District":[616],"Study.":[622],"Global":[623],"Management":[626],"Business":[628],"3(11),":[630],"1253\u20131260.":[631],"Turaga,":[632],"Pilgrimage":[636],"Enhancement":[639],"Heritage":[641],"Conservation":[642],"Management:":[643],"Potential":[646],"Possibilities":[648],"Conference":[661],"Cultural":[663],"(pp.":[666],"265\u2013290).":[667],"Cham:":[668],"Springer":[669],"Nature":[670],"Switzerland.":[671],"Varija,":[672],"Gandikota":[674],"\u2013":[675],"An":[676,719],"Overview":[677],"Importance.":[680],"Archaeology,":[681],"4(1),":[682],"147\u2013152.":[683],"Yanti,":[684],"D.,":[685,713],"Heryadi,":[686],"D.":[687],"Y.,":[688,711],"Cakranegara,":[689],"Kadyrov,":[693],"Developing":[696],"Communication":[698],"Innovation":[701],"Village":[703],"Jurnal":[705],"Studi":[706],"Komunikasi,":[707],"7(3),":[708],"696\u2013712.":[709],"Yoon,":[710],"Gursoy,":[712],"Chen,":[715],"J.":[716],"(1999).":[718],"Investigation":[720],"Relationship":[723],"between":[724],"Impacts":[726],"Host":[728],"Communities\u2019":[729],"Characteristics.":[730],"Anatolia":[731],"Research,":[738],"10,":[739],"29\u201344.":[740]},"counts_by_year":[],"updated_date":"2026-10-20T09:52:01.089006","created_date":"2026-10-05T00:00:00"}