{"id":"https://openalex.org/W7220125965","doi":null,"title":"PENERAPAN CAKAP DIGITAL PADA UMKM ROTIKU ROTI NAEK MAK UCHU KELURAHAN TANJUNGPINANG TIMUR","display_name":"PENERAPAN CAKAP DIGITAL PADA UMKM ROTIKU ROTI NAEK MAK UCHU KELURAHAN TANJUNGPINANG TIMUR","publication_year":2025,"publication_date":"2025-08-22","ids":{"openalex":"https://openalex.org/W7220125965"},"language":"en","primary_location":{"id":"pmh:oai:journal.stie-pembangunan.ac.id:article/2493","doi":null,"is_oa":true,"landing_page_url":"https://journal.stie-pembangunan.ac.id/index.php/index/article/view/2493","pdf_url":null,"source":{"id":"https://openalex.org/S7407078414","display_name":"Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)","issn_l":"3048-376X","issn":["3048-376X","3048-3778"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405275182","host_organization_name":"STIE Pembangunan Tanjungpinang","host_organization_lineage":["https://openalex.org/I4405275182"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3048-376X","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.stie-pembangunan.ac.id/index.php/index/article/view/2493","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005225050","display_name":"Eko Murti Saputra","orcid":"https://orcid.org/0009-0005-8678-0160","observed_orcids":["https://orcid.org/0009-0005-8678-0160"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Saputra, Eko Murti","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092646134","display_name":"Abdul Basyid","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Basyid, Abdul","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5012302937","display_name":"Betty Leindarita","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Leindarita, Betty","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12338","display_name":"Digital literacy in education","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9860000014305115},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9079999923706055},{"id":"https://openalex.org/keywords/bakery-industry","display_name":"bakery industry","score":0.6309999823570251},{"id":"https://openalex.org/keywords/digital-literacy","display_name":"digital literacy","score":0.7730000019073486},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.9100000262260437},{"id":"https://openalex.org/keywords/digital-marketing-strategy","display_name":"digital marketing strategy","score":0.734000027179718},{"id":"https://openalex.org/keywords/market-access","display_name":"market access","score":0.4779999852180481}],"concepts":[{"id":"https://openalex.org/C101780184","wikidata":"https://www.wikidata.org/wiki/Q840576","display_name":"Dissemination","level":2,"score":0.5699999928474426},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.47690001130104065},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4636000096797943},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4027999937534332},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3441999852657318},{"id":"https://openalex.org/C2777646416","wikidata":"https://www.wikidata.org/wiki/Q242069","display_name":"Digital literacy","level":2,"score":0.3433000147342682},{"id":"https://openalex.org/C2781286702","wikidata":"https://www.wikidata.org/wiki/Q2604680","display_name":"Target audience","level":2,"score":0.28940001130104065},{"id":"https://openalex.org/C547764534","wikidata":"https://www.wikidata.org/wiki/Q8236","display_name":"Literacy","level":2,"score":0.28600001335144043},{"id":"https://openalex.org/C3008058167","wikidata":"https://www.wikidata.org/wiki/Q84263196","display_name":"Coronavirus disease 2019 (COVID-19)","level":4,"score":0.2842999994754791},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.2653000056743622},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.26489999890327454},{"id":"https://openalex.org/C116537","wikidata":"https://www.wikidata.org/wiki/Q2169973","display_name":"Service provider","level":3,"score":0.2590000033378601}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:journal.stie-pembangunan.ac.id:article/2493","doi":null,"is_oa":true,"landing_page_url":"https://journal.stie-pembangunan.ac.id/index.php/index/article/view/2493","pdf_url":null,"source":{"id":"https://openalex.org/S7407078414","display_name":"Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)","issn_l":"3048-376X","issn":["3048-376X","3048-3778"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405275182","host_organization_name":"STIE Pembangunan Tanjungpinang","host_organization_lineage":["https://openalex.org/I4405275182"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3048-376X","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:journal.stie-pembangunan.ac.id:article/2493","doi":null,"is_oa":true,"landing_page_url":"https://journal.stie-pembangunan.ac.id/index.php/index/article/view/2493","pdf_url":null,"source":{"id":"https://openalex.org/S7407078414","display_name":"Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)","issn_l":"3048-376X","issn":["3048-376X","3048-3778"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405275182","host_organization_name":"STIE Pembangunan Tanjungpinang","host_organization_lineage":["https://openalex.org/I4405275182"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3048-376X","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.9211000204086304,"id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7219944959","https://openalex.org/W4407678736","https://openalex.org/W4320806871","https://openalex.org/W4401370499","https://openalex.org/W4405843172","https://openalex.org/W4403437708","https://openalex.org/W4388830346","https://openalex.org/W4379914070","https://openalex.org/W7203458147","https://openalex.org/W7220559158"],"abstract_inverted_index":{"The":[0,84],"aim":[1],"of":[2,17,78],"this":[3],"service":[4,31],"is":[5,32],"to":[6,11,20,34],"educate":[7],"and":[8,72,74,95],"disseminate":[9],"information":[10],"MSME":[12,23,35],"players":[13],"regarding":[14],"the":[15,22,26,43,68,76,82],"use":[16],"digital":[18,63,79],"marketing":[19,64],"improve":[21],"economy":[24],"during":[25],"Covid":[27],"19":[28],"pandemic.":[29],"This":[30],"provided":[33],"Rotiku":[36,48],"Roti":[37,49],"Naek":[38,50],"Mak":[39,51],"Uchu.":[40],"To":[41],"overcome":[42],"problems":[44],"that":[45,60],"exist":[46],"at":[47],"Uchu":[52],"MSMEs,":[53],"our":[54],"group":[55],"will":[56,86],"implement":[57],"a":[58],"program":[59,85],"includes:":[61],"a)":[62],"strategy;":[65],"b)":[66],"understand":[67],"market,":[69],"accessibility,":[70],"types":[71],"features;":[73],"c)":[75],"importance":[77],"literacy":[80],"in":[81],"market.":[83],"be":[87],"implemented":[88],"through":[89],"methods":[90],"such":[91],"as":[92],"outreach,":[93],"interviews,":[94],"practicals":[96]},"counts_by_year":[],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2026-10-05T00:00:00"}
