{"id":"https://openalex.org/W7220110306","doi":null,"title":"\u0e41\u0e23\u0e07\u0e08\u0e39\u0e07\u0e43\u0e08\u0e43\u0e19\u0e01\u0e32\u0e23\u0e40\u0e14\u0e34\u0e19\u0e17\u0e32\u0e07\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e22\u0e31\u0e07\u0e41\u0e2b\u0e25\u0e48\u0e07\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e40\u0e0a\u0e34\u0e07\u0e19\u0e34\u0e40\u0e27\u0e28\u0e43\u0e19\u0e40\u0e02\u0e15\u0e1e\u0e37\u0e49\u0e19\u0e17\u0e35\u0e48\u0e01\u0e32\u0e23\u0e04\u0e49\u0e32\u0e0a\u0e32\u0e22\u0e41\u0e14\u0e19\u0e08\u0e31\u0e07\u0e2b\u0e27\u0e31\u0e14\u0e40\u0e0a\u0e35\u0e22\u0e07\u0e23\u0e32\u0e22","display_name":"\u0e41\u0e23\u0e07\u0e08\u0e39\u0e07\u0e43\u0e08\u0e43\u0e19\u0e01\u0e32\u0e23\u0e40\u0e14\u0e34\u0e19\u0e17\u0e32\u0e07\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e22\u0e31\u0e07\u0e41\u0e2b\u0e25\u0e48\u0e07\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e40\u0e0a\u0e34\u0e07\u0e19\u0e34\u0e40\u0e27\u0e28\u0e43\u0e19\u0e40\u0e02\u0e15\u0e1e\u0e37\u0e49\u0e19\u0e17\u0e35\u0e48\u0e01\u0e32\u0e23\u0e04\u0e49\u0e32\u0e0a\u0e32\u0e22\u0e41\u0e14\u0e19\u0e08\u0e31\u0e07\u0e2b\u0e27\u0e31\u0e14\u0e40\u0e0a\u0e35\u0e22\u0e07\u0e23\u0e32\u0e22","publication_year":2020,"publication_date":"2020-07-01","ids":{"openalex":"https://openalex.org/W7220110306"},"language":"th","primary_location":{"id":"pmh:oai:so05.tci-thaijo.org:article/244282","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/244282","pdf_url":"https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/download/244282/165972","source":{"id":"https://openalex.org/S7407065851","display_name":"SUTHIPARITHAT JOURNAL","issn_l":"2730-2709","issn":["2730-2709","2730-2717"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2730-2709","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/download/244282/165972","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079640072","display_name":"Thanchanok Bejrananda","orcid":"https://orcid.org/0009-0005-2125-9585","observed_orcids":["https://orcid.org/0009-0005-2125-9585"]},"institutions":[{"id":"https://openalex.org/I13590829","display_name":"Dhurakij Pundit University","ror":"https://ror.org/01k12f283","country_code":"TH","type":"education","lineage":["https://openalex.org/I13590829"]}],"countries":["TH"],"is_corresponding":true,"raw_author_name":"Bejrananda, Thanchanok","raw_affiliation_strings":["Institute for Social and Economic Studies (ISES) , Dhurakij Pundit University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute for Social and Economic Studies (ISES) , Dhurakij Pundit University","institution_ids":["https://openalex.org/I13590829"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5079640072"],"corresponding_institution_ids":["https://openalex.org/I13590829"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","score":0.002899999963119626,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11793","display_name":"Recreation, Leisure, Wilderness Management","score":0.002400000113993883,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tourist-motivation","display_name":"tourist motivation","score":0.7979999780654907},{"id":"https://openalex.org/keywords/push-and-pull-factors","display_name":"push and pull factors","score":0.7979999780654907},{"id":"https://openalex.org/keywords/ecotourism","display_name":"ecotourism","score":0.9190000295639038},{"id":"https://openalex.org/keywords/travel-decision-making","display_name":"travel decision-making","score":0.5830000042915344},{"id":"https://openalex.org/keywords/borderlands","display_name":"borderlands","score":0.5619999766349792},{"id":"https://openalex.org/keywords/chiang-rai","display_name":"Chiang Rai","score":0.8149999976158142},{"id":"https://openalex.org/keywords/rest-and-relaxation","display_name":"rest and relaxation","score":0.6470000147819519},{"id":"https://openalex.org/keywords/socialization","display_name":"socialization","score":0.7839999794960022},{"id":"https://openalex.org/keywords/tourism-services","display_name":"tourism services","score":0.42800000309944153},{"id":"https://openalex.org/keywords/tourist-destination-development","display_name":"destination development","score":0.7099999785423279},{"id":"https://openalex.org/keywords/ecotourism-promotion","display_name":"ecotourism promotion","score":0.9890000224113464}],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.7580000162124634},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6031000018119812},{"id":"https://openalex.org/C2992525074","wikidata":"https://www.wikidata.org/wiki/Q1150477","display_name":"Push and pull","level":2,"score":0.5074999928474426},{"id":"https://openalex.org/C110269972","wikidata":"https://www.wikidata.org/wiki/Q184872","display_name":"Recreation","level":2,"score":0.48890000581741333},{"id":"https://openalex.org/C2776687071","wikidata":"https://www.wikidata.org/wiki/Q5265193","display_name":"Destinations","level":3,"score":0.46369999647140503},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.44029998779296875},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.40380001068115234},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39579999446868896},{"id":"https://openalex.org/C151807755","wikidata":"https://www.wikidata.org/wiki/Q187449","display_name":"Ecotourism","level":3,"score":0.374099999666214},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.3637000024318695},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.35670000314712524},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3287999927997589},{"id":"https://openalex.org/C82793941","wikidata":"https://www.wikidata.org/wiki/Q1046024","display_name":"Path analysis (statistics)","level":2,"score":0.31220000982284546},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.30820000171661377},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.3068999946117401},{"id":"https://openalex.org/C3018587665","wikidata":"https://www.wikidata.org/wiki/Q7268696","display_name":"Qualitative analysis","level":3,"score":0.30149999260902405},{"id":"https://openalex.org/C144559511","wikidata":"https://www.wikidata.org/wiki/Q2986279","display_name":"Principal (computer security)","level":2,"score":0.29670000076293945},{"id":"https://openalex.org/C2776225096","wikidata":"https://www.wikidata.org/wiki/Q12089958","display_name":"Domestic tourism","level":4,"score":0.2921999990940094},{"id":"https://openalex.org/C27564746","wikidata":"https://www.wikidata.org/wiki/Q913709","display_name":"Market research","level":2,"score":0.28790000081062317},{"id":"https://openalex.org/C170595211","wikidata":"https://www.wikidata.org/wiki/Q177626","display_name":"Human migration","level":3,"score":0.265500009059906},{"id":"https://openalex.org/C3017644469","wikidata":"https://www.wikidata.org/wiki/Q52028","display_name":"Chiang mai","level":2,"score":0.257099986076355},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.25380000472068787},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2524000108242035}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:so05.tci-thaijo.org:article/244282","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/244282","pdf_url":"https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/download/244282/165972","source":{"id":"https://openalex.org/S7407065851","display_name":"SUTHIPARITHAT JOURNAL","issn_l":"2730-2709","issn":["2730-2709","2730-2717"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2730-2709","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:so05.tci-thaijo.org:article/244282","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/244282","pdf_url":"https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/download/244282/165972","source":{"id":"https://openalex.org/S7407065851","display_name":"SUTHIPARITHAT JOURNAL","issn_l":"2730-2709","issn":["2730-2709","2730-2717"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2730-2709","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7220110306.pdf","grobid_xml":"https://content.openalex.org/works/W7220110306.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7146377627","https://openalex.org/W7215192484","https://openalex.org/W2056927225","https://openalex.org/W7219936862","https://openalex.org/W7220303136","https://openalex.org/W2906370620","https://openalex.org/W127205582","https://openalex.org/W3172607716","https://openalex.org/W7220295228","https://openalex.org/W4403308157"],"abstract_inverted_index":{"The":[0,30,66,79,90,111,148,173],"study":[1,153],"aims":[2],"to":[3,36,38,73],"provide":[4,154],"insights":[5],"into":[6],"the":[7,14,40,61,162],"reasons":[8],"for":[9,192,211],"visiting":[10],"ecotourism":[11,194],"destinations":[12],"in":[13,86,119,170],"border":[15],"areas":[16],"of":[17,81,93,106,114,151,157,165],"Chiang":[18,24],"Rai":[19],"which":[20],"covers":[21],"Mae":[22,27],"Sai,":[23],"San,":[25],"and":[26,43,50,76,99,103,109,128,133,136,142,145,167,185,202],"Chan":[28],"districts.":[29],"on-site":[31],"self-administered":[32],"questionnaires":[33],"were":[34,54],"given":[35],"respondents":[37],"indicate":[39],"motivational":[41,63],"push":[42,75,83,88,94,166],"pull-factors":[44],"influencing":[45],"their":[46],"travelling":[47],"decision.":[48],"Push":[49],"pull":[51,77,116,121,168],"motivation":[52,159],"items":[53],"created":[55],"based":[56,197],"on":[57,198],"tourism":[58,171],"literature":[59],"under":[60],"travel":[62,179],"push-pull":[64],"framework.":[65],"principal":[67],"component":[68],"factor":[69,112,122],"analysis":[70,80,113],"was":[71],"undertaken":[72],"extract":[74],"components.":[78],"17":[82],"attributes":[84,117],"resulted":[85],"4":[87],"factors.":[89,187],"factors":[91,95,169],"groupings":[92],"are":[96,125,190],"\u201crest,":[97],"relaxation,":[98],"escapism\u201d,":[100],"\u201cself-exploration,":[101],"learning,":[102],"excitement\u201d,":[104],"\u201cenhancement":[105],"kinship":[107],"relationship\u201d,":[108],"\u201csocialization\u201d.":[110],"35":[115],"results":[118,150],"6":[120],"groupings.":[123],"They":[124],"\u201ctourism":[126],"resources":[127],"recreation":[129],"activities\u201d,":[130],"\u201ctourist":[131],"support":[132],"services\u201d,":[134,139],"\u201ctransportation":[135],"accessibility\u201d,":[137],"\u201chosting":[138],"\u201ctechnological":[140],"advancement\u201d,":[141],"\u201cpolitical":[143],"stability":[144],"economic":[146],"factors\u201d.":[147],"empirical":[149,174],"this":[152],"insightful":[155],"understanding":[156],"tourist":[158,199],"that":[160,177],"supports":[161],"conceptual":[163],"framework":[164],"literature.":[172],"evidence":[175],"confirms":[176],"tourist\u2019s":[178],"behavior":[180],"is":[181],"driven":[182],"by":[183],"internal":[184],"external":[186],"Research":[188],"findings":[189],"essential":[191],"designing":[193],"marketing":[195],"strategies":[196],"intrinsic":[200],"desires":[201],"destination":[203,212],"attributes,":[204],"as":[205,207],"well":[206],"providing":[208],"useful":[209],"implications":[210],"development.":[213]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2026-10-05T00:00:00"}
