{"id":"https://openalex.org/W7220125053","doi":null,"title":"Chinese Fusion Cuisine Adaptation: Business Strategies for Local and Halal Markets","display_name":"Chinese Fusion Cuisine Adaptation: Business Strategies for Local and Halal Markets","publication_year":2024,"publication_date":"2024-12-30","ids":{"openalex":"https://openalex.org/W7220125053"},"language":"en","primary_location":{"id":"pmh:oai:so16.tci-thaijo.org:article/1256","doi":null,"is_oa":true,"landing_page_url":"https://so16.tci-thaijo.org/index.php/TIJ/article/view/1256","pdf_url":"https://so16.tci-thaijo.org/index.php/TIJ/article/download/1256/1000","source":{"id":"https://openalex.org/S7407079315","display_name":"Thailand Islamic Journal","issn_l":"3057-0409","issn":["3057-0409","3057-0417"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3057-0417","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://so16.tci-thaijo.org/index.php/TIJ/article/download/1256/1000","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5099773082","display_name":"Chariyada Chantarungsri","orcid":"https://orcid.org/0009-0008-6891-0963","observed_orcids":["https://orcid.org/0009-0008-6891-0963"]},"institutions":[{"id":"https://openalex.org/I4210097440","display_name":"Suan Dusit University","ror":"https://ror.org/00x7vzk16","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210097440"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Chantarungsri, Chariyada","raw_affiliation_strings":["Faculty of Management Science, Suan Dusit University, Bangkok, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management Science, Suan Dusit University, Bangkok, Thailand","institution_ids":["https://openalex.org/I4210097440"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042780739","display_name":"Nongluck Popichit","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210097440","display_name":"Suan Dusit University","ror":"https://ror.org/00x7vzk16","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210097440"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Popichit, Nongluck","raw_affiliation_strings":["Faculty of Management Science, Suan Dusit University, Bangkok, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management Science, Suan Dusit University, Bangkok, Thailand","institution_ids":["https://openalex.org/I4210097440"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5120658891","display_name":"Azhar Alam","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3131389504","display_name":"Muhammadiyah University of Surakarta","ror":"https://ror.org/03cnmz153","country_code":"ID","type":"education","lineage":["https://openalex.org/I3131389504"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Alam,  Azhar","raw_affiliation_strings":["Department of Islamic Economic Laws, Universitas Muhammadiyah Surakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Islamic Economic Laws, Universitas Muhammadiyah Surakarta, Indonesia","institution_ids":["https://openalex.org/I3131389504"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5007305485","display_name":"Nuanrath Wattana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210097440","display_name":"Suan Dusit University","ror":"https://ror.org/00x7vzk16","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210097440"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Wattana, Nuanrath","raw_affiliation_strings":["Faculty of Management Science, Suan Dusit University, Bangkok, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management Science, Suan Dusit University, Bangkok, Thailand","institution_ids":["https://openalex.org/I4210097440"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":0.7768999934196472,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":0.7768999934196472,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11925","display_name":"Culinary Culture and Tourism","score":0.21080000698566437,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.005499999970197678,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/halal-food-market","display_name":"halal food market","score":0.8519999980926514},{"id":"https://openalex.org/keywords/local-food-markets","display_name":"local food markets","score":0.5630000233650208},{"id":"https://openalex.org/keywords/market-entry-strategy","display_name":"market entry strategy","score":0.5170000195503235},{"id":"https://openalex.org/keywords/product-innovation","display_name":"product innovation","score":0.9279999732971191},{"id":"https://openalex.org/keywords/halal-certification","display_name":"halal certification","score":0.9750000238418579},{"id":"https://openalex.org/keywords/cultural-adaptation","display_name":"cultural adaptation","score":0.6140000224113464},{"id":"https://openalex.org/keywords/restaurant-business-strategy","display_name":"restaurant business strategy","score":0.6769999861717224},{"id":"https://openalex.org/keywords/menu-development","display_name":"menu development","score":0.7519999742507935},{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.6819999814033508},{"id":"https://openalex.org/keywords/strategic-partnership","display_name":"strategic partnership","score":0.5210000276565552}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6816999912261963},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6712999939918518},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5475999712944031},{"id":"https://openalex.org/C139807058","wikidata":"https://www.wikidata.org/wiki/Q352374","display_name":"Adaptation (eye)","level":2,"score":0.48890000581741333},{"id":"https://openalex.org/C46304622","wikidata":"https://www.wikidata.org/wiki/Q374814","display_name":"Certification","level":2,"score":0.4731000065803528},{"id":"https://openalex.org/C2776436953","wikidata":"https://www.wikidata.org/wiki/Q5163215","display_name":"Consistency (knowledge bases)","level":2,"score":0.42579999566078186},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.41100001335144043},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.40070000290870667},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.3411000072956085},{"id":"https://openalex.org/C2991943566","wikidata":"https://www.wikidata.org/wiki/Q209380","display_name":"Chinese market","level":3,"score":0.3149999976158142},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.30799999833106995},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.3050000071525574},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.3019999861717224},{"id":"https://openalex.org/C2777328224","wikidata":"https://www.wikidata.org/wiki/Q198981","display_name":"Target market","level":2,"score":0.2992999851703644},{"id":"https://openalex.org/C120330832","wikidata":"https://www.wikidata.org/wiki/Q166656","display_name":"Supply and demand","level":2,"score":0.29919999837875366},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.2969000041484833},{"id":"https://openalex.org/C86275758","wikidata":"https://www.wikidata.org/wiki/Q376657","display_name":"Strategic management","level":2,"score":0.29660001397132874},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.2937000095844269},{"id":"https://openalex.org/C206103860","wikidata":"https://www.wikidata.org/wiki/Q5570906","display_name":"Global strategy","level":2,"score":0.29190000891685486},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.29010000824928284},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.28439998626708984},{"id":"https://openalex.org/C2987718291","wikidata":"https://www.wikidata.org/wiki/Q2095","display_name":"Food products","level":2,"score":0.28110000491142273},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.2694000005722046},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.26669999957084656},{"id":"https://openalex.org/C18806943","wikidata":"https://www.wikidata.org/wiki/Q223210","display_name":"Critical success factor","level":2,"score":0.26339998841285706},{"id":"https://openalex.org/C179036041","wikidata":"https://www.wikidata.org/wiki/Q1901028","display_name":"Market analysis","level":2,"score":0.2632000148296356},{"id":"https://openalex.org/C513059894","wikidata":"https://www.wikidata.org/wiki/Q540912","display_name":"Food industry","level":2,"score":0.2612999975681305}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:so16.tci-thaijo.org:article/1256","doi":null,"is_oa":true,"landing_page_url":"https://so16.tci-thaijo.org/index.php/TIJ/article/view/1256","pdf_url":"https://so16.tci-thaijo.org/index.php/TIJ/article/download/1256/1000","source":{"id":"https://openalex.org/S7407079315","display_name":"Thailand Islamic Journal","issn_l":"3057-0409","issn":["3057-0409","3057-0417"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3057-0417","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:so16.tci-thaijo.org:article/1256","doi":null,"is_oa":true,"landing_page_url":"https://so16.tci-thaijo.org/index.php/TIJ/article/view/1256","pdf_url":"https://so16.tci-thaijo.org/index.php/TIJ/article/download/1256/1000","source":{"id":"https://openalex.org/S7407079315","display_name":"Thailand Islamic Journal","issn_l":"3057-0409","issn":["3057-0409","3057-0417"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3057-0417","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7220125053.pdf","grobid_xml":"https://content.openalex.org/works/W7220125053.grobid-xml"},"referenced_works_count":41,"referenced_works":["https://openalex.org/W362452349","https://openalex.org/W1597686349","https://openalex.org/W2089119332","https://openalex.org/W2332826039","https://openalex.org/W2971968788","https://openalex.org/W3008043714","https://openalex.org/W4211126485","https://openalex.org/W4283697327","https://openalex.org/W4285588997","https://openalex.org/W4290059181","https://openalex.org/W4312077713","https://openalex.org/W4377079770","https://openalex.org/W4379386402","https://openalex.org/W4384204794","https://openalex.org/W4386982503","https://openalex.org/W4387372752","https://openalex.org/W4388873392","https://openalex.org/W4389392838","https://openalex.org/W4389517787","https://openalex.org/W4390414873","https://openalex.org/W4390424191","https://openalex.org/W4390563967","https://openalex.org/W4390583643","https://openalex.org/W4390583750","https://openalex.org/W4391691573","https://openalex.org/W4392232665","https://openalex.org/W4393359529","https://openalex.org/W4398163088","https://openalex.org/W4399195144","https://openalex.org/W4399195270","https://openalex.org/W4399211044","https://openalex.org/W4399753170","https://openalex.org/W4400079658","https://openalex.org/W4400089020","https://openalex.org/W4400239982","https://openalex.org/W4400249742","https://openalex.org/W4400284830","https://openalex.org/W4400358381","https://openalex.org/W4400970226","https://openalex.org/W4400983789","https://openalex.org/W4401052706"],"related_works":["https://openalex.org/W4414251716","https://openalex.org/W4408031182","https://openalex.org/W6998716773","https://openalex.org/W4403991210","https://openalex.org/W4414457943","https://openalex.org/W7220647736","https://openalex.org/W4416788733","https://openalex.org/W4319309465","https://openalex.org/W3007882071","https://openalex.org/W4407034508"],"abstract_inverted_index":{"This":[0],"article":[1,32,117],"explores":[2],"the":[3,31,166],"evolution":[4],"of":[5,23,73,168],"Chinese":[6,35,160],"fusion":[7],"cuisine":[8,36],"in":[9,132,152,181],"contemporary":[10],"markets,":[11],"with":[12,83,173],"particular":[13],"focus":[14],"on":[15],"local":[16,74,84,174],"and":[17,26,59,86,114,129,135,149],"halal":[18,60,90,94],"food":[19,75,146],"segments.":[20],"Through":[21],"analysis":[22,48],"recent":[24],"literature":[25],"industry":[27,147],"developments":[28],"from":[29],"2020-2023,":[30],"examines":[33],"how":[34],"adapts":[37],"to":[38,89,100,177],"changing":[39],"consumer":[40],"preferences":[41],"while":[42,157],"maintaining":[43,158],"its":[44],"cultural":[45,123],"essence.":[46],"The":[47,63,93,116,163],"covers":[49],"three":[50],"key":[51],"areas:":[52],"market":[53,61,95,112,175],"expansion":[54],"strategies,":[55],"product":[56,78],"innovation":[57,79,131],"approaches,":[58],"integration.":[62,115],"findings":[64],"reveal":[65],"that":[66,80],"successful":[67,111],"adaptation":[68,176],"requires":[69],"a":[70],"comprehensive":[71],"understanding":[72],"cultures,":[76],"effective":[77],"balances":[81],"tradition":[82],"preferences,":[85],"careful":[87],"attention":[88],"certification":[91],"requirements.":[92],"presents":[96],"significant":[97],"opportunities,":[98],"projected":[99],"reach":[101],"USD":[102],"2.6":[103],"trillion":[104],"by":[105],"2023,":[106],"requiring":[107],"specific":[108],"strategies":[109],"for":[110,143],"entry":[113],"identifies":[118],"critical":[119],"success":[120],"factors":[121],"including":[122],"sensitivity,":[124],"operational":[125],"excellence,":[126],"strategic":[127],"partnerships,":[128],"continuous":[130],"menu":[133],"development":[134],"service":[136],"delivery.":[137],"These":[138],"insights":[139],"provide":[140],"valuable":[141],"guidance":[142],"restaurant":[144],"operators,":[145],"professionals,":[148],"stakeholders":[150],"interested":[151],"expanding":[153],"into":[154],"diverse":[155],"markets":[156],"authentic":[159],"culinary":[161],"traditions.":[162],"discussion":[164],"highlights":[165],"importance":[167],"balancing":[169],"global":[170],"brand":[171],"consistency":[172],"ensure":[178],"sustainable":[179],"growth":[180],"an":[182],"increasingly":[183],"competitive":[184],"industry.":[185]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-10-05T00:00:00"}
