{"id":"https://openalex.org/W7220183141","doi":null,"title":"Green marketing and responsible purchase intention in the digital era: A bibliometric and systematic literature review","display_name":"Green marketing and responsible purchase intention in the digital era: A bibliometric and systematic literature review","publication_year":2026,"publication_date":"2026-07-20","ids":{"openalex":"https://openalex.org/W7220183141"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.malque.pub:article/19227","doi":null,"is_oa":true,"landing_page_url":"https://malque.pub/ojs/index.php/mr/article/view/19227","pdf_url":null,"source":{"id":"https://openalex.org/S4210226397","display_name":"Multidisciplinary Reviews","issn_l":"2595-3982","issn":["2595-3982"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["norway-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2595-3982","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"review","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://malque.pub/ojs/index.php/mr/article/view/19227","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5125690462","display_name":"Sara Ghanem","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210119856","display_name":"Universit\u00e9 Sultan Moulay Slimane","ror":"https://ror.org/02m8tb249","country_code":"MA","type":"education","lineage":["https://openalex.org/I4210119856"]}],"countries":["MA"],"is_corresponding":false,"raw_author_name":"Ghanem, Sara","raw_affiliation_strings":["LAREMO Laboratory (Laboratory of Research in Organisational Management), National School of Commerce and Management, Sultan Moulay Slimane University, Beni- Mellal, Morocco"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"LAREMO Laboratory (Laboratory of Research in Organisational Management), National School of Commerce and Management, Sultan Moulay Slimane University, Beni- Mellal, Morocco","institution_ids":["https://openalex.org/I4210119856"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018543693","display_name":"Malika Soulami","orcid":"https://orcid.org/0009-0006-5785-1211","observed_orcids":["https://orcid.org/0009-0006-5785-1211"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Soulami, Malika","raw_affiliation_strings":["HECF Business School"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"HECF Business School","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5157192437","display_name":"Youssef Nafis","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210119856","display_name":"Universit\u00e9 Sultan Moulay Slimane","ror":"https://ror.org/02m8tb249","country_code":"MA","type":"education","lineage":["https://openalex.org/I4210119856"]}],"countries":["MA"],"is_corresponding":false,"raw_author_name":"Nafis, Youssef","raw_affiliation_strings":["Faculty of Economics and Management, Sultan Moulay Slimane University, Beni Mellal, Morocco"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics and Management, Sultan Moulay Slimane University, Beni Mellal, Morocco","institution_ids":["https://openalex.org/I4210119856"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5116247633","display_name":"Imane Hasinat","orcid":"https://orcid.org/0009-0000-7886-0463","observed_orcids":["https://orcid.org/0009-0000-7886-0463"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hasinat, Imane","raw_affiliation_strings":["LAREM Laboratory (Laboratory of Multidisciplinary Research), HECF Business School, Fez, Morocco)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"LAREM Laboratory (Laboratory of Multidisciplinary Research), HECF Business School, Fez, Morocco)","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5030993699","display_name":"Asmaa Abyre","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210119856","display_name":"Universit\u00e9 Sultan Moulay Slimane","ror":"https://ror.org/02m8tb249","country_code":"MA","type":"education","lineage":["https://openalex.org/I4210119856"]}],"countries":["MA"],"is_corresponding":false,"raw_author_name":"Abyre, Asmaa","raw_affiliation_strings":["LAREMO Laboratory (Laboratory of Research in Organisational Management), National School of Commerce and Management, Sultan Moulay Slimane University, Beni- Mellal, Morocco"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"LAREMO Laboratory (Laboratory of Research in Organisational Management), National School of Commerce and Management, Sultan Moulay Slimane University, Beni- Mellal, Morocco","institution_ids":["https://openalex.org/I4210119856"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":1.0},{"id":"https://openalex.org/keywords/responsible-consumer-behavior","display_name":"responsible consumer behavior","score":0.8809999823570251},{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":0.8679999709129333},{"id":"https://openalex.org/keywords/sustainable-consumption","display_name":"sustainable consumption","score":0.843999981880188},{"id":"https://openalex.org/keywords/environmental-governance","display_name":"environmental governance","score":0.5690000057220459},{"id":"https://openalex.org/keywords/green-marketing-strategy","display_name":"green marketing strategy","score":0.6930000185966492},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"artificial intelligence","score":0.5619999766349792},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.8289999961853027},{"id":"https://openalex.org/keywords/digital-ecosystems","display_name":"digital ecosystems","score":0.7590000033378601},{"id":"https://openalex.org/keywords/theory-of-planned-behavior","display_name":"theory of planned behavior","score":0.8840000033378601},{"id":"https://openalex.org/keywords/emerging-markets","display_name":"emerging markets","score":0.6790000200271606}],"concepts":[{"id":"https://openalex.org/C83867959","wikidata":"https://www.wikidata.org/wiki/Q371467","display_name":"Scopus","level":3,"score":0.775600016117096},{"id":"https://openalex.org/C189708586","wikidata":"https://www.wikidata.org/wiki/Q1504425","display_name":"Systematic review","level":3,"score":0.6601999998092651},{"id":"https://openalex.org/C74196892","wikidata":"https://www.wikidata.org/wiki/Q7781188","display_name":"Thematic analysis","level":3,"score":0.5098000168800354},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.506600022315979},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4997999966144562},{"id":"https://openalex.org/C3020774429","wikidata":"https://www.wikidata.org/wiki/Q1201886","display_name":"Web of science","level":3,"score":0.48190000653266907},{"id":"https://openalex.org/C178315738","wikidata":"https://www.wikidata.org/wiki/Q603441","display_name":"Bibliometrics","level":2,"score":0.45660001039505005},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4058000147342682},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.375900000333786},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.3734999895095825},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3456999957561493},{"id":"https://openalex.org/C2776770324","wikidata":"https://www.wikidata.org/wiki/Q477335","display_name":"Sustainable consumption","level":3,"score":0.34200000762939453},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3402999937534332},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.3172999918460846},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.3084000051021576},{"id":"https://openalex.org/C93692415","wikidata":"https://www.wikidata.org/wiki/Q1502030","display_name":"Thematic map","level":2,"score":0.3012999892234802},{"id":"https://openalex.org/C2781083858","wikidata":"https://www.wikidata.org/wiki/Q17327049","display_name":"Scientific literature","level":2,"score":0.2996000051498413},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.2957000136375427},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.29510000348091125},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.27959999442100525},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.2793000042438507},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.2718000113964081},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.26649999618530273},{"id":"https://openalex.org/C114713312","wikidata":"https://www.wikidata.org/wiki/Q7551269","display_name":"Social network analysis","level":3,"score":0.2606000006198883},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.2578999996185303},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.2556000053882599},{"id":"https://openalex.org/C2778805511","wikidata":"https://www.wikidata.org/wiki/Q1713","display_name":"Citation","level":2,"score":0.2551000118255615},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.2522999942302704}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.malque.pub:article/19227","doi":null,"is_oa":true,"landing_page_url":"https://malque.pub/ojs/index.php/mr/article/view/19227","pdf_url":null,"source":{"id":"https://openalex.org/S4210226397","display_name":"Multidisciplinary Reviews","issn_l":"2595-3982","issn":["2595-3982"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["norway-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2595-3982","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.malque.pub:article/19227","doi":null,"is_oa":true,"landing_page_url":"https://malque.pub/ojs/index.php/mr/article/view/19227","pdf_url":null,"source":{"id":"https://openalex.org/S4210226397","display_name":"Multidisciplinary Reviews","issn_l":"2595-3982","issn":["2595-3982"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["norway-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2595-3982","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/systematic-review","display_name":"Systematic Review"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7162341967","https://openalex.org/W4398770786","https://openalex.org/W4385796058","https://openalex.org/W7164766190","https://openalex.org/W7155446570","https://openalex.org/W7163756200","https://openalex.org/W7215526437","https://openalex.org/W4410258090","https://openalex.org/W7162860618","https://openalex.org/W7125689954"],"abstract_inverted_index":{"The":[0,120,151],"growing":[1],"environmental":[2,144],"challenges":[3],"associated":[4],"with":[5],"unsustainable":[6],"consumption":[7,192],"patterns":[8],"have":[9],"considerably":[10],"increased":[11],"academic":[12],"and":[13,19,39,49,66,73,83,110,126,148,159,170,188,204,207,213,221,231,245,256,269],"managerial":[14],"interest":[15],"in":[16,238],"green":[17,139,228],"marketing":[18,140,229],"responsible":[20,235],"consumer":[21,142],"behavior.":[22],"However,":[23],"despite":[24],"the":[25,29,44,71,88,92,101,111,117,129,155,163,171,200,208,225,249],"rapid":[26],"expansion":[27],"of":[28,46,75,128,157,166,173,202,211,224,227],"literature,":[30],"existing":[31],"studies":[32,178],"remain":[33,197],"fragmented":[34],"across":[35],"multiple":[36],"theoretical,":[37,253],"contextual,":[38,254],"methodological":[40,146],"perspectives,":[41],"particularly":[42,162,199,265],"regarding":[43],"integration":[45,210],"digital":[47,184,257],"transformation":[48],"emerging":[50,267],"technologies.":[51],"To":[52],"address":[53],"these":[54],"gaps,":[55],"this":[56],"study":[57,217,250],"adopts":[58],"an":[59,219],"integrated":[60,222],"review":[61,113,247],"methodology":[62],"combining":[63,243],"bibliometric":[64,89,244],"analysis":[65,90],"systematic":[67,102,112,246],"literature":[68],"review.":[69,103],"Using":[70],"Scopus":[72],"Web":[74],"Science":[76],"databases,":[77],"408":[78],"articles":[79,97],"published":[80],"between":[81],"2010":[82],"2025":[84],"were":[85,98],"retained":[86],"for":[87,100],"following":[91],"PRISMA":[93],"protocol,":[94],"while":[95],"65":[96],"selected":[99],"Bibliometric":[104],"mapping":[105],"was":[106,114],"conducted":[107],"using":[108],"VOSviewer,":[109],"structured":[115,131],"through":[116],"TCCM":[118],"Framework.":[119],"findings":[121],"reveal":[122],"a":[123],"progressive":[124],"maturation":[125],"interdisciplinarity":[127],"field,":[130],"around":[132],"five":[133],"interconnected":[134],"thematic":[135],"clusters":[136],"related":[137,182],"to":[138,183],"strategies,":[141],"behavior,":[143],"governance,":[145],"approaches,":[147,161,248],"sustainability-related":[149],"challenges.":[150],"results":[152],"also":[153],"highlight":[154],"predominance":[156],"quantitative":[158],"behavioral":[160],"extensive":[164],"use":[165],"structural":[167],"equation":[168],"modeling":[169],"Theory":[172],"Planned":[174],"Behavior.":[175],"More":[176],"recent":[177],"increasingly":[179,239],"integrate":[180],"themes":[181],"ecosystems,":[185],"artificial":[186],"intelligence,":[187],"social":[189],"media-driven":[190],"sustainable":[191],"practices.":[193],"Nevertheless,":[194],"important":[195],"gaps":[196,259],"visible,":[198],"underrepresentation":[201],"African":[203],"Arab":[205],"contexts":[206],"limited":[209],"interdisciplinary":[212],"contextualized":[214],"perspectives.":[215],"This":[216],"provides":[218],"updated":[220],"understanding":[223],"evolution":[226],"research":[230,258],"its":[232],"influence":[233],"on":[234],"purchase":[236],"intention":[237],"digitalized":[240],"environments.":[241],"By":[242],"identifies":[251],"major":[252],"methodological,":[255],"that":[260],"may":[261],"guide":[262],"future":[263],"investigations,":[264],"within":[266],"markets":[268],"cross-cultural":[270],"contexts.":[271]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-10-05T00:00:00"}
