{"id":"https://openalex.org/W7220164429","doi":null,"title":"\u0e01\u0e32\u0e23\u0e23\u0e31\u0e1a\u0e23\u0e39\u0e49\u0e14\u0e49\u0e32\u0e19\u0e2a\u0e34\u0e48\u0e07\u0e41\u0e27\u0e14\u0e25\u0e49\u0e2d\u0e21\u0e41\u0e25\u0e30\u0e17\u0e31\u0e28\u0e19\u0e04\u0e15\u0e34\u0e17\u0e32\u0e07\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e17\u0e35\u0e48\u0e21\u0e35\u0e15\u0e48\u0e2d\u0e1a\u0e23\u0e23\u0e17\u0e31\u0e14\u0e10\u0e32\u0e19 \u0e15\u0e32\u0e21\u0e04\u0e27\u0e32\u0e21\u0e04\u0e32\u0e14\u0e2b\u0e27\u0e31\u0e07\u0e02\u0e2d\u0e07\u0e2a\u0e31\u0e07\u0e04\u0e21\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e1c\u0e25\u0e34\u0e15\u0e20\u0e31\u0e13\u0e11\u0e4c\u0e2d\u0e32\u0e2b\u0e32\u0e23\u0e17\u0e49\u0e2d\u0e07\u0e16\u0e34\u0e48\u0e19","display_name":"\u0e01\u0e32\u0e23\u0e23\u0e31\u0e1a\u0e23\u0e39\u0e49\u0e14\u0e49\u0e32\u0e19\u0e2a\u0e34\u0e48\u0e07\u0e41\u0e27\u0e14\u0e25\u0e49\u0e2d\u0e21\u0e41\u0e25\u0e30\u0e17\u0e31\u0e28\u0e19\u0e04\u0e15\u0e34\u0e17\u0e32\u0e07\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e17\u0e35\u0e48\u0e21\u0e35\u0e15\u0e48\u0e2d\u0e1a\u0e23\u0e23\u0e17\u0e31\u0e14\u0e10\u0e32\u0e19 \u0e15\u0e32\u0e21\u0e04\u0e27\u0e32\u0e21\u0e04\u0e32\u0e14\u0e2b\u0e27\u0e31\u0e07\u0e02\u0e2d\u0e07\u0e2a\u0e31\u0e07\u0e04\u0e21\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e1c\u0e25\u0e34\u0e15\u0e20\u0e31\u0e13\u0e11\u0e4c\u0e2d\u0e32\u0e2b\u0e32\u0e23\u0e17\u0e49\u0e2d\u0e07\u0e16\u0e34\u0e48\u0e19","publication_year":2025,"publication_date":"2025-11-27","ids":{"openalex":"https://openalex.org/W7220164429"},"language":"th","primary_location":{"id":"pmh:oai:so03.tci-thaijo.org:article/288718","doi":null,"is_oa":true,"landing_page_url":"https://so03.tci-thaijo.org/index.php/art/article/view/288718","pdf_url":"https://so03.tci-thaijo.org/index.php/art/article/download/288718/191251","source":{"id":"https://openalex.org/S7407066490","display_name":"Journal of Liberal Art of Rajamangala University of Technology Suvarnabhumi","issn_l":"2730-1982","issn":["2730-1982"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2730-1982","raw_type":"info:eu-repo/semantics/article"},"parent_works":[],"lineage":["https://openalex.org/W7220164429"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://so03.tci-thaijo.org/index.php/art/article/download/288718/191251","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5156894083","display_name":"Sukanya Dumanguppama","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210130206","display_name":"Kalasin University","ror":"https://ror.org/02g702008","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210130206"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Dumanguppama, Sukanya","raw_affiliation_strings":["Faculty of Administrative Science, Kalasin University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Administrative Science, Kalasin University","institution_ids":["https://openalex.org/I4210130206"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5120579673","display_name":"Konkanok Donsophon","orcid":"https://orcid.org/0009-0005-1989-7190","observed_orcids":["https://orcid.org/0009-0005-1989-7190"]},"institutions":[{"id":"https://openalex.org/I4210130206","display_name":"Kalasin University","ror":"https://ror.org/02g702008","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210130206"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Donsophon, Konkanok","raw_affiliation_strings":["Faculty of Administrative Science, Kalasin University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Administrative Science, Kalasin University","institution_ids":["https://openalex.org/I4210130206"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5154026687","display_name":"Pensiri Phuworakij","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210130206","display_name":"Kalasin University","ror":"https://ror.org/02g702008","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210130206"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Phuworakij, Pensiri","raw_affiliation_strings":["Faculty of Administrative Science, Kalasin University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Administrative Science, Kalasin University","institution_ids":["https://openalex.org/I4210130206"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210130206"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11066","display_name":"Organic Food and Agriculture","score":0.44530001282691956,"subfield":{"id":"https://openalex.org/subfields/1110","display_name":"Plant Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T11066","display_name":"Organic Food and Agriculture","score":0.44530001282691956,"subfield":{"id":"https://openalex.org/subfields/1110","display_name":"Plant Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.2329999953508377,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14167","display_name":"Consumer behavior in food and health","score":0.09929999709129333,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/environmental-perception","display_name":"environmental perception","score":0.9919999837875366},{"id":"https://openalex.org/keywords/behavioral-attitudes","display_name":"behavioral attitudes","score":0.9449999928474426},{"id":"https://openalex.org/keywords/social-norms","display_name":"social norms","score":0.9940000176429749},{"id":"https://openalex.org/keywords/local-food","display_name":"local food","score":0.7950000166893005},{"id":"https://openalex.org/keywords/sustainable-consumption","display_name":"sustainable consumption","score":0.7540000081062317},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5630000233650208},{"id":"https://openalex.org/keywords/kalasin-province","display_name":"Kalasin Province","score":0.7360000014305115}],"concepts":[{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.8689000010490417},{"id":"https://openalex.org/C40722632","wikidata":"https://www.wikidata.org/wiki/Q5160137","display_name":"Confirmatory factor analysis","level":3,"score":0.659500002861023},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.526199996471405},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5235999822616577},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.5199000239372253},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.4510999917984009},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.44760000705718994},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.44449999928474426},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4156999886035919},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.40070000290870667},{"id":"https://openalex.org/C11671645","wikidata":"https://www.wikidata.org/wiki/Q5054567","display_name":"Causal model","level":2,"score":0.38760000467300415},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.36169999837875366},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.3433000147342682},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.31779998540878296},{"id":"https://openalex.org/C2987526018","wikidata":"https://www.wikidata.org/wiki/Q213449","display_name":"Food consumption","level":2,"score":0.3125999867916107},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.30709999799728394},{"id":"https://openalex.org/C140779682","wikidata":"https://www.wikidata.org/wiki/Q210868","display_name":"Sampling (signal processing)","level":3,"score":0.2921999990940094},{"id":"https://openalex.org/C5570062","wikidata":"https://www.wikidata.org/wiki/Q3919817","display_name":"Behavioural sciences","level":2,"score":0.2890999913215637},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.28380000591278076},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.2754000127315521},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.274399995803833},{"id":"https://openalex.org/C198327121","wikidata":"https://www.wikidata.org/wiki/Q7410163","display_name":"Sampling frame","level":3,"score":0.2687999904155731},{"id":"https://openalex.org/C87007009","wikidata":"https://www.wikidata.org/wiki/Q210832","display_name":"Statistical hypothesis testing","level":2,"score":0.26589998602867126},{"id":"https://openalex.org/C89785696","wikidata":"https://www.wikidata.org/wiki/Q2290753","display_name":"Theory of planned behavior","level":3,"score":0.26579999923706055},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.26570001244544983},{"id":"https://openalex.org/C2779455803","wikidata":"https://www.wikidata.org/wiki/Q490933","display_name":"Local community","level":2,"score":0.26170000433921814},{"id":"https://openalex.org/C73945780","wikidata":"https://www.wikidata.org/wiki/Q814232","display_name":"Survey methodology","level":2,"score":0.2605000138282776},{"id":"https://openalex.org/C87858587","wikidata":"https://www.wikidata.org/wiki/Q730675","display_name":"Quantitative research","level":2,"score":0.25690001249313354}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:so03.tci-thaijo.org:article/288718","doi":null,"is_oa":true,"landing_page_url":"https://so03.tci-thaijo.org/index.php/art/article/view/288718","pdf_url":"https://so03.tci-thaijo.org/index.php/art/article/download/288718/191251","source":{"id":"https://openalex.org/S7407066490","display_name":"Journal of Liberal Art of Rajamangala University of Technology Suvarnabhumi","issn_l":"2730-1982","issn":["2730-1982"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2730-1982","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:so03.tci-thaijo.org:article/288718","doi":null,"is_oa":true,"landing_page_url":"https://so03.tci-thaijo.org/index.php/art/article/view/288718","pdf_url":"https://so03.tci-thaijo.org/index.php/art/article/download/288718/191251","source":{"id":"https://openalex.org/S7407066490","display_name":"Journal of Liberal Art of Rajamangala University of Technology Suvarnabhumi","issn_l":"2730-1982","issn":["2730-1982"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2730-1982","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2","score":0.5666999816894531}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7220164429.pdf","grobid_xml":"https://content.openalex.org/works/W7220164429.grobid-xml"},"referenced_works_count":24,"referenced_works":["https://openalex.org/W1989249852","https://openalex.org/W2060960513","https://openalex.org/W2072562206","https://openalex.org/W2100739170","https://openalex.org/W2887039808","https://openalex.org/W2898890380","https://openalex.org/W2905139860","https://openalex.org/W2923627335","https://openalex.org/W2945049087","https://openalex.org/W2948799009","https://openalex.org/W2969651795","https://openalex.org/W2971923619","https://openalex.org/W3015766458","https://openalex.org/W3082562938","https://openalex.org/W3187771925","https://openalex.org/W3198800467","https://openalex.org/W4212927352","https://openalex.org/W4306155280","https://openalex.org/W4313649675","https://openalex.org/W4316174818","https://openalex.org/W4324143440","https://openalex.org/W4393077031","https://openalex.org/W4393132124","https://openalex.org/W4403654832"],"related_works":["https://openalex.org/W4403553197","https://openalex.org/W4386031551","https://openalex.org/W4410178112","https://openalex.org/W1491134498","https://openalex.org/W7219438871","https://openalex.org/W7164889872","https://openalex.org/W2799552039","https://openalex.org/W2592261303","https://openalex.org/W4405804179","https://openalex.org/W2312878660"],"abstract_inverted_index":{"This":[0,54],"article":[1],"aims":[2],"to":[3,100,123,135,183,231,239],"1)":[4],"test":[5],"the":[6,15,31,42,102,106,112,125,128,137,146,155,159,198,232,240],"goodness-of-fit":[7],"of":[8,25,33,44,50,71,105,127,193,234,242],"a":[9,57,61,64,69,85,151,184],"structural":[10,132,147],"equation":[11,133,148],"model":[12,130,149],"that":[13,145,221],"examines":[14],"relationships":[16,139],"among":[17,140],"environmental":[18,34,204],"perception,":[19],"behavioral":[20,45,169,207],"attitudes,":[21],"and":[22,39,98,131,168,173,189,206,225,237],"social":[23,37,48,178,219],"norms":[24,49,220],"local":[26,51,73,194,210,235,243],"food":[27,52,74,195,211],"consumers;":[28],"2)":[29],"investigate":[30],"influence":[32,43],"perception":[35,167,205],"on":[36,47,177],"norms,":[38],"3)":[40],"examine":[41,124],"attitudes":[46,170,208],"consumers.":[53],"research":[55,113],"is":[56,84],"quantitative":[58],"study,":[59],"employing":[60],"questionnaire":[62],"as":[63],"data":[65,90],"collection":[66],"tool":[67],"from":[68],"sample":[70],"228":[72],"consumers":[75],"in":[76,217,228,245],"Kalasin":[77],"Province,":[78],"selected":[79],"through":[80],"convenience":[81],"sampling":[82,87],"which":[83,227],"non-probability":[86],"method.":[88],"The":[89,142],"was":[91],"analyzed":[92],"using":[93],"descriptive":[94],"statistics,":[95],"including":[96,119],"frequency":[97],"percentage,":[99],"describe":[101],"general":[103],"characteristics":[104],"sample.":[107],"In":[108,201],"addition,":[109],"for":[110],"testing":[111],"model,":[114],"inferential":[115],"statistics":[116],"were":[117],"applied,":[118],"confirmatory":[120],"factor":[121],"analysis":[122],"fit":[126,153,160],"measurement":[129],"modeling":[134],"assess":[136],"causal":[138],"variables.":[141],"results":[143],"revealed":[144],"showed":[150],"good":[152],"with":[154,158],"empirical":[156],"data,":[157],"indices":[161],"falling":[162],"within":[163],"acceptable":[164],"ranges.":[165],"Environmental":[166],"had":[171],"positive":[172],"statistically":[174],"significant":[175],"influences":[176],"norms.":[179],"Therefore,":[180],"this":[181],"leads":[182,230],"trend":[185],"toward":[186,209],"more":[187],"responsible":[188],"environmentally":[190],"conscious":[191],"consumption":[192,223],"products":[196,212,236],"at":[197],"community":[199],"level.":[200],"summary,":[202],"promoting":[203],"plays":[213],"an":[214],"important":[215],"role":[216],"shaping":[218],"support":[222],"behavior,":[224],"consequently,":[226],"turn":[229],"development":[233],"contributes":[238],"sustainability":[241],"communities":[244],"Thailand":[246]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2026-10-05T00:00:00"}